good typ typography What is TYPOGRAPHY is integral to the design process, type enhances design, it communicates messages and supports design concepts.

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1 ontso typ gra phy

2 What is o typography good typ gra phy TYPOGRAPHY is integral to the design process, type enhances design, it communicates messages and supports design concepts.... sometimes typography is all you need to communicate ideas effectively. Graphics can support type, conversely type can support graphics, but to deliver a message precisely, you need to make sure type is expressive. GOOD type is a combination of choice of typeface, LEGIBILITY, fonts that work well together, with thought to point size, leading, kerning and balance on a page.

3 typ gra phy sometimes... one good FONT or a large family within a typeface oworks!

4 use the right font for the right job

5 mmunication design session 1 intro to design practice ideas generation systems of communication design culture and theory finishing skills

6 session 2 randed environment

7 fonts about

8 erifs font: Bayer Bodoni Bold Condensed nopqrstuvwxyz

9 font: Interstate thin condensed an Serifs

10 Sloop 3 font: cripts abcdefghijklmn

11 font: caqui display cdefghijklmnopqrs

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33 I m obviously a typomaniac. Other people like looking at girls bottoms. I get my kicks out of looking at type. ERIK SPIEKERMANN

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35 fuzz peach MILO THIN 08 MILO REGULAR ITALIC bra MILO TEXT TRAINING MILOTHIN.OTF = FONT ABCDEGHIJK LMNOPQRST UVWXYZ abcdefghijkl mnopqrstuv wxyz MILO EXTRA BOLD

36 12 POINTS = 1 PICA 011 POINT PICA INCH 72 POINTS = 1 INCH 6 PICAS = 1 INCH Oh, THE LENGTHS I GO to plea e you. 196 PT OXTAIL OT 17.5 PT 44 PT

37 TRADITIONAL FAMILY : FF Scala just wait BOLD SMALL CAPS until you meet ITALIC my familyroman (REGULAR) SUPER FAMILY : FF Scala / Scala Sans SMALL CAPS Uncle Rick FINALLY MADE Parole! BLACK ITALIC CONDENSED BOLD

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41 Aurora Aurora Ruskin Rowe Avalon Beach This promotion is for sample purposes only This promotion is for sample purposes only Aurora Aurora Aurora Ruskin Rowe Avalon Beach Aurora Ruskin Rowe Avalon Beach For Sale Aurora For Sale Aurora For Sale This elegant property, situated in exclusive Ruskin Rowe, is set on 1800 sqm of terraced gardens and commands Aurora This elegant property, situated in magnificent easterly views over Avalon Beach and the headlands beyond. exclusive Ruskin Rowe, is set on 1800 sqm of terraced gardens and commands Exceptionally private, perfectly presented Chic, This sculptured elegant and property, expansive situated living areasin Five exclusive spacious bedrooms, Ruskin Rowe, two with is ensuites set on 1800 sqm Striking gourmet kitchen of terraced gardens and commands Parquetry flooring magnificent easterly views over Avalon Beach Four car garage with cellar and workshop and the headlands beyond. magnificent easterly views over Avalon Beach and the headlands beyond. Exceptionally private, perfectly presented Chic, sculptured and expansive Exceptionally living areas private, perfectly presented Chic, sculptured and expansive living areas Five spacious bedrooms, two with ensuites Five spacious bedrooms, two with ensuites Striking gourmet kitchen Striking gourmet kitchen Parquetry flooring Parquetry flooring Four car garage with cellar Four and car workshop garage with cellar and workshop... a home of great distinction and style... a home of great distinction and style... a home of great distinction and style

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52 amples student

53 WEB SITE

54 FINAL LOGO

55 y ke hatching new ideas

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