Project Management Institute Minnesota Chapter. Graphic Standards Style Guide

Transcription

1 Project Management Institute Minnesota Chapter Graphic Standards Style Guide

2 Contents Section 1 Logo - Tagline Usage logo - color variations 1.1 logo - usage 1.2 logo - merchandising 1.3 logo - trademark usage 1.4 logo - tagline 1.5 Section 2 Graphic Elements typefaces 2.1 color palette 2.2 Section 3 Stationery - Business Forms letterhead 3.1 -standard -with board of directors -envelope -business cards -note cards -note card envelopes - with size chart business forms - ancillary 3.2 -fax cover sheets -news release template member directory cover 3.3 Section 4 Electronic PowerPoint - title page + slide page 4.1 PowerPoint - chart example 4.2 Section 5 Photo Usage stock photo selection 5.1 guidelines for picture taking 5.2

3 LOGO - Color Variations Color Communications 2 variations of PMI logos are acceptable PMS 300 blue: on white or light colored backgrounds Reverse [white]: black, blue or dark colored Black + White Communications 2 variations of the logo are acceptable: Black on white background Reverse [white]: on black background LOGO: color LOGO: black + white Letters must always be PMS 300 The state icon is reversed-out of black box outline. Letters are black. 1.1

4 LOGO - usage Logo Placement The minimum clear area to be left around the logo is at least one-half the height of the P in the PMI logo, as shown at right. A larger clear area equal to the full height of the P is preferred, when possible. clear area 1/4 inch 1/4 inch 1/4 inch Web The PMI logo should be used on web pages, if page designs allow. A.gif file of the logo has been created for web use and is supplied on the PMI Graphic Standards Intranet. This file is 174w x 50h pixels and should never be scaled. If another size is required, a.png file has been provided for scaling. See page 2.2 for websafe colors. web useage 1/4 inch Backgrounds The PMI logo is designed for use on a white or light background. It is not acceptable to print the logo on dark backgrounds. If the background value is 50% or more, use of the reversed logo is recommended. correct: use of logo on light backgrounds incorrect: logo on darker background INCORRECT correct: logo on darker background with black/white or reversed logo 1.2

5 LOGO - merchandise branding Merchandising LOGO: merchandise branding This variation of the logo is reserved for merchandising only. Reverse [white] on black background The state icon box, the P and I will be white. The background color will show through the M. Revised Merchandising Logo Suggested to insert MN as replacement for state icon It is understood, there is a large surplus of merchandise in stock. A revised logo would be introduced upon depletion of stock. LOGO: merchandise branding The state icon box, the P and I will be white. The background color will show through the M. 1.3

6 LOGO - trademark usage Trademark Usage National s guideline stipulates registered trademark must always be displayed with logo. Chapters may employ customized graphics in close relationship to PMI Global logo. Actual PMI Global logo may not be altered. National Chapter examples shown right. 1.4

7 LOGO - tagline Tagline The tagline with mission is designed to appear in a distinctive two-line format. Illustrator files of the tagline are included on the PMI Graphic Standards Intranet, so that the tagline never requires typesetting. Depending on the usage and printing method, the tagline may be reproduced in black and white. A web version of the tagline has also been included on the intranet. tagline - name only PROJECT MANAGEMENT INSTITUTE tagline - with mission statement PROJECT MANAGEMENT INSTITUTE BUILDING PROFESSIONALISM IN PROJECT MANAGEMENT Logo With Tagline The tagline aligns flush left with the P. The tagline is required to lock up with the logo. logo - with tagline alignment PROJECT MANAGEMENT INSTITUTE Incorrect Usage Do not assemble the preferred logo and the preferred tagline, as shown in the example. tagline - incorrect usage INCORRECT PROJECT MANAGEMENT INSTITUTE, INCORRECT PROJECT MANAGEMENT INSTITUTE, 1.5

8 GRAPHIC ELEMENTS - typefaces TYPE - Primary Use Garamond Book Condensed for headlines, taglines and address block for all print and media. TYPE - Secondary The Times New Roman family is used on letterhead, envelopes, business cards, mailing labels, fax cover sheets, press releases, publications and collateral. TYPE - Web For web live text use the Arial font family. type style guide PRIMARY Headline tagline Address Block GARAMOND BOOK CONDENSED /garamond book condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz SECONDARY Body Copy TIMES NEW ROMAN/times new roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz TIMES NEW ROMAN ITALIC/times new roman italic TIMES NEW ROMAN BOLD/ times new roman bold TIMES NEW ROMAN BOLD ITALIC/ times new roman bold italic WEB ARIAL/arial - live text only 2.1

9 GRAPHIC ELEMENTS - color palette COLOR - Primary PMS 300 is the only color used on the color version logo. Use this logo for ancillary print collateral and media. primary - PMS 300 Secondary and accent colors may be used to create a more varied color pallette. PMS 300 CMYK C 100 M 42 Y 0 K 0 RGB R 0 G39.1 B 73.1 Web Safe 0066CC COLOR - Secondary PMS 5425 is used in headlines and sub heads. Can also be used as color fields. secondary - PMS 5425 PMS 5425 CMYK C 44 M 15 Y 7 K 22 RGB R 51.6 G 59.7 B 66.2 Web Safe COLOR - Accent PMS 7455 can be used for additional color fields. accent - PMS 7455 PMS 7455 CMYK C 62 M 22 Y 4 K 11 RGB R 44.6 G 56.7 B 70.4 Web Safe 3399CC 2.2

10 STATIONERY - letterhead Letterhead - standard [a] a letterhead - with Board of Directors [b] envelopes [c] -commercial print or word document PROJECT MANAGEMENT INSTITUTE b business cards [d] PROJECT MANAGEMENT INSTITUTE -front - Board of Directors -back - meeting dates for calendar year BOARD OF DIRECTORS PRESIDENT ELECT Matt Mehring, PMP note cards [e] note card envelopes [see chart for sizes] [f] -note card options - purchase blanks -suggested stock a heavy 110pt white, brightness 98 FINANCE DIRECTOR Karen Little, PMP PROFESSIONAL DEVELOPMENT DIRECTOR Joseph Kestel, PMP COMMUNITY OUTREACH DIRECTOR Cathy Bartholet, PMP MARKETING &COMMUNICATIONS DIRECTOR Lisa Kotasek, PMP MEMBERSHIP DIRECTOR Misty Wells, PMP PMI Minnesota 1821 University Ave. West, Suite S256 Saint Paul, MN Recipient Name Title Company Name Primary Business Address City, XX Postal c O PERATING COMMITTEE 2009 PRESIDENT Matt Mehring, PMP Presidentelect@pmi-mn.org COMMUNITY OUTREACH DIRECTOR Cathy Bartholet, PMP Chairoutreach@pmi-mn.org d FINANCE DIRECTOR Karen Little, PMP Directorfinance@pmi-mn.org PROFESSIONAL DEVELOPMENT DIRECTOR Joseph Kestel, PMP Chairprofdev@pmi-mn.org MARKETING &COMMUNICATIONS DIRECTOR Lisa Kotasek, PMP Chaircomm-mktg@pmi-mn.org MEMBERSHIP DIRECTOR Misty Wells, PMP Chairmembership@pmi-mn.org 1821 University Ave. West, Suite S256 - Saint Paul, Minnesota office fax administrator@pmi-mn.org web University Ave. West, Suite S256 - Saint Paul, Minnesota office fax administrator@pmi-mn.org web PROJECT MANAGEMENT INSTITUTE 1821 University Ave. West, Suite S256 - Saint Paul, Minnesota e f Baronial These are more formal envelopes, are deeper and typically use a pointed flap. They are popular for invitations. # Size 2 3 3/16" x 4 1/4" 4 3 5/8" x 4 5/8" 5 4 1/8" x 5 1/8" 5 1/4 4 1/4" x 5 1/4" 5 1/2 4 3/8" x 5 5/8" 5 3/4 4 1/2" x 5 3/4" 6 5" x 6" 3.1

11 STATIONERY - business forms ancilliary fax cover sheets [a] -fax sheet is a.dot format for editable purposes news release template [b] -news release is a.dot format for editable purposes 1821 University Ave. West, Suite S256 Saint Paul, MN Phone: Fax: administrator@pmi-mn.org Website: Fax Cover Sheet a URGENT REPLY ASAP PLEASE COMMENT PLEASE REVIEW FOR YOUR INFORMATION Total pages including cover: Send to: Attention: Office location: Fax number: From: Office location: Date: Phone number: Comments: PMI Minnesota b FOR IMMEDIATE ME E RELEASE: EASE: Contact: Contact Person PMI Minnesota Phone: Fax: administrator@pmi-mn.org r@pmi mn.or or president@ pmi-mn.org mn.or Web: m Headline City, State, Date Opening Paragraph [should contain: who, what, when, where, why]: Remainder of body text Should include any relevant information to your products or services. Include benefits, why your product or service is unique. Also include quotes from staff f members, industry experts or satisfied ied customers. If there is more than 1page use: -more- - (The top of the next page): Abbreviated headline (page 2) Remainder of text. (Restate Contact information after your last paragraph): aph): For additional information or a sample copy, Contact: (all Contact information) Summarize product or service specifications ications one last time Company History (try to do this in one short paragraph) agraph) ### PMI-Minnesota University Ave. W., Suite S256 - Saint Paul, MN

12 STATIONERY - membership directory cover Member Directory Cover Project Management Institute Minnesota Chapter Membership Directory 3.3

13 PHOTO USAGE - stock photography Stock and Royalty Free photos can be used for PMI-MN print and media uses. Photography is a powerful way to represent the PMI-MN brand to the public. Whether used as a main component in the design or as a visual accent within the design, photography should build on the Brand Identity of PMI and PMI-MN. dynamic angles iconic imagery Photos should convey a sense of modernity, diversity, engagement, internationalism and inclusiveness. When choosing photography of people, pay attention to the subject s attire, the ability to represent diversity and the tone conveyed. illustrative rule of thirds - breaking up space into 1/3rds Design features to look for can include interesting use of focal length, depth of field, motion and asymmetric framing. AVOID cliché photos, such as coworkers at a workstation, diversity illustrative modernity cliché photos 5.1

14 PHOTO USAGE - guidelines for picture taking Ten Tips For Taking Better Event Photos From time to time PMI-MN relies on it s membership to photographically document an event. Here are some tips for better photos. 1. Get close fill the frame 2. Don t shoot over the back of people s heads or people eating [putting food in their mouth] 3. Avoid distracting backgrounds 4. When composing, use the rule of thirds 5. Know your flash s range 6. Lock your focus 7. Be quick capture the mood and drama of the moment 8. Use a tripod when possible 9. If shooting digital, learn to read a histogram 10. Try to tell a story focal length depth of field rule of thirds - breaking up space into 1/3rds Suggested Websites advanced photography: digital camera: Kodak: photo tips: basic and advanced advice: tutorials: non distracting background isolates the subject 5.2

15 LOGO - suggestions for update See suggestion at right This is suggested for the upcoming 25th anniversary current logo We reviewed PMI s national chapter logo usage. The chapters used type or graphics adjacent to the national logo. revised logo: vers. A revised logo: vers. B PROJECT MANAGEMENT INSTITUTE revised: vers. C M I N N E S O TA C H A P T E R revised: vers. D revised: vers. D with address block 1821 University Ave, Ste S256 Saint Paul, MN