The following pages will provide you with a guide explaining how to use the ECMS.

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1 ECMS Manual The Exhibitor-Content-Management-System (ECMS) The following pages will provide you with a guide explaining how to use the ECMS. In case of any further questions, please do not hesitate to contact the Media-Service: Phone: metropolitansolutions@messe-interactive.de

2 Contents 1. Logging in ECMS 2. Your basic media entry in ECMS 2.1. Company description presenting your business 2.2. Products / Services incl. product groups Create products / services Assign product groups 2.3. Contacts in your company 2.4. Topic and stand description 2.5. Fields of business activity industries and regions 2.6. Corporate video 3. Check and publish your entry in the online exhibitor index Contact Media-Service: Phone (Mo.-Fr. 9 a.m. - 6 p.m.) metropolitansolutions@messe-interactive.de

3 1. Logging in ECMS ECMS, our Exhibitor-Content-Management-System, allows you to present your company effectively on the trade show website. Potential new customers can contact your business, and you can create a lasting impression before, during and after the event. Use your ECMS access data to login to the system on You should have received your access details with the written confirmation of your stand reservation. Once logged into ECMS, click on My media entry. An overview will open, showing your media entry or media entries you are able to edit for your online presentation. Contact Media-Service: Phone (Mo.-Fr. 9 a.m. - 6 p.m.) metropolitansolutions@messe-interactive.de 1

4 2. Your basic media entry in ECMS After logging in to the ECMS, you will be directed to your media entry overview. Under the master data for your entry (including event year, request number, stand position, etc.), you will find six sections, which ensure you to present your company as effectively as possible. Sections: 1. Company description 2. Products / Services incl. product groups 3. Contacts 4. Stand information 5. Fields of business activity 6. Corporate video New information for each section can be entered by clicking on Edit. When you have done with updates, just click on Save. Contact Media-Service: Phone (Mo.-Fr. 9 a.m. - 6 p.m.) metropolitansolutions@messe-interactive.de 2

2.1. Company description presenting your business Enter all relevant information about your company here. In this section, you can add a variety of details about your company.

5 2.1. Company description presenting your business Enter all relevant information about your company here. In this section, you can add a variety of details about your company. Click on Edit to open the data input form. Company logo Cover picture Company name Company slogan Company profile Link to company website Address General contact details Additional information Social-Media links PDF downloads (e.g. company brochures, case studies) Additional sites and offices We recommend to you to provide all information in both German and English, in order to reach the maximum number of trade show visitors. Contact Media-Service: Phone (Mo.-Fr. 9 a.m. - 6 p.m.) metropolitansolutions@messe-interactive.de 3

tries. e.) To add PDF file(s), simply click on Upload new PDF file and select the required file(s). f.) If you would like to add information on your company s other office(s), click on Add new branch.

6 2.1. Company description presenting your business Enter all relevant information about your company here. a.) Click on the Upload new logo button to add your corporate logo to your profile. b.) By clicking on Upload new cover picture, you can assign a cover picture to your corporate logo as its background. c.) Enter all the information about your company in the appropriate text fields. d.) You should save changes by clicking on Temporary save before adding new entries. e.) To add PDF file(s), simply click on Upload new PDF file and select the required file(s). f.) If you would like to add information on your company s other office(s), click on Add new branch. After saving the information by clicking on Save, you will be automatically redirected to the overview page. Please note that some fields may have already been completed with information that you provided when registering as an exhibitor. Contact Media-Service: Phone (Mo.-Fr. 9 a.m. - 6 p.m.) metropolitansolutions@messe-interactive.de 4

2.2. Products / Services incl. product groups Along with the company description, your products/services make up the core component of your media entry.

7 2.2. Products / Services incl. product groups Along with the company description, your products/services make up the core component of your media entry. They maximize the visibility of your business, as the product group directory will direct visitors to suppliers of the products/services they are interested in Create products / services Click on Create new entry. You will be directed to page 1 of the data input form (see next slide). To successfully complete creating a product, you must assign min. one and max. four product group(s) to it. If this step is not completed, the entry cannot be published Assign product group(s) Once a product has been created, you can still do changes to the assigned product group(s). First, click on the Edit button beneath the product, and then, the product group selection page will now appear (see next slide). Contact Media-Service: Phone (Mo.-Fr. 9 a.m. - 6 p.m.) metropolitansolutions@messe-interactive.de 5

2.2.1. Create products / services Along with the company description, your products/services make up the core component of your media entry.

) First, you may enter all the information about your product, such as name, slogan, description and product URL to your website.

8 Create products / services Along with the company description, your products/services make up the core component of your media entry. They maximize the visibility of your business, as the product group directory will direct visitors to suppliers of the products/services they are interested in. Create new product Step 1/3 a.) First, you may enter all the information about your product, such as name, slogan, description and product URL to your website. Furthermore, you can select if this product is a trade show premiere by clicking the check box provided. b.) Click on Save and continue to page 2 to move onto the next section. Create new product Step 2/3 c.) Select a main picture to be uploaded for your product by clicking on Upload new picture. Afterwards, you can add up to 6 further pictures to the product. d.) To upload PDF file(s), simply click on Upload new PDF file and select the required PDF file(s). e.) Click on the Save button to save the updated information. You will now be directed to the product group selection. Contact Media-Service: Phone (Mo.-Fr. 9 a.m. - 6 p.m.) metropolitansolutions@messe-interactive.de 6

2.2.2. Assign product groups Trade show visitors frequently use the product group search function on the trade show website to identify exhibitors and products those are relevant to them.

Assign product group(s) Step 3/3 Select a product group from the provided list, and assign the selected one to the product by clicking on Add.

9 Assign product groups Trade show visitors frequently use the product group search function on the trade show website to identify exhibitors and products those are relevant to them. Visitor service staffs on site also use this tool, so it is not possible to publish your media entry unless it has been assigned to at least one product group. Assign product group(s) Step 3/3 Select a product group from the provided list, and assign the selected one to the product by clicking on Add. Alternatively, you can enter key word(s) in the provided field to search for an appropriate product group. To each product can be assigned max. four product groups. After clicking on Save, you will be redirected to the overview page. Contact Media-Service: Phone (Mo.-Fr. 9 a.m. - 6 p.m.) metropolitansolutions@messe-interactive.de 7

10 2.3. Contacts in your company Here you can enter the details of contact person(s) at your company. This enables potential customers to get in touch with you even before the trade show begins since many attendees use the website to plan their visit. Click on Create new contact person. A data input form will be opened. Fill the relevant information in, e.g. name, position, etc. Save the entered information by clicking on Save. Contact Media-Service: Phone (Mo.-Fr. 9 a.m. - 6 p.m.) metropolitansolutions@messe-interactive.de 8

2.4. Topic and stand description Enter the topic of your stand here, along with a description of your stand. To enter information, click on Edit in the field of Stand information.

11 2.4. Topic and stand description Enter the topic of your stand here, along with a description of your stand. To enter information, click on Edit in the field of Stand information. A data input form will then appear so that you can fill your stand topic in and give a brief introduction of your innovative and new products as your stand description, which will be showcased during the trade show. You can provide the information in both German and English and save them by clicking on Save. The Edit button will not be shown for co-exhibitors of special or joint stands. Here, the topic may only be entered by the organizer. If you have many different stands at the trade show, please indicate your main stand by checking the box. Contact Media-Service: Phone (Mo.-Fr. 9 a.m. - 6 p.m.) metropolitansolutions@messe-interactive.de 9

12 2.5. Fields of business activity industries and regions To which industries are your products relevant? Make your company even easier to be found on the trade show website by specifying your own industries and the industries you are targeting at. You can choose up to five source industries (industries that you are operating in), and up to ten target industries (industries that you want to sell your products to) by simply clicking on them in the provided list. In addition, you can also specify your target regions and countries. To modify these information, click on Edit in the Fields of business activity section. Please note that the information entered in Fields of business activity will only be used for the search engine on trade show website. Contact Media-Service: Phone (Mo.-Fr. 9 a.m. - 6 p.m.) metropolitansolutions@messe-interactive.de 10

13 2.5. Fields of business activity industries and regions To which industries are your products relevant? Make your company even easier to be found on the trade show website by specifying your own industries and the industries you are targeting at. a.) To choose a source/target industry, select an industry by clicking on it from the provided list. Alternatively, you can search for a specific industry by typing a search term in the provided field. b.) Target region(s) can be selected by clicking directly on the chosen region(s). c.) If the target region is insufficiently precise, you can add individual target countries. Click on the country required, and then on Add. After clicking on the Save button, your entries will be uploaded and you will be redirected to the overview page. Please note that the information entered here will only be used for the search engine on the trade show website. Contact Media-Service: Phone (Mo.-Fr. 9 a.m. - 6 p.m.) metropolitansolutions@messe-interactive.de 11

2.6. Corporate video Videos help generate interest in your business and your products - assign them to your media entry. To upload a corporate video, please click on Add.

Besides this, you can enter the following information: Language (German or English) Title Descriptive text (ger/en, max.

14 2.6. Corporate video Videos help generate interest in your business and your products - assign them to your media entry. To upload a corporate video, please click on Add. In the next step Upload new video, you may then choose the file you would like to present. Besides this, you can enter the following information: Language (German or English) Title Descriptive text (ger/en, max. 250 characters) After you upload and save the video, you will be redirected to your basic entry. Here you have to assign at least one keyword /tag by clicking on Edit. Afterwards, you can Save again and get back to your basic entry. Contact Media-Service: Phone (Mo.-Fr. 9 a.m. - 6 p.m.) metropolitansolutions@messe-interactive.de 12

15 4. Check and publish your entry in the online exhibitor index To complete your media entry, you must check and confirm the information you have entered. Your exhibitor entry will then be submitted to the Media-Service for review and publication. Click on Check to see an overview of your entire entry. All the information you have provided are shown here, so you can review it. This is not a preview of how your entry will look to site users. It is intended solely to enable you to make a final check of the information you have provided. Contact Media-Service: Phone (Mo.-Fr. 9 a.m. - 6 p.m.) metropolitansolutions@messe-interactive.de 13

4. Check and publish your entry in the online exhibitor index To complete your media entry, you must check and confirm the information you have entered.

16 4. Check and publish your entry in the online exhibitor index To complete your media entry, you must check and confirm the information you have entered. Your exhibitor entry will then be submitted to the Media-Service for review and publication. Click on Download as PDF to save all your updated media entry in a.pdf file. If you are satisfied with the details entered, click on Publish now. Your entry will then be submitted to the Deutsche Messe Media-Service. The information will be promptly checked and published. Once your entry has been published, you will receive a confirmation from the Media-Service, with a direct link to your entry on the trade show website. Contact Media-Service: Phone (Mo.-Fr. 9 a.m. - 6 p.m.) metropolitansolutions@messe-interactive.de 14

17 We wish you best luck and great success at the show! In case of any further questions, please do not hesitate to contact the Media-Service: Phone:

The following pages will provide you with a guide explaining how to use the ECMS.

ECMS Manual The Exhibitor-Content-Management System (ECMS) The following pages will provide you with a guide explaining how to use the ECMS. In case of any further questions please do not hesitate to contact