KEEPING FAMILIES COMFORTABLE, ALL-YEAR ROUND

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1 AT&T 9:41 AM 98% 100% appoloheating.com /7 EMERGENCY SERVICE SEARCH MENU Lorem ipsum dolor sit amet consectetur adipiscing Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum semper pulvinar erat feugiat gravida. Etiam blandit ipsum sit amet orci semper, in feugiat ante porttitor. Fusce arcu lectus, rutrum non accumsan in, tempus eget arcu. Integer dapibus lacus molestie tortor congue ultricies ac vel arcu. Cras ac diam consequat, semper mi quis, maximus augue. Vestibulum tempor odio velit, sit amet posuere lacus interdum eu. Etiam euismod ex rutrum sodales accumsan. OUR SERVICES Appolo Heating - Degrees Our Locations Customer Survey Offers & Rebates Employee Portal /7 EMERGENCY SERVICE HEATING AIR CONDITIONING INDOOR AIR HOME COMFORT COMMERCIAL HVAC ABOUT US Our Locations Community Involvement Affiliates & Memberships Employment Opportunities Home Owner Resources Contact Us Testimonials Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum semper pulvinar erat feugiat gravida. Etiam blandit ipsum sit amet orci semper, in feugiat ante porttitor. Fusce arcu lectus, rutrum non accumsan in, tempus eget arcu. Integer dapibus lacus molestie tortor congue ultricies ac vel arcu. Appolo Heating - Degrees Our Locations Customer Survey Offers & Rebates Employee Portal /7 EMERGENCY SERVICE HEATING AIR CONDITIONING INDOOR AIR HOME COMFORT COMMERCIAL HVAC ABOUT US HEATING REPAIR FURNACES BOILERS OUR HEATING SERVICES HEAT PUMPS RADIANT HEATING & HYDROINIC HOT WATER HEATER Full Name * * Phone City * Message We ll reply by: Phone SMS / Text *Data rates may apply SCHEDULE YOUR FREE IN-HOME EVALUATION Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum semper pulvinar erat feugiat gravida. Etiam blandit ipsum sit amet orci semper, in feugiat ante porttitor. Fusce arcu lectus, rutrum non accumsan in, tempus eget arcu. Integer dapibus lacus molestie tortor congue ultricies ac vel arcu. FIREPLACES GEOTHERMAL HEATING & COOLING RESIDENTIAL NEW CONSTRUCTION KEEPING FAMILIES COMFORTABLE, ALL-YEAR ROUND Driving awareness and sales of Appolo Heating s HVAC services to homeowners throughout upstate New York. Lorem ipsum dolor sit amet consectetur adipiscing Services HEATING OUR SERVICES Lorem ipsum dolor sit amet consectetur adipiscing MacBook Pro Appolo Heating partnered with Overit to increase its brand awareness and sales of its HVAC installation, emergency and ongoing maintenance services. Overit created and executed a comprehensive, integrated marketing effort that merged traditional tactics with digital efforts. The result: New customers, re-engaged customers, and more comfortable homes in every service region. Appolo Heating appoloheating.com Strategy Branding Web Content Marketing Social Motion

2 OVERIT & APPOLO THE RESULTS? 10 % INCREASE IN SERVICE BUSINESS YEAR-OVER-YEAR 57% INCREASE IN ONLINE ADVERTISITNG 20% INCREASE IN REPLACEMENT BUSINEESS YEAR-OVER-YEAR 40%DECREASE IN AVERAGE COST PER LEAD

3 UPDATING A VISUAL IDENTITY APPOLO HEATING BRAND REFRESH Initial efforts included the modernization of the brand s aesthetic. Interpreting the logo as a home with heat radiating from it, we revised the proportions of the home s structure, straightened the curvature and perceived wobbliness of the home, and improved the use of negative space. Typefaces were adjusted to present a cleaner, more modern look that conveyed a stronger sense of professionalism. Our visual branding efforts also incorporated the company s new tagline, the result of a branding competition held internally at Appolo Heating.

4 CREATING A SMARTER PRESENCE REDESIGNING A FLEET AppoloHeating.com is the main destination and source of information for many potential customers. Overit s team planned, designed and developed a custom website to showcase all of Appolo Heating s services for both residential and commercial customers.

5 Appolo Heating - Degrees Our Locations Customer Survey Offers & Rebates Employee Portal /7 EMERGENCY SERVICE HEATING AIR CONDITIONING INDOOR AIR HOME COMFORT COMMERCIAL HVAC ABOUT US Appolo Heating - Degrees Our Locations Appolo Heating - Degrees Lorem ipsum dolor sit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum semper pulvinar erat feugiat gravida. Etiam blandit ipsum sit amet orci semper, in feugiat ante porttitor. Community Involvement Affiliates & Memberships Employment Opportunities Home Owner Resources Contact Us Testimonials Our Locations Customer Survey Offers & Rebates Employee Portal /7 EMERGENCY SERVICE HEATING AIR CONDITIONING INDOOR AIR HOME COMFORT COMMERCIAL HVAC ABOUT US OPTIONAL SUBTITLE PAGE TITLE LOREM IPSUM Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec a elementum risus. Lorem ipsum dolor sit amet consectetur adipiscing Full Name * * Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum semper pulvinar erat feugiat gravida. Heating Nullam convallis rhoncus justo vitae ornare Quisque at posuere felis. Fusce interdum tempus ullamcorper. Aliquam laoreet turpis id eros bibendum, ac feugiat nibh Air Conditioning tristique. Morbi vel magna massa. Cras volutpat diam dui, ac sollicitudin est blandit eget. Duis bibendum sed lacus eget lacinia. Morbi sodales neque non adipiscing auctor. Nunc sapien nibh, facilisis et lobortis eu, mattis ut dui. Cras accumsan Lorem ipsum dolor sit amet consectetur adipiscing Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum semper pulvinar erat feugiat gravida. Etiam blandit ipsum sit amet orci semper, in feugiat ante porttitor. Fusce arcu lectus, rutrum non accumsan in, tempus eget arcu. Integer dapibus lacus molestie tortor congue ultricies ac vel arcu. Indoor Air Home Comfort Commercial HVAC About Us justo nec scelerisque euismod. Regional Headquarters Schenectady, NY Wappingers Falls, NY Vestal, NY Our Locations 868 Burdeck St. 95 Airport Dr #1, 414 Commerce Rd, Schenectady, NY Wappingers Falls, NY Vestal, NY Community Involvement Phone: (518) Phone: (845) Phone: (607) OUR SERVICES HEATING AIR CONDITIONING INDOOR AIR In ac elit ac nibh iaculis tincidunt eget at magna. Nullam erat enim, vestibulum ac dolor malesuada, mollis semper dui. Nunc tincidunt ac ipsum vitae varius. Morbi quis viverra nulla. Nam vel lacus eu est tempor accumsan. Donec eget justo rutrum, pretium orci a, vehicula risus. Nunc nulla turpis, lacinia sit amet fermentum a, sodales eu nisl. HOME COMFORT COMMERCIAL HVAC ABOUT US In ac elit ac nibh iaculis tincidunt eget at magna. Nullam erat enim, vestibulum ac dolor malesuada, mollis semper dui. Nunc tincidunt ac ipsum vitae varius. Morbi quis viverra nulla. Nam vel lacus eu est tempor accumsan. Donec eget justo rutrum, pretium orci a, vehicula risus. Nunc nulla turpis, lacinia sit amet fermentum a, sodales eu nisl. CREATING A SMARTER PRESENCE CUSTOM WEBSITE CREATION AppoloHeating.com is the main destination and source of information for many potential customers. Overit s team planned, designed and developed a custom website to showcase all of Appolo Heating s services for both residential and commercial customers.

6 PLANNING FOR ALL USE CASES WEBSITE PLANNING, SEO & CONTENT Our redesign followed a comprehensive review of the existing website that identified key areas where content and search engine optimization could be improved, along with the need for clearer paths for customers to convert. The new site expanded greatly to target search phrases customers are most likely to use, while reaching customers inquiring from various upstate New York locations. Ongoing search engine optimization efforts sought to further capitalize on user intentions, drawing more organic leads to Appolo Heating. The new Appolo Heating website provides a stable foundation to educate customers on standard HVAC services, while also drawing visitors attention to timely deals and special offers.

7 UPDATING A VISUAL IDENTITY HEATING UP ONLINE ADVERTISING EFFORTS Overit s comprehensive online advertising efforts target homeowners of all HVAC needs. Search advertising, display advertising, and video preroll market to customers seeking HVAC options in the Capital Region, Vestal and Wappingers Falls areas.

8 UPDATING A VISUAL IDENTITY HEATING UP ONLINE ADVERTISING EFFORTS Meanwhile, seasonal offers and limited-time-only specials were promoted using custom landing pages and design assets designed to attract the attention of homeowners in Appolo Heating s target service areas. Appolo Heating, Inc. We re We're not Schenectady - Wappingers Falls - Vestal 24/7 Emergency Service 518-###-#### TAKE ADVANTAGE OF TRUE 24/7/365 AVAILABILITY with factory trained technicians and a comprehensive parts inventory available when YOU need it. Service, repair and maintain your HVAC system with Appolo Heating. For immediate service, call 518-###-####, or contact us online to make a maintenance or service request Full Name * * Phone * Appolo Heating, Inc. We re W re not Schenectady - Wappingers Falls - Vestal Schenectady - Wappingers Falls - Vestal 24/7 Emergency Service Request Type OW, purchase a high-efficiency Lennox furnace and receive igh-efficiency Lennox air conditioner! vice # pecial Offer ON T MISS OUT! UY A FURNACE ET A FREE IR CONDITIONER Full Name Phone Address Zip Schedule your FREE in-home evaluation Only 100 Systems Available - Contact Us Now! CALL US TODAY 518-###-#### We service all brands, including: City Zip Submit Your Service Request GET SERVICE NOW 518-###-#### Enjoy discounted repair and parts, annual inspections and priority status for service calls with Appolo Heating s Priority Customer Service Agreements. Our comprehensive HVAC service and maintenance plans are available on all types of systems. As one of our maintenance agreement customers you will receive priority customer status and receive the fastest possible service. Our plans are designed to give you peace of mind, comfort and to address all your heating and cooling needs at affordable prices. Ask us about the plan that s right for you. STAY WARM AND COZY THIS WINTER with a brand high-efficiency heating system from Appolo Heating Beat the winter chill and save money! Right now, take advantage of rebate savings and receive a free icomfort Wi-Fi touchscreen thermostat with any new Lennox heating system! Don t miss out on these limited time offers! Full Name Phone Address Zip Appolo Heating, Inc. We re W re not Schedule your FREE in-home eva Keep your home WARM and save on yo CALL US TODAY table and SAVE all year long with a brand new energy-efficient heating and cooling lace BOTH of your inefficient systems, and pay only for the furnace and system Keep the cold outside and lower your utility bill when the professionals at Appolo Heat your home s new energy-efficient heating system.. EE Lennox XC14 High-Efficiency Air Conditioner when you purchase a Lennox SLP98V igh efficiency furnace. This is a limited time offer, so contact us today for details.! Peace of Mind During annual tune-ups Appolo will identify and address small problems before they become big ones. Lower Costs Having a clean and efficient running system will save on your utility costs. Reduction of Emergency Service Calls By having the annual maintenance done it can reveal potential problems that can be corrected inexpensively FREE

9 CREATING AN EXPERIENCE PUBLIC RELATIONS Overit has managed a number of PR initiatives for Appolo Heating, as they seek to drive awareness among target customers in the Capital Region, Hudson Valley and Southern Tier Regions. Without hard news announcements available at the time, our team developed timely story angles to proactively reach out to media members. Our seasonal 3-month campaign in the summer of 2015 secured a total of 8 media placements in-print, online and on television. PR efforts have reoccurred on a seasonal basis. ALBANY BUSINESS REVIEW

10 ALBANY ADDY AWARDS CAMPAIGN, INTEGRATED CAMPAIGN VIDEO, BRANDED CONTENT, 60 SECONDS OR LESS SUMMIT INTERNATIONAL AWARDS SUMMIT MARKETING EFFECTIVENESS PLATINUM AWARD PRSA CAPITAL REGION EMPIRE AWARDS ONLINE MEDIA U.S. SEARCH AWARDS BEST INTEGRATED CAMPAIGN KnowTheOdds proved a tremendous success, raising awareness of problem gambling in NYS by more than 1M people in the first year alone, while raising gambling-related calls to NYS HOPEline by 18% in the first 9 months, as compared to the same timeframe in the previous year. Engagements with NYCPG continue to this day, as we work on a variety of problem gambling initiatives for their various audiences. TELL US ABOUT YOUR PROJECT info@overit.com