JDA, INC. RETAIL READY DESIGN CREATIVE & PRODUCTION PROCESS

Transcription

1 JDA, INC. RETAIL READY DESIGN CREATIVE & PRODUCTION PROCESS 2017 Brand Identity Packaging Point of Sale Collateral Interactive

2 JDA, INC. RETAIL READY DESIGN CREATIVE & PRODUCTION PROCESS 2017

3 JDA Creative Process proc ess NOUN \ˈprä-ˌses, ˈprō-, -səs\ : a series of actions that produce something or that lead to a particular result undefined goals jeopardize the creative process 1 SYNONYMS procedure, operation, action, activity, exercise, affair, business, job, task, undertaking

4 The Creative Process Starts Here JOB START TICKET JDA s online customized Job Tickets for each client, provide all of the necessary information needed to write a Creative Brief. The project background, objectives, target audience, priority of communication points, mandatory items, and special considerations are crucial items to communicate. 2

5 Guiding the Process CREATIVE BRIEF The Creative Brief is the roadmap for every job and should be consulted and tweaked throughout duration of the project. The most important items are outlined in the brief, such as objectives and design criteria, which keeps the project on target. 3

6 Roadmap to Success DESIGN Job Ticket Submitted Conference Call (if Needed) Creative Brief Internal Creative Review X Round Creative 4 Does Creative Meet Objectives? Creative Round to Client Does Creative Meet Objectives? Print/Mfg Estimates Copy Writing & Photography Copy & Photos to Client Does Copy & Photos Meet Objectives? Proceed to Production

7 PRODUCTION 1 st Draft with Copy and Photos 2 nd Draft from Edits Received X Draft from Edits Received 5 Has Draft Been Approved? Proof Reading Has Draft Been Approved? Send to Legal Printing /Mfg Color Proofs FTP to Printer/Mfg Pre-Flight 24 Hrs ± Final Approval Delivery

8 JDA Creative Process 6 Tracking the Nitty Gritty It takes more than a great Creative Brief to keep a project on track. Tracking the details helps keep a project on schedule and makes everyone look good

9 Staying on Course The Devil is in the Details JOB TICKETS Each job is assigned a job number and ticket to help organize files and communications. Using the Job Ticket helps track due dates, rounds, and drafts to keep projects on budget and on time. These details live with the Job Start Ticket and Creative Brief. 7

10 Tracking Creative Rounds & Production Drafts JDA JOB-TAG DETAILS JDA.0000 My Digital File.ai CMYK + 1 SPOT 00 x 00 x 00 00/00/14 R1_A 8 JDA.0000 My Digital File.ai Job Number Used to track all files associated with a job. Name File or Project Title CMYK + 1 SPOT 00 x 00 x 00 00/00/14 R1_A Colors CMYK = 4-Color Process Spot = PMS Color O/A Coat = Overall Coating. Size Finished size. Date Round or Draft Submission Date Round or Draft R = Round of Creative. D = Draft of Production. 1 = Round or draft Number A = Version

11 Getting Your Edits Through TRACKING CREATIVE ROUNDS & PRODUCTION DRAFT EDITS Jobs are named and numbered specifically for tracking and retrieval Start s with the job number, if possible, so they can be found later Job Number (CNY.XXXX) Job Name (MX 422 Take One) R# or D# Note: The difference between R# and D# is big (Creative Round vs. Production Draft) USE ANNOTATED PDFS FOR EDITS Provides a digital and printed paper trail of all edits Creates one source for all changes to the jobs Our PDFs are named like our s so they can be sorted in our and server Job # Job Name Edits R1 Job # Job Name Edits R2 etc. Job # Job Name Edits D1 Job # Job Name Edits D2 etc. Note: Avoid giving any edits in the body of an or by voic unless you are out of time or it can t be explained in words 9 GENERAL GUIDELINES Avoid sending changes after you have sent something into production hold edits until you receive the next draft Build time into your schedule for proofing Proof before project goes to legal Build time in your schedule for pre-fights, especially for large projects Provide file names in an when uploading to FTP

12 JDA Creative Process 10 It s All in the Timing Rushing through projects breeds mistakes, take the time to get it right

13 Allow Time for a Successful Outcome PROJECT BENCHMARKS & SCHEDULING Creative/Design: 3-5 rounds Allow 2-5 Days for Creative/Design (More if project is complicated, or a new launch) Production Drafts: 3-7 rounds Allow 2-3 days to turn around copy Production of one draft is usually 24 hours Client turn around for revisions 1-3 days Proofing 2-3 days Pre-flight 24 hours (more for complicated jobs) Allow for 1-3 weeks for proofs, printing and delivery (depending upon the project) 11 JDA, Inc. Weekly Traffic Report Jobs with production status: and client CNY CNY (Canon U.S.A., Inc.) CD AD AE DE PR Brief Comp 1 Comp 2 Photo Copy Draft 1 CNY.9764 Bob's PRO Rebate Sign CNY.9766 Wireless Endcap Manufacturing CNY.9775 Canon Print Sample Stock Photos CNY.9836 CLI-251XL CMY 3 Pack CNY.9843 B&H Pro/Selphy Endcap CNY.9866 Wireless PictBridge Logo CNY.9867 Product Sticker Billing 2H 2013 (JAPAN) CNY.9869 MG6XXX Product Sticker (JAPAN) CNY.9870 MG5XXX Product Sticker (JAPAN) CNY.9871 MG3XXX Product Sticker (JAPAN) CNY.9886 MX452 Riser Graphic BJ's CNY.9888 MX922 Riser Graphic Costco CNY.9890 MX722 Riser Graphic BJ's

14 Checking Our Work PRE-FLIGHT JDA requests 24 hours after the approval of a job to do a thorough pre-flight of a project. The pre-flight covers all of the necessary items that need to be checked before going to press. This helps troubleshoot any problems before proofs are created. FILE REVIEW Spell Check has been run, and all err Document / Die dimensions are corre 12 PREFLIGHT CHECKLIST FORM JOB NUMBER ART DIRECTOR FILE SPECS COLORS: SIGN OFF Dave Jensen Art Director Designer Pre-Flight DESIGNER FINISHED SIZE: VENDOR: MISC: Buddy-Check Pre-Flight 4000 Cover Street, Suite 110, Long Beach, California tel: fax: JOB NAME PRE-FLIGHT BY ACCOUNT MGR. Date Date Date Date Date DATE DUE DATE No lines or anchored rules thinner tha There are no extra fonts used in docu The pasteboards surrounding the doc All copy blocks and picture blocks hav Erase ALL guides from document/file Minimum 1/8 (.125 ) on all bleeds Overprinting has been checked for all Make sure no necessary art is on a no Check OVERPRINT PREVIEW in Illustr IMAGE REVIEW (PHOTOSHOP) Bitmaps for process color separation TIFF images don t have LZW compres All art is in one of the following forma PSDs with transparent backgrounds h All High-Res images checked at Actu All the channels checked in images w No EPS files have JPEG compression FILE IMAGE REVIEW (DOCUMENT) All High Resolution files loaded, and l Bitmaps have not been scaled too larg Bitmaps have not rotated or skewed i COLOR REVIEW All unused colors have been deleted There are no RGB colors in Illustrator Process Separation is checked for all PMS, Spot and Dieline colors have be Check separations, especially if it s ov FINAL FILE REVIEW Latest Version of document download All printer and screen fonts required t Final, marked up, lasers prints with p Document Info file is included Make sure all names are signed to th

15 One Last Look PRINTERS PROOFS & PRESS CHECKS Printer s proofs provide the client and JDA one last look before the project goes on press. One last proof read by the client and a thorough review by JDA of separations, colors, coatings, fit and more. Once approved or corrected, JDA will perform a presscheck to achieve the best result. 13

16 Project Completed It s History JOB DIARIES Comprehensive Job Diaries are kept throughout the life of the project. This helps us track the day-to-day details of a project and in the long run helps us improve our process. 14

17 JDA, INC. RETAIL READY DESIGN CREATIVE & PRODUCTION PROCESS 2017

18 JDA, INC. 444 W. OCEAN BLVD. SUITE 1600 LONG BEACH, CA TEL FAX Brand Identity Packaging Point of Sale Collateral Interactive