New Products deserve a Press Release

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1 2014 Marketing Strategy Do you have one? We can help and we are happy to offer a considered plan free of charge. Call us to discuss a cost effective structure for the coming year. New Products deserve a Press Release Do not underestimate the value of a well presented Press Release. The subject needs to be interesting and innovative. With the right technical description, supported by quality images, it will attract interest from news editors and you will benefit from editorial coverage. Whilst there is a cost, the value of an article appearing across many e-news outlets and printed in a selection of magazines far outweighs this. Update your Website Mobile Websites Figures from the early part of 2013 show that nearly 40% of internet time is now on mobile devices. Many marketers still treat mobile as a marginal or still-novel use. Nothing could be further from the truth. The PC is now just one of many items used to access the Internet, and increasingly, it won t be the primary device. It makes sense to consider changing the format of your website to be reactive - the website should change navigation type/style when it detects a certain screen size and therefore is much more tablet/mobile friendly. When you next refresh your site, this would be the ideal time to integrate this format change.

2 Strawberry Website gets Updated At last! Take a look at the new features on the website. It is in your interest to make regular updates, both to keep your information up to date for clients and customers, but also to help with Search Engine Optimisation. Some of our New Websites Fancy some fresh produce? Want a sail training lecture? Get your car fleet here Launch of a great new sportsboat Need screws, bolts and fixings? The Power of Marketing Does your company use Marketing? If not, strengthen your marketing strategy for 2014 with the help of Strawberry Marketing - make promotion part of your plan. 44% of recipients made at least one purchase last year based on a promotional . This demonstrates the positive response to a well presented and designed . Strawberry Marketing can also include social media sharing buttons in your campaign, in addition to website links. s that include social sharing buttons have a 158% higher click-through rate.

3 Rigourosly tested campaigns We test campaigns across a number of different clients and devices to ensure they can be read by your audience. Personalised Templates Strawberry Marketing build personalised templates to reflect your corporate style. This is a low cost service to create a professional image to your clients Refresh your Database Tidy up your contact list for Update any addresses that have changed and research any potential new business contacts. We can add new clients, update press contacts and research new contacts for a low rate of 15 per hour plus vat. Campaign Analysis Reports can be provided to our clients detailing the success of a campaign. We will be able to provide details on the open rate and click rate of users who visited your website and social media sites as a result. The country in which your was opened and how many times the message was opened.

4 What is S.E.O? Search Engine Optimisation is required to optimise your website for search engines such as Google, to best find you. With good adjustment to web pages, hidden words and free listings you can work towards being on the first search page or even top of the page. There are many companies offering this service. Success and genuine work is not easy to recognise, so transparency is essential. For clarification, here is a list of the actions that we can take to improve SEO. Useful Dates for Meta /Title tag changes 2. Keyword research/analysis 3. Heading and ALT tag changes 4. Interlinking wherever possible 5. Competitor Meta name analysis 6. Free directory submissions 7. Social Media - Facebook, Twitter &Youtube 8. Article Submissions to websites 9. Press Releases (posted to websites) 10. Search Engine Submissions 11. Google Webmaster tool 12. Google Analytics (free after setup) 13. An auto-news feed to your website linked to Facebook/twitter January 31-2 Feb Chinese New Year February - March Six Nations Rugby April 6 The Boat Race April Antigua Classic Regatta June - August 70th Aniversary of D Day landings June 6th June Seawork Show, Port of Southampton August Bournemouth Air Festival September Southampton Boat Show November METS Marine Trade Show

5 DUSSELDORF BOAT SHOW January 2014 This is the biggest and best marine trade/retail show in Europe and quite easy to get to. It boasts 17 massive halls filled with all types of marine craft, from over1600 exhibitors. Attendance (2012) was around 246,700 of which 20% were overseas visitors. (For comparison, the London Boat Show achieved around 93,000 attendance in 2013).

6 Useful APPS MONEY SAVING: TOPCASHBACK FREE on iphone and Android. It trawls high street shops and restaurants for discount deals and provides a voucher code via your mobile. Also offers a Snap and Save facility where you take a photo of a receipt to earn cashback on shopping. Other apps for money off items and services include free-to-download Groupon, Quidco, MyVoucherCodes and Vouchercloud - with savings of up to 50 per cent. FUELSMART UK This 69p iphone app shows petrol stations within a defined radius along with the price of a litre of fuel - unleaded petrol and diesel. Garages can be displayed on a map or as a list. It can cost 100 to fill a tank of petrol and if you shop around you can save 10p a litre - so the app can knock 5 off the bill at the pumps. METER READINGS Never worry about unexpected bills again and switch to a cheaper deal with this 99p iphone app. Enter meter readings from gas, electricity and water meters and the app turns them into graphs to show energy use habits. It has a function allowing you to compare providers - and you can switch by making just a few taps on the phone. Switching energy supplier can save an average of 141 a year, according to consumer group Which?. HELP PROTECT YOUR DEVICES: PREY PreyFree, ios/androidprey lets you keep track of your laptop, phone and tablet via a web-accessed control panel, and perform actions such as triggering an alarm or erasing sensitive data.