Azure Introduction & Data Center Transformation. Ken Ho Product Marketing Manager C+E

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1 Azure Introduction & Data Center Transformation Ken Ho Product Marketing Manager C+E

2 Digital Disruptors that present opportunities Taxi co: that owns no taxis Hotel co: that owns no rooms Bank that owns no branches Investing without Advisors

3 Tension drives change

IT Trends Infrastructure Applications Data Things + devices ~50% $77B Agility accounts for 50 percent of the reasons for going to the cloud, versus 14 percent for cost savings 4 By 2017, mobile apps

4 IT Trends Infrastructure Applications Data Things + devices ~50% $77B Agility accounts for 50 percent of the reasons for going to the cloud, versus 14 percent for cost savings 4 By 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than US$77 billion 2 $1.6T Dividend available to businesses that put new data types and analytics in the hands of more employees over the next four years 3 $1.9T Gartner estimates the total economic value-add from the Internet of Things across industries will reach US$1.9 trillion worldwide in Gartner Hype cycle for cloud computing, 2014, David Mitchell Smith, July 24, 2014 Gartner Report, Predicts 2014: Apps, Personal Cloud and Data Analytics Will Drive New Consumer Interactions Stephanie Baghdassarian, Brian Blau, Jessica Ekholm. Sandy Shen, November 22, IDC Capturing the $1.6 Trillion Data Dividend, Dan Vesset, Henry D. Morris, John F. Gantz, May 2014 Gartner Forecast: The Internet of Things, Worldwide, 2013, (G ), Peter Middleton, Peter Kjeldsen, and Jim Tully, November 18, 2013

5 What do we know? Cloud is here. Speed Scale Economics Questions remain: What does this mean? for my IT strategy?? What does this mean? For what scenarios for my datacenter? should I use the cloud?

6 Cost reduction Cheaper storage Reduced server costs Pay as you go

7 Global reach and scale Microsoft Azure Microsoft Azure Your business today Serving domestic customers Reaching new global audiences

100+ Datacenters across 30 Regions (22 Generally Available) Worldwide US DoD West TBD US Gov Iowa West US California Central US Iowa South Central US Texas North Central US Illinois Canada Central

North East ** Magdeburg Germany Central ** Frankfurt India West Mumbai India Central Pune China South * Shanghai India South Chennai China North * Beijing East Asia Hong Kong Japan East Tokyo,

8 100+ Datacenters across 30 Regions (22 Generally Available) Worldwide US DoD West TBD US Gov Iowa West US California Central US Iowa South Central US Texas North Central US Illinois Canada Central Toronto US Gov Virginia Canada East Quebec City East US Virginia East US 2 Virginia US DoD East TBD United Kingdom United Regions Kingdom Regions North Europe Ireland West Europe Netherlands Germany North East ** Magdeburg Germany Central ** Frankfurt India West Mumbai India Central Pune China South * Shanghai India South Chennai China North * Beijing East Asia Hong Kong Japan East Tokyo, Saitama Japan West Osaka SE Asia Singapore Australia East New South Wales Brazil South Sao Paulo State Top 3 networks in the world 2.5x AWS, 7x Google DC Regions G Series Largest VM in World, 32 cores, 448GB Ram, SSD Australia South East Victoria Operational Announced/Not Operational * Operated by 21Vianet ** Data Stewardship by Deutsche Telekom

many companies, drawing them towards the

Cloud Storage (June 2015) Enterprise App

9 Industry validation "Microsoft s comprehensive hybrid story, which spans applications and platforms as well as infrastructure, is highly attractive to many companies, drawing them towards the cloud in general. LYDIA LEONG, GARTNER Microsoft Leads Everywhere Public Cloud IaaS (May 2015) Cloud Storage (June 2015) Enterprise App PaaS (Jan 2014) X86 Server Virt (July 2015) Operational DBMS Systems (Oct 2015)

Datacenter evolution 1989-2005 2007 2009 2012 2015

Generation 5 2.0+ PUE 1.4 1.6 PUE 1.2 1.5 PUE 1.12 1.

19 PUE Colocation Density Containment Modular SW Defined

Deployment Minimized Resource Impact Containers, PODs

Differentiated SLAs ITPACs & Colocations Reduced Carbon

10 Datacenter evolution Generation 1 Generation 2 Generation 3 Generation 4 Generation PUE PUE PUE PUE PUE Colocation Density Containment Modular SW Defined Server Capacity 20 year Technology Rack Density & Deployment Minimized Resource Impact Containers, PODs Scalability & Sustainability Air & Water Economization Differentiated SLAs ITPACs & Colocations Reduced Carbon Right-Sized Faster Time-to-Market Outside Air Cooled Fully Integrated Resilient Software Common Infrastructure Operational Simplicity Flexible & Scalable

sets Automated recovery through restart & service healing Primary Region Synchronous

11 Allocation across fault domains 1 2 Traffic management for crossregion HA Asynchronous cross-region replication Software Defined Availability Coordinated updates within availability sets Automated recovery through restart & service healing Primary Region Synchronous replication inregion Secondary Region Microsoft Azure. You don t have to choose between your datacenter and the cloud

12 Platform Services Security & Management Service Creation & Configuration User/Group Directory Store Identity Sign-Up and sign-in Multi-Factor Authentication Scheduled Service Management Task Scheduler Stateless Compute Scheduled Compute Jobs Simple Queuing Hybrid Connections Distributed Compute Virtual App Streaming B2B Integration Pub/Sub Queuing Web Apps Infrastructure Mobile Backends API Management API App Infrastructure Business Process Automation Push Notifications Big Data Analytics Relational SQL Database Distributed In-Memory Cache Predictive Analytics Data Warehouse Search Data Stream Analytics Document Database Service Simple Key/Value Store Big Data Storage Hybrid Operations Directory Health Monitoring Privileged Identity Management Domain Join & Policy Management Server Data Backup Operational Analytics Encryption Key Store Development Tools Software Development Kits Data Pipelines Device Data Collection Data Source Management Bulk Data Import And Export Software/Solution Marketplace Pre-Build VM Images Live & OD Media Streaming Content Delivery Network (CDN) Software Lifecycle Management Application Instrumentation Infrastructure Services IoT Device Management Mobile Analytics Disaster Recovery Hybrid/Intelligent Data Backup

Azure compliance audits and certifications Global ISO/IEC 27001 SOC 1 SOC 2

IEC 27018 United States FedRAMP HIPAA FIPS 140-2 Life Sciences GxP Family

Clause United Kingdom G-Cloud China Multi Layer Protection Scheme China

I-RAP Assessment Coming soon Sarbanes Oxley Criminal Justice Defense

13 Azure compliance audits and certifications Global ISO/IEC SOC 1 SOC 2 PCI DSS L1 version 3 Cloud Security Alliance Cloud Security Matrix ISO / IEC United States FedRAMP HIPAA FIPS Life Sciences GxP Family Educational Rights (Healthcare) & Privacy Act Regional European Union Model Clause United Kingdom G-Cloud China Multi Layer Protection Scheme China CCCPPF Singapore Multi-Tier Cloud Security Australian Signals Directorate I-RAP Assessment Coming soon Sarbanes Oxley Criminal Justice Defense Information ITAR Defense Information Information System Systems Agency L2 Systems Agency L3-5

14 Ford

15 Azure Momentum 120,000 New Azure customer subscriptions/month 425 Million 20Million SQL database hours used every day 60Billion >50 Trillion Storage objects in Azure 57% Microsoft is growing its cloud revenue faster than Amazon Business Insider 2016 Azure Active Directory Users >5 Trillion Hits to Websites run on Azure Web App Service 1 Trillion Of Fortune 500 Companies use Microsoft Azure 1.4 Million AWS revenue grew about 69% but Microsoft Azure revenue grew by 127% Storage transactions every month Messages delivered every month with Event Hubs SQL Databases Deployed In Azure

16 DevOps Clients Management Applications PaaS & DevOps App Frameworks & Tools Databases & Middleware Infrastructure

An online store for highly optimized and integrated applications and services ready to deploy on Microsoft Azure Growing ecosystem of 3,000+ virtual machine and SaaS offers

17 An online store for highly optimized and integrated applications and services ready to deploy on Microsoft Azure Growing ecosystem of 3,000+ virtual machine and SaaS offers Reduced sales cycle with pre-configured, readyto-run applications and services Streamlined configuration, deployment, and management Integrated platform experience M A R K T P L A C E

18 Broad ecosystem of third party offerings that expand Azure functionality Microsoft Azure Azure Marketplace* *List of offers is not comprehensive.

19 Data Center Transformation

20 Microsoft Cloud Platform CUSTOMER DATACENTER Global scale Enterprise-grade Comprehensive Hybrid cloud People-centered experiences MICROSOFT AZURE CONSISTENT PLATFORM SERVICE PROVIDER

21 But cloud momentum continues to accelerate If you re resisting the cloud because of security concerns, you re running out of excuses. The question is no longer: How do I move to the cloud? Instead, it s Now that I m in the cloud, how do I make sure I ve optimized my investment and risk exposure? By 2020 clouds will stop being referred to as public and private. It will simply be the way business is done and IT is provisioned. 21

22 Datacenter Evolution

23 Datacenter evolution

24 Transform the datacenter Build a software-defined foundation Automate and secure your infrastructure Extend to the cloud on demand Microsoft Azure Windows Server Microsoft System Center

25 The software-defined datacenter Highly customized

26 Reimagine compute Scale to your largest workloads Industry-leading scale and performance Drive up your consolidation ratio Zero-downtime migrations Open-source integration Increase scale per cluster Infrastructure for hardware-based security

27 Reimagine networking Server virtualization Virtual machine A Virtual machine B Network virtualization Network A Network B Microsoft Azure Virtualization Physical server Virtualization Physical network Service provider

28 Reimagine storage Lower cost than traditional storage infrastructure

29 Transform the datacenter Storage Network Compute Microsoft System Center On-premises datacenter Microsoft Azure Service provider

30 What are we learning from cloud? To make the most of your IT infrastructure, you need to: Standardize your approach Automate manual processes Increase resilience and scale

31 Microsoft Azure

33 Cloud Design Patterns

34 Security & Management Security & Management The Azure Platform Strategy Public Cloud Platform Hybrid Operations SaaS (Software as a Service) O365, CRM, VSO etc + 3 rd Party SaaS Solutions Hybrid Operations Microsoft Azure Stack & Cloud Platform System Public, Global, Shared Datacenters

35 Azure Automation Operation Insights Ops DevOps Migration and DR Identity

36 Add Azure to your datacenter Azure On-Premises Datacenter Cloud Platform System

Production Data Getting started with Azure (Enterprise Use Case)

Server Application performance and availability Plus a growing ecosystem

Azure Service provider Cloud Upload & Storage Encoding, Packaging, and

37 Production Data Getting started with Azure (Enterprise Use Case) Microsoft Azure Azure Backup Data Protection Manager or Azure Backup Server Application performance and availability Plus a growing ecosystem of value-add third party partner components Private datacenter Microsoft Azure Service provider Cloud Upload & Storage Encoding, Packaging, and Indexing Content Protectio n Live & On Demand Streaming with integrated CDN Player Clients

Die intelligente Cloud als Kernelement der IT Transformation. Dr. Bernd Kiupel Business Group Lead Cloud & Enterprise, Microsoft Schweiz

Die intelligente Cloud als Kernelement der IT Transformation Dr. Bernd Kiupel Business Group Lead Cloud & Enterprise, Microsoft Schweiz The next strategic opportunity is here Cloud Mobile Social How do