co creation IMAGINE HASSLE FREE ONLINE COLLABORATION ON ADOBE INDESIGN FILES CLOUD PLATFORM FOR BRAND MANAGEMENT

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Aldous McGee
5 years ago
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1 co creation IMAGINE HASSLE FREE ONLINE COLLABORATION ON ADOBE INDESIGN FILES CLOUD PLATFORM FOR BRAND MANAGEMENT

2 AGENDA BRAND AUTOMATION Why Brand Management Co-creation with the online (HTML5) editor Collaboration via an approval process Brand control - controlled editing Automate using Easycatalog Q&A

3 ABOUT Adobe Solution Developer on Adobe InDesign Server Certified 2imagine partner Developer of online editor (HTML5) for Adobe InDesign & Illustrator SAAS brand management solution

4 WHY BRAND MANAGEMENT & AUTOMATION? Brand management software: co-creation & collaboration production automation and optimization brand control to increase productivity and efficiency, reduce time to market, and grow revenue faster.

CO-CREATION & COLLABORATION many stakeholders involved in production process: designers, marketers, copywriters, translators, local marketers

5 CO-CREATION & COLLABORATION many stakeholders involved in production process: designers, marketers, copywriters, translators, local marketers retailers,... (cloud) DAM: organize assets but working with Adobe InDesign-documents problematic Result: bottleneck at DTP - too many correction cycles

6 TYPICAL PRODUCTION PROCESS All input and feedback is processed by the Graphic Designer on the InDesign document using his Adobe desktop license. Resulting in a bottleneck, delays and possible errors. COPYWRITER working in Word TRANSLATOR working in Word MARKETING COORDINATOR working with Adobe PDF to add annotations in document GRAPHIC DESIGNER working in Adobe InDesign on desktop LOCAL MARKETER working with Adobe PDF to add annotations in document LOCAL MARKETER working with Adobe PDF to add annotations in document

OUR PRODUCTION PROCESS The Adobe InDesign file is accessible via the

Users can edit and collaborate via a browser without an Adobe InDesign

Resulting in a much faster production with less errors.

TRANSLATOR working in 2imagine editor on browser RESTRICTED PERMISSIONS

PERMISSIONS GRAPHIC DESIGNER working in Adobe InDesign on desktop

7 OUR PRODUCTION PROCESS The Adobe InDesign file is accessible via the 2imagine Brand Portal. Users can edit and collaborate via a browser without an Adobe InDesign license or training. Resulting in a much faster production with less errors. COPYWRITER working in 2imagine editor on browser RESTRICTED PERMISSIONS TRANSLATOR working in 2imagine editor on browser RESTRICTED PERMISSIONS MARKETING COORDINATOR working in 2imagine editor on browser ALL PERMISSIONS GRAPHIC DESIGNER working in Adobe InDesign on desktop INDESIGN DOCUMENT accessible via the 2imagine Brand Portal LOCAL MARKETER working in 2imagine editor on browser ADJUSTED PERMISSIONS SET LOCAL MARKETER working in 2imagine editor on browser ADJUSTED PERMISSIONS SET

8 IMPROVE PRODUCTIVITY 0% 20% 40% 60% 80% 100% Improve productivity by creating more publications and marketing collateral The Adobe InDesign file is accessible via the 2imagine Brand Portal. Users can edit and collaborate via a browser without an Adobe InDesign license or training. Resulting in a much faster production with less errors. 0% 20% 40% 60% 80% 100% Reduce paper costs and review cycles With online approval rounds, print materials can be reviewed online before printing, reducing the chances of errors and inconsistencies. 0% 20% 40% 60% 80% 100% Reduce modification costs In the Brand Management Portal and DAM module, all up-to- date marketing materials can be stored, ready for reuse at a later date. Using the online editor, marketers can rework and modify documents without needing to engage the designer or DTP operator. 0% 20% 40% 60% 80% 100% Smarter agency spending Only jobs with large added value by the agency will be briefed, because all translations and customizations based on different regions and markets can be done by in-house staff in the Brand Management Portal with the online editor. minimal measured result maximum result when implementing a Brand Portal

9 CO-CREATION Collaborate with Adobe InDesign documents: edit Adobe InDesign documents anywhere with or without InDesign on desktop - on any device no graphic training needed controlled permissions set by administrator linked to user role (branding!) compatible with any InDesign version (from CS6 > CC2018) managed by a (BPM) approval workflow integrated with your DAM (and optional other data source systems)

10 CO-CREATION & COLLABORATION HTML5 editor for InDesign modern UI & UX performance - quick loading documents optimal UI for desktop & ipad/tablet exact (pre)view of the InDesign document

11 DEMO End user Co creation

12 DEMO Co creation

13 DEMO Co creation

14 COLLABORATION Collaborate on Adobe InDesign documents: Approval process between end user, graphic designer and brand / communication manager Annotations in InDesign document + comment on document & task Driven by a workflow via notification and to do list User roles and user groups (template groups, tasks, permissions)

15 COLLABORATION BRAND PORTAL GRAPHIC DESIGNER

16 COLLABORATION BRAND PORTAL GRAPHIC DESIGNER

17 COLLABORATION BRAND PORTAL GRAPHIC DESIGNER

18 COLLABORATION END USER BRAND PORTAL END USER END USER

19 COLLABORATION END USER BRAND PORTAL END USER END USER

20 COLLABORATION END USER BRAND PORTAL END USER END USER

21 COLLABORATION BRAND & COMMUNICATION MANAGER BRAND PORTAL END USER

22 COLLABORATION BRAND & COMMUNICATION MANAGER BRAND PORTAL END USER APPROVED

23 COLLABORATION BRAND & COMMUNICATION MANAGER BRAND PORTAL END USER GRAPHIC DESIGNER

24 DEMO WORKFLOW Co creation

25 DEMO

26 BRAND CONTROL Template management Standard InDesign documents no programming no conversion or plug-ins needed Independent extern or in-house designers Easy template configuration: control editing of documents (brand guide lines) Automation of template configuration ( layer based presets ) Support advanced functions like InDesign Books, Liquid Layout, Easycatalog for database publishing, prefilled data, scripting,

27 TEMPLATE MANAGEMENT LAYER BASED PRESET ADOBE INDESIGN LAYERS with (layers) with fixed name convention Place editable objects on these layers. In the editor they will be editable according a central managed profile Other layers & objects will be not editable by end users

28 TEMPLATE MANAGEMENT LAYER BASED PRESET 2imagine TEMPLATE MANAGER Configure restrictions for the editable layers Each template will get these settings automatic Edit restrictions are linked tp a role or user group

29 DEMO TEMPLATE MANAGEMENT WITH LAYER BASED PRESET

30 Co creation

Picturepark, DCX, DAM API Other integrations: SSO NAS File server SQL server

31 AUTOMATION - INTEGRATIONS Integration with DAM systems (Digital Asset Management image libraries) Connector for Mediahaven, Canto Cumulus, Woodwing Elvis, Picturepark, DCX, DAM API Other integrations: SSO NAS File server SQL server 2imagine webserver Adobe InDesign Server(s) Brand Portal DAM Server DAM Web Portal Slack, Hipchat

32 AUTOMATION - INTEGRATIONS EASYCATALOG InDesign Plugin for database publishing Connect with (external) data sources panel in InDesign with a view on all data Paginate InDesign documents with content from data source Easy updating or creation of variations (# languages)

33 AUTOMATION Easycatalog in 2imagine Easycatalog tags are visible and supported in online editor Execute paginations and updates of documents via a browser by end users Acceleration no need to wait for DTP Easy to implement by DTP Easy for end users: no need for programming or training Brand management restrictions

34 DEMO PAGINATION WITH EASYCATALOG

35 DEMO

36 SERVING 100+ CUSTOMERS

37 Q & A Co creation

38 THANK YOU Download PDF and screen recordings Co creation

ES Connectors. EURODUO 2017 DALIM SOFTWARE GmbH

ES Connectors. EURODUO 2017 DALIM SOFTWARE GmbH ES Connectors ES Connectors DAM and Assets under control CHILI - Hot line Editor Archiving with P5 Data base Publishing 3D and Augmented Reality Plugin JDF Creative Suite MIS XML API CMS ecommerce PIM