You are ready to grow!

Transcription

1 ARKETING

2 You are ready to grow!

3 Marketing & Sales Tools Sports & School Picture Day Sales Postcards Larger 5X8 Size for impact Full Color Fronts Gloss Front / Uncoated Backs for overprinting through a laser printer. Package of 250 = $35.00 Great to mail to prospective sports leagues and schools to try to book their picture days

4 Marketing & Sales Tools School Photo Day INFO Flyers (With & Without Proceeds) 8.5 x 11 Full Color Front Only Uncoated so they can fill in information with any pen/pencil. Can overprint/fill in date of shoot in blanks on front. With & Without Proceeds versions Package of 500 = $41.00 Schools send home prior school picture day and kids bring back on photo day. Extra tool to make sure school info is correct.

5 Marketing Sales & Tools ViewFirstTM Flyers Virtual or Regular Group 8.5 x 11 Full Color Gloss Front /Blank backs for overprinting through laser printers Package of 100 = $21.00 Promotes the advantages of ViewFirstTM to your sports teams/leagues.

6 Marketing & Sales Tools Camp Flyers 8.5 x 11 Full Color Gloss Front / Uncoated Backs for overprinting through a laser printer. Space on front for sticker/overprint company info Package of 100 = $23.60 Great to target sports camps in your area to shoot all their event photography

7 Marketing & Sales Tools Impact Series & Banner Flyers 8.5 x 11 Full Color Gloss Front / Uncoated Backs for overprinting through a laser printer. Package of 100 = $21.00 Promote the designs available on the panoramic, poster and banner products

8 Full Color, Gloss Paper Sports & PreSchool 4-panel Package of 50 = $41.00 School 3-Panel Package of 50 = $23.00 Marketing & Sales Tools 3 & 4-Panel Brochures

9 Marketing & Sales Tools Flyers Sports & School Presentation Folder Inserts Gloss, heavier paper stock Package of 50 = $27.00 Emphasize the company s quality services, history & products. Designed to be used with the Presentation Folders.

10 Marketing & Sales Tools Branded Promo Items combs, pens, highlighters, notepads, thank you cards, stickers Misc. Marketing Materials Order via link on bizhub or (or /mm ) Custom Designs Available $60/hour graphic design fee

11 Tools for View First

12 View First Playbook NEW TSS Playbooks: Traditional & Non-Traditional Sports 12 Page Booklets 5.5 x 8.5 size 50 Books = $ ($2.58 each)

13 View First Videos Traditional Sports Non Traditional Sports Available on TSS YouTube channel

14 View First Collection Forms Editable School & Sport Data Collection Forms Customize the forms with Franchise Name, Web Address, and Phone Number

15 Proof Sheets in CORE They drive online sales. Don t list all of your products. Say See more product options online! Generate proofs in CORE for each address collected. Or generate for those who have NOT ordered How To document on BizHub: Library/Marketing/View First Print in your office or at the lab View First

16 View First Print at the Lab Proof Sheets generated from CORE (print to PDF) Legal 8.5x14 Proofs- $.17 each (per side) Product code Mail Service fees * subject to most current rates from Presort $0.041 Fold, Insert, Meter, Seal $0.067 Window Envelope $0.13-$0.16 Order Return Envelope $ Presort Service fee (per piece) Postage: $0.384 Commercial Auto Letter rate Total per piece to print, fold, stuff, mail: $.658 mail service fee & postage +.17 printed proofs (1 side) $.828 each (1 sided proof) $.998 each (2 sided proof) Other fees may apply

17 Mobile & Pre-Order

18 Mobile & Pre-Order The success of Mobile & Pre- Order will be in the marketing efforts made prior to & on Picture Day! We ve created a number of tools to assist you.

19 Mobile & Pre-Order Pre-Order Send to parents multiple times prior to picture day. examples: 2 weeks prior Subject Line: Crossings Basketball Picture Day is coming January 24, week prior Subject Line: Avoid the lines on picture day Order Now! 1 day prior Subject Line: Tomorrow s the day! Save on tax & shipping by ordering today!

20 Mobile & Pre-Order 12x18 Picture Day Poster Display at the event venue Encourages Pre-Orders. Space to write the Event #, Time, Date & Location Order at m/mm

21 Mobile & Pre-Order Parent Pre-Order Flyer Editable PDF Enter Date of Picture Day Enter the Event # Available on the Biz hub

22 Pre-Order Desktop (graphic)

23 CORE Pre- Order Image Mobile & Pre-Order

24 Mobile & PreOrder CORE Mobile Pop-up Marketing Image Create Your Own: Size: 240px X 335px Instructions on how to create a Pop-up in CORE on BizHub. Library/Marketing/M obile Prepay Marketing Tools

25 Mobile On-site, Pre-Order NEW version How To Mobile Order - Retractors (banner only- does not include retractor stand) 35 x86 $59.34 Order at aphy.com/mm

26 Mobile On-site, Pre-Order A Frames- NEW version Use at Picture Day Gives instructions on how to place mobile orders. Promote payment types Order at raphy.com/mm

27 Mobile On-site, Pre-Order Display Board Headers Use at Picture Day Gives instructions on how to place mobile orders. Order at

28 Mobile On-site, Pre-Order Menu Front Use at Picture Day Replica of Online Offer. Default Offers: TSS & TSE Word Document so you can customize with your offer.

29 Mobile On-site, Pre-Order Menu Backs Gives instructions on how to place mobile orders. NEW version for no PIC process Available on the Biz hub

30 Mobile On-site, Pre-Order Participant Information Card (PIC) Use at Picture Day Order at Downloadable file to print at office or locally on the Bizhub under Marketing> Mobile PrePay Marketing Tools> Participant Information Cards (PIC)

31 Mobile & Pre-Order Videos To Parents How onsite, mobile ordering it works To Leagues How it works Parent Testimonials

32 CORE branding & messages

33 CORE Welcome Messages Add custom welcome messages to your online offer.

34 CORE Welcome Messages

35 CORE Welcome Messages Use the welcome message to link to an informational video.

36 Videos View First: Traditional & Non-Traditional Mobile Videos: Customers & Leagues Picture Day Video (Animated Sports Brochure) Yearbook Selection Video

37 Videos Product Video: Impact Series Product Video: Impact Panos Product Video: Virtual Groups How ViewFirst Works Video

38 Grow your business with

39 s

40 s

41 Pre-header text for s Important text that shows on phones and mobile devices. Easy way to customize your !

42 Products

43 Team Impact

44 Impact Panos

45 ESPN January 1, 2016 per ESPN we will no longer be able to offer any ESPN products! March 31, 2016: No longer to legally produce any ESPN products including remakes or reorders.

46 3 versions 24x12- $12.63 Shipped flat Black font by default- but you can use custom font overrides to customize for a school/ team Design your own with photographer created artwork Yard Signs

47 ESPN March 31, 2016: No longer to legally produce any ESPN products including remakes or reorders. We will route orders for the ESPN products to a NEW look-alike product line. But you should still update your offer graphics and descriptions!

48 Co-Brand Prints Upload your own art!!! Custom event products In TSS & TSU Make a H & V!

49 Co-Brand Prints

50 Pennant Banners Coming soon 10x12 Vinyl pennant with 2 grommets $10 each

51 Products for Graduations/ Seniors

52 Plaques for Graduations 8x10 solid plaque with acrylic Black or wood Generic grad crest of school logo $10.22 each Retail for $30-$45

53 Plaques for Graduations

54 Plaques for Graduations 8x10 solid Flush Mount plaques Black or wood Generic grad crest of school logo $10.22 each

55 Plaques for Graduation Prestige Plaque 8x10 solid Wood Metal plate School logo turned to grey scale $16.38

56 High Schools & Grads Bordered 8x10 memories product Upload the art we have created or create your own Art on the Biz Hub Regular print price

57 Add frames to your Spring offers

58 Animated Downloads A new standalone product called Animations in Core- $6 each Nebula Surge For the time being all designs will be created in one size: 72dpi This is sized for most smart phones and computer screens. Animations will be saved as.mp4 files Phase 2: More designs! Animations of Impact products to save on art time & $ Action panos animations Want to be the first?! alisonc@candid.com

59 Animated downloads for sports For sharing For social media For billboards For banquet/ award videos For school/ league websites

60 Animated downloads for sports

61 Animated downloads for seniors

62 Animated downloads-

63 Marketing Animated Downloads

64 Convention Samples You will receive an with your gift certificate code to select your own sample/ sport You will also receive 5-10x30 Action Sequence Panos mailed directly to you later this week Questions? Contact Ashley or ext 141 Need Grad plaques- contact Ashley for help

65 HQOE: We can help Sports Schools Graduations Special events Races HQOE is available for: Level 2 and Level 3 Use approved name caller/sequence cards, order forms, proof order forms & product offerings Follow the guide for your event type

66 HQOE Level 3 GRADS What Does it Cost? Data Entry & ID Per Subject $.55 per graduate pre-scheduled $.45 per grad if providing pre-typed data via spreadsheet $.65 per grad (unscheduled or mailed) Additional Optional Charges Z-cropping Custom offer set up Proof or postcard set up Cards scanning (If physical cards/order forms are mailed to CCS) Late fee (If images & order forms arrive after scheduled date/time) Out of sequence forms/cards Research To get started.contact HQOE@candid.com

67 HQOE GRADS HQOE grads: You will need to use an approved reader card format or provide an excel doc Get the HQOE grad checklist! Approved reader cards: $38/box of 1,000 4 ½ x 6 Reader Cards available for purchase

68 HQOE refresher Webinars: March 4 th at 10:00 am March 25 th at 2:00 pm HQOE@candid.com to register & receive the log in info You save money if you schedule your jobs! 100s of full-service events this year 98.3% of scheduled jobs processed in 48 hours or less

69 Listen 360

70 A powerful tool NPS scale 30% NPS min goal 20% response rate Learn what is happening Make adjustments before the next shoot Win life-long customers Listen 360

71 Respond to your customers You can stop further problems from happening You can turn upset customers into advocates! You can reward staff! You can have valuable info to share with future clients Listen 360

72 Watch for patterns Good & Bad The voice of the customer Listen 360

73 Listen 360

74 The voice of the customer Watch for patterns Good & Bad We know that sometimes your customers are wrong or out-oftouch Listen 360

75 Listen 360 We highly suggest that you use the Listen360 program But it s WORSE to ask for feedback and not respond than to ask for nothing at all Opt out period- you will receive a notice Opt-out by March 7, 2016 Participate by market-type TSS, TSE, TSU

76

77 Collecting s is key!!

78 Sample School: Retail Sales collected: $13, % ordered so far. 278 out of 592 Average Order $46.83 Fall Sales are higher than Spring sales Spring sales can be good with Mother s Day and Father s Day! Sales are higher with s!

79 Thank You!