Friday, April 13, 2018 Sheraton Centre Toronto Hotel Toronto, Ontario InfoMart Exhibitor Sales Prospectus

Transcription

1 Friday, April 13, 2018 Sheraton Centre Toronto Hotel Toronto, Ontario InfoMart Exhibitor Sales Prospectus

2 OAO InfoMart IN THIS BOOK... P OAO InfoMart Show Details P What s in it for You? P 2017 Attendee Demographic Highlights P Quotes from Delegates and InfoMart Exhibitors P Exhibit Space Opportunities P Additional Exhibitor Opportunities P OAO InfoMart Floor Plan P Hotel Accommodation Information P ship Opportunities P Terms & Conditions P Key Contact Information

3 OAO InfoMart Show Details Date P Friday, April 13, 2018 Time P Where P Show Website P Exhibitor Registration P Trade Show 2:30 6:30 p.m. Sheraton Centre Toronto Hotel, Osgoode Ballroom and Sheraton Hall click here

4 What s in it for You? L One of Canada s largest optometric trade shows, showcasing more than 100 exhibits representing all areas of optometric practice L Interact with over 500 optometrists and optometric assistants in one location L The majority of delegates are practice owners and decision makers L Dedicated 4 hours to showcase your products and services L Lead retrieval service available to capture essential delegate information L Hard copy attendee list provided at the event L A range of partnership opportunities to increase brand awareness and drive sales L Educational lectures and workshops delivered by optometry s leading speakers and thinkers L Traffic-generating activities such as cappuccino and smoothie stations L See what s trending; understand what optometrists need from you L Strengthen relationships with existing client ODs and pursue new clients

5 2017 Attendee OA Staff Attending by Region 25% Demographic Highlights 20% 14% 18% 14% 8% Total Attendance 529 Delegates 396 optometrists 133 optometric assistants 0% GTA TORONTO EAST WEST FAR NORTH NORTH NIAGARA Optometrists Attending by Region 22% 23% 17% 18% 1% OUT OF PROVINCE.3% USA 10%.1% OUT OF CANADA 8% 1% GTA TORONTO EAST WEST FAR NORTH NORTH NIAGARA Optometrists Attending by Years in Practice 22% 19% 14% 12% 12% 16% 5% 4 Years 10 Years 15 Years 20 Years 30 Years 40 Years 50 Years+

6 Quotes from Delegates and InfoMart Exhibitors I like reconnecting with people we haven t seen for a year. We ve been coming for a good 18 years and I expect we ll see you again next year. The booth space was great and our booth was busy the whole time... Great exhibitors found some new suppliers, interesting products. Exhibitor Exhibitor Exhibitor Delegate

7 Exhibit Space Opportunities Booth Space Rates: (Note: Power/electrical services and booth furnishings are not included.) $2,300 + HST each for booths 1, 2 and 3 $1,725 + HST per each additional booth when booking 4 or more booths (a 25% discount) $300 + HST for registered, not-for-profit organizations (limited number of tables) Includes 1 x 6 table (draped) and 2 chairs What is included with your booth? L Up to four (4) complimentary passes for representatives per booth L Complimentary listing of your company name and booth number on the website under Exhibitor listing L Complimentary listing of your company name, profile and booth number on the App which will be available to all delegates until Dec. 31, 2018 L Complimentary listing of Show Specials on the website and the App L Hard copy attendee list provided at the event L Each booth is 10 wide x 8 deep L Booths include black pipe and drape with 8 high back wall and 3 side rails (Note: Island booths do not include pipe and drape, and multiple booths do not include side rails.) To book your exhibit space please visit Exhibitor Registration

8 Additional Options for Exhibitors $50 Enhanced Exhibitor Listing Enhance the standard listing of your company name, profile and booth number on the App with the addition of your logo and a link to your company website. $50+ OAO Pick-A-Prize Purchase prize ballots (branded with your company logo) to give to delegates who visit your booth. Your company will be identified as a Pick-A-Prize participant on the interactive floor plan in the mobile app and colour-marked in the program to make it easier for delegates to find you. Your company will receive a list of delegates who completed a ballot including first name, last name and address. The winners and the names of the companies that supplied the winning ballots will be announced following InfoMart. $50 for 250 ballots; $85 for 500 ballots; $110 for 750 ballots Deadline: The Enhanced Exhibitor Listing and the OAO Pick-A-Prize option are only available until March 16, 2018.

9 OAO InfoMart Floor Plan Friday, April 13, :30 6:30 p.m. Sheraton Centre Toronto Hotel Osgoode Ballroom and Sheraton Hall Booth assignments will be made by OAO upon receipt of a signed Exhibit Contract and payment in full to OAO.

10 Hotel Accommodation Information The host hotel is the Sheraton Centre Toronto in the heart of downtown Toronto. We encourage all exhibitors to take advantage of the OAO guest room block reserved until March 21, The room block will give you and your colleagues a preferred rate and support OAO in meeting its contract commitment with the hotel. Book your accommodation at our preferred rate by March 21, 2018.

11 ship Opportunities Premier (1 available) $40,000 Lunch (2 available, Saturday & Sunday) $25,000 OAO President s Luncheon $15,000 Be the Premier of the Host the opening Plenary breakfast as OAO s lead sponsor. Be the first to showcase your organization and deliver your message to delegates you ve got the entire audience of optometrists (ODs) and optometric assistants (OAs). Work with OAO to secure the plenary speaker PLUS deliver five minutes of remarks that s premier podium time for you! Your team has direct access to meetn-greet and network with delegates as they arrive. Enjoy many opportunities to promote your organization and products, enabling your team to connect and engage with members. Exclusive opportunities to elevate your presence throughout are also a part of this premier partnership. Be the lunch host on Saturday or Sunday and provide one hour of Category B education to delegates. Working with OAO, secure your choice of speaker and deliver your message. Give your team the opportunity to share information about your products and services, and connect and engage with optometrists over a hot lunch. with OAO for this prestigious luncheon. Join OAO s President in recognizing the achievements of member optometrists. This is a high visibility opportunity for your company to be seen by all delegates and engage with the stars of the profession. Optometric Assistant (OA) Program (Friday and Saturday) Six 1-hour sessions $3,500 Three 2-hour sessions $5,500 Breakfast and Learn Workshop (5 available) 2-hour session $5,500 plus catering Provide educational sessions for OAs in this partnership. You and your team will engage with the front-line representatives; the influencers when it comes to purchasing decisions in optometric practices. Purchase one, or consider a two-hour session based on the topic that best complements your business and products. Help delegates kick-start the day with breakfast and two hours of leading-edge educational sessions. Delegates can network and engage with your team and benefit from this shared partnership opportunity. Four 2-hour sessions available for Optometrists on Saturday and Sunday, One 2-hour session on Saturday for Optometric Assistants. Networking Reception $20,000 Mobile App $10,000 Refreshment Break $2,500 each break Wellness Break (3 available) $3,500 each activity Set your company apart from the crowd by hosting an elite evening reception on the first day of, following the InfoMart tradeshow. Tap into this unique opportunity where your team can network and engage optometrists and optometric assistants. Add your company touches to make this one-time opportunity with both influencers and decision makers a memorable event. Spark new ideas, kick-start networking, and create a memorable event experience. Be the Mobile App to remember. Optometrists and optometric assistants will know who to connect with throughout the event and in the future. Use this networking opportunity to increase exposure for your company by providing delegates with coffee, tea, fruit and snacks during one or more refreshment breaks. Preconference promotion and on-site signage recognition. Enhance your company s image and the wellbeing of delegates by sponsoring one or more of the following wellness activities: Mindfulness, Tai Chi or Hatha Flow. Have your staff on-hand to connect with delegates and join in these hall activities.

12 ship Opportunities InfoMart Cappuccino Bar $6,500 InfoMart Smoothie Bar $5,000 Back by popular demand, this decadent refreshment experience will again be provided to delegates. Hosting this partnership includes an oversized beverage bar with two servers at the InfoMart tradeshow. Four hours for your team to interact with delegates in an area with plenty of signage showcasing your brand. Host the Smoothie Bar at InfoMart. Four fabulous flavour choices for delegates to enjoy a healthy smoothie sampler. Four hours for your team to interact and connect with delegates. Boost their energy and your brand. Delegate Bag $3,500 Name Badge Lanyard $3,500 Hotel Key Card $3,500 Get your company brand in the hands of all delegates. Hang around every delegate every day of. Be the brand that opens doors for delegates. Electronic Screen Advertising $1,500/day or $2,500 for 3 days Post- Education $20,000 Feature your company, products and services by advertising on electronic info-screens strategically placed throughout in high-traffic, visible areas. on a full day of in-person education for optometrists. Includes up to two hours of Category B continuing education with a speaker of your choice. Sessions are developed for optometrists at specific times in their careers, relating to practice management education. Lend your brand to help optometrists be the best they can be. Water Stations $10,000 Be healthy and stay hydrated. Be the water station partner and be recognized for all three days of the conference. See your brand placed in designated break areas for delegates to wet their whistle. Plus, on Friday, attend the four hours of InfoMart where your team can interact with delegates face-to-face. Notepad Sponsor $2,000 Delegate Bag Insert $500 Help delegates record notes during lectures with a branded notepad. Promote your products and services. Provide one, double-sided literature insert for delegate bags. Post- Webinar $2,000 - $4,000 Sponsor a one-hour webinar to provide key clinical and practice management education to optometrists. Varying format for sessions available: live evening webinars/live lunchtime webinars/self-learning. For further information, please visit the PARTNERSHIP page.

13 Terms and Conditions 1. OAO Exhibitor Policy: OAO will not partner, engage or do business with any company or entity that sells prescription eye wear or contact lenses without the requirement of a valid prescription, including that company s parent company and its wholly owned subsidiaries. 2. Cancellation Policy: Cancellations must be received in writing to the Ontario Association of Optometrists on or before close of business March 9, 2018 and will be refunded at fifty percent (50%) of the total value of the exhibit fee. Exhibits cancelled after March 9, 2018 are non-refundable. 3. Booth Assignment: Booth space will only be assigned upon receipt of a signed Exhibit Contract and payment in full to OAO for space and services as specified in this Exhibitor Sales Prospectus and contract. Sponsoring companies will be given priority assignment. No postdated cheques, please. OAO reserves the right to withdraw any booth or booths from sale and adjust the floor plan without notice. Every effort will be made to contact vendors should their booth or location be impacted by a change. All exhibits MUST be set and ready no later than 1 p.m. on Friday April 13, No exceptions. If an exhibit is not ready by 1 p.m. OAO reserves to right to remove the exhibit from the show floor. Move-in time for exhibitors with 4+ booths is available from 8 p.m. on Thursday April 12, Move-in time for all other exhibitors is 7 a.m. 1 p.m. on Friday April 13, Your confirmed move-in time will be ed to you in advance of the show. You are responsible for making arrangements to move in at your designated time. 4. Registration for Badges: Only employees or contracted individuals of exhibiting firms will be permitted to work in your exhibit booth area. Access to functions of the Annual is restricted to members of the Association, their staff members, or guests of the Association. Representatives working at your booth must register as a representative via the exhibitor registration site before March 24, 2018 or via the link ed as part of your exhibit registration confirmation. Representative registrations are restricted to four (4) per booth. No substitutions are permitted after the show has opened. All exhibit staff members must wear their OAO name badges at all times when in the exhibit hall. 5. Exhibit Booth Details: Each standard booth space is 10 wide x 8 deep. Each booth includes traditional black pipe and drape with 8 high back wall and 36 high rail dividers. Island booths will not include pipe and drape, and multiple booth blocks will not include side rails unless requested. (The Osgoode Ballroom and the Sheraton Hall are both fully carpeted.) Complimentary listing of company name and booth number on the website under Exhibitor listing. Complimentary listing of company name, booth number and profile in the OAO & InfoMart Mobile App. Complimentary listing of Show Specials on the website and the App. Up to four (4) complimentary passes for company representatives per booth. 6. Acceptance: OAO reserves the right to accept or reject any application for exhibit space or partnership. Exhibitors may not sublet exhibit space. Exhibit space cannot be used to display any items for which the exhibitor is not a representative. Management reserves the final decision on acceptability of display materials and exhibit content. 7. Insurance: All exhibitors must provide proof of insurance (general liability) to OAO prior to move in or have copy available upon request on-site. Details about how to submit certificate of insurance will be provided within the 2018 Exhibitor Manual. Complete OAO and InfoMart terms, conditions and policies are included in the Exhibitor Logistics Manual that will be available at the Exhibitor Registration site and OAO and InfoMart. Ontario Association of Optometrists 20 Adelaide Street East, Box 16, Suite 801, Toronto, ON, M5C 2T6 Tel: Toll Free: Fax:

14 Key Contact Information Conference management services for the OAO & InfoMart are provided by Aston Events & Communications. InfoMart Sales Caroline Aston OR InfoMart Exhibitor Logistics Rita Plaskett OR Registration Support Michelle Wilson ship Opportunities Bethany Carey ext. 227 Education Program Cheryl Neave ext. 243 General Inquiries about OAO