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1 version: 2.0 last update: Table of Contents Welcome... 1 The journey of a test letter... 2 The weekly pack... 4 Sender tasks... 5 The sender pack... 5 Receipt of sender pack... 5 The sending list offline... 6 The sending list online... 7 Posting of test letters... 8 Confirmation online... 8 Receiver tasks The receiver pack Receipt of receiver pack Receipt of your first test letters Your receiving list online Confirming the receipt of a letter Returning the test letter Late letters General information Open questions How to enter an absence How can I get a bonus gift?... 16

2 Tutorial Test letters Welcome First of all: Welcome to the UNEX survey and thank you very much for participating, we are looking forward to working with you. As your data entries are of highest importance for our customer and your national post company, it is important that you read this tutorial fully and carefully. If you should have any questions, please do not hesitate to contact us at We will answer your s promptly! TIP: The UNEX-rules state that you inform us about sending or receiving letters quickly. As this is extremely important, we mention deadlines several times during this tutorial. But the rule is always the same: If you send or receive letters, please login on the same day and confirm it. If this is not possible, please confirm sending or receiving a letter on the next day latest! Best regards Your UNEX Team page 1 of 16

The journey of a test letter Production of test letters // sending of weekly packs Test letters are inside the weekly sending packs Weekly packs arrive at your home, and the homes of other

3 The journey of a test letter Production of test letters // sending of weekly packs Test letters are inside the weekly sending packs Weekly packs arrive at your home, and the homes of other participants Participants confirm the receipt of their weekly sender and receiver packs online at Sender participants send their test letters Sender participants confirm sending their letters online at page 2 of 16

de Receiver participants send the test letters back to Ipsos once a week Ipsos receives the

4 Postal services across Europe deliver the test letters to the receiver participants Receiver participants confirm the receipt of test letters online at Receiver participants send the test letters back to Ipsos once a week Ipsos receives the test letters back from the receiver panelists and archives them for data security and liability reasons page 3 of 16

The weekly pack Within the UNEX survey three different types of participants exist: senders receivers and those who send and receive. Every participant receives one envelope every week from Ipsos.

5 The weekly pack Within the UNEX survey three different types of participants exist: senders receivers and those who send and receive. Every participant receives one envelope every week from Ipsos. This is the so called weekly pack. Inside you will find everything you need to perform your regular tasks. When you read on you will notice that our whole website differentiates between sender tasks and receiver tasks. If you are a sender, only the sender tasks are important for you. If you are a receiver, the receiver tasks are. And if you send and receive test letters, everything is important for you. Senders, receivers, and panellists who send and receive all have to confirm the receipt of their weekly pack online. As the weekly pack for the third group contains the sender pack and the receiver pack as well, they also have to confirm both packs online, although they only receive one envelope. Contents of a weekly pack (sender and receiver material) - test letters, ready to be sent - sending and receiving list - return envelope for up to 5 received letters - weekly pack document for your information page 4 of 16

6 Sender tasks The following three pages explain what you receive from us and how to read the information you get. The sender pack You will receive a weekly package of prepared test letters lying in envelopes and a printed sending list (see below). We call this package the sender pack. Your task is to send the test letters on their specified day and confirm this online on the same day. If this is not possible, please confirm the letter on the following day at the very latest. Please check if there is something wrong with one or more of the test letters, e.g. if you cannot read the address, because it is printed poorly or blurred etc. In this case, inform us at UNEX@ipsos.com. Just for your information: Our production unit mixes the return addresses on the weekly packs, so that one of these return addresses may be written on your personal weekly packs: Datenservice Hübner GmbH * PF 1223 * Anklam TUI * PF 1225 * Anklam Accor * PF 1354 * Anklam Praktiker * PF 1224 * Anklam Erhard Kretzschmar * PF 1212 * Anklam Receipt of sender pack To confirm the receipt please login on our website click on the button To Do/Sender Pack in the menu on the left side of the screen and enter the date on which you received the sender pack here and click save. TIP: If you are not sure which weekly pack you have received, just check the document inside the weekly pack. In the text there is a sentence such as: for the week from to (week 48) page 5 of 16

7 The sending list offline In order to find out when your company has to post the test letters, you can use the printed sending list which you receive with your weekly sending pack. The same information can be found in the sending list online. Please note that the paper lists contain the sending and the receiving list on one sheet of paper. Please keep the sending and receiving lists (in case you do also receive letters) until the date mentioned on the list. You should also write down all the information about letters that you have sent and in case of receiving the receipt date, too it may happen from time to time that we ask you questions about the sending of particular letters, for which you need those lists. page 6 of 16

8 The sending list online Before sending the test letter, please visit the online sending list for looking up if this letter is marked red (see below). After you have posted a test letter, you need to confirm it on your sending list online preferably on the same day. If this is not possible, please confirm the letter on the following day latest. To do so: Please login with your personal access data and open the To Do/Sending List on the left. On this page you can see all the test letters that you have to send. Every entry in this list represents a test letter that you are supposed to send. Just match the receiver name and the destination country on your sending list with the writing on the envelopes. You can also see the date on which the letter should be sent. ATTENTION: If a letter turns red on your sending list, then please kindly wait for 1 week if the letter returns to black. In case yes, please send this letter exactly one week delayed on the exact same week-day as planned or if not then please send these letters back with the special return envelopes that you have received with your weekly sender pack, or together with your received letters, if you also receive letters from other participants. Furthermore please click on the button Returned behind the letter code! TIP: Test letters only appear in your sending list after your online confirmation of the weekly sender pack which contained the respective letters. page 7 of 16

9 Posting of test letters Please use the post office or mail box that you have named during the warm-up phase. You were asked to participate in this survey because you live in an area that our customer wants to monitor. Therefore we asked you to pick a mail box or post office close to your home. TIP: Please note that you have to make sure to send the test letters at least 30 minutes before the last collection time of the mail box the closing time of your post office the pick-up service arrives. If you have forgotten to send a test letter, please send the letter exactly one week later. So, if you were supposed to send the letter on Monday, week 45 of 2014 (this is the 3 rd of November), please send it on Monday, week 46 of 2014 (this is the 10 th of November), unless this should be a bank holiday in your country. In this case, you have to use the next week. In this example this would be Monday week 47 of 2014 (this is the 17 th of November). If it is not possible to send the letter during the 4 weeks that follow the original sending date, please send the letter back to Ipsos, either with a return envelope that we will provide you with, or (if you receive letters from other participants) together with your received letters. Confirmation online Now you have to confirm the sending of your test letter online on the same day. If this is not possible, please confirm the letter on the following day latest. Please log in on Click on the To Do/Sending List in the menu on the left. Search for the letter you have just sent and click on enter. page 8 of 16

You will see the following screen as below where you have to enter the date and time when you posted your test letter (at least 30 minutes before the post office closes or 30 minutes before the last

10 You will see the following screen as below where you have to enter the date and time when you posted your test letter (at least 30 minutes before the post office closes or 30 minutes before the last collection time of your mailbox) and select your induction point. Induction point: This is the point, where you post your test letters. It can be a post-office or a street mail-box. After you entered the sending information, your induction point is shown, which you have given us in the questionnaire after you have logged in. In case there are discrepancies or there is no induction point shown (probably because the question of your induction point in the questionnaire is still open), please contact us at UNEX@ipsos.com). Finally, click on Submit and you are finished! This was your first test letter! page 9 of 16

11 Receiver tasks The receiver pack You will receive a weekly package, containing one or more return envelopes and your weekly receiving list (with all the letters you are supposed to receive). Receipt of receiver pack To confirm the receipt please login on our website click on the button To Do/Receiver Pack in the menu on the left side of the screen and enter the date on which you received the receiver pack here and click save TIP: If you are not sure which weekly pack you have received, just check the document inside the weekly pack. In the text there is a sentence such as: for the week from to (week 48) page 10 of 16

Receipt of your first test letters You will receive a test letter envelope containing the test letter document, maybe a transponder and maybe some blank sheets of paper.

12 Receipt of your first test letters You will receive a test letter envelope containing the test letter document, maybe a transponder and maybe some blank sheets of paper. Your task is to confirm the receipt date online. Therefore you need the bonus number which is printed on the letter document. Afterwards we need the test letter completely back. So please return the following with the return envelope: 1. the envelope 2. letter document 3. and in case of a transponder, the transponder. Please put the letter document and the transponder (if there is one) back into the test letter envelope and put it in the return envelope afterwards. We do not need the blank sheets of paper back. Please return 4 letters in each envelope. All of them may contain a transponder. ATTENTION: Exception: If you return a medium or large letter (C5 or C4) with a transponder, please only send 1 additional letter (any format, may also contain a transponder). Your receiving list online Every time you log in and click on the menu point "receiving list", the following list will appear and show you the test letters that are on their way to you: ATTENTION: Inside your weekly receiver pack you will find a paper sheet named Receiving list. This is your offline receiving list. We need you to fill out and keep this list until the date mentioned on the list, as our customer may have questions about particular letter data, which we will then address to you. If you should not receive your weekly pack in time, please write the test letter ID, the receiving date and the postmark date on another receiving list, so that you have this data available. page 11 of 16

Confirming the receipt of a letter Wait until the next test letter reaches your post-box, open the letter, find the letter code of your test letter on your online

A new window will appear, ready for entering the receipt date and the bonus number, which you find on the letter document: Sometimes, letters contain small

13 Confirming the receipt of a letter Wait until the next test letter reaches your post-box, open the letter, find the letter code of your test letter on your online receiving list and click on the green edit button. A new window will appear, ready for entering the receipt date and the bonus number, which you find on the letter document: Sometimes, letters contain small transponders. You do not need to enter anything for the transponder, please just return it to us. Here is a picture of a typical transponder: After you have entered the data, you may press the save button. That way you complete the online confirmation of the test letter receipt. page 12 of 16

14 Returning the test letter Now, please put the letter document (and the transponder, if there was one inside) back into the envelope. Afterwards please put everything into the return envelope. The address (which usually sticks already on the return envelopes) is: Ipsos Operations GmbH Papenkamp MÖLLN GERMANY In case you have found some blank sheets of paper in a test letter, please do not return them. Just keep or discard them. Please send the received letters back every Monday. Please return 4 letters in each envelope. All of them may contain a transponder. Exception: If you return a medium or large letter (C5 or C4) with a transponder, please only send 1 additional letter (any format, may also contain a transponder). In short: standard: max. 4 letters, 4 transponders if you return 1 medium or large letter with transponder: max. 2 letters, 2 transponders Tip: Please remove blank sheets of paper from the letters (if you find any) TIP: Sometimes we may ask you questions about particular test letters. Therefore we would like to ask you to keep the receiving lists and write every receiving date on them, too. page 13 of 16

15 Late letters After a letter has been on your receiving list for a while (which should not be the normal case), a second button in yellow will appear on your receiving list called not received. The button "not received" allows you to decide: whether you received the letter, but have not confirmed it yet, or if you have not received this letter until the not received-button appeared. In the very unlikely case that the letter has not arrived at your address, please press the not received. The letter will instantly move to the "received late"-list at the bottom of this site. Should the test letter reach you afterwards you can edit the letter in the normal way by clicking on arrived late. page 14 of 16

General information Open questions From time to time some questions may come up when we analyse dates of test letters that you have sent or received.

There you can see which letter is being questioned and which date we would like you to confirm once again. Please match the date displayed with the notes on your paper receiving or sending list.

16 General information Open questions From time to time some questions may come up when we analyse dates of test letters that you have sent or received. In those cases a small box will appear when you try to access your sending or receiving list online: You can see those questions when you click on Open Questions. There you can see which letter is being questioned and which date we would like you to confirm once again. Please match the date displayed with the notes on your paper receiving or sending list. If the date is not correct, please change it and click Save. If the date displayed is correct, please select Confirm and Save. How to enter an absence Please click on the button My Data/Absence in the menu on the left after you have logged in. You will see the following screen: page 15 of 16

If you want to go on holiday (and therefore do not want to deal with test letters) from the 17th of June to the 30th of June 2013, please enter the following and click on submit: ATTENTION: Please

17 If you want to go on holiday (and therefore do not want to deal with test letters) from the 17th of June to the 30th of June 2013, please enter the following and click on submit: ATTENTION: Please inform us about your absence at least 4 full weeks in advance! We need this time to inform our colleagues who produce the test letters, that they shall not use your address for a specific time. If we do not receive your absence notice in time, we cannot stop the production of test letters for you. How can I get a bonus gift? By choosing My Data/Points from the menu on the left, you can see how many points you have already collected. You can now browse through our Bonus page by clicking on Bonus Page/By categories. For ordering a bonus gift, you need to choose further down the picture showing incentives. Now you can browse through the assortment. If you click on the picture of a bonus gift, you can get detailed information about it. By clicking on the shopping cart symbol you can add the gift to your shopping cart and afterwards (if you have collected enough bonus points) place an order. Now you just have to wait for the bonus to arrive! Besides our selection of gifts you may now obtain a voucher to use in a variety of shops. Click on the Gift Vouchers button of the bonus page to browse in our supplier s online shop specifically designed for Ipsos UNEX. Find out which appealing opportunities are available in your country! You can also share your goods with children of the world and donate some of your bonus points. PS: There is no possibility to pay cash instead of bonus points. page 16 of 16

The UNEX survey: Panellist instructions Panellist instructions

The UNEX survey: Panellist instructions Panellist instructions Welcome to the UNEX panel! The UNEX survey is an international postal survey run by the International Post Corporation (IPC) for the benefit