RFP 2.0 How to Prepare Your IT Infrastructure for the Future. Larry Freeman Senior Technologist NetApp, Inc.

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2 RFP 2.0 How to Prepare Your IT Infrastructure for the Future Larry Freeman Senior Technologist NetApp, Inc.

3 Company Overview Our talented employees are united in one goal: helping our customers succeed. Fastest growing enterprise storage provider Leader in efficiency and flexibility Broad solutions portfolio Global support 140+ offices around the world 10,000+ employees Fortune 1000, S&P 500, NASDAQ 100 3

4 RFP Guidelines What problem(s) are you trying to solve? RFI, RFP, or RFQ? Weighting What s most important? What s least important? What s in-between? Who will you have to sell the solution to? CxO Business Units Others within IT 4

5 RFP Platitude Avoidance Get as much decision-point data as possible at the beginning of a project (rather than at the end) Be aware of all project phases up front so that you can gather data for each phase during the RFP process Ask succinct questions that discourage RFP marketing rhetoric You don t get what you don t ask for 5

6 While Writing the RFP Do Be detailed and specific Be as descriptive of the IT environment and the business need as is prudent in the RFP Know the relevant standards and ask for them Put yourself in the vendor s shoes (Ask a confusing question, get a confusing answer) Give vendors a reasonable time to respond Don t Create a vendor bias impression 6

7 The New Buying Criteria We live in a world of IT virtualization Server Virtualization Network Virtualization Storage Virtualization Today s storage should coexist in this world Tiered or Tierless? Virtual Storage Pools Dynamic Provisioning Policy-Based SLA s Automatic Quality of Service (QoS) Levels 7

8 A Transformation Is Underway Decision-making Yesterday Business Need Applications Decision-making Tomorrow Business Need Servers Network Compute Pool Network Pool Storage Silo Silo Silo Storage Pool Gold Pool Silver Pool Bronze Pool 8

9 New Thinking Is Required Scale performance & capacity Built-in efficiency at every level Eliminate physical storage tiers One architecture, many workloads Seamless replication and backup Continuous data availability Securely isolate storage resources Reduce labor & enable ITaaS 9

10 Scale Up and Scale Out Performance Scaling Capacity Scaling Operational Scaling 10

11 Storage Efficiency Store More Data Deduplication Compression Thin Provisioning Virtual Copies File/LUN Cloning Efficient Data Protection Thin Copies Policy-based Automatic 11

12 Intelligent Caching High Performance Dense Storage Make slow drives fast Eliminate Tiers 12

13 Unified Architecture Unified Protocols NFS CIFS FC FCoE iscsi Unified Product Unified Management Same tools Same processes Learn once Grow as you grow Unified Architecture Reduces Complexity 13

14 Integrated Data Protection Application Integration Continuous Data Availability Snapshots Short-term and long-term backup Disaster recovery Compliance data Backups Disaster Recovery Policy-Based Automated Network & space efficient Compliance 14

15 Non-Stop Operations 24X7 Service challenges Equipment failure Equipment upgrades Equipment replacement Logical Storage Pool Infrastructure challenges Outage windows in multi-tenancy Load balancing and asset utilization Data migration 15

16 Secure Multi-Tenancy VMware VMware VMware HR BU APP End-to-end Orchestration & ITSM Securely separates applications residing on the same infrastructure Particularly important for HIPAA and other applications that are subject to compliance and security regulations. Shared hardware means greater utilization and efficiency along with equipment, operations, and utilities cost savings. 16

17 Service Automation and Analytics I need three 800GB Oracle instances at the Gold service level. Orchestration Framework Network Gold Silver Service Catalog Server Storage Protection policies Provisioning policies Bronze Resource pool Chargeback metrics Application Admin Change backup policy for Gold service level to twice a day Storage/Backup Admin 17

18 Summary Storage technologies have evolved rapidly to support a shared IT infrastructure and a new economy New considerations should be made in RFP s Scale up and scale out Storage efficiency Intelligent caching Unified architecture Integrated data protection Non-stop operations Secure multi-tenancy Service automation & analytics Ask the right questions, get the right answers 18