CENTENNIAL GUIDELINES
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1 CENTENNIAL GUIDELINES
2 PRIMARY LOGO With Wealthsmiths For use on collateral communicating brand positioning (eg. Advertising, Brochures, PowerPoint)
3 MAIN LOGO CONSTRUCTION
4 LOGO EXCLUSION AREA
5 LOGO SIZE AND PLACEMENT 25 % 25 % 25 % 25 % 25 % 25 % 25 % 25 % 25 % 25 % MAIN APPLICATIONS LOGO SIZE = 25 % WIDTH NARROW APPLICATIONS LOGO SIZE = 50 % WIDTH/HEIGHT (LOGO CENTERED)
6 HORIZONTAL LOGO CONSTRUCTION
7 SMALLEST SIZE SMALLEST SIZE 30 mm SMALLEST SIZE 30 mm VERTICAL APPLICATIONS HORIZONTAL APPLICATIONS
8 SEPARATED ELEMENTS For elements where the Sanlam logo needs to take preference (such as Newsletters and Internet Banners), the 100 logo can be separated from the corporate logo, with a minimum of 8 units of measurement. This rule applies to horizontal arrangements of the logo lock-up only.
9 SECONDARY LOGO No Wealthsmiths
10 SECONDARY LOGO CONSTRUCTION
11 LOGO EXCLUSION AREA
12 LOGO SIZE AND PLACEMENT 25 % 25 % 25 % 25 % 25 % 25 % 25 % 25 % 25 % 25 % MAIN APPLICATIONS LOGO SIZE = 25 % WIDTH NARROW APPLICATIONS LOGO SIZE = 50 % WIDTH/HEIGHT (LOGO CENTERED)
13 HORIZONTAL LOGO CONSTRUCTION
14 SMALLEST SIZE SMALLEST SIZE 30 mm SMALLEST SIZE 30 mm VERTICAL APPLICATIONS HORIZONTAL APPLICATIONS
15 SEPARATED ELEMENTS For elements where the Sanlam logo needs to take preference (such as Newsletters and Internet Banners), the 100 logo can be separated from the corporate logo, with a minimum of 8 units of measurement. This rule applies to horizontal arrangements of the logo lock-up only.
16 PRIMARY AFRIKAANS LOGO With Welvaartmeesters For use on collateral communicating brand positioning (eg. Advertising, Brochures, PowerPoint)
17 PRIMARY AFRIKAANS LOGO CONSTRUCTION
18 PRIMARY AFRIKAANS HORIZONTAL LOGO CONSTRUCTION
19 SECONDARY AFRIKAANS LOGO No Welvaartmeesters For use on collateral communicating brand positioning (eg. Advertising, Brochures, PowerPoint)
20 SECONDARY AFRIKAANS LOGO CONSTRUCTION
21 SECONDARY AFRIKAANS HORIZONTAL LOGO CONSTRUCTION
22 ADDITIONAL LOGOS For use on promotional item branding only VERTICAL APPLICATIONS HORIZONTAL APPLICATIONS
23 LOGO + EXPERTISE All Sanlam Wealthsmiths brand collateral must display the Group s fields of expertise. The order of these fields of expertise is as displayed and should never be changed. It may only be used below the logo in one of three layouts.
24 VERTICAL LOGO LOCK-UP + EXPERTISE Left aligned Right aligned
25 VERTICAL LOGO LOCK-UP + EXPERTISE Centre aligned
26 HORIZONTAL LOGO LOCK-UP + EXPERTISE Left aligned Right aligned Centre aligned
27 LOCK-UP + SPECIALIST EXPERTISE
28 TRADEMARK ICON CENTENNIAL VERSION The trademark icon is a design element used to create brand presence in the absence of the Sanlam logo. The Sanlam logo and the trademark icon should never be used in the same line of sight. Applications include: Where there is limited space, e.g. on promotional items or digital applications. As a graphic design element. After a statement or word Sanlam wants to own or associate with.
29 CENTENNIAL COPPER VERSION OR Application to White OR Application to Centennial Blue COPPER FOIL PANTONE 10144C PANTONE 3005C COPPER FOIL PANTONE 10144C PANTONE 3005C PANTONE 282C OR Application to Wealth Grey OR Application to Investments Black COPPER FOIL PANTONE 10144C PANTONE 3005C PANTONE 432C COPPER FOIL PANTONE 10144C PANTONE 3005C PANTONE BLACK C
30 APPLICATION TO PHRASES, ON CENTENNIAL BLUE The trademark can be used next to a word representing Sanlam saying it. What we say needs to be conversational, smart and ideally linked to the Centennial messaging. A The centre of the trademark icon the circle in the hands is the unit of measurement and is relative to scale. B+C 50% of the unit of measurement (A), denoting the space between the icon and the word, as well as the amount of space the trademark icon is raised above the word.
31 PRESENCE IN CENTENNIAL TRADEMARK LOGO (on Centennial Blue background) Original Trademark Icon Within the 100 logo
32 CENTENNIAL TRADEMARK LOGO OR Application to White OR Application to Centennial Blue COPPER FOIL PANTONE 10144C PANTONE 3005C COPPER FOIL PANTONE 10144C PANTONE 3005C PANTONE 282C OR Application to Wealth Grey OR Application to Sanlam Blue COPPER FOIL PANTONE 10144C PANTONE 3005C PANTONE 432C COPPER FOIL PANTONE 10144C PANTONE 3005C
33 Sanlam Blue Sanlam Centennial Blue Sanlam Text Grey PANTONE 3005 C PANTONE 282 C GREY 50% COLOURS Sanlam Centennial Copper Sanlam Centennial Copper Sanlam Centennial Copper PANTONE C GRADIENT PANTONE COPPER IMAGE
34 CENTENNIAL COLOUR PALETTE CORE COLOUR PANTONE COATED PANTONE UNCOATED HEX RGB CMYK SPECIAL FINISHES COPPER P 10144C P 10144C* #C17B45 R: 193 G: 123 B: 69 C: 15 M: 55 Y: 75 K: 0 ZR COPPER FOIL for print elements using actual foil, or digital elements representing a faux foil texture. BRAND BLUE P 3005C P 3005C* #0075C9 R: 0 G: 117 B: 201 C: 100 M: 29 Y: 0 K: 0 BRAND BLUE CENTENNIAL BLUE P 282C P 282U** #00194D R: 0 G: 24 B: 77 C: 100 M: 76 Y: 0 K: 67 PAPER TEXTURE for digital elements only, requiring a lit paper effect * For Uncoated Stock, only the Coated Pantones must be used for colour matching. ** For the Centennial Blue, use P282U for the best match on Uncoated Stock. (Ignore referenced Screen Display)
35 LOGO COLOUR VARIATIONS THE FIRST 0 IN THE CENTENNIAL LOGO MUST ALWAYS BE USED IN THE COPPER. Copper should never be used as the background colour. The only time copper as a background is used, is if it is an item made of actual copper in which case the Sanlam 100 year logo should be applied with a production finish like deboss, emboss, clear foil.
36 MENU LOGIN LOGO APPLICATIONS
37 LOGO APPLICATIONS / BROADCAST BANNER hello. hello. Sanlam, 2 Strand Road, Bellville, South Africa l Sanlam Life Insurance is a Licensed Financial Services Provider 2012 Sanlam. All rights reserved.
38 LOGO APPLICATIONS / NEWSLETTER
39 LOGO APPLICATIONS / WEBSITE HEADER LOGIN
40 LOGO APPLICATIONS / SIGNATURE GROUP CORPORATE
41 LOGO APPLICATIONS / SIGNATURE PRIVATE WEALTH
42 LOGO APPLICATIONS / SIGNATURE INVESTMENTS
43 LOGO APPLICATIONS / ENVELOPES A4 Envelope with window A4 Envelope without window
44 LOGO APPLICATIONS / ENVELOPES A4 Envelope with window A4 Envelope without window
45 LOGO APPLICATIONS / ENVELOPES DL Envelope with window DL Envelope without window
46 LOGO APPLICATIONS / ENVELOPES DL Envelope with window DL Envelope without window
47 LOGO APPLICATIONS / FOLDER (OUTSIDE) SANLAM GROUP SUGGESTED FINISH: MATT SATIN VARNISH WITH COPPER FOILING PANTONE 282C PANTONE 3005C COPPER FOIL
48 LOGO APPLICATIONS / FOLDER (INSIDE) SANLAM GROUP SUGGESTED FINISH: MATT SATIN VARNISH AND UV VARNISH SIMULATION (FOR PATTERN) for UV Varnish simulation PANTONE 282C 80% OF 282C
49 LOGO APPLICATIONS / FOLDER (OUTSIDE) INVESTMENTS SUGGESTED FINISH: DEEP GREY FELT-TEXTURED STOCK WITH COPPER FOIL PANTONE 3005C COPPER FOIL
50 LOGO APPLICATIONS / FOLDER (OUTSIDE) INVESTMENTS SUGGESTED FINISH: DEEP GREY FELT-TEXTURED STOCK AND UV VARNISH SIMULATION (FOR PATTERN) for UV Varnish simulation 100% Black
51 LOGO APPLICATIONS / FOLDER (OUTSIDE) PRIVATE WEALTH SUGGESTED FINISH: NATURAL EVOLUTION WHITE STOCK WITH COPPER FOILING PANTONE 432 C PANTONE 3005 C COPPER FOIL
52 LOGO APPLICATIONS / FOLDER (INSIDE) PRIVATE WEALTH SUGGESTED FINISH: NATURAL EVOLUTION WHITE STOCK AND UV VARNISH SIMULATION (FOR PATTERN) for UV Varnish simulation 15% Black
53 LOGO APPLICATIONS / SOCIAL MEDIA
54 LOGO APPLICATIONS / SOCIAL MEDIA Centennial Trademark Icon Logo lock-up block set left to campaign image
55 LOGO APPLICATIONS / SOCIAL MEDIA Centennial Trademark Icon Logo lock-up block set left to campaign image
56 LOGO APPLICATIONS / SOCIAL MEDIA
57 LOGO APPLICATIONS / BROCHURE COVERS GROUP CORPORATE (ON SANLAM BLUE BACKGROUND) Colour tab is 3mm from the edge. The Sanlam 100 Year logo lock-up must always be placed 20mm from the right edge. Please note that the logo needs to be centred top to bottom. The subhead must be a standard d font called Gotham medium 11pt, 12pt Leading Sanlam a employee benefits lifestage The Sanlam logo must always be placed 35mm from the left edge. Gotham Bold used on Street address Gotham Light used on the contact details No copy to be outside this area. Cover page document: 210 x 148mm Gotham book is used here at 11pt, 12pt Leading All copy is lined up with this example here. 2 Strand Road, Bellville 7530 PO Box 1, Sanlamhof 7532, South Africa T +27 (0) F +27 (0) Sanlam Life Insurance Limited Reg no 1998/021121/06. Licensed e Financial Services and Registered e Credit Provider (NCRCP43). Gotham Light used here Helvetica Neue 75pt Bold used on website address. 85% 3005 C with spot white behind used on Sanlam hand icon based on background colour. If printing Spot Considering the cost of producing brochures, and their longevity, it is recommended that only the brochure covers feature the Centennial logo elements. The horizontal logo lock-up is present on the front cover, with the Trademark icon appearing on the back. The Centennial Copper Foil should be used to add the premium aesthetic to the product.
58 LOGO APPLICATIONS / BROCHURE COVERS GROUP CORPORATE (ON SANLAM BLUE BACKGROUND)
59 LOGO APPLICATIONS / BROCHURE COVERS GROUP CORPORATE (ON CENTENNIAL BACKGROUND) Colour tab is 3mm from the edge. The Sanlam 100 Year logo lock-up must always be placed 20mm from the right edge. Please note that the logo needs to be centred top to bottom. The subhead must be a standard d font called Gotham medium 11pt, 12pt Leading Sanlam a employee benefits lifestage The Sanlam logo must always be placed 35mm from the left edge. Gotham Bold used on Street address Gotham Light used on the contact details No copy to be outside this area. Cover page document: 210 x 148mm Gotham book is used here at 11pt, 12pt Leading All copy is lined up with this example here. 2 Strand Road, Bellville 7530 PO Box 1, Sanlamhof 7532, South Africa T +27 (0) F +27 (0) Sanlam Life Insurance Limited Reg no 1998/021121/06. Licensed e Financial Services and Registered e Credit Provider (NCRCP43). Gotham Light used here Helvetica Neue 75pt Bold used on website address. 85% 282 C with spot white behind used on Sanlam hand icon based on background colour. If printing Spot Considering the cost of producing brochures, and their longevity, it is recommended that only the brochure covers feature the Centennial logo elements. The horizontal logo lock-up is present on the front cover, with the Trademark icon appearing on the back. The Centennial Copper Foil should be used to add the premium aesthetic to the product.
60 LOGO APPLICATIONS / BROCHURE COVERS GROUP CORPORATE (ON CENTENNIAL BACKGROUND)
61 LOGO APPLICATIONS / BROCHURE COVERS WEALTH
62 LOGO APPLICATIONS / BROCHURE COVERS INVESTMENTS
63
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