Style Guide. Draft 1.3 October 20, The following document may be viewed and downloaded from

Transcription

1 Style Guide Draft 1.3 October 20, 2009 The following document may be viewed and downloaded from

2 Colours Swatch Adobe InDesign Adobe Illustrator Pantone 2945C TRIUMF Blue Adobe Creative Suite (CMYK) Microsoft Word PowerPoint (RGB) Web (He#) not used Pantone 484C Pantone 576C not used Pantone 158C not used Pantone Warm Gray 10C a Pantone Warm Gray 5C a3a095 Pantone Warm Gray 1C eeeeee Black White ffffff Fonts Font Usage 1 st Choice 2 nd Choice Style Primary Headings Myriad Pro Arial Bold Secondary Headings Myriad Pro Arial Bold Body Tet for Posters & PowerPoint Body Tet for Letters & Printed Documents Myriad Pro Arial Regular Garamond Times New Regular Roman Myriad Pro Arial Regular Image Captions for Printed Documents Image Captions for Posters & Garamond Times New Regular PowerPoint Roman Table Tet Myriad Pro Arial Headings-Bold Body Tet-Regular Draft 1.3 October 20,

3 Logo Colours The TRIUMF logo should only be single-coloured in: TRIUMF Blue (Pantone 2945C) Pantone Warm Gray 10C Black White (eample shows on black background) The logo should appear on a white background or against a background that provides sufficient contrast and readability. On dark backgrounds, the logo should be White to ensure contrast. Noninterference Zone The noninterference zone (shaded area in the figures below) around the logo should be maintained; no tet or graphics is permitted in that zone. The minimum distance around the logo is based on the distance from the bottom left corner of M to the bottom right corner of F, of the wordmark TRIUMF within the logo. 1/3 1/3 1/3 1/3 Canada s National Laboratory for Particle and Nuclear Physics Draft 1.3 October 20,

4 Tagline The tagline Canada s National Laboratory for Particle and Nuclear Physics should never be reworded. When appropriate, the French version is also used Laboratoire national canadien pour la recherche en physique nucléaire et en physique des particules. This should never be translated differently. When used in conjunction with the logo, the tagline should be placed to the right (outside the noninterference zone) of the logo in two or three lines, either left aligned or right aligned, never centered. The height of the tagline should be the same as the height of the word mark TRIUMF in the logo (see figures below). Canada s National Laboratory for Particle and Nuclear Physics Two lines, right-justified Canada s National Laboratory for Particle and Nuclear Physics Two lines, left-justified Canada s National Laboratory for Particle and Nuclear Physics Laboratoire national canadien pour la recherche en physique nucléaire et en physique des particules Three lines, left-justified Don t: Distort the logo Substitute the font or alter the letter spacing of the word TRIUMF Change the spacing between the cyclotron and the word TRIUMF Change the position of the word TRIUMF in relation to the cyclotron Put a bounding bo around the logo Download the logo at Draft 1.3 October 20,

5 TRIUMF Style Guide Images Images should not be bounded by a bo or borders of any type Special effects (e.g. drop-shadow, feathering etc.) should not be applied to images Caption Caption for the image should be placed at the bottom or at the right of the image Caption should be left-justified Caption tet should be in a different font from the rest of the body tet If the body tet is in a serif font, then the image caption should be sans-serif If the body tet is in a sans-serif font, then the image caption should be serif Caption placed at the right should be left-justified and not eceed the height of the image Caption placed at the bottom should be leftjustified, and aligned with the width of the image Draft 1.3 October 20,

6 Other Elements TRIUMF TRIUMF should always be written in all capitalized letters, never as Triumf or triumf. Address Formal address should be written in the following format: TRIUMF 4004 Wesbrook Mall Vancouver, BC V6T 2A3 Canada Stylized address may be written in the following format: 4004 Wesbrook Mall Vancouver BC Canada V6T 2A3 Phone Number Digits in a phone number are separated using periods, not brackets or dashes Web & Addresses Web and addresses should not be italicized or underlined. A different tet colour may be chosen to give emphasis (e.g. or you@triumf.ca). Bullets Bulleted lists should have round bullets. Draft 1.3 October 20,