Corporate Brand Standards Guide

Transcription

1 Corporate Brand Standards Guide Rev

2 Primary CorPorate Logo: Whenever possible, the primary logo should be used and reproduced in its specified PMS or Process colors. When color limitations exist it is acceptable to utilize dual or single color applications noted later in this document. CorPorate CoLor theme: Following the established corporate color theme across all marketing is paramount in maintaining brand consistency. Whenever possible, and when full color usage exists, the PMS or process color builds should be used. SPot COATED: PMS 151C PMS 288C UNCOATED: PMS 151U PMS 288U CMYK: 0 / 60 / 100 / / 87 / 27 / 18 BUiLD RGB: 245 / 130 / 32 0 / 45 / 115 WEB HEX: #ff8400 #

3 IPS global Corporate Brand StandardS Logo USage: When color limitations exist it is acceptable to reproduce the logo in the approved dual or single color applications noted below. Primary Logo USage: The IPS global Globe logo should ONLY be reproduced in PMS 288 (or process build) and black. * When used on a dark background, the white stroke around the globe MUST be visible. On Light Background On Dark Background grayscale USage: Grayscale (100% Black + 70% Black) alternate Logo USage: Alternate single-color logos without the globe details have been developed for use when smaller applications are necessary. * When used on a dark background, the solid white IPS logo is the suggested usage. On Light Background * If not using the solid white IPS logo, the IPS logo with white stroke should be use. On Dark Background (with stroke) Solid White On Dark Background 3

4 Size & reproduction: max reduction: To maintain legibility and readability, the primary logo should NEVER be reproduced smaller than.75 W x.75 H <.75 <.75 Specific applications (i.e. embroidery) may require the logo to be larger to maintain clarity. If the application demands that the logo be displayed smaller than.75 square, the alternate single-color logo should be used. *note: For very small applications it is acceptable to remove the global text from the logo. HOWEVER, the text IPS global MUST appear near the logo. minimum SPaCing: Surrounding elements (photography, text, etc...) must stay outside of the minimum spacing area noted at right, which is roughly equal to 1/2 the width of the logo. X X X X 4

5 abbreviated CorPorate Statement: Whenever a brief statement about IPS global is required, the following statements should be utilized depending on space. IN DEVELOPMENT CorPorate tagline: Integrating People & Service must always be displayed in initial caps set using the Serpentine Italic font. CorPorate themeline: Integrating People & Service 5

6 CorPorate SignatUre: horizontal format: Suggested text size is 9pt. with 11pt. leading West Ridge Pike, Pottstown, Pennsylvania P: / / F: IPS global 3363 West Ridge Pike, Pottstown, Pennsylvania P: / / F: IPS global must accompany alternate non-global logo. Do not reduce smaller than 7pt. text with 9pt. leading. vertical format: Suggested text size is 9pt. with 11pt. leading. Additional 4pt. of leading above phone and website address West Ridge Pike Pottstown, PA P: F: IPS global 3363 West Ridge Pike Pottstown, PA P: F: IPS global must accompany alternate non-global logo. Do not reduce smaller than 7pt. text with 9pt. leading. ConDenSeD format: Suggested text size is 9pt. with name of company set in Serpentine Bold Italic and IPS global Integrating People & Service website set in Serpentine Light Italic. IPS global must accompany alternate non-global logo. 6

7 CorPorate name textual USage Whenever the corporate name appears in text, it should be displayed exactly as shown below, right. IPS global IPS must always be uppercase. global must always be lowercase. Whenever the corporate name is used within paragraph text, IPS global should be displayed in bold. *note: It is also acceptable to display only the initial use in bold. ips global owes our longevity to our relentless standard of excellence, representing only the highest quality products, services and technology solutions to meet the unique needs and expectations of each of our customers. Our custom web portal allows ips global to manage customer equipment, supplies and service needs anywhere, anytime. ips global is continually looking forward to expand our customer base and continue our innovative approach to cost saving solutions and helping businesses and organizations take make technology work for them! 7

8 WeBSite UrLS To maintain consistency across all marketing elements and aid in readability, URLs should always be displayed as shown below, right. IPS must always be uppercase. T and E must always be capitalized. IPS must always be uppercase. IPSg7.com g must always be lowercase. 8

9 approved font theme: To maintain a consistent presence across all marketing elements, the corporate font guidelines should be adhered to strictly. Serpentine StyLeS: Light, Medium, Bold CharaCterS: AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo PpQqRrSsTtUuVvWwXxYyZz :, %$@#& USage: Logo / Headlines / Subheads Titillium Web WeB Safe font StyLeS: Light, regular, Medium, Bold, Black SPeCimen: Heading One heading two Heading three adfabilis cathedras infeliciter miscere zothecas, et aegre frugaliter corrumperet quadrupei, quamquam chirographi conubium santet rures. Augustus deciperet fragilis suis. Body copy will appear like this insectat, semper suis neglegenter corrumperet quadrupei, quod pretosius rures divinus cathedras, et quadrupei frugaliter imputat saburre, ut cathedras agnascor agricolae. Pretosius concubine iocari incredibiliter matrimonii, semper vix tremulus quadrupei. heading four Matrimonii agnascor utilitas apparatus bellis. Adlaudabilis umbraculi lucide adquireret fiducias. Syrtes iocari parsimonia ossifragi. Syrtes miscere bellus quadrupei. Aegre ossifragi deciperet Augustus. CharaCterS: aabbccddeeffgghhiijjkkllmmnnoo ppqqrrssttuuvvwwxxyyzz :, %$@#& USage: Sans Serif Body Text / Subheads Kreon StyLeS: Light, Regular, Bold CharaCterS: AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo PpQqRrSsTtUuVvWwXxYyZz :, %$@#& USage: Serif Body Text / Subheads WeB Safe font 9

10 3363 West Ridge Pike Pottstown, PA P: F: