It s important to adhere to these guidelines as close as possible in order to maintain a visual consistency across the organisation.

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2 This document has been put together to provide you with the guidelines for using Interxion Brand Assets such as logos, images, icons and fonts across all public facing communications. It s important to adhere to these guidelines as close as possible in order to maintain a visual consistency across the organisation. This is a working document. It will be updated as and when new styles and assets are created. If you have any questions please contact the HQ Marketing Communications team at: marcoms@interxion.com 2

3 About Interxion 4 Vision & Mission 5 The Interxion Logo Colour 6 Spacing & Size 7 Interxion Symbol 8 Colours 9 Fonts & Typography 10 Icons 13 Imagery 14 3

4 Interxion (NYSE: INXN) is a leading provider of carrier and cloud-neutral colocation data centre services in Europe, serving a wide range of customers through 42 data centres in 11 European countries. Interxion s uniformly designed, energy efficient data centres offer customers extensive security and uptime for their mission-critical applications. With over 600 connectivity providers, 21 European Internet exchanges, and most leading cloud and digital media platforms across its footprint, Interxion has created connectivity, cloud, content and finance hubs that foster growing customer communities of interest. David Ruberg Chief Executive Officer 4

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6 The Interxion corporate logo is the most immediate representation of our company, our people, and our brand to the world. It is a valuable corporate asset that must be used consistently in the proper, approved forms. The Standard Logo is a single colour version. #00457c Pantone: 295 C:100 M:80 Y:26 K:10 R:00 G:69 B:124 When colour or printing prohibits this, it may be used in all black or reversed out to white. The registration mark should be black or white to match. 6

7 When using the logo, keep the exclusion zone clear of text, imagery and other logos. Minimum size: 40mm width Maximim size: There is no maximum size 7

8 Our symbol is a shortform version of our logo. It s particularly useful for digital applications where our logo will not fit a prescribed space. The same rules apply to our symbol as they do for our logo: because our symbol is such a recognisable and highly visible brand asset, it is vital that it is always applied consistently whenever it appears When colour or printing prohibits this, it may be used in all black or reversed out to white. The registration mark should be black or white to match. 8

9 Interxion s brand is clean and simple, using generous amounts of white space to #0099CC #99CA3C separate content and allowing the accent colours to clearly signpost calls to action. In most cases the following rules apply, though allowances can be made in some cases if felt necessary. R:0 G:153 B:204 R:153 G:202 B:60 Blue is the brand colour and can be used to highlight subtle elements such as titles. Typically, the use of green indicates a clickable item or Call To Action (CTA), though #3BBCF4 #F1941F # E3097C in some cases it can be used to differentiate content when used in conjunction with the other colours blue, orange and pink. Orange and pink are the least used of the digital brand colours. These are reserved R:59 G:188 B:244 R:241 G:148 B:31 R:227 G:9 B:124 for highlighting content where necessary, for example, if green and blue are already being used in close proximity, or when you want to add prominence to something. #FFFFFF #F7F8F8 # #E4EBED R:255 G:255 B:255 R:247 G:248 B:248 R:51 G:51 B:51 R:228 G:235 B:237 9

10 Typography forms an important part of the Interxion brand, particularly due to the contemporary nature of the mediums that we utilize. Careful consideration is to be taken when defining line height and letter spacing as imperfections can have a significant impact on the overall finish. Heading 03 Museo 300 Used for page headers. Museo 300 Section Heading Lower case Arial bold Sub secionts heading, small CTA s Labels Body copy BUTTON LABEL Arial Arial bold Always upper case Museo 300 Italic Used to highlight excerpts within content. Body Content Arial, Dark Grey. This can include a highlight colour 10

11 Typography forms an important part of the Interxion brand, particularly due to the contemporary nature of the mediums that we utilize. Careful consideration is to be taken when defining line height and letter spacing as imperfections can have a significant impact on the overall finish. Agencies are required to procure their own fonts. Interxion will not provide fonts to external parties. Heading 03 Museo 300 Used for page headers. Museo 300 Section Heading Lower case Helvetica Light (TT) bold Sub secionts heading, small CTA s Labels Body copy BUTTON LABEL Helvetica Light (TT) Helvetica Light (TT) bold Always upper case Museo 300 Italic Used to highlight excerpts within content. Body Content Helvetica Light (TT), Dark Grey. This can include a highlight colour 11

12 [Introduction text] Bullet lists should use square bullets in the primary blue: ut enim ad minim veniam 1. quis 2. nostrud 3. exercitation 4. ullamco Header Row Primary Blue Table First Column Second Column First row Lorem ipsum Lorem ipsum Second row Lorem ipsum Lorem ipsum Third row Lorem ipsum Lorem ipsum Banned Row Background Grey Banned Row Background Grey 12

13 Interxion has a suite of icons that can be used in Interxion material to support messaging. It is important to use the icons to describe the intended message or subject. If you require additional icons please contact marcoms@interxion.com. All icons are available in 3 options; Standard, Halo and Circle All icons are available in the following colour versions: Primary Blue Primary Green Secondary Blue Secondary Pink Secondary Orange White Dark Grey Black 13

14 The brand imagery creation involves a system that allows for the combination of aspirational, conceptual imagery and dynamic lifestyle photography that is authentic, meaningful, and immersive. Abstract Metaphor 1. Abstract metaphor for high concept, program/campaign identity (i.e. light, energy, community). Do not create your own program/campaign identity - contact the Marcoms team. 2. Reportage style photography to document the customer/ employee experience, locations etc. Reportage Location Photography 3. Conceptual imagery to illustrate more complex solutions, or concepts. Conceptual Illustration Photography 14

15 All of the assets detailed in this document are available for download from the Marketing Intranet. If you have any questions please 15

16 Ghada Shawki Senior Manager, Marketing Communications Interxion 5 th Floor Brick Lane London E1 6QL E: ghadas@interxion.com Amsterdam Brussels Copenhagen Dublin Dusseldorf Frankfurt London Madrid Marseille Paris Stockholm Vienna Zurich