JOURNEY TO YOUR CLOUD. Mika Kotro Sales Development EMC Deutschland GmbH. Copyright 2012 EMC Corporation. All rights reserved.

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1 1 JOURNEY TO YOUR CLOUD Mika Kotro Sales Development EMC Deutschland GmbH

2 2 The Journey To Your Cloud: Infrastructure Private Cloud Is A Logical First Step Enterprise IT Complex Trusted Controlled Expensive Inflexible Reliable Secure Siloed Private Cloud Public Cloud Simple Low Cost Flexible Dynamic Infrastructure 70% Will Spend More On Private Cloud Through 2012 GARTNER DATA CENTER CONFERENCE 2009

3 3 The Journey To The Private Cloud Virtualize Everything, Standardize And Automate Enterprise IT Private Cloud Public Cloud Virtualization Converged Infrastructure Automation Infrastructure

4 4 The Journey To The Private Cloud Low Governance High Governance % Virtualized Platinum Gold IT Production Infrastructure Focus Business Production Applications Focus IT-As-A-Service Business Focus

5 5 The Journey To The Private Cloud: Phase 1 Low Governance High Governance % Virtualized Simplicity Efficiency Protection Platinum Gold IT Production Infrastructure Focus Business Production Applications Focus IT-As-A-Service Business Focus

6 6 EMC IT: Phase 1 Benefits Realized Percent Virtualized IT PRODUCTION Lower Costs $12M Power And Space Savings $74M Data Center Equipment Savings 170% Gain In Storage Admin Productivity 34% Increase In Energy Efficiency Phase 1 IT-Owned Applications 60M Pounds Of CO 2 Reduced

7 7 The Journey To The Private Cloud: Phase 2 Low Governance High Governance % Virtualized Platinum Gold Simplicity Efficiency Protection IT Production Infrastructure Focus Scalability Continuity Security Business Production Applications Focus IT-As-A-Service Business Focus

8 9 EMC Is #1 In VMware Environments Over 75 Integration Points Across Storage, Backup, And Security Increase Productivity Reduce Cost Of Storage Increase Scalability Ensure Business Continuity Deliver Better Backup And Recovery At Lower Cost Almost 40% chose EMC as preferred storage vendor in virtualized server environments (more than two times any other supplier). GOLDMAN SACHS, AMERICAS TECHNOLOGY HARDWARE 2010 OUTLOOK, JANUARY 2010 EMC remains the clear storage leader in virtualized storage environments. GOLDMAN SACHS IT SPENDING SURVEY, JANUARY 7, 2010

9 10 A New World Of Mission-Critical Applications Big Data Is Driving The Need For New Storage Architectures Enterprise Applications ERP Document Management Greenplum Analytics Big Data Applications Gene Sequencing Geophysical Exploration Media Editing And Rendering Optimized For Virtualization (VMAX, VNX Series, VNXe) Scale Out NAS (Isilon) Object Storage (Atmos) Information Protection (Data Domain, Avamar, NetWorker)

10 Data Distribution Copyright 2012 EMC Corporation. All rights reserved. 11 A Complete Storage Solution For "Big Data" Globally Distributed EMC Atmos Object Storage (SOAP, REST) EMC Isilon Scale Out NAS (CIFS, NFS) Single Location Performance

11 12 EMC IT: Phase 2 Benefits Realized Percent Virtualized IT PRODUCTION Lower Costs Phase 1 IT-Owned Applications BUSINESS PRODUCTION Improve Quality Of Service Phase 2 Mission-Critical Applications EMC IT Department Benefits Realized $11M OpEx Savings 6M 55% 60% 30M Data Center Equipment Savings Of OS Images Virtualized Of Mission-Critical Apps Virtualized Pounds Of CO 2 Reduced

12 13 The Journey To The Private Cloud: Phase 3 Low Governance High Governance % Virtualized Platinum Gold Simplicity Efficiency Protection IT Production Infrastructure Focus Scalability Continuity Security Business Production Applications Focus Standardization Automation IT-As-A-Service Business Focus

13 14 Deliver IT-As-A-Service Define Service Catalog, Publish To Self-Service IT Portal SLA Driven Management Application Service Catalog Infrastructure Service Catalog VMware vcloud Director EMC UIM Availability Security Performance Cost 99.99% High 0.2ms $500K Platinum Gold Silver Bronze Service Catalog Self -Service IT Portal

14 15 The Benefits Of Ultra-Standardization Predictable, Consistent, Efficient Lower Cost, Higher Productivity Simplified Capacity Planning And Maintenance Increased Responsiveness To The Business Pervasive Automation And Workload Mobility Reduced Time To Isolate And Repair Problems

15 16 vblock: New Way To Deliver IT Accelerate Time To Results Reduce TCO Rapid Deployment Solution Packages Simplified Management Predictable Performance Improved Compliance Rich APIs Resource Management Security Network Compute Virtualization Storage

16 17 Hybrid Clouds & Federation

17 18 The Journey To The Cloud How IT Delivers Infrastructure Services In The Private Cloud Enterprise IT Private Cloud Public Cloud Backup DR Storage Compute Service Catalog Infrastructure Service Provider

18 19 The Journey To The Cloud Which Infrastructure Services Does IT Deliver Now & In Future? Enterprise IT Private Cloud Public Cloud Backup DR Storage Compute Infrastructure As-A-Service Service Catalog Infrastructure Service Provider

19 20 The Journey To The Cloud Which Infrastructure Services Does IT Deliver Now & In Future? Enterprise IT Existing Applications Legacy x86 Private Cloud Public Cloud Infrastructure Service Provider

20 Re-Platform Legacy, Move x86 Applications Migrate Existing Applications To Your Cloud Enterprise IT Legacy X86 Existing & Re-Platformed Apps Applications Apps Legacy Tier 2 Tier x86 1 Private Cloud Public Cloud Applications Infrastructure Service Provider Copyright 2012 EMC Corporation. All rights reserved. 21

21 22 Workload Optimization Balance Application Workloads Across Private & Public Clouds Enterprise IT Legacy Apps Legacy Private Cloud X86 & Re-Platformed Apps Tier 2 Tier 1 Public Cloud Applications Infrastructure Service Provider

22 23 Dynamic Workload Federation Tap Into Public Cloud During Times Of Peak Resource Usage Enterprise IT Legacy Apps Legacy Private Cloud X86 & Re-Platformed Apps Tier 2 Tier 1 Public Cloud X86 & Re-Platformed Apps Tier 2 Tier 1 Applications Infrastructure Application Federation Data Federation Service Provider

23 24 Workload Federation Non-disruptive Workload Movement Application And Data Must Move Requires A Common Architecture On Both Sides Service Provider

24 25 VPLEX Makes Federation Possible Advanced Data Cache VPLEX VPLEX Open Storage Support WAN Array Aware Distributed Cache Coherence Data Center EMC & Non-EMC Arrays Data Center EMC & Non-EMC Arrays VPLEX Local Data Center April VPLEX Metro Synchronous VPLEX Geo Asynchronous VPLEX Global Anywhere

25 26 Hybrid Cloud = Private Cloud + Public Cloud A Common Architecture Makes It Possible Enterprise IT Private Cloud Public Cloud Cloud OS Applications Infrastructure Information Application Federation Security Data Federation Automated Hybrid Cloud Infrastructure Service Provider

26 27 Three Cloud Models Are Emerging Über-Cloud Verticalization Virtualization Applications Middleware Database Operating System Server Storage Network Applications Middleware Database Operating System Virtual Infrastructure CPU Pool Storage Pool Network

27 28 Why EMC For Your Journey? EFFICIENCY CONTROL CHOICE

28 29 Wrap Up NEXT STEPS Think More Clearly About The Cloud With EMC Consulting EMC OFFERINGS Infrastructure, Applications, Access EMC STRATEGY Virtualize, Standardize, Automate, Optimize, Federate EMC = Efficiency, Control And (Most Importantly) Choice CLOUD COMPUTING Transform The Data Center And Deliver IT-As-A-Service 1,000s Of Private Clouds, 100s Of Public Clouds

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