Copyright 2012 EMC Corporation. All rights reserved.

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2 EMC VSPEX CHOICE WITHOUT COMPROMISE 2

3 Waves Of Change Mainframe Minicomputer PC/ Microprocessor Networked/ Distributed Computing Cloud Computing 3

4 Cloud A New Architecture Old World Physical New World Virtual Dedicated, Vertical Stacks Dynamic Pools Of Compute & Storage 4

5 EMC s Mission To Lead Customers And Partners On Their Journey To Hybrid Cloud Computing 5

6 Private Cloud Is A Top Priority For IT Will You Pursue A Private Cloud Strategy By 2014? 17% Maybe 5% No 78% Yes Source: Gartner, "Top Five Trends for Private Cloud Computing, February,

7 HOW DO YOU BUILD A PRIVATE CLOUD? 7

8 Build Your Own. Using Best Of Breed Components. 8

9 EMC Is Best Of Breed. #1 In Storage Market Share For % 30% 28.5% 25% 20% 15% 10% 8.8% 10.7% 12.4% 13.5% 5% Source: IDC Worldwide Disk Storage Systems Quarterly Tracker, March 1,

10 EMC Is Best Of Breed. And Growing Fastest. +3% +3.0% +2% +1% 0% +0.6% +1.3% -1% -0.3% -0.3% Source: IDC Worldwide Disk Storage Systems Quarterly Tracker, March 1,

11 VMAX VNX VNX VMAX VNX EMC Is The Most Integrated With VMware EMC Ranked #1 In All Three Categories Of Storage General Storage Unified Block Only Source: Wikibon Analysis & Survey 2012 Other Vendors 11

12 Build Your Own. Flexibility Simplicity 12

13 ACCELERATE THE JOURNEY TO YOUR CLOUD 13

14 Vblock Converged Infrastructure. Single Product. Single Point Of Management. Single Point Of Support. 14

15 Which Vendor Would You Perceive To Be The Most Competent To Deliver On A Fabric Based Strategy For Your Enterprise? 25% 20% 23% 20% 20% 15% 10% 9% 8% 7% 5% 0% Source: Gartner Data Center Conference Audience Poll,

16 Vblock The Market Leader. $800M Annualized Run Rate. 16

17 Two Great Options. Are We Done? Flexibility Simplicity 17

18 Is There Room For Something In The Middle? Flexibility Simplicity 18

19 Introducing EMC VSPEX Is There Room For Something In The Middle? Efficiency Flexibility Simplicity 19

20 Ref Arch/Single SKU Adoption Source Wikibon

21 EMC VSPEX SIMPLE. EFFICIENT. FLEXIBLE. PROVEN. BY EMC. 21

22 Transform Application Delivery with EMC VSPEX 22

23 EMC VSPEX SIMPLE. EFFICIENT. FLEXIBLE. PACKAGED. BY PARTNERS. 23

24 Rich Ecosystem Of Technology Partners 24

25 Three Paths To Private Cloud EMC VSPEX VCE VBLOCK Best Of Breed Infrastructure Components Proven Infrastructure Converged Infrastructure 25

26 EMC Uniquely Offers All Three EMC VSPEX VCE VBLOCK Simpler, Faster, Lower TCO 26

27 EMC VSPEX SIMPLE. EFFICIENT. FLEXIBLE. Application Hypervisor x86 Server Network EMC Proven Infrastructure For Data Center Accelerate Private Cloud Adoption With Best Of Breed Storage 27

28 EMC VSPEX RICH ECOSYSTEM OF PARTNERS Application Hypervisor x86 Server Network Storage 28

29 Backup And Recovery With EMC Avamar Deduplication Backup Software And System Guest-level backup Provides application consistency Image-level backup Integrated with VMware vstorage API for Data Protection and vcenter Server One-step file-level recovery from image backup Tight VMware vcenter Server integration Deployable as a virtual appliance Avamar VE 10-30x reduction in backup storage required 29

30 EMC VSPEX Launch Solutions End User Computing VMware View 250, 500, 1000, 2000 Users Citrix XenDesktop 250, 500, 1000, 2000 Users Private Cloud VMware Private Cloud 50, 100, 125, 250 Virtual Machines Microsoft Private Cloud 50 & 100 Virtual Machines 30

31 EMC VSPEX Proven Infrastructure EMC VSPEX Proven Infrastructure EMC VSPEX Proven Infrastructure EMC VSPEX Proven Infrastructure EMC VSPEX Proven Infrastructure EMC VSPEX Proven Infrastructure EMC VSPEX Proven Infrastructure Private Cloud Vmware 50 Users Private Cloud Vmware 100 Users Private Cloud Vmware 125 Users Private Cloud Vmware 250 Users Private Cloud Hyper-V 50 Users Private Cloud Hyper-V 100 Users End User Computing VMWare View 250 Users EMC VSPEX Proven Infrastructure EMC VSPEX Proven Infrastructure EMC VSPEX Proven Infrastructure EMC VSPEX Proven Infrastructure EMC VSPEX Proven Infrastructure EMC VSPEX Proven Infrastructure EMC VSPEX Proven Infrastructure End User Computing VMWare View 500 Users End User Computing VMWare View 1000 Users End User Computing VMWare View 2000 Users End User Computing Citrix 250 Users End User Computing Citrix 500 Users End User Computing Citrix 1000 Users End User Computing Citrix 2000 Users

32 VSPEX Validation Extensively Tested by ESG & BRS integration lab with VM defined based on real world configurations VDI validation with LoginVSI (simulates desktop and user load). Server Virtualization validation with VDBench. Testing includes: - Scale-Up and Steady State testing - High Availability Testing - Failure Simulations - SnapShot Testing - Backup and Recovery Testing 32

33 VSPEX with VNX Optimized for Virtualization Seamless virtualization experience and acceleration Storage Unisphere administrator Manage storage and VM resources in unison Control offload functions and integrated replication 10X VAAI* offload Less net I/O More VMs Faster response vcenter Server integration Virtual server administrator Manage storage and VM resources in unison Control offload functions and integrated replication * VAAI = VMware vstorage APIs for Array Integration 33

34 VNX Integration with VMware vcenter Operations Management Suite Cross-domain view with rich storage analytics New VNX Connector provides details on storage including FAST Cache and FAST VP Proactively manage performance across virtual and physical environments VMware Cloud / vcenter Gain end-to-end visibility into infrastructure health Rapidly identify and resolve problems to ensure SLAs Cross-domain operations 34

35 EMC Unisphere for Simple Management Smarter management, greater automation, faster results Manage it all VNX, CLARiiON, and Celerra Storage pools, virtualization, replication File, block, and object from a single interface 35

36 VSI for Unified Storage Management vcenter Plug-in Increase storage efficiency while maintaining operational integrity Celerra Provision VNX/VNXe storage Create VMFS and NFS datastores RDM volumes Access Control Utility support For VNX (Block) Integrated support for Virtual Provisioning Configure FAST-VP Tiering Policies Clone virtual machines (VNX File) FullClone, FastClone Provision/clone and refresh clone VMs to VMware View Compress virtual machines (VNX File) Reduce the storage space for VMs through Deduplication and Compression Uncompress VMs on demand 36

37 EMC Storage Integrator (ESI) Storage Provisioning for Windows Servers Application aware Storage Provisioning SharePoint Support Windows MMC based Agent-less architecture Scriptable via PowerShell Hyper-V Support Easy to use MMC Snap-ins for the Server/Application Admin 37

38 VSPEX with VNX & EMC s FAST Suite FLASH 1st strategy enabler Real-time caching with FAST Cache FAST Cache continuously ensures that the hottest data is served from high performance FLASH SSDs FLASH SSD 15K HDD Highcapacity HDD FAST VP (Virtual Pools)* optimizes storage pools automatically, ensuring that active data is being served from SSDs, while cold data is moved to lower cost disk tiers * Not available for VNX5100. Scheduled optimization with FAST VP Together they deliver a fully automated FLASH 1st storage strategy for optimal performance at the lowest cost attainable 38

39 Impact of VNX FAST Cache Performance Booted 1000 desktops in under 7 minutes utilizing FAST Cache 39

40 Impact of VNX FAST Cache Performance Total IOPS IOPS Serviced by FAST Cache Microsoft System Center Configuration Manager (SCCM) 2007 R3 Security Update FAST Cache absorbed over 6,000 of the 8,000-11,000 IOPS during the Patch Download and Install 40

41 VSPEX - Cisco Validated Designs Private Cloud VMware Private Cloud 50, 100, & 125 Virtual Machines Microsoft Private Cloud 50 & 100 Virtual Machines 41

42 Microsoft Fast Track Validated Design EMC VSPEX Private Cloud for Windows Server 2012 VNXe Unified Storage System Cisco UCS Server Microsoft Windows Server 2012 Microsoft Hyper-V Fast Track Edition 42

43 Reinventing Solution Delivery VSPEX Labs Certification Validations Best Practices Demonstrations Partner Accessible 43

44 VSPEX Labs Partner Accessible Remote Access Lab 24x7x365 Accessibility Self-Service, On-Demand Live Labs Validate New VSPEX Infrastructures Cloud Based Customer Demos 44

45 EMC VSPEX Cooperative Support Agreement This example shows the Process only if the customer calls EMC first *. EMC has 650+ CSA partners. Technology Alliances and Escalation Agreements to Resolve Software/Hardware Customer issues. * EMC is not the first vendor responsible this is a sample only to illustrate the process 45

46 VSPEX Customer Benefits Simple Integrated components that simplify server consolidation. Wizard Drive Storage Provisioning for Hypervisors and Applications. Single step recoveries for file, images or site level. Manage 1000s of desktops from a single interface. Efficient Centrally deploy, manage, and protect virtual machines with tight API integrations. Reduce backup times by 90% and speed VM image recoveries by 30x. Thin provision, compression and deduplication will save you up to 50% storage acquisition costs. Access virtual Desktops and resources from any device anywhere. Flexible Reference Architectures for businesses of different sizes and needs. Scale up or down to meet changing business requirements. Choose Server and Network vendors to suit your environment. Use and integrate existing hardware and software into your VSPEX. 46

47 Available Through Distribution Worldwide 47

48 VSPEX Approved Resellers Visit their booths today 48

49 Learn More: 49

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