Announcing Cisco Intelligent Transportation Solutions Cisco Systems, Inc. All rights reserved.

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1 Announcing Cisco Intelligent Transportation Solutions 2004 Cisco Systems, Inc. All rights reserved. 1

2 Agenda Market Drivers Solution Overviews and Customer References Intelligent Airports Intelligent Roadways/ITS Intelligent Public Transportation Intelligent Seaports Partner Strategy Summary 2

3 Expanding the Enterprise Market VALUE Business Imperatives OPPORTUNITY! Transportation Industry Solutions Business Solutions Technology Solutions Integrated Systems Products DIFFERENTIATION 3

4 Business Drivers and Customer Challenges Customer Challenges Enhance Security/Safety Passenger and network security Government security mandates Emergency coordination Improve Operational Efficiency/Flexibility Provide New Services/Revenues Complex environments Capacity and cost constraints Application/communications integration New service demands Competitive environment UNDERLYING TECHNOLOGY ISSUES Legacy technologies Numerous communication networks Lack of real-time communications Increasing technology TCO expense 4

5 Cisco Intelligent Transportation Solutions Intelligent Airports Intelligent Roadways/ ITS Intelligent Public Transportation Intelligent Seaports Security: Surveillance, Physical, Network Common Use Environments Wireless Access Traffic Mgmt Roadside (ATMS) Traffic Op Centers Advanced Traveler Information Integrated Station Ops/Networks Mobile Networks For Train/Bus Trackside/Roadside Networks Security: Surveillance, Physical, Network Advanced Technology Focus: Security, IP Communications, Mobility, Optical 5

6 Rapidly Expanding Global Customer Base Airports Roadways/ITS Public Transportation Seaports Toronto Pearson International Airport Fort Lauderdale Int l Airport Utah DOT NJ Turnpike California Dept of Transportation Port Authority of NY / New Jersey San Francisco Bay Area Rapid Transit Port of Seattle Port of Tacoma Miami Int l Airport Athens Int l Airport Munich Int l Airport South Africa Airports Sydney Airport Corporation Ltd. Pennsylvania DOT Pennsylvania Turnpike Beaufort County, South Carolina DOT Missouri DOT Kansas DOT Tennessee DOT Deutsche Bahn Rail Paris Metro (Paris Transport Comp.) * More To Be Announced In

7 GTAA: Solution Goals Network as the Critical Enabler of Business/Operations Strategy Common communications infrastructure: airport, airlines, tenants Service-centric environment Secure and Fully Redundant Campus Network open standards Shared Common Use Infrastructure 15% capacity improvement goal Airline benefits: Any airline from any gate, service counter, kiosk Cost reductions, differentiated services, security Higher Level of Services at a Lower Cost IP Communication enables new customized operational applications Consistent Service Level Agreement (SLA) delivery to airlines/tenants 7

8 14 Single Networks, 11 Information Silos Consolidated Airport Traffic Info Mgmt Sys (ATIMS) Common Use Passenger Processing (CUPPS) Voice Networks Wireless LAN (WLAN) GTAA Airlines/ Tenants Common, Multi-Service Communications Network 85+ Catalyst Switches - MPLS 25+ Optical Switches Network Security Campus-wide IP Telephony (1100+ phones) Wireless Access Points Content Networking Flight Info Display (FIDS) Baggage Reconciliation Tracking (BRTS) Apron Tower (Airside Mgmt) Parking & Revenue Control (PARCS) Control, Radar Towers IP Telephony/ Call Center Security Entities Security CCTV 7738_03_2003_c1 2003, Cisco Systems, Inc. All rights reserved. 8

9 IP Communications Applications Common Use Gates With Custom Airline Features Integrated Common Use Passenger Processing System / Phone System login Airline Directory Integration Dial-plan PBX integration Airline Applications Gate Agent Login Automated Boarding Reminders Stop/Resume Boarding Emergency Gate Alerts Passenger Information Kiosks Cisco Emergency Responder 9

10 What is Intelligent Transportation Systems (ITS)? Existing 20+ year old program, budget and architecture Goal: Utilize technology to more effectively manage Safety/Security: Government mandates, Homeland Security Emergency Communications Traffic Congestion, Pollution Road Maintenance Focus: Roadways, bridges and tunnels National ITS Architecture

11 Intelligent Roadway/ITS Solutions Operations: Traffic Mgmt Center Solutions Roadside: ATMS Solutions (Advanced Traffic Mgmt Systems) IP Network Foundation Travelers: ATIS Solutions (Advanced Traveler Info Systems) Roadside Video Surveillance Traffic Light Systems Roadside Telephony ATMS applications Real-Time News feeds 511 phone applications 11

12 ATMS Advanced Traffic Management Systems Business Challenges Difficulty integrating new security measures (physical and cyber security) Need to gather accurate, real-time roadside and toll collection information Complete Solution Integration of video surveillance, sensors and detectors with ATMS applications Dark fiber, wireless for optical solutions Traffic light control solutions on common wired/wireless network Optical Wireless Hardened Switch IP Telephony MAR 3200 Solution Benefits Reduced congestion Improved incident response Savings - leverage existing infrastructure Operations flexibility leverage wireless 12

13 Utah Department of Transportation Business Problem: Current infrastructure unable to handle planned upgrade of Intelligent Transportation System for integrated roadside, sensors and detectors to core network Complete the TMC upgrade to integrate public transit, traffic control and incident response centers Solution Provide hardened switches and wireless devices for the roadside video surveillance to deliver information back to the core Cisco Wireless Aironet devices, hardened switch Cisco Value Provide end to end solution: Cisco was deployed already in the core and now Cisco is providing the edge devices for the network Provide a unified communication between transit, roadways and incident response 13

14 TMC/TOC Traffic Management Center Business Challenges Cost/resource restraints Network security Communications public safety, transit, other agencies Complete Solution Solution Benefits Cisco Business Ready Data Center Solutions Single network for ITS Applications and back office applications for DOT Converged network for public safety, transit and roadways Real-time analysis/execution of roadside data - congestion, incident response, safety Real-time voice, video and data communication between Ops Centers, Roadways, Public Safety Cost Savings - Single infrastructure Consolidation of TMCs/TOCs IP Telephony Routing/Switching Security Content Distribution Advanced Services 14

15 New Jersey Department of Transportation Business Problem Integration of all toll booth areas Utilize fiber that was laid for EZ Pass installation Solution Redundant digital optical network - toll booth centers, TMC, Main Offices Cisco Wireless Aironet devices, hardened switch Network Security for TMCs and Toll Booth facility endpoints Cisco Network Value Integration of other roadway elements (e.g. rest areas, parkways) Redundant solution for disaster recovery Potential Operational Efficiency & Cost Savings Via Shared Network - Leverage common network across multiple government entities - Public Safety applications (e.g. state police) - ITS Applications - Video Surveillance, ATMS applications, NY Buses 15

16 ATIS Advanced Traveler Information System Business Challenges Dispersion of real-time data to travelers, media outlets, and inter-transit systems Management of multiple wireless phone vendors (511) Toll charges by ILECs for call transfers Complete Solution Cisco IPCC Solution with ecosystem partners Utilize the existing network for ATIS applications IP Telephony IPCC/IPIVR Solution Benefits Real-time updates to websites, media outlets, travelers (511, pagers ) Utilize same network for ATIS, ATMS and TMC Solutions Reduce toll charges 16

17 Intelligent Public Transportation Solutions Intelligent Station Integrated station communications for: - Operations, passenger information - Network security, video surveillance Intelligent Train/Bus Improved on-vehicle operations, telemetry Multi-frequency communications Benefits Security Increased Ridership Operational Flexibility Reduced Costs Intelligent Trackside High-bandwidth communications for operations and track control Integration of transit system-wide applications 17

18 Partner Strategy: Align Cisco Network Value Into Customer Needs Value Chain CUSTOMER: Facility/ Infrastructure Needs CUSTOMER: Network & Operations Needs CUSTOMER: Application & Network Integration Needs CUSTOMER: End-To-End Solution Needs Engineering & Construction Firms RFP Consultants Technology & Application Partners System Integration Partners Engin Designs: - Facility/ Buildings - Roads, Rail Request For Proposals: - Network - Operations - Process - Core Technology - Applications - App/Network Integration - Design, Deploy, Maintain - App/Network Integration Insert Cisco Value Into Partner Deliverables Joint Partner Investments: Solutions Development, Sales, Marketing 18

19 Summary Cisco as the emerging leader in the Transportation market - Intelligent Airports, Roadways, Public Transportation, Seaports - Rapidly expanding list of high profile, global customers Cisco intelligent information network as the critical enabler of business, operations, and applications enablement strategy - Network security, resiliency, and responsiveness - Cisco Advanced Technologies: Security, IP Telephony, Mobility, and Optical Networks End-to-End Business Solutions and rich partnerships provide: - Enhanced Network and Passenger Security - Improved Operational Flexibility, Efficiency, and ROI - New Revenues and Applications - Underlying Network Security, Resiliency and Responsiveness 19

20 Resources 2004 Launch Roadmap - Intelligent Transportation Strategy and Intelligent Airport Solutions launch - March 30, Intelligent Roadways/ITS Solutions Launch June More Public Transportation & Seaport Solutions in 2004 Customer Case Studies, Solution Overviews, and More news@cisco.com 20

21 Presentation_ID 2003 Cisco Systems, Inc. All rights reserved. 21