Thai Smile Airways Co., Ltd.

Transcription

1 Thai Smile Airways Co., Ltd. Fly Smart with THAI Smile

2 Business Model Branding: Light Premium with Trendy Look Support connecting TG flights as a Feeder Duration range within 4 hours Number of Aircraft : Current Destinations: DMK - CNX, KKC, HKT BKK - CNX, CEI, KKC, UTH, UBP, URT, HDY, HKT, NAW, MFM (Inter)

3 Decision List Avoid In-house development Knowledge engineer by variety of equipment Space for equipment Time to train expert & training cost Equipment & Depreciation & Turnaround time Obsolete period Carpex to Opex Purchasing period

4 Why Cloud service? General Cost Efficient Almost Unlimited Storage Backup and Recovery Automatic Software Integration Easy Access to Information THAI Smile Reduce capital costs Less implementation time Support consumption growth Anytime Anywhere

5 THAI Smile wasn t built in a day! A. B. C. D. E. Airline Core System Infrastructure Diagram After-sales services Upcoming Services Performance Improvement

6 Organization Structure by Functional THAI Smile Flight Operation Ground Operation Corporate Management Navtech [Flight Plan, Aircraft Performance] New Skies [Reservation System] Navision [Accounting] Merlot [Operation Management] dotrez [IBE, Web Check-In] Humantrix [HR] AirFase [Flight Data Monitoring] SkyLedger [Revenue Accounting] IT management GoNow [Departure Control System]

7 RES INV TKT Revenue Back Office Revenue Management Network Optimization Farequote HR Data Warehouse Accounting Check-In GUI GDS (TG) Travel Agent Other Channel Sales Agent Self-service Devices Indirect Sales Direct Sales A. Airline Core System Architecture Group Management Frequent Flyer Program DCS Agent GUIs KIOSK Web GUIs Core PSS System Flight Operation Flight Operations Operations Control Crew Management Non-Pax Load Cargo & Baggage Management

8 Where is Cloud service? Airports Ticket Booths Back Office FrontEnd Primary Link Data Center Primary Link RES Backup Link Backup Link INV B2B Partner DCS Navitaire

9 B. Infrastructure Diagram VPN VPN NAW Internet Remote users HDQ Internet MPLS VPN HA HA Data Center DMK CEI VLL UBP HKT MPLS 3MB KKC DR Call Center Call Center HDY SVB TG CNX URT UTH

10 Reservation Module Mobile App NET MIG IBE NET 2C2P Agent Portal SkySpeed Channels API MPLS New Skies Counter Service Transfer Service Payments

11 Sale Channels Agent Portal BKK, CEI, URT, HDY, ARL API 3G UBP, NAW, HKT, CNX, KKC, UTH Internet Navitaire Host Service Providers Internet DMK MPLS VPN Call Center Data Center DR Call Center

12 Interfaces Booking.thaismileair.com SkySpeed

13 Corporate Management VPN HDQ Navitaire Host Internet Remote users DMZ Zone Could Servers Internet

14 C. After-sales services Itinerary Printing Notification Tax Invoice Requests Yim Yim: Information [Speech recognition]

15 D. Upcoming Services SMS Notification CRM (hosted) Yim Yim: Booking [Speech Recognition] IT change management

16 Is Cloud always the best? Microsoft O365 Hybrid Print Server

17 E. Performance Improvement Technology Infrastructure Basic systems: network, security, etc. 24*7*365 support for all users System Integration Information Infrastructure Unified data Single login authentication Self-service web portal Analytics Infrastructure From data to analysis to action Prioritizing performance initiatives Nimble governance & decision making Innovation Infrastructure

18 Trends of human behavior a. 80 % of Population is Smart phone owner by 2020 b. 5 billion devices connect with variety of factors, screen size, interaction style platform and architecture c. Disruptive digital model d. E-commerce to digital commerce e. Agile service f. Customer experience

19 THANK YOU FOR YOUR Attentions Q & A