Brand Identity Guidelines

Transcription

1 Ottawa Public Library Brand Identity Guidelines April 2016

2 Ottawa Public Library - Brand Identity Guidelines Contents 1. Introduction 2. Brand Logo 2.1 Sizing 2.2 Clear space 2.3 Primary Colour Pallette 3. Brand elements 3.1 Basic elements 3.2 Promotional elements 3.3 Service elements 3.4 Social Media icons 4. Typestyles 5. Brand Applications 1 Introduction This manual details how to use the OPL logo to project a clear and consistent image of the Library that enhances its programs and identity. The Communications team is responsible for maintaining OPL's visual identity. Contacts: The brand identity guidelines provides a clear and comprehensive description of proper uses of the OPL logo and other brand elements. If you have any questions, please contact Communications team at Communications@BibliOttawaLibrary.ca 6. Signage 6.1 Exterior signs 6.2 Interior signs 6.3 Signage templates 6.4 Rollup display 7. Fleet Identification 8. Website 8.2 Website colour pallette 8.3 Image sizes 2

3 Ottawa Public Library - Brand Identity Guidelines 2 Brand Logo The elements of the OPL logo have been carefully positioned and proportioned so that the Library identity remains consistent. The following pages show the different ways in which these elements may be used correctly for virtually every need and situation. Black-only on white or light-cloured background Reverse white on black or dark background 2.1 Sizing The OPL logo shall never appear smaller than 1 wide on any product produced by or on behalf of the Library Clear Space The area surrounding the logo must be free of text or graphics. 2.3 Primary Colour Pallette The logo may appear in the following colours: black-only on any light-coloured background, reverse white on any colour background as long as the background is dark enough to contrast with the logo, or the darkest colour available on the host publication that does not feature the corporate colours and where black is not available. Green Pantone 3278 CMYK 100/0/60/0 RGB 0/146/112 Hex # Blue Pantone 280 CMYK 100/72/0/18 RGB 12/37/119 Hex #

4 If you experience technical difficulties with the hold lockers or require an accessibility accommodation to retrieve your holds, please call InfoService at or Once the locker closes, it will not open again. Please ensure to retrieve all the holds from your locker. Si vous éprouvez des difficultés techniques avec les casiers de requêtes ou si vous avez des besoins particuliers en matière d'accessibilité pour accéder aux casiers, veuillez appeler InfoService au ou envoyez un courriel à Une fois le casier fermé, il ne pourra pas s'ouvrir à nouveau. Veuillez vous assurer de récupérer toutes les requêtes de vos casiers. Ottawa Public Library Bibliothèque publique d Ottawa Ottawa Public Library - Brand Identity Guidelines 3. Brand elements 3.1 Basic Elements These may be applied to: Glass window tape Kiosk wrap Promotional elements Signage Swag Website Promotional elements These may be applied to: Bookmarks Brochures Handouts Posters Signage Swag Website 3.2 Service elements These may be applied to: Bookmarks Brochures Handouts Posters Signage BUSINESS AUX AFFAIRES HOMEBOUND À DOMICILE BUSINESS...In the Business of Information HOMEBOUND Bringing the Library into your home AUX AFFAIRES...L information, c est notre affaire À DOMICILE La Bibliothèque dans votre foyer 3.4 Social Media icons These may be applied to: Bookmarks Brochures Handouts Posters Signage Stationary Website 4

5 Ottawa Public Library - Brand Identity Guidelines 4. Typestyles Arial is widely available in most software and hardware intallations. It is to be used for headlines, sub-headlines, captions, and diagram or chart labels on internal and external communications. These fonts are accessibility compliant. Arial Regular Arial Italic Arial Narrow Arial Bold Arial Narrow Bold Arial Bold Italic Arial Narrow Bold Italic These fonts are mainly used on the website. But can be used for print as well. These fonts are not available in most computers and may have to be installed. These fonts are accessibility compliant. Droid Sans Regular Droid Sans Bold Roboto Light Roboto Bold Geogia Regular Geogia Italic Geogia Bold Geogia Bold Italic Calibri mainly used on interior signage templates. These font are widely available in most software and hardware intallations and are accessibility compliant. Calibri Regular Calibri Italic Calibri Bold Calibri Bold Italic These fonts are mainly used on exterior signage. But can be used for print as well. These fonts are not available in most computers and may have to be installed. They are accessibility compliant. MetaBook MetaBook Italic MetaBold MetaBold Italic 5

6 Ottawa Public Library - Brand Identity Guidelines 5. Brand Applications Here are samples of the Basic and Promotional elements applied to: Letterheads Envelopes Templates Bookmarks Brochures Posters Handouts Digital Signs Kit Folders 120 Metcalfe, Ottawa, ON K1P 5M Fax/Téléc Metcalfe, Ottawa, ON K1P 5M Fax/Téléc GY GENEALO SERALOVGIIQCUEESS GÉNÉ Know your roots: Grow your family tree How do I use the Lib to borrow material? KIOSESK /Genealogy Découvrez vos racines : Faites pousser votre arbre généalogique SERVIC /Genealogie Browse the collection and no borrow. One dispenser hous houses adult materials Scan your Library card When the numbers on the k the row number of the item y When the OK button starts fl selection When the item has been cha receptacle in the bottom of t retrieve it Collect your receipt below th Note: Items from the dispen Two Library material dispensers A returns bin Holds pick-up lockers How do I use the re Items borrowed from a bran dispenser can be deposited Riverside Park Community C regular intervals and are bac accruing on your account. Hunt Club-Riverside Park Community Centre 3320 Paul Anka Drive Monday - Friday: 7:00 a.m. - 9:00 p.m. Saturday and Sunday: 8:30 a.m. - 5:00 p.m. Nearby OPL service Customers can visit the Hun Wednesday mornings from 1 The closest branches to Hun Community Centre are: 6 Greenboro (363 Lorry Alta Vista (2516 Alta V

7 Ottawa Public Library - Brand Identity Guidelines 6. Signage 2782 chemin 8th Line Road 6.1 Exterior signs Branch name. The fonts mainly used in these template are from the Meta family. Succursale METCALFE Branch 6.2 Interior signs Books on CD Livres sur CD Interior Directional signs. The fonts mainly used in these template are from the Calibri family. 6.3 Signage templates All templates are created with Power Point. Range Finders. The fonts mainly used in these template are from the Calibri family. Librarians are information superheroes Les bibliothécaires, les super-héros de l info 6.4 Roll-up display Examples of some roll-up displays. 7

8 Ottawa Public Library - Brand Identity Guidelines 7. Fleet Identification The Ottawa Public Library fleet vehicles follow a standard placement program for visual elements, regardless of vehicle type. The standard elements included: OPL logo, Web site address, a green coloured line and the OPL Mission Statement. The OPL logo is always shown on both the driver s and passenger s side doors. A logo is shown at the rear of the vehicle on the driver s side. The logo is sized consistently for all vehicle types and appears in the two corporate colours. Van Identification Homebound Van Identification Truck Identification 8