GUIDELINES FOR COMMUNICATION

Transcription

1 GUIDELINES FOR COMMUNICATION

2 Contents How to Use This Guide Naming Flexenclosure Product Families Third Party Branding Third Party Branding Customer Branding Additional Information Logos The Flexenclosure Logo Flexenclosure Logo Specifications Product Family Logos Product Family Logo Specifications Usage Examples: Product Branding Usage Examples: Printed Communications Usage Examples: Online Communications Usage Examples: Miscellaneous Usage Examples: Tradeshow Graphics Incorrect Use Visual Identity Colour Palette Typography: Corporate Typefaces Typography: Trademark Symbols Graphic Elements: Icons Imagery: Photography Examples Corporate Templates Collateral Templates Collateral Boilerplate Text Presentation Templates Stationery Business Cards Legal Guidelines Company Name Trademark Symbols on the Web Copyright Notice & Attribution Statements 2

3 How to Use This Guide How to Use This Guide The objective of this document is to detail a consistent and comprehensive approach to the communication of Flexenclosure s brand values through the development and execution of all internal and external marketing activities. It should be shared with any designers and/or agencies involved with Flexenclosure s marketing activities. Successful execution of these guidelines will result in a universally recognisable brand identity that leverages and reinforces Flexenclosure s master brand standards. 3

4 Naming Naming Our company name and our product names are key vehicles in the delivery of our brand values to all our audiences. Consequently they should be respected at all times and only ever be used in their full form. This rule should be rigorously applied not only in external communications but also internally within the company. Flexenclosure Flexenclosure, as our master brand, should never be abbreviated in any way, either in print or when spoken. People may be tempted to simply refer to the company as Flex. This is enormously counterproductive and should be gently flagged to offenders for correction. Product Families esite and ecentre are our two family-level product brand names. In print they should always be introduced in conjunction with the master brand, (e.g. Flexenclosure s modular ecentre solution ) after which they can be referred to in their own right. Product names must never be abbreviated. For example esite x10 should always be referred to as such, and never simply as x10. 4

5 Logos The Flexenclosure Logo Flexenclosure is our master brand and the focal point of our marketing. As such, the Flexenclosure corporate logo is the most immediate representation and fundamental element of our company, our people, and our brand to the world. It is a valuable corporate asset that must be used consistently in the proper, approved forms. It should appear in a prominent position in all communications. It must never be replaced by a standard typeface. It should always be reproduced from original artwork and should never be rebuilt, redrawn, recreated or distorted. Flexenclosure Logo Specifications The Flexenclosure logo should be used to introduce and/or close all forms of marketing collateral. It can also be used by third parties (for co-marketing, sponsorships, etc.), but only with the formal approval of Flexenclosure s Marketing department. Brochure - Front Page Brochure - Back Page Case Study - Front Page Case Study - Back Page 5

6 Logos Colour Depending on the application, the logo should always appear in either Steel Grey or Flexenclosure Orange on a white background. (Please refer to the Colour Palette section for the specific colour codes.) For certain applications (such as signage) a white logo reversed out on a Flexenclosure Orange background can be used. White logos can also be used on other background colours or photographs as long as they remain fully legible. Exclusion Zone The logo must stand clear of any other elements, with an exclusion zone equal to the height of the lower case letters on all sides around the logo. No other graphic element must ever appear inside this zone. Minimum Size The Flexenclosure logo should always be easily legible and not be reproduced smaller than the minimum size of 25mm (width). If, under exceptional circumstances, the logo needs to be reproduced even smaller than this minimum size, the marketing team should be brought in to facilitate the design work. 25mm 6

7 Logos Product Family Logos Our product family logotypes are critical in establishing a dynamic and contemporary identity for our product portfolios. They serve to further differentiate our solutions from the competition. As with the master brand, they are valuable corporate assets that are an essential part of maintaining a unified brand identity and must therefore be used consistently in the proper, approved forms. They should appear in a prominent position in all relevant product-specific communications. They must never be replaced by a standard typeface. They should always be reproduced from original artwork and should never be rebuilt, redrawn, recreated or distorted. Product Family Logo Specifications The product family logos should be used to introduce all forms of marketing collateral related specifically to any given product group or sub-group. 7

8 Logos Colour The colours of the product logos are fixed and must never be altered in any way. Please refer to the Colour Palette section for the specific colour codes. The coloured logos should always appear on a white background. For certain specific applications (such as signage or multimedia watermarking), a white logo reversed out on a Flexenclosure Orange or transparent background should be used. White logos can also be used on other colours or photographs as long as they remain fully legible. Datasheet - esite 8

9 Logos Exclusion Zone The product logos must stand clear of any other elements, with an exclusion zone equal to the height of the lower case letters on all sides around the logo. No other graphic element must ever appear inside this zone. Datasheet - esite 9

10 3mm Logos Minimum Size The product logos should always be easily legible and not be reproduced smaller than a certain minimum size. Given that the product logos are all of varying lengths, the minimum size will be dictated by the capital letters in the names which should have a minimum height of 3mm. If, under exceptional circumstances, the logo needs to be reproduced even smaller than this minimum size, the marketing team should be brought in to facilitate the design work. 10

11 Logos Usage Examples: ecentre Branding In order to achieve maximum conscious and subliminal brand impact, all external ecentre doors should be branded both inside and out. In this way, the ecentre name will be absorbed on both entering and exiting the facility. 5cm The ecentre logo should always be positioned in the top right hand corner of the door, with a 5cm gap between the edge of the square icon and the horizontal and vertical edges of the door. Note that the self-adhesive logo film is pre-cut with 5cm margins to aid in correct positioning and application. 5cm Additional care must be taken when applying the logo to the inside of an external door, as it will need to be positioned on the right-hand panel such that the edge of the vertical metal plate runs between the letters b and y. (See picture opposite - Inside of door.) Outside of door Note that internal doors, if present in larger ecentres, should not be branded. 5cm 5cm See notes opposite Inside of door 11

12 Logos Usage Examples: ecentre Transport Tarpaulins ecentre modules being transported from Vara to the customer site should be covered in a protective tarpaulin. The tarpaulin should be Flexenclosure Orange (see page 20) with a white ecentre by Flexenclosure logo on each side. Rope lacing for Flexenclosure Orange tarpaulins should be Flexenclosure Orange or white. In circumstances where the modules will be stored for an extended period of time at a customer site where they will experience extreme temperatures (>45 degrees), a pale grey tarpaulin can be used instead. As above, the ecentre by Flexenclosure logo should be white. Rope lacing for the grey tarpaulins should be grey or white. ecentre Tarpaulin 12

13 Logos Usage Examples: esite Branding 13

14 Network Overview Site Status List Home Map Alarm List NETWORK OVERVIEW Online Site Status Power Uptime Total number of sites: 100 Load disconnected: 3 Low system voltage: 10 Priority load disconnected: Alarm Status Information: 100 Error: Warning: 200 Fatal: 17/12/ :00 17/12/ :00 18/12/ :00 18/12/ : System Status Off-line sites: 2% Manual mode: 5% 12% 10% 8% 6% 4% 2% 0% 17/12/ :00 17/12/ :00 18/12/ :00 18/12/ :00 17/12/ :00 17/12/ :48 17/12/ :36 17/12/ :24 17/12/ :12 18/12/ :00 18/12/ :48 18/12/ :36 Power Source Runtime Diesel Consumption Genset start alarm: 2% % 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Dec 02-Dec 03-Dec 01-Dec 02-Dec 03-Dec 01-Dec 02-Dec 03-Dec 04-Dec 05-Dec 06-Dec 04-Dec 05-Dec 06-Dec 04-Dec 05-Dec 06-Dec 07-Dec 08-Dec 09-Dec 07-Dec 08-Dec 09-Dec 07-Dec 08-Dec 09-Dec 10-Dec 11-Dec 12-Dec 13-Dec 14-Dec 15-Dec 16-Dec 17-Dec 18-Dec Priority load disconnected Load disconnected Normal opera on 10-Dec 11-Dec 12-Dec 13-Dec 14-Dec 15-Dec 16-Dec 17-Dec 18-Dec Ba ery run me Solar runtime Grid run me Genset run me 10-Dec 11-Dec 12-Dec 13-Dec 14-Dec 15-Dec 16-Dec 17-Dec 18-Dec Total fuel filled Total fuel lost Total consumed diesel 19-Dec 20-Dec 21-Dec 19-Dec 20-Dec 21-Dec 19-Dec 20-Dec 21-Dec 22-Dec 23-Dec 24-Dec 22-Dec 23-Dec 24-Dec 22-Dec 23-Dec 24-Dec 25-Dec 26-Dec 27-Dec 25-Dec 26-Dec 27-Dec 25-Dec 26-Dec 27-Dec 28-Dec 29-Dec 30-Dec 28-Dec 29-Dec 30-Dec 28-Dec 29-Dec 30-Dec 31-Dec 31-Dec 31-Dec Tenant Connections Per Site Administrator Tenant Load Distribution Tenancy Ratio Average tenancy ra o Mul tenant site tenancy ra o Logos Usage Examples: Printed Communications esite x10 Reliable data and tools for highest sustained network performance In order to maintain the highest sustained hybrid power system performance and the lowest operational costs over time, the ability to gather reliable network data is key. Performance issues with many hybrid power systems often begin as a result of incorrect initial installation or commissioning on site. This is simply not possible with esite x10, as esite Tools provides all configuration data remotely with no decisions needing to be made on site esite x10 Datasheet The future of hybrid power is here esite x10 is the world s first hybrid power system purpose-built for outdoor telecom sites and to outdoor telecom standards. It is a patented, sealed tamper-proof unit with passive convection cooling, no filters, no moving parts and it requires no maintenance. esite x10 is the future of hybrid power. esite x10 reduces diesel-related costs by combining software-defined hybrid battery control with solar power, intelligent grid power harvesting and optimal genset control. Company Profile Flexenclosure provides sustainable Internet infrastructure for emerging markets designing and manufacturing prefabricated data centres and intelligent power management systems for the ICT industry. A leader in both fields, we have deployed 43 ecentre data centres and over 3,000 esite hybrid power solutions in 27 countries worldwide. Our products are adaptable to any application, geographic location or climatic conditions, delivering industrial quality, reliability and complete peace of mind to data centre and mobile network operators. Our systems are fully integrated, modular, factory tested for reliability, adaptable to local conditions and quick to install, with a short payback period and low long-term total cost of ownership. With sensors built in to the unit and calibrated in the factory, esite x10 ensures reliable data from the source and avoids the possibility of anyone tampering with the sensors. For data communication, esite x10 uses a proprietary protocol specifically designed to handle unstable data networks and also makes use of a substantial local data buffer to avoid any possibility of data loss. Uploaded data is stored in a safe and cost-efficient data cloud, where it can be accessed by esite Tools for analysis and by web services (REST and SOAP) for smooth integration with other systems. In addition to advanced site monitoring, network level tools are provided to manage site performance versus target KPIs for different site types; to enable planned battery replacements and to support potential battery claims; to understand the power grid s characteristics over time at each site; etc. Installed and configured by Flexenclosure esite Tools server and client software upgrades as part of RSSM The unit is preconfigured for up to three tenants with separate load measurement. Deployment planning is simplified by having a unit that can handle all site types, including bad grid, off grid, single or dual gensets, solar power, new sites, shelter site upgrades, upgrades re-using existing battery cabinets and roof-tops. With esite x10 s suitcase-sized form factor, installation logistics are simplified as it can be hand-carried to site, thus significantly reducing transport costs and installation time. And esite x10 has been designed to withstand the most challenging outdoor telecom site environments, including temperatures of up to 50 C. esite x10 unit mounted onto an outdoor cabinet ecentre is a custom-designed, prefabricated and preintegrated data centre building that is fast to deploy, energy efficient and easy to expand. A modern alternative to traditional brick and mortar structures, ecentre is a future proofed state-of-the-art technical facility to house and power Internet equipment. With its flexible and easily expandable white space, ecentre enables highly capital efficient data centre deployments and has been certified up to Tier IV level. Designed to provide peace of mind for data centre managers operating in even the most extreme environments, ecentre provides reliable and energy efficient solutions to enable and support the global data boom. esite agent integrated with control and monitoring software in each esite General Windows or Linux based server software esite Tools client software installed on Windows computers Web based client independent of operating system, enabling access with mobile devices TCP/IP based communication protocol with SSL encryption Connection through intranet or Internet via wireless network (GPRS/3G/4G depending on modem) esite to esite Tools Communication Works with standard internet enabled SIM cards Public IP, VPN and private APN not required Automatic registration of esites to esite Tools server Data synchronisation and alarm reception without additional administration Technical innovations esite x10 brings several ground-breaking technical innovations compared to current hybrid power systems that are built using indoor electronics housed in outdoor cabinets: Patented soft switching between grid and gensets Convection cooled and IP65 sealed, with no risk of replaces mechanical ATS and protects the unit from electronics exposure to external contaminants. damaging input power. The esite x10 unit is completely independent of the Specially designed power components, four times battery cabinet and is therefore very flexible in bigger than today s market leading power deployments where there may already be cabinets electronics provide additional electrical protection. deployed. This increased sophistication also allows greater Entire unit designed for purpose from the ground amounts of power to be harvested from an up. It is a tamper-proof sealed unit with no moving unreliable grid. parts. esite x10 is the world s first hybrid power system purposebuilt for outdoor telecom sites and to outdoor telecom standards. It is a patented, sealed, tamper-proof unit with passive convection cooling, no filters, no moving parts and it requires no maintenance. Specifically designed for off-grid and bad grid cell sites, esite cuts diesel costs, CO2 emissions and energy related OPEX by up to 90%. Fully integrated into esite x10 is esitetools, a one-stop interface for remote site management, KPI reporting and energy optimisation of esite networks. esite x10 is the future of hybrid power Datasheet - Front Page Datasheet - Front Page Flexenclosure Company Profile Case Study The Challenge MTN Cote d Ivoire s Bold New Digital World The Solution Customer Quotes We have built the most advanced telecommunications facility in Angola and it positions ACS to take an undisputed leading position in the delivery of mission critical voice and data communications services to the corporate market. I am very proud of what ACS and Flexenclosure have achieved together. Carlos Carvalho CTO, Angola Comunicações e Sistemas (ACS) As the leading telecoms operator in Cote d Ivoire, MTN ecentre by Flexenclosure a complete, pre-fabricated, constantly strives to deliver the best and most complete service to its customers. MTN wanted to evolve from traditional telephony service provision based on voice and SMS to a more mature pre-equipped, custom designed modular solution to house and power data and telecom equipment. Two identical 336sqm ecentres each incorporating discrete switching centre, energy centre and hosted data We see significant opportunities to drive the development of the colocation and cloud services markets in Paraguay and needed a high quality data centre facility that we can easily and efficiently expand as our business grows. The facility that Flexenclosure has built has met all of our needs and exceeded our expectations. set of mobile services such as broadband Internet, mobile money, video on demand, etc. It also wanted to establish the capability to create an entirely new market in the centre areas will provide MTN Cote d Ivoire not only with the immediate capacity it needs, but also with the modern infrastructure required to manage the on-going expansion Juan Emilio Roa Business Director, Tigo Paraguay country providing innovative data hosting services for its of its data traffic and to pioneer new value added and Enterprise customers. hosted data services across the country. In order to achieve these ambitious goals, a major infrastructure upgrade and expansion project needed to be undertaken. Delivered as a full turnkey project including all civil works, installation of the ecentre and re-location of some existing equipment to the new sites. This is the first deployment of its kind on such a big scale for Airtel in Africa and Asia and will bring about a major transformation in data centre building technology and standards. This data centre will be of very high quality, meeting Tier 3 standards. The main objective to select prefab modular DC technology and Flexenclosure as partner for this project was to be sure of receiving the best design, quick deployment time, easy expandability and energy efficient power and cooling equipment, thus achieving both redundancy as well as a large reduction in our energy costs." Pradeep Vats Group Head Real Estate and Data Centre Facilities, Bharti Airtel International The new ecentre will provide us with increased network availability, stability and geographical redundancy, and the data hosting capability will allow us to provide new value-added services to our clients. Flexenclosure s ecentre is a tried and tested solution in the MTN group and we are confident it is the right solution for us and for our customers in Côte d Ivoire. The Challenge Flexenclosure Advantage Jerome Curtis General Manager Capital Programs, MTN Côte d Ivoire ACS identified a large green-field site in Benfica the rapidly expanding new business and commercial area of Luanda at which to establish their new data centre facility. However, while ideal in terms of space, the site had absolutely no existing infrastructure water, power, telecoms connectivity, not even a road to get to it. In fact, before any building could begin, the soil itself would need to be improved in order to give it adequate load bearing capability. These challenges were compounded by the fact that high quality materials, tools and expertise were all in very short supply locally. And the site s somewhat remote location meant that security would be a major concern both during construction of the facility and on-going once it was complete and fully operational. And ACS wanted the facility to be manned 24/7, therefore requiring not only the data centre white space but also a full network operations centre (NOC), office space and associated facilities to be available for its staff. By deploying Flexenclosure ecentres, MTN Cote d Ivoire has been able to capitalise of a number of significant ecentre differentiators: A guaranteed product, with guaranteed energy efficiency, in a guaranteed time, at a guaranteed price and with very low Total Cost of Ownership (TCO) Maximum preparation and testing in the factory in Sweden ensures extremely fast installation on site, resulting in a project duration typically five times shorter than that for a brick and mortar facility A future-proofed technical building where additional fully customised internal space can be created easily, on demand and without any operational disruption Designed with ultra efficient cooling and power systems, Flexenclosure calculates and can guarantee a PUE value for every deployment And with extensive experience deploying technical facilities in the most challenging environments in over 50 countries, Flexenclosure brings creative ideas, fully tested solutions and total peace of mind. fast. Our experience of working with Flexenclosure on our Maputo data centre was extremely positive, so our comfort level is high in deciding to go with ecentre for our primary switching centre in Matola. With ecentre, project speed, quality and predictability are all ensured and all our requirements will be met using a complete, fully integrated and energy efficient solution. Jerry Mobbs Managing Director, Vodacom Mozambique Case Study - Front Page Case Study - Front Page ecentre Customer Quotes 14

15 Logos Usage Examples: Online Communications Linkedin Webpage Facebook Webpage Twitter Webpage YouTube Webpage Flexenclosure Webpage Flexenclosure.com homepage 15

16 Logos Usage Examples: Miscellaneous Flexenclosure flag Flexenclosure t-shirt Flexenclosure hats Flexenclosure polo shirt 16

17 Logos Usage Examples: Tradeshow Graphics 17

18 Logos Incorrect Use Under no circumstances should the master Flexenclosure logo or product logos be altered in any way. They should always be used as described above and not be otherwise coloured, stretched, rotated, animated or have any other effects applied to them. Never attempt to recreate the logos, but always use the original art files. 18

19 Visual Identity Colour Palette Flexenclosure s primary corporate colours are specific to the master brand and logo. They should always be used in the first instance. The secondary colour palette includes an additional three colours that should only be used in circumstances where the primary colours are not sufficiently distinct. Primary Palette Colour Pantone C M Y K R G B Web # Orange E37222 Steel Grey Cool Grey ADAFAF White FFFFFF In addition, the product logos add a further two colours to the overall Flexenclosure colour palette. The corporate colour system expresses a dynamic and multi-faceted Flexenclosure. Flexenclosure Orange will remain as the primary corporate colour but it will only be used to highlight certain key elements, allowing the product brands to establish a presence and identity of their own. When text is used in tinted or coloured blocks, black and grey should be avoided with white being the preferred choice. Secondary Palette Colour Pantone C M Y K R G B Web # Metal Aluminium EA2A5 Dark Grey Cool Grey Black Product Logo Palette Colour Pantone C M Y K R G B Web # Green A644 Dark blue B3A6B Wine A1C 19

20 Visual Identity Typography: Corporate Typefaces As with the logos, consistent use of the corporate typefaces reinforces Flexenclosure s brand identity. Flexenclosure s principal typeface is Frutiger. It should be used as far as possible for all publicly facing marketing collaterals including print, web, banners and advertising. Short headlines or labels can be all capitals, otherwise headlines and subheads should be written in sentence case. Frutiger LT Std [45 Light] ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvwxyz Frutiger LT Std [45 Light Italic] ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvwxyz Frutiger LT Std (55 Light, 45 Light Italic) This should be used for longer continuous sections of running body copy, always 85% black. Frutiger LT Std (55 Std, 65 Bold) This should be used for headings and subheadings, always 85% black. Frutiger LT Std [55 Roman] ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvwxyz Frutiger LT Std [65 Bold] ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvwxyz Arial (Regular) For materials produced and used internally - correspondence, reports, templates, etc. Arial Regular should be used. Arial [Regular] ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvwxyz

21 Visual Identity Typography: Trademark Symbols It is important that the size of the trademark symbol be in proportion with the text to which it is attached. The trademark symbol should always be legible without being intrusive and the space between the trademark symbol and the preceding letter should be minimized. ecentre esite 21

22 Visual Identity Graphic Elements: Icons ecentre High tech facilities Guaranteed quality Guaranteed energy efficiency Prefabricated solutions Turnkey Guaranteed on time Uptime esite Diriflex Cut your diesel Generator Battery bank Grid Solar energy Shared sites Other sources User Community 24x7 Performance Remote support Realibility 22

23 Visual Identity Imagery: Photography Examples Photos should show entire scens and most of the product. No close-ups. esite branded cabinet esite location shot ecentre location shot ecentre internal 23

24 Corporate Templates Collateral Templates Collateral templates are available in InDesign format for all marketing collaterals. The templates should not be altered in any way without the direct involvement and approval of the Marketing department. The front and rear of the templates are identical with the exception that a tracking code should always be added horizontally to the bottom left hand corner or vertically on the bottom right hand corner on the reverse of each document. Datasheet - Back Page Datasheet - Back Page Company Profile Flexenclosure provides sustainable Internet infrastructure for emerging markets designing and manufacturing prefabricated data centres and intelligent power management systems for the ICT industry. A leader in both fields, we have deployed 43 ecentre data centres and over 3,000 esite hybrid power solutions in 27 countries worldwide. Our products are adaptable to any application, geographic location or climatic conditions, delivering industrial quality, reliability and complete peace of mind to data centre and mobile network operators. Our systems are fully integrated, modular, factory tested for reliability, adaptable to local conditions and quick to install, with a short payback period and low long-term total cost of ownership. ecentre is a custom-designed, prefabricated and preintegrated data centre building that is fast to deploy, energy efficient and easy to expand. A modern alternative to traditional brick and mortar structures, ecentre is a future proofed state-of-the-art technical facility to house and power Internet equipment. With its flexible and easily expandable white space, ecentre enables highly capital efficient data centre deployments and has been certified up to Tier IV level. Designed to provide peace of mind for data centre managers operating in even the most extreme environments, ecentre provides reliable and energy efficient solutions to enable and support the global data boom. The Challenge ACS identified a large green-field site in Benfica the rapidly expanding new business and commercial area of Luanda at which to establish their new data centre facility. However, while ideal in terms of space, the site had absolutely no existing infrastructure water, power, telecoms connectivity, not even a road to get to it. In fact, before any building could begin, the soil itself would need to be improved in order to give it adequate load bearing capability. These challenges were compounded by the fact that high quality materials, tools and expertise were all in very short supply locally. And the site s somewhat remote location meant that security would be a major concern both during construction of the facility and on-going once it was complete and fully operational. And ACS wanted the facility to be manned 24/7, therefore requiring not only the data centre white space but also a full network operations centre (NOC), office space and associated facilities to be available for its staff. esite x10 is the world s first hybrid power system purposebuilt for outdoor telecom sites and to outdoor telecom standards. It is a patented, sealed, tamper-proof unit with passive convection cooling, no filters, no moving parts and it requires no maintenance. Specifically designed for off-grid and bad grid cell sites, esite cuts diesel costs, CO2 emissions and energy related OPEX by up to 90%. Fully integrated into esite x10 is esitetools, a one-stop interface for remote site management, KPI reporting and energy optimisation of esite networks. esite x10 is the future of hybrid power. Case Study - Front Page Flexenclosure Company Profile Brochure - Back Page Certificate - esite Training 24

25 Corporate Templates Collateral Boilerplate Text The following text should be included on the back page of all brochures: Flexenclosure provides sustainable Internet infrastructure for emerging markets designing and manufacturing prefabricated data centres and intelligent power management systems for the ICT industry. The company provides systems that are fully integrated, modular, factory tested for reliability, adaptable to local conditions and quick to install. esite x10 is the world s first hybrid power system purpose-built for outdoor telecom sites and to outdoor telecom standards. It is a patented, sealed, tamper-proof unit with passive convection cooling, no filters, no moving parts and it requires no maintenance. esite x10 is the future of hybrid power. ecentre is a state-of-the art, custom-designed, prefabricated and pre-integrated data centre building that is fast to deploy, energy efficient and fully future proofed. With its flexible and easily expandable white space, ecentre enables highly capital efficient data centre deployments and has been certified up to Tier IV level. Flexenclosure was founded in The company is based in Vara, Sweden, headquartered in Stockholm and has additional offices in Malaysia, Mexico, Myanmar, Nigeria and South Africa. Customers include ACS, Airtel, Apollo Towers, IHS Towers, Millicom, MTN, Vodacom and Zain. Brochure - Back Page See 25

26 Corporate Templates Signature Our corporate signature is a key part of the Flexenclosure brand and acts as a very low cost but high impact mini advertisement every time someone outside the company receives it. Consistency is therefore very important in reinforcing our brand identity, so all employees need to make sure that they re using identical signatures at all times. An signature template and instructions for setting it up in Microsoft Outlook are available from the Marketing department. Dear Designer, This is an example of an written according to our brand guidelines. The body copy of the should be Calibri Regular 11pt black, while the signature should look as it does below. An signature template and instructions for setting it up in Microsoft Outlook are available from the Marketing department. Very best regards, Font Isabell As per the signature, consistency in the use of a standard typeface for body copy is equally important. The only approved font for body copy use is Calibri Regular 11pt. iphone and Other Mobile Devices All employees using an iphone for Flexenclosure , should change the standard Sent from my iphone footer to their Name, Title and Company as follows: Name Title Flexenclosure 26

27 Corporate Templates Presentation Templates The corporate standard PowerPoint presentation template is available from J:/ server and also Sales Tools Dropbox. Stationery Flexenclosure letterhead stationary templates are available from J:/ server and also Sales Tools Dropbox. Corporate Letterhead templates are available for all Flexenxlosure office locations. Letterhead Stationary 27

28 Corporate Templates Business Cards As with signatures, business cards are mini advertisements for the company each time they are handed out. Consistency is key and the layout, font and colour elements of the design must not be altered in any way. Should any employee need a business card that includes information that cannot be accommodated by the current design, they should contact the Marketing department. Name Surname Title, Region Skype Business/ name.surname@flexenclosure.com Business Cards 11mm 26mm 5mm 5mm 53 mm 84mm 28

29 Legal Guidelines Company Name When using the company name, the following guidelines should be observed: Primary use for marketing communications: Flexenclosure For all legal references: Flexenclosure AB (publ) Trademark Symbols on the Web Trademark symbols must be used consistently on our web pages to protect our trademarks. When do I use trademarks on web pages? They do not need to appear in the main title/heading of a page. They should be used in all logos, buttons, badges, signatures, etc. even if the trademark is already applied elsewhere on the page. They should appear in the first or most prominent mention (short of the title/heading) on EVERY web page. (This rule applies even if the page in question is only available by a link from a webpage that already shows the trademark symbol.) They should be used in anything that might be used separately from the page it is currently on i.e. web banners, interactive pieces, etc. Copyright Notice & Attribution Statements Please include a copyright notice and an attribution statement, which may appear in small, but still legible, print, when using any Flexenclosure trademarks in any published materials. The format for the copyright notice is as follows: [Year of Publication] Flexenclosure AB (publ). All rights reserved. The format for the attribution statement should be: List of Flexenclosure marks used, beginning with Flexenclosure and the Flexenclosure logo, if used, followed by any other marks (in alphabetical order) are either registered trademarks or trademarks of Flexenclosure AB (publ). For example: Flexenclosure, the Flexenclosure logo, ecentre, esite and esite Tools are either registered trademarks or trademarks of Flexenclosure or Flexenclosure AB (publ). The attribution statement typically is included with other legal lines, such as the copyright notice, at the end of a document or on the copyright page of a book or manual. 29

30 Third Party Branding Third Party Branding Third party co-branding can support Flexenclosure s brand values and be an important part of our success. As such, a customer, partner or award logo may sometimes be represented in Flexenclosure marketing materials. In all cases the additional logo should be complimentary to the Flexenclosure logo and never visually superior or more prominent. The Flexenclosure logo usage guidelines should be adhered to at all times and the master logo should never appear locked to any other logo. In all cases where a third party logo is to be used, be sure to obtain original high definition art files. Customer Branding Customer Case Study - Front Page Customer logos should never be used without the formal permission of the customer in question s Corporate Communications or Marketing department. Typically this will include obtaining a signed license agreement. Use of a customer logo should always be in line with their brand guidelines. Where more than one customer logo is to be used in the same space, care must be taken to treat them all equally. The only exclusion to this rule is where the expressed intent is to reflect an acknowledged hierarchy of some sort. Additional Information For any questions relating to this document, or to obtain approval to use any Flexenclosure brand assets, please marketing@flexenclosure.com. Customer Case Study - Front Page 30

31 CORP-M-BGL-001