Logo & Brand Identity Guidelines

Transcription

1 High School Logo & Brand Identity Guidelines Prepared 1/14/16 by Greg Litwicki

2 0 Contents 0.1 Logo Specifics 0.2 Typeface Details Typography In Use Typography In Use Typography In Use 0.3 Color Specifications 0.4 Logo Styles Logo Styles Logo Styles Logo Styles Logo Styles 0.5 Sports Applications Sports Applications Sports Applicactions 0.6 General Merchandise Applications

3 Logo Clear Space 0.1 Logo Specifics Grey stripped area indicates Safe Zone. Other graphical and visual elements can be safely positioned up to the adjoining Blue area. Blue indicates Clear Space. The blue area must be kept free of all other graphical and visual elements. This logo represents the core logo as it should appear on white and or any light color background Logo Clear Space Grey stripped area indicates Safe Zone. Other graphical and visual elements can be safely positioned up to the adjoining Blue area. Blue indicates Clear Space. The blue area must be kept free of all other graphical and visual elements. This logo represents the core logo as it should appear on white and or any light color background

4 The Typeface Family Only one font style is used for the logo, and it is from one font family called Friz Quadrata The Friz Quad family consists of 2typeface widths: Friz Quadrata Regular and Bold Each weight comes in an italic format 0.2 Typeface Details When to Use: Friz Quadrata Regular is the primary font used for the logotype/logo wording. It can also be used for headline copy for an document Friz Quadrata Regular When to Use: Friz Quadrata Bold The bold version if the font should be used in limited fashion. It can be used as the standard when stronger emphasis is needed, such as in: stationery, website design, brochures and all forms of general correspondence.

5 The Typeface Family Only one font family used for text to support the headline/logo font: Trebuchet MS Trebuchet family consists of 2typeface widths: Trebuchet reg and bold Each weight comes in an italic format Typeface Details When to Use: Trebuchet Regular is the primary font used for any text used on brochures, web sites and other materials that call for basic body copy. Trebuchet MS Regular When to Use: Trebuchet MS Bold Trebuchet Bold can be used as a font within text where stronger emphasis is required. This font can also be used as font for headlines where the the logo type does not makes sense within the design of the individual piece !$%@&*()

6 Friz Quadrata Bold When to Use: Typography in Use Friz Quadrata Bold is used for: All type as well as headline copy on all marketing and web based communications. $%^&*() When to Use: Friz Quadrata (Reg) Friz Quadrata Regular is used in conjunction with the logo where the weight of the type has to be less in order to not overpower the graphic logo. Also used for tag lines when used with the logo or logo type. MEN FOR OTHERS $^&*()

7 Trebuchet MS (Rg & B) Typography in Use Bonat On It The official Blog Of Trevor Bonat, Principal, High School When to Use: Trebuchet Regular is used for: Body copy on the web site, brochures, stationary and other communication elements where copy is substantial and needs to be separated from the style and weight of the headlines and sub-headlines. Papal Visit Posted on October 7,2015 Pope Francis visit to the United States has thrust our Catholic faith into the spotlight. In a sense, I feel like Catholicism is finding its rightful place in American culture as a credible and prophetic voice. What started with the Venerable Fulton Sheen has come to Stephen Colbert and Fr. Jim Martin, S.J. Pope Francis expression of the Gospel message is taking its place in our social dialog. Our students had a front row seat to this last week when they went on a Papal pilgrimage to Philadelphia to see him in person. Alongside the Pope at the World Meeting of Families in Philadelphia last week, we saw comedian Jim Gaffigan, TV host Mo Rocca an alum of Georgetown Prep, my alma mater, and actor Mark Wahlberg. Most Americans have laughed at these guys jokes or watched them on the screen. I imagine more than a few folks said, I didn t know he was Catholic! These guys are living in the world but not of the world. These celebrities embody what the American culture considers successful nowadays how many successful Catholics have there been from American cultural perspective? They are talented, are adept at social media, and have millions of likes and twitter followers !$%@&*( )

8 0.3 Color Specifications Pantone 202C PROCESS C32 M98 Y78 K42 SCREEN R116 G21 B37 WEB HTML # Pantone 117C PROCESS C22 M39 Y100 K1.5 SCREEN R202 G152 B44 WEB HTML #CA982C Pantone 2925 Metallic Metallic ink can be used when applicable PROCESS SCREEN WEB C31 M39 Y89 K6 R174 G143 B64 HTML #AE9142 Pantone 2925C PROCESS SCREEN WEB C76 M25 Y0 K0 R0 G155 B222 HTML #009BDE

9 Primary Full 2 Color This is the primary logo to use, This is your main go-to version of the logo, except for limited exceptions below. SPARTAN HEAD MUST ALWAYS FACE RIGHT! NOTE: Helmet has a white stroke when appearing on a maroon background. 0.4 Logo Styles Primary 1 Color This is the flat 1 color version, and can be used in environments that might require a cleaner aesthetic. Primary 1 Color This is the flat 1 color version, designed to be used when placed on a Maroon background Note: Gold can be used in place of white where needed. Full Tone Grey-scale The grey-scale version can be used for higher quality, but still B/W print reproduction, where a finer halftone screen is used. Solid Black The solid black version is only to be used for Fax, and some forms of black/white commercial printing applications, such as local newspapers etc, where course halftones screens are used. Social Media There 2 versions of the Social Media profile image. Each are saved with Transparent backgrounds. The 1st one can be used for all round & square cornered profile destinations, such as: Twitter, Facebook etc, and is placed within a container (shown as cyan & magenta keylines). The 2nd one is for circular profile destinations, such as: Google+, Instagram etc and as such does not come inside a container.

10 Do Not: Logomark To ensure your brand logo is not the victim of aesthetic vandalism, the general rule to abide by is: do not change, alter, modify any part of the logo. Some examples of logo missuse are shown below Logo Styles Do Not: Logomark Do not resize or change the position of the logomark. HIGH SCHOOL HIGH SCHOOL Do Not: Fonts Do not use any other font, no matter how close it might look to Friz Quadrata. Do Not: SIzing Do not use squish or squash the logo. Any resizing must be in proportion. Do Not: Color Do not change the colors even if they look similar. Use the official color specifications detailed in these guidelines

11 Primary Full 3 Color This is the primary logo to use, This is your main go-to version of the logo, except for limited exceptions below. Note: Gold outline used when shield is appears on maroon background Logo Styles Primary 1 Color This is the flat 1 color version, and can be used in environments that might require a cleaner aesthetic. Full Tone Grey-scale The grey-scale version can be used for higher quality, but still B/W print reproduction, where a finer halftone screen is used. Solid Black The solid black version is only to be used for Fax, and some forms of black/white commercial printing applications, such as local newspapers etc, where course halftones screens are used. Social Media There 2 versions of the Social Media profile image. Each are saved with Transparent backgrounds. The 1st one can be used for all round & square cornered profile destinations, such as: Twitter, Facebook etc, and is placed within a container (shown as cyan & magenta keylines). The 2nd one is for circular profile destinations, such as: Google+, Instagram etc and as such does not come inside a container.

12 Tone on Tone The following examples are permitted uses of a one color logo when printed or applied to a De Smet solid color background. The logos are used as Multiply effect on top of the background Logo Styles Each logo is applied to the background as a multiply layer at 50% opacity. Opacity level can be adjusted based on the designers needs.

13 Business Papers The following design incorporates all the core graphic elements of the identity as part of the corporate business papers Logo Styles

14 - HOCKEY Under Armour Partnership UA CADET 0.5 Sports Applications is partnering with Under Armour Corp for apparel and uniform execution The following logos/ua Fonts are allowed within the context of the Sport/Team. SPARTANS HOCKEY uses UA Cadet. always remains in Friz Quadrata Apparel Logos 1 color logo used for Hockey Apparel on light grey or white garment. Note: Arc for type must be kept consistent. Italic DSJ is to be used only when a small vertical logo is needed for embroidery spartans Hockey D SJ HOCKEY Apparel Logos 2 color logo used for Hockey Apparel when produced on Maroon Garment. spartans Hockey HOCKEY Apparel Logos 1 color logo used for Hockey Apparel when produced on Maroon Garment. spartans Hockey D SJ HOCKEY

15 - HOCKEY Under Armour Partnership UA tiffany Sports Applications Hockey Uniform Type: UA Tiffany - This font is to be used on Uniforms only or on very limited edition apparel by approval of team board. This font does not have lower case characters ghij Apparel Logos 1 color logo used for Hockey Apparel on light grey or white garment. Note: Arc for type must be kept consistent. Italic DSJ is to be used only when a small vertical logo is needed for embroidery Apparel Logos 2 color logo used for Hockey Apparel when produced on Maroon Garment. Apparel Logos 1 color logo used for Hockey Apparel when produced on Maroon Garment.

16 - UNDER ARMOUR FONTS Sports Applications Under Armour Partnership is partnering with Under Armour Corp for apparel and uniform execution The following logos/ua Fonts are allowed within the context of the Sport/Team. SPARTANS HOCKEY uses UA Cadet. always remains in Friz Quadrata These UA fonts are mandatory when Under Armour is decorating Jerseys or other uniform apparel. UA CADET UA HIGHLIGHT UA FALCON UA PREMIER UA LUBBOCK UA RED RAIDER UA UNDENIABLE UA TERRAFONT UA TIFFANY UA UNIVERSITY

17 - GENERAL MERCHANDISE Under Armour Partnership general merchandise guideline is intended to help guide producers of Branded apparel. 0.6 General Merchandise The logo placements and sizes should be followed as closely as possible. The core assets should be used when designing any De Smet apparel. Any deviation from the core logos will need to be approved by school leadership. POLOS: Helmet and Shield logos should not exceed 1.75 tall. Logos that use the should not exceed 3 in length QUARTER ZIPS: Helmet and Shield logos should not exceed 2 tall. Logos that use the should not exceed 3 in length HOODIES: Screen printed logos, whether they be the D, the helmet or the shield should not exceed 8 wide or 7 tall. WARM UP PANTS: Helmet or Shield logo should be opposite the UA logo and not exceed 2 tall