9 Ways You Can Put Behavioral Automation to Work.

Transcription

1 9 Ways You Can Put Behavioral Automation to Work

2 The Winning Formula While marketing is still king, when used in combination with marketing automation and behavioral insights, it reigns supreme. Why? MARKETING Automated behavioral marketing increases sales by delivering targeted and timely messages based on user behavior, shopping patterns and more. MARKETING AUTOMATION BEHAVIORAL INSIGHTS This means you send the right message to the right person at the right time. 2 // 9 Ways You Can Put Behavioral Automation to Work 2016 StreamSend

3 Why is it important to know who is visiting your website? To engage your visitors with content that matters to them. For Example VISITOR NOT RECOGNIZED RETURNING CUSTOMER Vandelay Clothing SAVE TODAY! Sign up now for to receive a 50% OFF coupon for your next purchase. Welcome! Home Men Women Catalogue Shopping Cart Shop Donec Fill out non the varius form to leo, the finibus right and ultricies receive eros. this Integer deal today. rutrum nisl Dont ut hesitate, diam bibendum this offer elementum. is about Cindy to expire! Jones cj@gmail.com SUBMIT Vandelay Clothing SAVE 25%! by using offer code SAVE25 Welcome! Home Men Women Catalogue Shopping Cart Shop Save 25% OFF your next online purchase Donec Fill out non the varius form to leo, the finibus right and ultricies receive eros. this Integer deal today. rutrum nisl Dont ut hesitate, diam bibendum this offer elementum. is about Cindy to expire! Jones cj@gmail.com SUBMIT Unsubscribed Vandelay Clothing SPECIAL OFFER Home Men Women Catalogue Shopping Cart Shop Save 50% OFF your next online purchase when you resubscribe! A iwelcome! Donec Fill out non the varius form to leo, the finibus right and ultricies receive eros. this Integer deal today. rutrum nisl Dont ut hesitate, diam bibendum this offer elementum. is about Cindy to expire! Jones cj@gmail.com SAVE 50% SUBMIT equat odio orci, eget auctor arcu rhoncus in. Morbi SUBMIT equat odio orci, eget auctor arcu rhoncus in. Morbi rhoncus hendrerit, urna justo finibus neque, in pretium est mi or, lobortis sagittis magna sed, mattis pulvinar lectus. Database Cras conse bf@gmail.com cj@gmail.com jj@yahoo.com bf@gmail.com donny@aol.com wt@yahoo.com NEW LEAD equat odio orci, eget auctor arcu rhoncus in. Morbi SUBMIT equat odio orci, eget auctor arcu rhoncus in. Morbi rhoncus hendrerit, urna justo finibus neque, in pretium est mi at blandit volutpat sto finibus neque, in pretium est mi at est. equat odio orci, eget auctor arcu rhoncus in. Morbi SUBMIT equat odio orci, eget auctor arcu rhoncus in. Morbi A i Most new visitors do not convert the first time (98% of the time) they visit your site, so it s important to engage them with promotions that will encourage them to provide their address. Returning visitors who have purchased before are much more prone to make a purchase (8 times more likely) therefore it s important to target them with salesdriven offers. Returning visitors who have unsubscribed from your list might be interested in resubscribing if provided with the proper incentive to opt back in. They came back for a reason, give them a reason to stay. By treating new and returning visitors differently, you ll convert more website visitors into leads - and more leads into sales. 3 // 9 Ways You Can Put Behavioral Automation to Work 2016 StreamSend

4 Track User Behavior and Stay Relevant BEHAVIOR INTERESTS Vandelay Clothing Home Men Women Catalogue Shopping Cart Shop Spring Collection Dont hesitate, this offer is about to expire! OPEN RATES OTHER Aenean Aenean Aenean Odio orci, eget auctor arcu rhoncus indo Odio orci, eget auctor arcu rhoncus indo Odio orci, eget auctor arcu rhoncus indo Aenean rhoncus consequat hendrerit, urna odio orci, justo eget finibustub. auctor arcu rhoncus rhoncus in. hendrerit, Morbi urna Aenean justo finibustub. consequat odio orci, rhoncus eget hendrerit, auctor arcu urna rhoncus justo finibustub. in. Morbi blandit volutpat sto finibus neque, in pretium est mi at est. blandit volutpat sto finibus neque, in pretium est mi at est. CLICKS Vandelay Electronics Vandelay Electronics Mobile Desktop Shop Mobile Desktop Shop Save 20% On Your Favorite Items $36.00 $36.00 turpis. Vestibulum Aenean elit id luctus leo, fermentum nibh. Phasellus nec condimentum sed efficitur in, ipsum. sodalesvel $28.00 $28.00 turpis. Vestibulum Aenean elit id luctus leo, fermentum nibh. Phasellus nec condimentum sed efficitur in, ipsum. sodalesvel Track what they are looking at, what they are clicking on and what they are buying. Then, cross reference that information with opens, clicks and more to send extremely targeted, timely and relevant communications. $28.00 $28.00 turpis. Vestibulum Aenean elit id luctus leo, fermentum nibh. Phasellus nec condimentum sed efficitur in, ipsum. sodalesvel 4 // 9 Ways You Can Put Behavioral Automation to Work 2016 StreamSend

5 The Numbers Speak for Themselves MARKETING OVERHEAD Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. 14.5% 12.2% - Annuitas Group - Nucleus Research SALES & PRODUCTIVITY COST PER LEAD Companies that excel in lead nurturing generate 50% more sales-ready leads at 33% lower cost per lead. - Forrester Research 50% 33% 21% of abandoners re-engage and buy. - MarketingSherpa 21% SALES READY LEADS 5 // 9 Ways You Can Put Behavioral Automation to Work 2016 StreamSend

6 Behavioral Marketing Benefits Both the Marketer and the Consumer Vandelay Clothing Home Men Women Catalogue Shopping Cart Shop Fill out the form to to the right and receive this deal today. Dont hesitate, this offer is is about to to expire! SUBMIT Mobile Desktop Shop Vandelay Clothing Mobile Desktop Shop Recommended me Just For You! CUSTOMER INFORMATION BEHAVIOR INTERESTS equat odio orci, eget auctor arcu rhoncus in. Morbi equat odio orci, eget auctor arcu rhoncus in. Morbi turpis. Vestibulum Aenean elit id luctus leo, fermentum nibh. Phasellus nec condimentum sed efficitur in, ipsum. sodalesvel turpis. Vestibulum Aenean elit id luctus leo, fermentum nibh. Phasellus nec condimentum sed efficitur in, ipsum. sodalesvel turpis. Vestibulum Aenean elit id luctus leo, fermentum nibh. Phasellus nec condimentum sed efficitur in, ipsum. sodalesvel WEBSITE ENGAGEMENT & CONVERSION Benefits to the Consumer: Behavioral targeting promotes stronger engagement with your brand - consumers will receive s tailored to their interests, creating a more personalized experience for them. Benefits to the Marketer: You ll gain customer and prospect insights by tracking their behavior, while also increasing brand loyalty with relevant and personalized messages. Most importantly you ll boost website engagement and conversions by sending the right message at the right time. 6 // 9 Ways You Can Put Behavioral Automation to Work 2016 StreamSend

7 9 Ways to Put Behavioral Automation to Work Welcome/Onboarding Series Shopping Cart Abandonment Campaign Drip Campaign Browse Abandonment Campaign Resubscription Campaign Product Recommendation Campaign List Growth Campaign Lead Qualifying Campaign Subscriber Reengagement Campaign 7 // 9 Ways You Can Put Behavioral Automation to Work 2016 StreamSend

8 Welcome / Onboarding Series Problem You offer new users a free trial so that they can test-drive your product. You need to increase your trial to paid account conversion rate. 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. - MarketingSherpa Solution Configure a workflow that will identify new trials and send them an educational onboarding series with useful resources such as how to videos, user case studies, success stories and more. Project Management System Home Timesheets Men Projects Women Reports Catalogue Shopping Cart Shop Help Welcome Dont hesitate, this offer is about to expire! to your 30-Day Free Trial! Tuesday 17 Nov + Monday Tuesday Wednesday Thursday Friday Saturday Sunday Total: 10:58 New Entry Template Design equat odio orci, eget auctor arcu rhoncus in. Morbi equat odio orci, 0:15 Start Production - Research eget auctor arcu rhoncus in. Morbi blandit volutpat sto Website finibus neque, Design in pretium est mi at est. Design - Homepage Directions 4:25 Start 8 // 9 Ways You Can Put Behavioral Automation to Work 2016 StreamSend

9 Sample Campaign: Project Management System Project Management is a web-based project management system that offers prospects a 30-day free trial to assess its product. Project Management System Project Management System Personal Training Session GET STARTED GET STARTED Dear Jane Brown, Dear Jane Brown, In semper sem ipsum, ut cursus ligula ultricies vitae. Etiam tincidunt mollis bibendum. Nam In sed semper vestibulum sem ipsum, lectus. ut cursus Vivamus ligula varius ultricies tristique vitae. volutpat. Etiam tincidunt Aenean ullamcorper mollis bibendum. consequat Nam eros sed a pulvinar. vestibulum Fusce lectus. tortor Vivamus ipsum, varius sagittis tristique in sagittis volutpat. ac, rutrum Aenean vel ullamcorper nisl. Nulla ligula consequat mauris, eros rhonc a pulvinar. us vitae libero Fusce a, tortor convallis ipsum, dignissim sagittis in sem. sagittis Morbi ac, at rutrum faucibus vel elit, nisl. a Nulla laoreet ligula dolor. mauris, Duis cursus rhonc us faucibus vitae libero tortor a, convallis ac tempus. dignissim Nullam sem. consectetur Morbi at ligula faucibus non lacus elit, a tempor laoreet varius. dolor. Duis Curabitur cursus lacinia, faucibus risus non tortor elementum ac tempus. tristique, Nullam libero consectetur leo malesuada ligula non nulla, lacus vitae tempor volutpat varius. dolor Curabitur odio a purus. lacinia, risus Phasellus non elementum ut sagittis tristique, metus. Vestibulum libero leo malesuada eget lorem nulla, tincidunt, vitae congue volutpat tellus dolor eu, odio molestie a purus. erat. Phasellus Nunc id ut tellus sagittis sed metus. magna Vestibulum porttitor ultricies eget lorem vel ut tincidunt, augue. congue tellus eu, molestie erat. Nunc id tellus sed magna porttitor ultricies vel ut augue. Mauris eu dolor sit amet felis ultricies pellentesque vel at felis. Integer suscipit, nibh eu aliqu Mauris et efficitur, eu dolor dui sit massa amet venenatis felis ultricies diam, pellentesque ut faucibus vel tellus at felis. lacus Integer dictum suscipit, felis. Fusce nibh et eu vehicula aliqu et efficitur, ipsum. Praesent dui massa eget venenatis orci purus. diam, Cras ut feugiat faucibus urna tellus odio, lacus eu dictum molestie felis. ipsum Fusce facilisis et vehicula eget. Viva ipsum. mus ultricies Praesent urna eget at orci elementum purus. Cras tincidunt. feugiat Aliquam urna odio, laoreet eu molestie ultrices ipsum est pellentesque facilisis eget. ullamco Viva mus rper. ultricies Suspendisse urna at fringilla elementum quam tincidunt. et fringilla Aliquam euismod. laoreet Nam ultrices quis urna est mollis pellentesque nunc tristique ullamco rper. condimentum. Suspendisse fringilla quam et fringilla euismod. Nam quis urna mollis nunc tristique condimentum. Cras feugiat urna odio, eu molestie ipsum facilisis eget. Vivamus ultricies urna at elementum Cras tincidunt. feugiat Aliquam urna odio, laoreet eu molestie ultrices ipsum est pellentesque facilisis eget. ullamcorper. Vivamus ultricies Suspendisse urna at fringilla elementum quam tincidunt. et fringilla Aliquam euismod. laoreet Nam ultrices quis urna est mollis pellentesque nunc tristique ullamcorper. condimentum. Suspendisse fringilla quam et fringilla euismod. Nam quis urna mollis nunc tristique condimentum. Project Management System Home Timesheets Men Projects Women Reports Catalogue Shopping Cart Shop Help Welcome Dont hesitate, this offer is about to expire! to your 30-Day Free Trial! Timesheets Projects Help Timesheets Projects Tuesday 17 Nov + Help Monday Tuesday Wednesday Thursday Friday Saturday Sunday Total: 10:58 New Entry E Template Design equat odio orci, eget auctor arcu rhoncus in. Morbi equat odio orci, 0:15 Start Production - Research eget auctor arcu rhoncus in. Morbi blandit volutpat sto Website Wfinibus neque, Design in pretium est mi at est. Design - Homepage Directions 4:25 Start Project Management is looking to increase their trial to paid conversion rate by implementing an educational onboarding series. To this end, they are creating a workflow that will: Monitor: - When a new user signs up for a trial account - Whether the user has logged into the trial account - Whether the user has created a project - Whether the user has invited additional team members to join a project - Whether the user has watched any how to videos Segment: - Users who are using their trial account - Users who are not using their trial account Engage: - Send a welcome each time someone signs up for a trial with useful information and how to videos to help them get started - Send a follow up with sample use cases providing examples for how the software can be utilized - Send a subsequent with a deadline-driven offer to upgrade their account - Send an offering a personal training session invitation if someone signs up for a trial but does not use it GET STARTED GET STARTED 9 // 9 Ways You Can Put Behavioral Automation to Work 2016 StreamSend

10 Shopping Cart Abandonment Campaign Problem Visitors place items in your shopping cart but do not purchase. Shopping cart abandonment retargeting programs can generate as much as 25%-40% return of program revenue. - Forrester Research Solution Use Insights to monitor whether a user s cart has been abandoned or whether the user is still actively browsing your site. When the user has left your site, send them targeted s based on that information. Widgets Home Mobile Men Desktop Women Electronics Catalogue Shopping Cart Sale Shop Your Shopping Cart Dont hesitate, this offer is about to expire! ITEM 1 equat odio orci, eget auctorrhoncus hendrerit, urna justofin or, lobortis sagittis magna sed blandit volutpat sto finibust. Quantity Subtotal Quantity Subtotal equat odio orci, eget auctor arcu rhoncus in. Morbi equat odio orci, eget auctor arcu rhoncus in. Morbi rhoncus ITEM hendrerit, 2 urna justo finibus neque, in pretium est equat mi odio at orci, eget auctorrhoncus rhoncus hendrerit, urna justo finibus neque, in pretium est mi at 1 $2, or, lobortis sagittis magna sed, mattis pulvinar lectus. Cras urna conse justofin or, lobortis or, sagittis lobortis magna sagittis sed magna sed, mattis pulvinar lectus. Cras conse blandit volutpat sto finibust. 1 CHECKOUT 10 // 9 Ways You Can Put Behavioral Automation to Work 2016 StreamSend

11 Sample Campaign: Widgets Widgets sells an assortment of widgets through its online store. Widgets wants to decrease their shopping cart abandonment rate. To this end, they are creating a workflow that will: Monitor: - When someone adds an item to a shopping cart - When someone leaves the website - Whether a purchase has been made Widgets Home Mobile Men Women Desktop Catalogue Electronics Shopping Cart Shop Sale Segment: - Visitors who ve made purchases - Visitors who ve abandoned their carts Widgets Forget Something? Your Shopping Cart Dont hesitate, this offer is about to expire! Mobile Desktop Shop Mobile Desktop Shop equat odio orci, eget auctorrhoncus hendrerit, urna justofin or, lobortis sagittis magna sed blandit volutpat sto finibust. Quantity Quantity Subtotal equat odio orci, eget auctor arcu rhoncus in. Morbi equat odio orci, eget auctor arcu rhoncus in. Morbi rhoncus hendrerit, urna justo finibus neque, in pretium est equat mi odio at orci, eget auctorrhoncus rhoncus hendrerit, urna justo finibus neque, in pretium est mi at 1 $2, or, lobortis sagittis magna sed, mattis pulvinar lectus. Cras urna conse justofin or, lobortis or, sagittis lobortis magna sagittis sed magna sed, mattis pulvinar lectus. Cras conse blandit volutpat sto finibust. Vestibulum turpis. Aenean elit ean leo, idluctus fermentum nibh. nec Phasellus condimentum sed efficitur in, sodalesvel ipsum. 1 CHECKOUT Subtotal Engage: - Determine whether a shopping cart has been abandoned - Send a series of timely reminder s dynamically displaying the items left in the user s shopping cart Vestibulum turpis. Aenean elit leo, id fermentum luctus nibh. nec Phasellus condimentum sed efficitur in, sodalesvel ipsum. Vestibulum turpis. Aenean elit leo, id fermentum luctus nibh. nec Phasellus condimentum sed efficitur in, sodalesvel ipsum. 11 // 9 Ways You Can Put Behavioral Automation to Work 2016 StreamSend

12 Drip Campaign Problem Your sales cycle spans several months. You need to ensure your firm is the first to come to mind when your prospect is ready to buy, and further qualify prospects along the way. 50% of leads are qualified but not ready to buy. - Gleanster Solution Monitor your website user behavior and configure a workflow that sends highly targeted s when users engage with your website content, or if they don t visit your site for a certain period of time. Real Estate Home Video Men Listings For Women Sale For Catalogue Rent Open Houses Shopping New Cart Developments Agents Shop Dont hesitate, this offer is about to expire! $300,000 $450,000 m Aenean a volutpat erat. consequat Sed fringilla condiment odio orci, eget auctor m a volutpat arcu erat. rhoncus Sed fringilla condiment in. Morbi quis rhoncus venenatis elit hendrerit, pretium id. urna justo finibus quis neque, venenatis in elit pretium id. est mi at SAVE THIS HOME SAVE THIS HOME Listings $600,000 $120,000 Aenean m a volutpat consequat erat. Sed fringilla odio condiment orci, eget auctor m a arcu volutpat rhoncus erat. Sed fringilla in. condiment Morbi rhoncus quis venenatis hendrerit, elit pretium id. urna justo finibus neque, quis venenatis in elit pretium id. est mi at SAVE THIS HOME SAVE THIS HOME 12 // 9 Ways You Can Put Behavioral Automation to Work 2016 StreamSend

13 Sample Campaign: Real Estate Real Estate sells residential real estate throughout New York City s five boroughs. Real Estate Real Estate Recomendations Real Estate Home Video Men Listings For Women Sale For Catalogue Rent Open Houses Shopping New Cart Developments Agents Shop Listings Dont hesitate, this offer is about to expire! For Sale For Re ent Agenct s For Sale For Rent Agencts $300,000 $450,000 Phasellus s dictum ut mi quis luctus. Etiam placerat ultricies dolor id bibendum. Nulla m Aenean a volutpat erat. consequat Sed fringilla condiment odio orci, eget auctor m a volutpat arcu erat. rhoncus Sed fringilla condiment in. Morbi quis rhoncus venenatis elit hendrerit, pretium id. urna justo finibus quis neque, venenatis in elit pretium id. est mi at Allquam ornare ipsum SAVE THIS HOME SAVE THIS HOME Allquam ornare ipsum $300,000 $300,000 Vestibulum turpis. Aenean elit leo, id fermentum luctus nibh. nec Phasellus condimentum sed efficitur in, sodalesvel ipsum. LEARN MORE LEARN MORE Allquam ornare ipsum Allquam ornare ipsum $600,000 $600,000 Vestibulum turpis. Aenean elit leo, nidluctus fermentum nibh. nec Phasellus condimentum sed efficitur in, sodalesvel ipsum. LEARN MORE LEARN MORE Allquam ornare ipsum Allquam ornare ipsum $120,000 $120,000 Vestibulum turpis. Aenean elit leo, id fermentum luctus nibh. nec Phasellus condimentum sed efficitur in, sodalesvel ipsum. LEARN MORE LEARN MORE $600,000 $120,000 Aenean m a volutpat consequat erat. Sed fringilla odio condiment orci, eget auctor m a arcu volutpat rhoncus erat. Sed fringilla in. condiment Morbi rhoncus quis venenatis hendrerit, elit pretium id. urna justo finibus neque, quis venenatis in elit pretium id. est mi at SAVE THIS HOME SAVE THIS HOME Real Estate is looking to keep their firm s name top-of-mind so that when their prospects are ready to buy, they will use one of their brokers. In addition, they want to further qualify leads to determine whether they are looking to buy a home or investment property, where they are looking to buy and their price range. To this end, they are creating a workflow that will: Monitor: - What listings users view on the website - The last time a prospect visits their website Segment: - Home or investment property - Where they are looking to buy - Price range - People who have not visited their website for 2 weeks or more Engage: - Based on the listings the prospect viewed, they will receive a highly targeted series of s with noteworthy information about the state of the real estate market, the neighborhoods they are interested in, and more - Prospects who have not visited their site in 2 weeks or more will receive an to determine whether the prospect is still looking to buy 13 // 9 Ways You Can Put Behavioral Automation to Work 2016 StreamSend

14 Browse Abandonment Campaign Problem You noticed that, though website traffic is strong, many of your visitors are not converting into customers. Solution Monitor your website s user behavior and configure a workflow that engages with new and returning visitors differently. Apparel Only 5% of marketers implement browse abandonment campaigns despite a 6.4% conversion rate. This is triple the rate of welcome s. Home Men Women Catalogue Shopping Cart Shop EXISTING CUSTOMER Product One equat odio orci, eget auctor arcu rhoncus in. Morbi rhoncus hendrerit, urna justo finibus neque, in pretium estmi or, lobortis sagittis magna sed, mattis. PRODUCT VIEWED Product One equat odio orci, eget auctor arcu rhoncus in. Morbi rhoncus hendrerit, urna justo finibus neque, in pretium estmi or, lobortis sagittis magna sed, mattis. NEW VISITOR CATEGORY VIEWED Product One equat odio orci, eget auctor arcu rhoncus in. Morbi rhoncus hendrerit, urna justo finibus neque, in pretium estmi or, lobortis sagittis magna sed, mattis. - Infogroup 14 // 9 Ways You Can Put Behavioral Automation to Work 2016 StreamSend

15 Sample Campaign: Apparel Apparel sells clothing and accessories through its online store. Apparel Home Men Women Catalogue Shopping Cart Shop Fill out the form to to the right and receive this deal today. Dont hesitate, this offer is is about to to expire! equat odio orci, eget auctor arcu rhoncus in. Morbi Wait! Enter your below and receive a 20% OFF coupon. SUBMIT SUBMITS Apparel Mobile Desktop Shop Apparel Mobile Desktop Shop Just Just for for you! you! Vestibulum elit leo, fermentum equat odio orci, eget et nec auctor Vestibulum condimentum arcu rhoncus elit leo, in, in. sodales. fermentum Morbi rhoncus hendrerit, urna justo finibus nec neque, condimentum in pretium in, est sodales. mi at or, lobortis sagittis magna sed, d mattis pulvinar lectus. Cras conse blandit volutpat sto finibus neque, e, in pretium est mi at est. turpis. Vestibulum Aenean elit id luctus leo, fermentum nibh. Phasellus nec condimentum sed efficitur ipsum in, sodalesvel m. SHOP SHOP Apparel has noticed that while website traffic is strong, only a small portion of visitors are converting into customers. To this end, they are creating a workflow that will: Monitor: - Who is visiting the website Segment: - Unknown visitors - Returning visitors Engage: - Unknown visitors will receive a pop-up with a discount coupon to capture their address, giving the company the ability to continue marketing to those new website visitors - Returning visitors will receive a targeted dynamically displaying products they have viewed - or related products - to bring them back to the website turpis. Vestibulum Aenean elit idluctus leo, fermentum nibh. Phasellus nec condimentum sed efficitur ipsum. in, sodalesvel SHOP SHOP $50.00 $50.00 turpis. Vestibulum Aenean elit id luctus leo, fermentum nibh. Phasellus nec condimentum sed efficitur ipsum. in, sodalesvel SHOP SHOP 15 // 9 Ways You Can Put Behavioral Automation to Work 2016 StreamSend

16 Resubscription Campaign Problem Due to a glitch in your system, an e-newsletter was sent to subscribers multiple times causing a large number of people to unsubscribe. Solution Configure a workflow that identifies people who have unsubscribed and serve them a pop-up featuring an incentive to resubscribe. Subscribers Research shows that it can cost up to 30 times as much to get a new customer as it does to keep an existing one. - The Chartered Institute of Marketing Activ Search Status Subscribed + Advanced chrismadison@yahoo.com Feb 13, 2016 Edit victorvaughn@aol.com Feb 13, 2016 Edit Unsubscribed Vandelay Times jamesjohn@gmail.com Unsubscribed Feb 13, 2016 Edit bradpeterson@gmail.com Feb 13, 2016 Edit Catalogue OpinionShopping Sports Cart Edition Shop Home U.S. World Men Politics Women Money U.S. richardrodgers@gmail.com Feb 13, 2016 Edit petermallon@yahoo.com Feb 13, 2016 Edit mikewillis@aol.com Feb 13, 2016 Edit Cump sociis natoque penatibus et magnis bornatume Aenean dolor nunc consequat Cum sociis natoque penatibus et magnis Donec bibendum tellus lacus Nulla magna massa, egestas non mauris Proin sit amet consequat tellus andrewfeldman@hotmail.com Feb 13, 2016 Edit ericvogel@gmail.com Feb 13, 2016 Edit joedero@yahoo.com Feb 13, 2016 Edit REPORT: Aenean dolor nunc, consequat vel libero vel, gravida hendrerit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec bibendum tellus lacus, id tincidunt lacus convallis ut. Nulla magna massa, egestas non mauris eget, vulputate venenatis magna. Proin sit amet consequat tellus. Integer posuere elit ante, ut auctor eros dictum aurabitur a venenatis lectus. Nam iaculis dolor mi non. 16 // 9 Ways You Can Put Behavioral Automation to Work 2016 StreamSend

17 Sample Campaign: The Vandelay Times The Vandelay Times is a news site offering subscribers a series of topical e-newsletters. Unsubscribed Vandelay Times Home U.S. World Men Politics Women Money Catalogue OpinionShopping Sports Cart U.S. Edition Shop Cump sociis natoque penatibus et magnis bornatume bradpeterson@gmail.com Aenean dolor nunc consequat Cum sociis natoque penatibus et magnis Donec bibendum tellus lacus Nulla magna massa, egestas non mauris Proin sit amet consequat tellus SPECIAL OFFER 6 months FREE when you re-subscribe! Brad SUBMIT Peterson REPORT: Aenean dolor nunc, consequat vel libero vel, gravida hendrerit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec bibendum tellus lacus, id tincidunt lacus convallis ut. Nulla magna massa, egestas non mauris eget, vulputate venenatis magna. Proin sit amet consequat tellus. Integer posuere elit ante, ut auctor eros dictum aurabitur a venenatis lectus. Nam iaculis dolor mi non. The Vandelay Times wants to identify subscribers who have unsubscribed from their list and get them to opt back in. To this end, they are creating a workflow that will: Monitor: - Who is visiting the website Segment: - Visitors whose status equals active - Visitors whose status equals unsubscribed Engage: - Once a visitor has been identified as someone who has previously unsubscribed, they will receive a website pop-up with a targeted special offer - After the user has filled out the form displayed in the pop-up and opted back into their list, Vandelays.com can send a product recommendation based on the items they viewed when last on the site 17 // 9 Ways You Can Put Behavioral Automation to Work 2016 StreamSend

18 Product Recommendation Campaign Problem You want to get more sales from existing customers. 73% of consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant. - Digital Trends Solution Use Insights to monitor what products customers are browsing and buying and include those items (or similar items) in ongoing product recommendation s. Widgets Home Mobile Men Desktop Women Electronics Catalogue Shopping Cart Shop Sale Our Products Dont hesitate, this offer is about to expire! equat odio orci, eget auctorrhoncus hendrerit, equat odio orci, eget auctorrhoncus hendrerit, equat odio orci, eget auctorrhoncus hendrerit, equat odio orci, eget auctorrhoncus hendrerit, urna justofin or, lobortis sagittis magna sed urna justofin or, lobortis sagittis magna sed urna justofin or, lobortis sagittis magna sed urna justofin or, lobortis sagittis magna sed equat odio orci, eget auctor arcu rhoncus in. Morbi equat odio orci, eget auctor arcu rhoncus in. Morbi blandit volutpat sto finibust. blandit volutpat sto finibust. blandit volutpat sto finibust. blandit volutpat sto finibust. blandit Purchase volutpat sto finibus neque, in pretium Purchase est mi at est. blandit Purchase volutpat sto finibus neque, in pretium Purchase est mi at est. 18 // 9 Ways You Can Put Behavioral Automation to Work 2016 StreamSend

19 Sample Campaign: Widgets Widgets sells an assortment of widgets through its online store. Widgets is looking to increase sales through their online store by recommending products to visitors who ve already made purchases there. To this end, they are creating a workflow that will: Monitor: - Products purchased - Products viewed Widgets Widgets Recommended just for you! Widgets Home Mobile Men Women Desktop Catalogue Electronics Shopping Cart Shop Sale Our Products Dont hesitate, this offer is about to expire! Mobile Desktop Shop Mobile Desktop Shop Vestibulum turpis. Aenean elit leo, id fermentum luctus nibh. nec Phasellus condimentum sed efficitur in, sodalesvel ipsum. Aenean ean cons 0 equatt odio orci, eget auctorrhoncus hendrerit, equat odio orci, eget auctorrhoncus hendrerit, equat odio orci, eget auctorrhoncus hendrerit, equat odio orci, eget auctorrhoncus hendrerit, urna justofin or, lobortis sagittis magna sed urna justofin or, lobortis sagittis magna sed urna justofin or, lobortis sagittis magna sed urna justofin or, lobortis sagittis magna sed equat odio orci, eget auctor arcu rhoncus in. Morbi equat odio orci, eget auctor arcu rhoncus in. Morbi blandit volutpat sto finibust. blandit volutpat sto finibust. blandit volutpat sto finibust. blandit volutpat sto finibust. blandit PurchaseP volutpat h sto finibus neque, in pretium Purchase est mi at est. blandit Purchase volutpat sto finibus neque, in pretium Purchase est mi at est. Segment: - Visitors who ve made a purchase - Items they viewed, but did not purchase Engage: - Send s displaying products that complement a recent purchase - Send s displaying products that the user has looked at on the site but has not purchased - Send s displaying products similar to those the user viewed on the site Vestibulum turpis. Aenean elit leo, id fermentum luctus nibh. nec Phasellus condimentum sed efficitur in, sodalesvel ipsum. Vestibulum turpis. Aenean elit leo, id fermentum luctus nibh. nec Phasellus condimentum sed efficitur in, sodalesvel ipsum. 19 // 9 Ways You Can Put Behavioral Automation to Work 2016 StreamSend

20 List Growth Campaign Problem You want to use pop-up opt-in forms on your site to help grow your list of qualified leads. However, you don t want to bother existing clients with these pop-ups. 78% of successful marketers say that marketing automation is most responsible for improving revenue contribution. - The Lenskold Group Solution Set up a workflow that monitors your website, identifies visitors who are not subscribers and serves the pop-up. CRM Home Products Men Women Solutions Catalogue Downloads Shopping StoreCart Register Shop 10% VISITOR Off NOT Storewide! RECOGNIZED VISITOR RECOGNIZED Dont hesitate, this offer is about to expire! VISITOR NOT RECOGNIZED equat odio orci, eget auctor arcu rhoncus in. Morbi equat odio orci, eget auctor arcu rhoncus in. Morbi 20 // 9 Ways You Can Put Behavioral Automation to Work 2016 StreamSend

21 Sample Campaign: CRM Vandelay CRM is an enterprise web-based customer relationship management system. Vandelay CRM is looking to increase their websites conversion rate and acquire new qualified leads. However, they want to exclude existing customers from this campaign. To this end, they are creating a workflow that will: Database CRM Home Products Men Women Solutions Catalogue Downloads Shopping StoreCart Register Shop Products bf@gmail.com cj@gmail.com jj@yahoo.com bf@gmail.com donny@aol.com wt@yahoo.com FREE REPORT Dont hesitate, this offer is about Cindy to expire! Jones SUBMIT Aenean n cons Lorem ipsum dolor sit amet, consectetur ad Lorem ipsum dolor sit amet, consectetur ad Lorem ipsum dolor sit amet, consectetur ad ipiscing elit. Ut vel tincidunt velit, sit amet ul ipiscing elit. Ut vel tincidunt velit, sit amet ul ipiscing elit. Ut vel tincidunt velit, sit amet ul trices nibh. Donec cursus neque a porta. trices t nibh. b. Donec o eccusus cursus neque apota. a porta. trices nibh. Donec cursus neque a porta. equat odio orci, eget auctor arcu rhoncus in. Morbi equat odio orci, eget auctor arcu rhoncus in. Morbi magna sed, mattis pulvinar or, Learn lobortis More sagittis lectus. Learn Cras More conse or, lobortis sagittis magna sed, Learn mattis More pulvinar lectus. Cras conse NEW LEAD Sign Up Now for a FREE Report Focusing on Website Behavior! cj@gmail.com VISITOR NOT RECOGNIZED Monitor: - Who is visiting the site - Whether they visit both the features and pricing page Segment: - Clients vs. non-clients - People who visit both the features and pricing page - People who download the free best practices guide they are offering in the pop-up Engage: - Prospects who are not currently clients and have visited both the features and pricing page are offered a 10 Things to Consider When Selecting a CRM guide through an exit intent pop-up before they leave the website - Those who download the guide receive an about the company followed by a call from the sales team 21 // 9 Ways You Can Put Behavioral Automation to Work 2016 StreamSend

22 Lead Qualifying Campaign Problem You are a sales driven organization but your sales team is spending too much time qualifying leads. Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. - Forrester Research Solution Create a workflow that pre-qualifies leads based on website and engagement. Financial Home About Men Us Meet Our Women Team Products Catalogue Loan Center Shopping Research Cart Reports Contact Shop 10% Off Investment Storewide! Strategies Dont hesitate, this offer is about to expire! ornare dubaste ornare dubaste ornare dubaste ornare dubaste m Aenean a volutpat erat. consequat Sed fringilla condiment odio orci, eget auctor m a volutpat arcu erat. rhoncus Sed fringilla condiment in. Morbi quis rhoncus venenatis elit hendrerit, pretium id. urna justo finibus quis neque, venenatis in elit pretium id. est mi at DOWNLOAD DOWNLOAD Aenean m a volutpat consequat erat. Sed fringilla odio condiment orci, eget auctor m a arcu volutpat rhoncus erat. Sed fringilla in. condiment Morbi rhoncus quis venenatis hendrerit, elit pretium id. urna justo finibus neque, quis venenatis in elit pretium id. est mi at DOWNLOAD DOWNLOAD 22 // 9 Ways You Can Put Behavioral Automation to Work 2016 StreamSend

23 Sample Campaign: Financial Financial is an asset management firm catering to high-networth investors. It offers prospects access to financial research reports on investment ideas for lead nurturing purposes. Financial Financial Meeting Invitation SCHEDULE MEETING SCHEDULE MEETING Financial Home About Men Us Meet Our Women Team Products Catalogue Loan Center Shopping Research Cart Reports Contact Shop 10% Off Investment Storewide! Strategies Dont hesitate, this offer is about to expire! About Products Conta act About Products Contact Dear, Dear, placerat ultricies dolor id bibe Phasellus ndum. Nullam dictum a ut volutpat mi quis erat. luctus. Sed Etiam fringilla placerat condimentum ultricies dolor tellus id in bibe varius. ndum. Sed lacinia Nullam ipsum a volutpat velit, erat. quis venenatis Sed fringilla elit condimentum pretium id. tellus in varius. Sed lacinia ipsum velit, quis venenatis elit pretium id. Maecenas pharetra ligula sit amet neque vehicula Maecenas pharetra ligula sit amet neque vehicula faucibus. Quisque ac scelerisque dolor. faucibus. Quisque ac scelerisque dolor. placerat ultricies dolor id bibe Phasellus ndum. Nullam dictum a ut volutpat mi quis erat. luctus. Sed Etiam fringilla placerat condimentum ultricies dolor tellus sinvarius id bibe varius. ndum. Sed lacinia Nullam ipsum a volutpat velit, erat. quis venenatis Sed fringilla elit condimentum pretium id. Nulla tellus gravida in varius. lect Sed us lacinia eget tortor ipsum facilisis, velit, quis non venenatis tempor quam elit pretium lacinia. Curabitur id. Nulla gravida vitae imper lect us diet eget tortor. tortor Proin facilisis, rutrum non libero tempor ut malesuada quam lacinia. porta. Curabitur In tempus, vitae felis imper id diet interdum tortor. Proin commodo, rutrum orci libero nibh ut dictum malesuada enim, porta. id convallis In tempus, nulla felis libero id interdum et nullavitae commodo, imper orci diet nibh tortor. dictum Proin enim, rutrum id libero convallis ut malesporta. nulla libero et nullavitae imper diet tortor. Proin rutrum libero ut malesporta. Aliquam ornare o ipsum ornare o dubaste ornare dubaste Phasellus s dictum ut mi quis luctus. Etiam placerat t ultricies u dolor or id bibendum. NullaN m Aenean a avolutpat t erat. consequat Sed fringilla condiment odio orci, eget auctor m a volutpat arcu erat. rhoncus Sed fringilla condiment in. Morbi um tellus in varius. Sed lacinia ipsum velit, v quis rhoncus i venenatis i elit hendrerit, pretium id. urna justo finibus quis neque, venenatis in elit pretium id. est mi at DOWNLOAD DOWNLOAD ornare dubaste ornare dubaste Aenean m a volutpat consequat erat. Sed fringilla odio condiment orci, eget auctor m a arcu volutpat rhoncus erat. Sed fringilla in. condiment Morbi rhoncus quis venenatis hendrerit, elit pretium id. urna justo finibus neque, quis venenatis in elit pretium id. est mi at DOWNLOAD DOWNLOAD Financial is looking to identify leads that are ready to be contacted by their sales team and determine what types of investments they are currently interested in. To this end, they are creating a workflow that will: Monitor: - What research reports prospects are downloading - How often prospects are downloading them - How often prospects are clicking on their s and on what content Segment: - Type of reports being downloaded - Download frequency - People that go to the company portfolio performance page Engage: - Send a second report based on the first report downloaded - If someone downloads a second report, send them an with the company s portfolio performance - If someone clicks on the performance , send them a meeting request followed by a call from the sales team 23 // 9 Ways You Can Put Behavioral Automation to Work 2016 StreamSend

24 Subscriber Reengagement Campaign Problem You noticed that fewer people are reading your newsletter and you want to reengage readers who are not opening your s. Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. James - DemandGen Report Vandelay Travel What s New Feb 18 Solution Use a medium other than to learn more about your readers interests when they visit your site. Home Men Women Catalogue Shopping Cart Shop Gmail Primary COMPOSE Vandelay Travel What s New Feb 18 Inbox Monty s Credit Services Your Rewards are changing! Feb 17 Starred Dont hesitate, this offer is Platform about to expire! New Sign in Feb 14 Important Vandelay Travel What s New Address Jan 12 Sent Mail Drafts (4) Tix Orders Download Your Tickets Jan 9 Circles Sunrise Bank Credit Card Statement Ready Jan 7 Deleted Messages Vandelay Travel What s New Dec 26 equat odio orci, eget auctor arcu rhoncus in. Morbi equat odio orci, eget auctor arcu rhoncus in. Morbi Betty's Bistro Your Electronic Receipt Dec 14 UNREAD UNREAD UNREAD 24 // 9 Ways You Can Put Behavioral Automation to Work 2016 StreamSend

25 Sample Campaign: Vandelay Travel Vandelay Travel is a tourism agency specializing in high-end travel. Every month they send an enewsletter to their database. Vandelay Travel is looking to identify website visitors who receive their enewsletter, have not read it in over three months and reengage them. To this end, they are creating a workflow that will: Monitor: - Who is opening the enewsletter Vandelay Travel Take Our Survey! Home Hotels Men Pages Women Places Catalogue Galleries Packages Shopping Cart Contact Shop Places you want to visit: 10% Off Start Storewide! Your Adventure First Here Name Phasellus Sellusdictum Fringillament Dont hesitate, this offer is about to expire! Time frame for you next trip: Phasellus Sellusdictum Fringillament Types of activities you are interested: ornare dubaste ornare dubaste Phasellus Sellusdictum ornare dubaste Fringillament ornare dubaste m Aenean a volutpat erat. consequat Sed fringilla condiment odio orci, eget auctor m a volutpat arcu erat. rhoncus Sed fringilla condiment in. Morbi Aenean m a volutpat consequat erat. Sed fringilla odio condiment orci, eget auctor m a arcu volutpat rhoncus erat. Sed fringilla in. condiment Morbi quis rhoncus venenatis elit hendrerit, pretium id. urna justo finibus quis neque, venenatis in elit pretium id. est mi at rhoncus quis venenatis hendrerit, elit pretium id. urna justo finibus neque, quis venenatis in elit pretium est id. mi at LEARN MORE LEARN MORE LEARN MORE LEARN MORE Segment: - Website visitors who are not opening their enewsletter Engage: - When someone who hasn t opened their in three months or more visits the site, they will be prompted to fill out a survey about their travel interests through a website pop-up - Subsequent enewsletters will include articles based on the interests captured in the survey 25 // 9 Ways You Can Put Behavioral Automation to Work 2016 StreamSend

26 StreamSend Insights Identify customers who, based on behavior, are ready to buy. Why is behavioral marketing so effective? Because it s accurate. StreamSend Insights is a powerful marketing automation platform that enables behavioral marketing campaigns by tracking your subscriber s actions as they interact with your s and website. Build an ever-growing profile of your subscribers Send targeted s based on website behavior and interests Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. - Forrester Research Insights works with your service provider no need to switch! With one snippet of code, build customer profiles based on user behavior, and send highly targeted automated campaigns using that information. Features Include: Behavioral Segmentation and Automation Dynamic Content Customer Profile Builder Drag and Drop Workflow Creation Central Dashboard Conversion Tracking Responsive Templates Website Engagement Tools Integration with Your ESP Learn more about StreamSend Insights! Visit or call , ext. 1.