EMC XtremIO All-Flash Applications. Sonny Aulakh VP, Sales Engineering November 2014

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1 EMC XtremIO All-Flash Applications Sonny Aulakh VP, Sales Engineering November

2 XtremIO #1 All-Flash Array in the Market Gartner Magic Quadrant Leader >$300,000,000 <8 months >70PB sold >750 customers >99.999% Reliability 2

3 Overall Gartner Magic Quadrant Leader ABILITY TO EXECUTE 3

4 4

5 XtremIO: Redefining the Agile Data Center Private Cloud Journey - Part 2: Storage At Last! % of Storage Workloads Consolidated Phase One: Performance Application acceleration 2008 Phase Two: Application & Data Services Applications services Consolidation economics Converged Infrastructure 2013 Phase Three: Data Center Agility Agile Infrastructure: Pooled storage Agile Intelligence: Real-time Analytics Agile Innovation: Real-time Development

6 Clean Sheet Designs Lead To Big Leaps Forward 6

7 Why Architecture Matters: Key Ingredients Software-Defined SCALE-OUT Inline & Unstoppable DATA SERVICES Thin Provisioning EMC Portfolio INTEGRATION sub 1ms latency Deduplication Compression Flash Data Protection Encryption Writeable Snapshots VPLEX SRM PowerPath RecoverPoint Linear Scale IOPS & Capacity Data Reduction Efficiencies HA/DR, Management, Converged CONSISTENT & PREDICTABLE SCALE (NO SYSTEM-LEVEL GARBAGE COLLECTION) 7

8 XtremIO Consistency Other AFA s suffer from high and very disruptive unpredictability Unpredictable Performance (Due to System-level Garbage Collection) 1 X-Brick Always Predictable & Consistent 2 X-Bricks 4 X-Bricks Make sure your AFA is pre-conditioned Before purchase AFA performance will vary significantly from fresh out of the box (FOB) and after the first write on every flash cell * - IDC (June 2013) Click to get the free IDC How to test a Flash Array White Paper 8K Random Write IOPS 8

9 Architecture Matters Part 2 Scale Up Dual Controller Shared Meta-Data Mid-Tier Architecture TYPE 1 Tightly Coupled Scale-Out Multi-Controller Grid Shared Meta-Data TYPE 2 Enterprise Architecture Loosely Coupled Scale Out 3 TYPE Why Scale-Out is Critical for AFAs Independent Controllers Distributed Meta-Data Large Content Repositories Distributed Share Nothing Controllers are the Bottleneck 4 TYPE Independent Controllers Distributed Meta-Data Non-Transactional Commits No front-end relief in Scale Up Limited CPU for Data Services Linear Scaling Iops & Latency 7+ Year Asset Lifecycle No performance tech refreshes Xpect More Program VNX VMAX Isilon XtremIO Superior Isilon vsan Resiliency & Performance N-Way Active/Active Architecture 9

10 XtremIO X-Brick Cluster Building Block Active Controller 1 Active Controller 2 32 CPU CORES 256GB RAM Infiniband RDMA 256GB RAM 512 GB RAM 2 x FC 2 x iscsi SAS 2.0 SAS HOST PORTS 2 x FC 2 x iscsi 25 emlc SSDs 10

11 Product Family, Linear Scale-Out 900K MIXED IOPS 1.5M READ IOPS <1MS Latency 150K MIXED IOPS 250K READ IOPS <1MS Latency Starter 5TB SCALE-OUT TB based on 10 & 20 TB X-Bricks <1MS LATENCY. RICH DATA SERVICES. NO TUNING. 11

12 XtremIO Unstoppable Data Services Always-On, Inline, Zero Penalty, Free ALWAYS-ON THIN PROVISIONING INLINE DEDUPLICATION INLINE COMPRESSION XTREMIO DATA PROTECTION INLINE DATA AT REST ENCRYPTION AGILE WRITEABLE SNAPSHOTS 12

13 Today s Applications Environment LIMITED TEST/DEV COPIES Brute Force Copy PRODUCTION Brute Force Copy DATAMART COPIES JUST ONE APPLICATION 6 DATABASE COPIES 3 ARRAYS/POOLS 1 USE CASE FOR FLASH 13

14 Game-Changing Consolidation, Agility SCALE-OUT IOPS IN ABUNDANCE FREE, FAST DEV/TEST FREE, FAST ANALYTICS XTREMIO FLASH FOR ENTIRE APPLICATION DEV INST 1 DEV INST 1 DEV INST 1 DEV INST 1 DEV INST 1 DEV INST 1 DEV INST 1 DEV INST 1 DEV INST 1 DEV INST 1 FIN COPY FIN COPY REPORTS MORE BUSINESS PRODUCTIVITY DEV INST 2 DEV INST 2 DEV INST 2 DEV INST 2 DEV INST 2 DEV INST 2 DEV INST 2 DEV INST 2 DEV INST 2 DEV INST 2 OPS COPY OPS COPY ANALYTICS DEV INST 3 DEV INST 3 DEV INST 3 DEV INST 3 DEV INST 3 DEV INST 3 x TEST/DEV COPIES DEV INST 3 DEV INST 3 DEV INST 3 DEV INST DATABASE INSTANCES HIGH PERFORMANCE PRODUCTION 1 SALES COPY XTREMIO CLUSTER SALES COPY DATAMART COPIES 0 TRENDS FASTER APPLICATION DEVELOPMENT TIMES BRUTE FORCE COPIES 14

15 VPLEX RecoverPoint ViPR RecoverPoint for VMs PowerPath vsphere EMC ECOSYSTEM INTEGRATION ViPR SRM VSPEX: VDI VCE Vblock VDI VCE Vblock App Consolidation 15

16 XtremIO: Leading Use Cases Database & Business Apps Consolidate production, dev/test, BI/analytics/reporting instances Solve the toughest SLA challenges TCO savings across storage, servers, app licensing Virtual Desktops & DaaS Uncompromising user experience, at scale and all desktop types Scale-out as VDI grows for any mix of desktop types Lowest Opex & Capex, <$100/Desktop Cloud & Virtual Servers Infrastructure Private cloud mixed workload consolidation Mission-critical app virtualization Application-as-a-Service Software Dev/Ops Infrastructure Cloud-scale TCO savings for Capex and Opex Consistent Performance Best User Experience No Complex Setup/tuning Provisioning Simplicity EMC Portfolio Synergy 16

17 Database & Analytics Workloads Breakthrough Consistent Low-Latency Performance Consolidation: Dev/Test BI/Analytics SAP Landscapes Lowest TCO: Storage Servers & Licensing OPEX No Complex Setup No Tuning 17

18 Virtual Server/Cloud Workloads Virtualize I/O Intensive Apps Rapidly Deploy VMs TCO Comparable to Disk Data Reduction Opex Data Center Scale. in a ½ Rack! 18

19 Case Study: Oracle Consolidation XtremIO Snapshots Performance, Flexibility for Oracle 11g Challenges Daily Crunch business processing times struggling to update by opening hours Query response times Challenge for Development/Test scale, performance Monthly reporting time too slow, rigid Solution XtremIO All-Flash Array Production on One X-Brick Test/Dev on 2 X-Brick cluster Applications Oracle 11G, virtualized Linux, Windows High user concurrency Large dev/test environment (BUSINESS PROCESS TIME) THE CRUNCH Time (minutes) Previous Array USER QUERY TIMES (Improvement) 100 Previous Array 70 Time (seconds) XtremIO Results Production: 60% business process time improvement Dev/Test: 25 instances on 39TB consolidated to 1.5TB Dev/Test: 30% faster dev cycles- Snapshots/Deduplication give free performance database copies to all Analytics: 15-40% user query time improvement Reporting: Monthly batch time cut 50% TCO: 30% Oracle license savings as CPU wait time reduced TCO: Additional consolidation for virtual servers & virtual desktops on same XtremIO Planning complete block storage consolidation for new 54% lower cost and 70% smaller footprint 20

20 XPECT MORE PROGRAM * EMC IS REDEFINING THE STORAGE LIFECYCLE MAINTENANCE PRICE PROTECTION 3-YEAR MONEY-BACK WARRANTY FLASH ENDURANCE PROTECTION 7 YEARS YEAR S * For qualifying customers July 1- December 31, See EMC.com/XpectMore for more details, terms and conditions. 21

21 Real Life TCO Comparison XtremIO vs. Traditional Storage ½ Rack Open XtremIO Traditional XtremIO Advantage Bays % Floor tiles % Drives % Usable TB Annual Floorspace / Power Costs $36,000 $144,000 75% Cooling (BTU/Hr) 17,900 29,300 39% Power (kva) % Performance OLTP IOPS 450,000 75, % 3 Year TCO $1.6M $2.3M 30% 22

22 Already Bought An All Flash Array That Isn t Delivering In Production? TRADE IT IN! 23

23 Breakthrough Benefits Financial Savings Reduce OPEX 60% (Power, Cooling, Footprint, Administration) Consolidate Infrastructure & Workloads Double the Storage Lifecycle (via 7 year maintenance guarantee) Operational Flexibility Zero Planning, No Tuning, Easy Scalability Consistent application SLA s, even in consolidated or cloud environment 100% Customer Satisfaction Business Agility Innovation Agility for Developers / Accelerate TTM and quality of new apps Decision Support - Real time analytics without production impact Tremendous End User Experience Delivered at Scale 24

24 What s Next? XtremIO Solution Demo Deep Dive on XtremIO and EMC Solutions Custom Sizing & TCO Analysis VSPEX Reference Architecture More Information: Reference Architectures & Solution Guides All-Flash Array Testing Guide & Best Practices Architecture & Product White Papers, Demo s and Educational Videos Customer Case Studies 25

25

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