The Basic Rules. of Using the Corporate Identity (CI) ver 01_ENG
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1 The Basic Rules of Using the Corporate Identity (CI) ver 01_ENG
2 The Basic Version The basic presentation form of the logo consists of the title JABLOTRON that contains the JABLOTRON symbol (letter O) in connection with the supplementary text CREATING ALARMS. The primary full-colour version can only be used on a white or very light background. It is recommended to use the black and white version when printing in black and white. The logo cannot be used without the supplementary text (creating alarms). Other Versions If the background on which the logo is placed has a different colour than white or very light, it is possible to use one of the following versions that presume a neutral background (black or grey) or a potential adjustment of the background to the company colours. It is not allowed to use other colours. Colours Main, but also the additional colours should be used (including black and white) as follows. All the colours cannot be modified in their intensity (lighter or darker). PANTONE 116 C, CMYK 0 / 3 0 / / 0, RGB / / 0 PANTONE PROCESS BLUE C, CMYK 100 / 5 / 5 / 0, RGB 0 / 148 / 211 PANTONE 185 C, CMYK 0 / 100 / 80 / 0, RGB 226 / 0 / 50 PANTONE 429 C, CMYK 0 / 0 / 0 / 50, RGB 156 / 158 / 159 PANTONE 4544 C, CMYK 0 / 0 / 0 / 70, RGB 112 / 113 / 115
3 Zone of Protection The zone determines the minimum permitted distance that must not be disturbed by other elements (text, picture). Font Helvetica Neue is defined as the main supplementary font. If Helvetica Neue is not available, it is possible to use the Helvetica font. If none of these two fonts are available, or when electronic form is used for data transfer for more users, it is recommended to use Arial font. Helvetica Neue 55 Roman Helvetica Neue 56 Italic Helvetica Neue 75 Bold Helvetica Neue 35 Thin Support In relation to quality and systematic presentation, it is recommended to use a supplementary element in the form of a bullet generated from the JABLOTRON symbol in addition to the basic specification (use, colours, zone of protection, font). Other colours than those given below are not allowed.
4 Examples of Incorrectly Used Logos The following examples demonstrate the wrong use of the logo, which cannot be modified in any way, deformed, drawn over or an inappropriate version placed on a particular background.
5 Spreading a Uniform CI Identification Identification shop, vehicle Basic symbol referring to JA (logo with additional text), the basic description of activities (Security systems) and the partner relationship to JA (wholesale representation) in 3 possible types. Light Identification A light board executed in the dimensions of 700 x 429 mm. The size of the identification may be adjusted in the case of some objective reasons (e.g. limited space). Tarpaulin Identification Tarpaulin identification is another form of support of identification or a version for use in spaces where it is not possible to place a light board (individual sizes according to availability) Stick-on Identification It is possible to use stick-on identification as another form of support or in the case of inconvenience use of the 2 aforementioned cases (individual sizes according to availability) Identification WWW Static banner executed in the recommended minimum size W 200px x H 123px. HEADER MENU NEWS IMAGE BOX SEARCH
6 The JABLOTRON logo The basic presentation form of the logo consists of the text in connection with the title JABLOTRON that contains the JABLOTRON symbol (letter O). The primary full-colour version can only be used on a white or very light background. It is recommended to use the black and white version when printing in black and white. Other Versions If the background on which the logo is placed has a different colour than white or very light, it is possible to use one of the following versions that presume a neutral background (black or grey) or a potential adjustment of the background to the company colours. It is not allowed to use other colours. Colours Main, but also the additional colours should be used (including black and white) as follows. All the colours cannot be modified in their intensity (lighter or darker). PANTONE 116 C, CMYK 0 / 3 0 / / 0, RGB / / 0 PANTONE PROCESS BLUE C, CMYK 100 / 5 / 5 / 0, RGB 0 / 148 / 211 PANTONE 185 C, CMYK 0 / 100 / 80 / 0, RGB 226 / 0 / 50 PANTONE 429 C, CMYK 0 / 0 / 0 / 50, RGB 156 / 158 / 159 PANTONE 4544 C, CMYK 0 / 0 / 0 / 70, RGB 112 / 113 / 115
7 Zone of Protection The zone determines the minimum permitted distance that must not be disturbed by other elements (text, picture). Font Helvetica Neue is defined as the main supplementary font. If Helvetica Neue is not available, it is possible to use the Helvetica font. If none of these two fonts are available, or when electronic form is used for data transfer for more users, it is recommended to use Arial font. Helvetica Neue 55 Roman Helvetica Neue 56 Italic Helvetica Neue 75 Bold Helvetica Neue 35 Thin
8 The COMPANY logo The basic presentation form of the logo consists of the text in connection with the title COMPANY. The primary black colour version can only be used on a white or very light background. Other Versions If the background on which the logo is placed has a different colour than white or very light, it is possible to use one of the following versions that presume a neutral background (black or grey) or a potential adjustment of the background to the company colours. It is not allowed to use other colours. Colours Main, but also the additional colours should be used (including black and white) as follows. All the colours cannot be modified in their intensity (lighter or darker). PANTONE 116 C, CMYK 0 / 3 0 / / 0, RGB / / 0 PANTONE PROCESS BLUE C, CMYK 100 / 5 / 5 / 0, RGB 0 / 148 / 211 PANTONE 185 C, CMYK 0 / 100 / 80 / 0, RGB 226 / 0 / 50 PANTONE 429 C, CMYK 0 / 0 / 0 / 50, RGB 156 / 158 / 159 PANTONE 4544 C, CMYK 0 / 0 / 0 / 70, RGB 112 / 113 / 115
9 Zone of Protection The zone determines the minimum permitted distance that must not be disturbed by other elements (text, picture). Font Helvetica Neue is defined as the main supplementary font. If Helvetica Neue is not available, it is possible to use the Helvetica font. If none of these two fonts are available, or when electronic form is used for data transfer for more users, it is recommended to use Arial font. Helvetica Neue 55 Roman Helvetica Neue 56 Italic Helvetica Neue 75 Bold Helvetica Neue 35 Thin
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