AHA CENTRE CORPORATE DESIGN MANUAL

Transcription

1 AHA CENTRE CORPORATE DESIGN MANUAL

2 Corporate Design Manual ASEAN Coordinating Centre for Humanitarian Assistance on disaster management (The AHA Centre) For inquiries, contact: The AHA Centre Badan Pengkajian dan Penerapan Teknologi (BPPT) 1st Building, 17th Floor Jalan MH. Thamrin No. 8 Jakarta Indonesia Phone : (62 21) comm@ahacentre.org General information on The AHA Centre appears online at The AHA Centre website : The text of this publication may be freely quoted or reprinted, provided proper acknowledgement is given and a copy containing the reprinted material is sent to Communications and Public Relations of the AHA Centre, Jakarta. Copyright ASEAN Coordinating Centre for Humanitarian Assistance on disaster management (The AHA Centre) All rights reserved

3 AHA CENTRE CORPORATE DESIGN MANUAL VERSION JAN 2016

4 i AHA CENTRE CORPORATE DESIGN MANUAL INTRODUCTION INTRODUCTION The guidelines within this brand identity book are set to ensure the consistency in representing the ASEAN Coordinating Centre for Humanitarian Assistance on disaster management (the AHA Centre) as an organisation. As an organisation, the AHA Centre is assigned to facilitate the cooperation and coordination amongst ASEAN Member States and with relevant United Nations and International Organisations for disaster management and emergency response in ASEAN Region. In accordance to the vision of One Asean One Response, the AHA Centre aims to provide a more cohesive and aligned approach in performing its mandates and operations successfully within the ASEAN Region. Thus, a clear and concise identity is crucial for the AHA Centre in each of its roles. Logo clarity, colours, specifications, photo reference, application on media and other specifications can be found in this guidelines, to maintain the consistencies when applied in the field, during deployment, corporate or any other purposes. Advice and contact For questions about the design and production of public relations materials, please contact: comm@ahacentre.org

5 WHAT IS THE AHA CENTRE? AHA CENTRE CORPORATE DESIGN MANUAL ii WHAT IS THE AHA CENTRE? The ASEAN Coordinating Centre for Humanitarian Assistance on disaster management (the AHA Centre) is an inter-governmental organisation established by ten ASEAN Member States Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Viet Nam. The Centre was established on 17 November 2011 during the 19 th ASEAN Summit in Bali, Indonesia, through the signing of the Agreement on the Establishment of the ASEAN Coordinating Centre for Humanitarian Assistance on disaster management (the AHA Centre) by ASEAN Foreign Ministers, witnessed by all ASEAN Heads of States. The AHA Centre is the operational manifestation of the ASEAN Agreement on Disaster Management and Emergency Response (AADMER), which was signed by ASEAN Foreign Ministers on 26 th July 2005, in Vientiane, Lao PDR and entered into force on 24 December Article 20 of AADMER serves as the AHA Centre s formal basis and outlines the objective of the establishment of ASEAN Coordinating Centre for Humanitarian Assistance on disaster management. The AADMER is a regional framework for cooperation, coordination, technical assistance and resource mobilization in all aspects of disaster management. The AHA Centre receives its overall strategic guidance from the ASEAN Committee on Disaster Management (ACDM), which consists of the heads of representatives of the 10 National Disaster Management Offices (NDMOs) of ASEAN Member States. The Board reports to the Conference of Parties (COP), a ministerial level body, on the progress of AADMER implementation. The ASEAN Secretariat provides policy coordination support to ACDM and the Working Group, and performs the functions as Secretariat to the AADMER.

6 iii AHA CENTRE CORPORATE DESIGN MANUAL WHAT ARE THE AHA CENTRE S FUNCTION? WHAT ARE THE AHA CENTRE S FUNCTION? The AHA Centre s specific functions, outlined in AADMER s Annex on the AHA Centre s Terms of Reference, are to: 1. Facilitate regional cooperation for disaster management. Receive information from Member States on the designated National Focal Points (NFP) and Competent Authorities (CAs) for AADMER; as well as any subsequent changes in their designations; Receive, consolidate, and disseminate data, analysis and recommendations from the NFPs on risks and regional implications; and Facilitate activities for technical cooperation and scientific research. 2. Facilitate joint emergency preparedness and response. Facilitate the establishment, review and maintenance of regional standby arrangements; Receive, consolidate, update and disseminate data on available resources, earmarked assets, and capacities for regional standby arrangements; Facilitate joint emergency response; Receive information on measures taken by Parties to mobilise equipment, facilities, materials, human and financial resources for disaster response; Facilitate the processing of transit and exemptions, where appropriate, of personnel, facilities, and materials related to provision of assistance. 3. Operationalise regional coordination mechanisms for emergency preparedness and response. Implement and further develop the Standard Operating Procedure for Regional Standby Arrangements and Coordination of Joint Disaster Relief and Emergency Response Operations (SASOP); Oversee the maintenance and operationalisation of the regional logistics hub in Subang, Malaysia in cooperation with United Nation Humanitarian Response Depot (UNHRD) World Food Programme (WFP); Facilitate the training and deployment of the ASEAN Emergency Rapid Assessment Team (ERAT); Manage the AHA Centre Fund and mobilise other resources; Support the ASEAN Regional Disaster Emergency Response Simulation Exercise (ARDEX) and actively participate in other regional disaster exercises to promote and test the interoperability of the ASEAN disaster management coordination mechanisms; and Support Member States in developing and strengthening their emergency preparedness and response mechanism and in institutionalising AADMER.

7 CORPORATE DESIGN MANUAL TABLE OF CONTENT 1 BASIC ELEMENTS 81 2 PRINT PUBLICATION 18 3 OTHER FORM OF PUBLICATIONS 49 4 AHA CENTRE BUSINESS STATIONERY 71

8 1 AHA CENTRE CORPORATE DESIGN MANUAL CONTENTS - BASIC ELEMENTS 1 BASIC ELEMENTS 1.1 AHA CENTRE LOGO AHA CENTRE logo variation AHA CENTRE logo minimum spacing AHA CENTRE logo minimum spacing with name of organisation and member state AHA CENTRE logo inadmissible changes AHA CENTRE logo size AHA CENTRE logo combined with other emblems AHA CENTRE logo on backgrounds DESIGN ELEMENTS / SUPERGRAPHIC COLOURS TYPOGRAPHY AND FONTS PHOTOGRAPHY FLAG 17

9 1.1 BASIC ELEMENTS - AHA CENTRE LOGO AHA CENTRE CORPORATE DESIGN MANUAL 2 The AHA Centre logo represents the cooperation and harmony between the ten ASEAN Member States. All related parties that support the AHA Centre are represented in the circle shape that surround the ASEAN logo. The ten half-circular shape represents the ten National Disaster Management Offices (NDMOs) in ASEAN, where it signifies the inception of the AHA Centre at the top of the circle. The outer-bold-half-circle-shape represent the ASEAN Committee on Disaster Management where the AHA Centre received its guidance from. The dominant blue color on the circular shape represents peace and stability. Red depicts courage and dynamism. Black represents boldness of the AHA Centre. This logo should be utilised for organisation purposes only. The AHA Centre logo is the reserved copyright of the AHA Centre. The Pantone Colour specification adopted for the colours of the AHA Centre logo are: Blue : Pantone 286 Red : Pantone Red 032 Yellow : Pantone Process Yellow Black : Pantone Neutral Black For four-colour printing process, the colour specification is: Blue : CMYK 100 / 60 / 0 / 6 Red : CMYK 0 / 91 / 87 / 0 Yellow : CMYK 0 / 0 / 100 / 0 Black : CMYK 0 / 0 / 0 / 100 The digital and monitor colour specification is: Blue : RGB 0 / 96 / 169 Red : RGB 239 / 62 / 51 Yellow : RGB 255 / 242 / 0 Black : RGB 0 / 0 / 0 The four-colour logo should be used wherever possible. It may only be used on a white background. One-line tagline One ASEAN One Response should be used only on landscape media. Two-line tagline can be use on both portrait or landscape media.

10 3 AHA CENTRE CORPORATE DESIGN MANUAL BASIC ELEMENTS - AHA CENTRE LOGO VARIATIONS Black and white variation: For printing requirements where the use of the four-colour logo is not possible a two tone outline logo is used. For example: black and white. Watermark variation: This variation of the logo is a simulated watermark in printed form and is used as a background design element for certificates. Gold variation: The golden logo is only used for special official and exclusive forms e.g. contracts. Silver variation: The silver logo is only used on special backgrounds e.g. cars or vehicles. Colour value: 100% black. Colour value: 5% black Colour value: Pantone 871 C Colour value: Pantone 877 C

11 1.1.1 BASIC ELEMENTS - AHA CENTRE LOGO VARIATIONS AHA CENTRE CORPORATE DESIGN MANUAL 4 Corporate colour background: The white ring logo is only used on corporate colour backgrounds e.g. hand band, hat. Dark blue background color: CMYK 100 / 66 / 0 / 85 Red background color: Pantone Red 032 CMYK 0 / 91 / 87 / 0 Blue background color: Pantone 286 CMYK 100 / 60 / 0 / 6 Black background color: Pantone 6 C CMYK 0 / 0 / 0 / 100 Logo on wood: The logo should be deboss on wood material. Logo on metal: The logo should be deboss on metal material.

12 5 AHA CENTRE CORPORATE DESIGN MANUAL BASIC ELEMENTS - AHA CENTRE LOGO MINIMUM SPACING Minimum spacing Emblem Emblem to tagline If the tagline is placed beneath the emblem, it should be align center. The minimum spacing to tagline is defined as the square that is created from half of the length of the yellow element. The minimum spacing is defined as the square that is created from the length of the yellow element and the lower edge of the circle. In these exclusion zones, other elements such as text or graphics are prohibited to occupy the space, either by intersecting, overlapping, or any kinds of interaction. This exclusive zone is intended to ensure maximum clarity and visibility of the logo. If the tagline is placed beneath the emblem in one line, it should be align center.

13 1.1.3 BASIC ELEMENTS - AHA CENTRE LOGO MINIMUM SPACING WITN NAME OF ORGANISATION AND MEMBER STATE AHA CENTRE CORPORATE DESIGN MANUAL 6 Emblem above name of organisation Emblem above member state The consistency of the minimum spacing to the name of organisation and member state is essential. The organisation s flag should be placed left to the organisation s name. The country s flag should be placed left to the country s name. The organisation s name along with the flag is aligned center to the emblem. The country s name along with the flag is aligned center to the emblem.

14 7 AHA CENTRE CORPORATE DESIGN MANUAL BASIC ELEMENTS - AHA CENTRE LOGO SIE It is imperative to always use the exact specifications, orientation, color guidelines, and integrity of the logo, as detailed in this corporate design manual book, in all of its application in all kinds of media. The unchanging use of the logo is essential for a consistent presentation of the AHA Centre. For this reason changes to the emblem are not permitted. The following are several examples of incorrect treatment of the logo: 1 - Squashed logo 2 - Usage of other color 3 - Flipped logo 4 - Change of position 5 - Change of hierarcy 6 - Rotated logo 7 - Logo without ASEAN emblem 8 - Logo without logo type 9 - Shadow

15 1.1.5 BASIC ELEMENTS - AHA CENTRE LOGO SIE AHA CENTRE CORPORATE DESIGN MANUAL 8 Format DIN A1 DIN A2 DIN A3 (in mm) (594 x 841) (420 x 594) (297 x 420) Logo size 55 mm 45 mm 35 mm Tagline 20.4 Pt 16.7 Pt 13.1 Pt File name AHA_Centre Logo_55mm_A1_4C.eps AHA_Centre Logo_55mm_A1_BW.eps AHA_Centre Logo_45mm_A2_4C.eps AHA_Centre Logo_45mm_A2_BW.eps AHA_Centre Logo_35mm_A3_4C.eps AHA_Centre Logo_35mm_A3_BW.eps Which logo size should you choose? The table provides an overview of different logo sizes and their use with corresponding printing formats. The size of the logo is proportional to the font size for the Tagline and may not be modified. DIN A4 (210 x 297) 25 mm 9.5 Pt AHA_Centre Logo_25mm_A4_4C.eps AHA_Centre Logo_25mm_A4_RGB.eps Minimum size for print AHA_Centre Logo_25mm_A4_BW.eps AHA_Centre Logo_25mm_A4_Pan_871C_Gold.eps DIN A5 (148 x 210) 20 mm 7.7 Pt AHA_Centre Logo_25mm_A4_Pan_877_Silver.eps AHA_Centre Logo_20mm_A5_4C.eps 24.5 mm AHA_Centre Logo_20mm_A5_BW.eps FLYER (DIN long format) 20 mm 7.7 Pt AHA_Centre Logo_20mm_A5_4C.eps AHA_Centre Logo_20mm_A5_BWeps CARDS (DIN long format) 20 mm 7.7 Pt AHA_Centre Logo_20mm_A5_4C.eps 17 mm BUSINESS CARD 17 mm 6.55 Pt AHA_Centre Logo_20mm_A5_BW.eps AHA_Centre Logo_17mm_4C.eps Minimum size for web 80 px 58 px

16 9 AHA CENTRE CORPORATE DESIGN MANUAL BASIC ELEMENTS - AHA CENTRE LOGO COMBINED WITH OTHER LOGO Combinations with other logo The AHA Centre logo should be placed to the right, where possible, of other emblems or ASEAN Member States National Symbols, as seen by the viewer. Additional logos should be evenly distributed and should not exceed the optical size of the AHA Centre logo.

17 1.1.7 BASIC ELEMENTS - AHA CENTRE LOGO ON BACKGROUNDS AHA CENTRE CORPORATE DESIGN MANUAL 10 Which background should you choose? To ensure maximum visibility, the logo should be positioned in a clear, bright area of any background it s placed at. The monochrome, black-and-white logo is exclusively used in conjunction with a dark background. Avoid placing the logo on a obstructive and busy background.

18 11 AHA CENTRE CORPORATE DESIGN MANUAL 1.2 BASIC ELEMENTS - DESIGN ELEMENTS / SUPERGRAPHIC 1/4 X wide Design elements 1/2 1/2 X wide The shape here are examples of how our corporate applications appear as a family. The supergraphic can appear on our collateral to create a distinct and easily recognisable style. Red and black color symbolise the AHA Centre while the long blue bar stands for member states of ASEAN. The alignment shows the elements in harmony. paper / media wide = P paper / media wide = P The whole design is an interpretation of the core ideas of the emblem and creates a modern visual appearance. The depicted design elements are used in almost all print publications. The graphic character of the elements as well as their proportional size ratios and form are binding and may not be modified. X wide = 12 X wide Design elements should be placed on the bottom area of the paper / media application. = P 14

19 1.2 BASIC ELEMENTS - COLOUR AHA CENTRE CORPORATE DESIGN MANUAL 12 Primary colours The three primary colours are taken from the design elements: Red, Black, and Blue Secondary colours The secondary colours are taken from the color harmony of the primary colours: Medium Yellow, Orange, Grey, Steel Blue, Estate Blue Additional colours The additional colours are taken from the color harmony of the secondary colours

20 13 AHA CENTRE CORPORATE DESIGN MANUAL 1.3 BASIC ELEMENTS - FULL COLOUR PALETTE PRIMARY COLOURS Red Black Blue CMYK 0 / 91 / 87 / 0 RGB 239 / 62 / 51 Pantone 032 CMYK 0 / 0 / 0 / 100 RGB 0 / 0 / 0 Pantone Neutral Black CMYK 100 / 60 / 0 / 6 RGB 0 / 96 / 169 Pantone 286 SECONDARY COLOURS Medium Yellow Orange Light Grey Medium Grey Steel Blue Estate Blue CMYK 0 / 18 / 100 / 0 RGB 255 / 206 / 2 Pantone 116 C CMYK 0 / 60 / 100 / 0 RGB 245 / 130 / 32 Pantone 151 C CMYK 0 / 0 / 0 / 30 RGB 188 / 190 / % Pantone Neutral Black CMYK 0 / 0 / 0 / 60 RGB 128 / 130 / % Pantone Neutral Black CMYK 83 / 54 / 35 / 12 RGB 55 / 101 / 127 Pantone 7699 C CMYK 98 / 85 / 36 / 27 RGB 30 / 53 / 94 Pantone 534 C ADDITIONAL COLOURS Sienna Sea Shell White Dark Sea Green Dark Olive Green CMYK 20 / 70 / 100 / 8 RGB 189 / 98 / 40 Pantone 471 C CMYK 36 / 32 / 48 / 0 RGB 171 / 162 / 138 Pantone 7536 C CMYK 0 / 0 / 0 / 0 RGB 255 / 255 / 255 CMYK 59 / 22 / 53 / 0 RGB 116 / 163 / 138 Pantone 556 C CMYK 59 / 43 / 88 / 28 RGB 96 / 102 / 56 Pantone 5753 C

21 1.4 BASIC ELEMENTS - TYPOGRAPHY AND FONTS AHA CENTRE CORPORATE DESIGN MANUAL 14 Primary typography Aa HELVETICA NEUE LT 55 REGULAR Aa HELVETICA NEUE LT 75 BOLD ABCDEFGHIJKLMNOPQRSTUVWXY abcdefghijklmnopqrstuvwxyz ,:;!?_ -+±()&%/@ $ * ABCDEFGHIJKLMNOPQRSTUVWXY abcdefghijklmnopqrstuvwxyz ,:;!?_ -+±()&%/@ $ * The typeface family Helvetica has been selected for use by the AHA Centre. Where Helvetica is not available, it is acceptable to use Open Sans. Combinations or varieties of different fonts are not permitted. The three fonts that are used come from the same font family: Helvetica Neue Light Helvetica Neue Regular Helvetica Neue Italic Helvetica Neue Bold Helvetica Neue is a clearly legible sansserif font that can be used in all required contexts: at large and small sizes, when used for high caps, from a distance and for lighter colour values such as silver or grey. Aa HELVETICA NEUE LT 46 LIGHT ITALIC ABCDEFGHIJKLMNOPQRSTUVWXY abcdefghijklmnopqrstuvwxyz ,:;!?_ -+±()&%/@ $ * IMPORTANT! Typefaces (fonts) are usually subject to copyright. This means that a licence must be purchased before you can use a certain computer font.

22 15 AHA CENTRE CORPORATE DESIGN MANUAL 1.4 BASIC ELEMENTS - TYPOGRAPHY AND FONTS Alternate typography Aa OPEN SANS REGULAR ABCDEFGHIJKLMNOPQRSTUVWXY abcdefghijklmnopqrstuvwxyz ,:;!?_ -+±()&%/@ $ * Where Helvetica is not available, it is acceptable to use Open Sans. Open Sans font is used for correspondence, form, publishing on the web. It is also in Word documents and presentation. This is google font open source collection. Download via link below to get Open Sans. Aa OPEN SANS BOLD ABCDEFGHIJKLMNOPQRSTUVWXY abcdefghijklmnopqrstuvwxyz ,:;!?_ -+±()&%/@ $ * Aa OPENSANS LIGHT ITALIC ABCDEFGHIJKLMNOPQRSTUVWXY abcdefghijklmnopqrstuvwxyz ,:;!?_ -+±()&%/@ $ *

23 1.5 BASIC ELEMENTS - PHOTOGRAPHY AHA CENTRE CORPORATE DESIGN MANUAL 16 Photography style The AHA Centre, in its essence is about the people who are part of the ASEAN community. Each individual who works in it, and everyone who require its help in times of need. Thus, the photos should represent these brave men and women, it s about the situation they re in, and how they respond to it. Mood: Humane, people oriented, factual, action, dramatic, focused, alert, optimistic, cooperation, coordination, managing, organising, assessing, responsive, spontaneous, active, response, unity, and teamwork. Situation: We are depicting real people, be it the AHA Centre operatives, the SAR Team, paramedics, civilians, especially the ones that are involved in the disaster or emergency. The photos needs to be actual, spontaneous, not a setup or made up. With elements of documentary and photojournalism, we re depicting these people in actual, believable, real-life situations. To emphasize more on the values of cooperation and coordination, the angle should be dramatic. The people: Real life people, without make ups or touch ups, be it dirty, dusty, muddy, wet, these people should be shown in their actuality. We want to convey the positivity, optimism, the hope and courage that they relay to the people in the emergency situation. Their interactions, relationship, cooperation, teamwork, and unity. These people should naturally not be aware of them being captured in photography, so looking off camera is preferable. Depictions of multi-nationality of the people in the pictures are a plus, to emphasize on the collaborative nature of the AHA Centre, as well as ASEAN as a whole. A mix of race, age, gender is recommended to enrich the story and values of these photos. Color treatment: All the pictures should be colored, with no black-and-white shots unless intended for a clear cause. Color brightness and saturations should be as actual as possible, no alterations or editing.

24 17 AHA CENTRE CORPORATE DESIGN MANUAL 1.6 BASIC ELEMENTS - FLAG Flag The AHA Centre flag is a symbol of boldness and strength. It means to promote greater the AHA Centre awareness. The flag is using estate blue colour for the base of the AHA logo. The AHA Centre flag is the reserved copyright of the AHA Centre. The specifications for Pantone Colour values adopted for the colours of the AHA Centre flag are: Blue Red White Yellow : Pantone TC : Pantone TC : Pantone TC : Pantone TC Estate Blue : Pantone TCX For the printed version, the colour specifications (except white) follow those for the colours of the AHA Centre logo: Blue : Pantone 286 CMYK 100 / 60 / 0 / 6 Red : Pantone Red 032 CMYK 0 / 91 / 87 / 0 Yellow : Pantone Process Yellow CMYK 0 / 0 / 100 / 0 Estate Blue : Pantone 534 C CMYK 98 / 85 / 36 / 27 The ratio of the width to the length of the flag is two to three, and the size specifications for the following flags are: Table flag Room flag Car flag Field flag : 10 cm x 15 cm : 100 cm x 150 cm : 10 cm x 30 cm : 200 cm x 300 cm

25 CONTENTS - PRINT PUBLICATIONS AHA CENTRE CORPORATE DESIGN MANUAL 18 2 PRINT PUBLICATIONS 2.1 BASIC ELEMENT FOR PUBLICATION Design system front cover Tables and graphics Design system inside pages PUBLICATION FORMAT (to be used) Front cover Information brochure type area Image brochure type area Information brochure inside template Image brochure inside template Flyer type area Standard brochure type area Flyer template Standard brochure inside template Fact sheets FLASH AND WEEKLY DISASTER UPDATE DESIGN ELEMENTS FOR ADVERTISEMENTS Design system for vertical format Design system for extreme format Design system for horizontal format Overview font sizes ADVERTISEMENT (to be used) Advers Billboard Poster 47

26 19 AHA CENTRE CORPORATE DESIGN MANUAL PRINT PUBLICATION - DESIGN SYSTEM FRONT COVER Design system front cover sit amet A4 36 pt The design element can be positioned in a flexible way on the cover page to suit requirements. The illustration demonstrates the respective highest and lowest positions of the red-black-blue bar. The element can be designed as desired within this area. Text elements are aligned to the design grid and must be placed in a harmonious relationship to the bar. Logo and tagline are always located on the bottom right. Highest position Lowest position sit amet 18 pt 1/4 sit amet A4 36 pt sit amet 18 pt 7 2 Note: to get please refer to page 11. Design element on top for cover with pure text

27 2.1.2 PRINT PUBLICATION - DESIGN SYSTEM INSIDE PAGES AHA CENTRE CORPORATE DESIGN MANUAL 20 Design system inside pages Cover pages always display the red-blackblue bar. For the inside pages the colour can be deployed individually or only 2 colours. The design element always located on the bottom. Note: the ratio of 2-color bar always be 1 : 3 Note: the design elemen bar height is 1/8 and placed align center to

28 21 AHA CENTRE CORPORATE DESIGN MANUAL PRINT PUBLICATION - ABLES AND GRAPHICS Amconullan ulluptat wis am, quat pt 10 Tables Lorem Prease Ipsum Delenim Nullum 1,233 1,345 35,643 2,567 3,232 25,554 11,784 5,634 45,438 6,179 5,728 38, Tables are designed to be clear and accessible. Their size can be adjusted to suit column width and the surrounding text. Delit 21,768 23,876 14,684 25, Comm 7,175 5,598 6,129 5, Eniat Dolobore Feugiam : Praese modiate tuerosto ese tem adit luptat : Equatuerat num ea feugiam consecte ex erilla consed do delit num iliscilit pt 6/Auto Amconullan ulluptat wis am, quat pt 10 Lorem Prease Ipsum 1,233 2,567 11,784 6, Delenim 1,345 3,232 5,634 5, Nullum 35,643 25,554 45,438 38, Delit 21,768 23,876 14,684 25, Comm 7,175 5,598 6,129 5, Eniat Dolobore Feugiam : Praese modiate tuerosto ese tem adit luptat : Equatuerat num ea feugiam consecte ex erilla consed do delit num iliscilit pt 6/Auto

29 2.1.3 PRINT PUBLICATION - TABLES AND GRAPHICS AHA CENTRE CORPORATE DESIGN MANUAL 22 Amconullan ulluptat wis am, quat pt 10 Graphic and diagrams Delabore Feugiam Amconullam Graphics and diagrams Graphics and diagrams are presented in primary or secondary colours, depending on their subject. Their size can be adjusted to suit column width and the surrounding text * Dolobore : Praese modiate tuerosto ese tem adit luptat. Feugiam : Equatuerat num ea feugiam consecte ex erilla consed do delit num iliscilit. Putpatue raesto. mincil ipsum in erat vulla con ulputpate minci ex ex eros nisl et laorem dit duipisi bla feuipsummy. Putpatue : Umsandit il iustionse eu facipsuscil utpat pt 6/Auto Amconullan ulluptat wis am, quat pt 10 Amconullan ulluptat wis am, quat pt Feugiam : Equatuerat num ea feugiam consecte ex erilla consed do delit. Delabore Feugiam Amconullam

30 23 AHA CENTRE CORPORATE DESIGN MANUAL PRINT PUBLICATION - TABLES AND GRAPHICS Amconullan ulluptat wis am, quat pt 10 Graphics Disaster record ,567,000 affected population 1,743,267 displaced people 301 death 29,567,000 affected population 1,743,267 displaced people 301 death Further examples of graphics. Disaster record Amconullan ulluptat wis am, quat pt 10 extreme high moderate 29,567,000 affected population 1,743,267 displaced people 301 death low normal Disaster record

31 2.1.3 PRINT PUBLICATION - TABLES AND GRAPHICS AHA CENTRE CORPORATE DESIGN MANUAL 24 Amconullan ulluptat wis am, quat pt 10 Information box sit amet, consectetur adipiscing elit. Vestibulum vitae diam velit. Morbi a elit non neque tincidunt pharetra. Nunc sed blandit ipsum, sodales cursus nisi. Information boxes are derived from the formal design elements of the bar. They are usually adjusted to match column width and should be displayed in the primary colours of red, black or blue. Morbi eget suscipit quam, sed bibendum dolor. Sed mattis, quam non viverra porttitor, odio ligula faucibus orci, vel interdum eros est interdum lectus. Ut sit amet lectus ante. Vestibulum id pharetra tortor. Sed quis elit eget massa ultrices ultricies. Red box for important information, memo, top priority. Amconullan ulluptat wis am, quat pt 10 sit amet, consectetur adipiscing elit. Vestibulum vitae diam velit. Morbi a elit non neque tincidunt pharetra. Nunc sed blandit ipsum, sodales cursus nisi. Morbi eget suscipit quam, sed bibendum dolor. Sed mattis, quam non viverra porttitor, odio ligula faucibus orci, vel interdum eros est interdum lectus. Ut sit amet lectus ante. Blue box for normal and standard information.

32 25 AHA CENTRE CORPORATE DESIGN MANUAL PRINT PUBLICATION - FRONT COVER Front cover Template for cover with picture The grey areas serve as a placeholder for images, graphics and colour areas. sit amet A4 36 pt sit amet A4 36 pt Covers are characterised by their relationship with the design element. The form of the coloured bar can contain an image or serve as a graphic limit to a typographic layout. Format DIN A4 sit amet 18 pt Title headline Helvetica Neue Lt 75 Bold Colour palette 36 Pt Line spacing 15 mm Title subline Helvetica Neue Lt 55 Roman Colour palette 18 Pt Line spacing 10 mm Template for cover with pure text sit amet A4 36 pt sit amet 18 pt Format DIN A5 Title headline Helvetica Neue Lt 75 Bold Colour palette 24 Pt Line spacing 10 mm Title subline Helvetica Neue Lt 55 Roman Colour palette 12 Pt Line spacing 5 mm

33 2.2.1 PRINT PUBLICATION - BACK AND FRONT COVER AHA CENTRE CORPORATE DESIGN MANUAL 26 Back and front cover Template for cover with picture The grey areas serve as a placeholder for images, graphics and colour areas. sit amet A4 36 pt Format A4, A5 The address and URL is usually found on the back cover at the bottom right. sit amet 18 pt ASEAN Coordinating Centre for Humanitarian Assistance on disaster management Badan Pengkajian dan Penerapan Teknologi (BPPT) 1st Building, 17th floor Jalan MH. Thamrin No. 8 Jakarta Indonesia Tel. (62 21) comm@ahacentre.org URL Template for cover with pure text sit amet A4 36 pt sit amet 18 pt ASEAN Coordinating Centre for Humanitarian Assistance on disaster management Badan Pengkajian dan Penerapan Teknologi (BPPT) 1st Building, 17th floor Jalan MH. Thamrin No. 8 Jakarta Indonesia Tel. (62 21) comm@ahacentre.org URL

34 27 AHA CENTRE CORPORATE DESIGN MANUAL PRINT PUBLICATION - IMAGE BROCHURE TYPE AREA Image brochure type area 2 Format 210 x 297 mm The image brochure is confined to a single column. The proposal is to take a generous approach to empty white space and image areas. The design grid is always assembled from left to right and from top to bottom. 3

35 2.2.3 PRINT PUBLICATION - IMAGE BROCHURE INSIDE TEMPLATE AHA CENTRE CORPORATE DESIGN MANUAL 28 Image brochure inside template Template for chapter beginning Format 210 x 297 mm The grey areas serve as a placeholder for images, graphics and colour areas. Chapter headline Helvetica Neue Lt 65 Medium Colour palette 36 Pt Line spacing 15 mm sit amet A4 36 pt sit amet A4 12 pt sit amet A4 12 pt sit amet A4 12 pt sit amet A4 12 pt sit amet A4 12 pt Template for following page sit amet A4 14 pt sit amet, consectetur adipiscing elit. Vestibulum vitae diam velit. Morbi a elit non neque tincidunt pharetra. Nunc sed blandit ipsum, sodales cursus nisi. Morbi eget suscipit quam, sed bibendum dolor. Sed mattis, quam non viverra porttitor, odio ligula faucibus orci, vel interdum eros est interdum lectus. Aliquam erat volutpat. Sed nulla sem, pulvinar bibendum ultricies nec, pellentesque eu ipsum. Ut sed mattis dui, vitae euismod ex. Nulla facilisi. Curabitur ex erat, interdum vel lacus vel, tempor congue tortor. Nulla neque lorem, laoreet id odio ut, finibus vestibulum elit. Sed risus velit, malesuada in tristique sed, blandit at nisl. Ut sit amet lectus ante. Vestibulum id pharetra tortor. Sed quis elit eget massa ultrices ultricies. Duis auctor est sed tellus efficitur commodo. Nunc volutpat ullamcorper nisi, sit amet semper risus euismod non. Ut quis elit non ipsum porttitor ornare. Cras scelerisque risus eget interdum vehicula. Ut et massa vitae quam dignissim mattis vitae at nisi. Duis dictum nec nibh in dapibus. Morbi interdum lectus et quam pharetra lacinia ut sit amet nunc. Duis maximus libero eget ante scelerisque accumsan. Nulla facilisi. Vestibulum pharetra, metus non molestie sagittis, purus libero lobortis metus, vel pellentesque justo lorem eget mi. Pellentesque purus sapien, gravida sit amet augue nec, sagittis mollis odio. Aliquam sed luctus felis. Nam non elit leo. senectus et netus et malesuada fames ac turpis egestas. Vestibulum non aliquet nulla, eu ullamcorper mauris. In luctus turpis nec convallis pretium. Lorem ipsum dolor sit amet A4 6 pt Pellentesque justo erat, hendrerit aliquet bibendum rutrum, dignissim ac quam. Cras sed dolor leo. Mauris id bibendum ex, ac tempor sem. Maecenas eleifend nisi justo. Maecenas rhoncus eleifend egestas. Nunc sit amet nulla nec velit pulvinar rutrum ut non ante. Aliquam ut consectetur dolor, quis venenatis libero. Vestibulum non aliquet nulla, eu ullamcorper mauris. In luctus turpis nec convallis pretium. Duis mollis est quam, id cursus quam posuere ut. Cras gravida eros vitae elementum rhoncus. Praesent malesuada dictum lorem, vitae scelerisque diam mollis at. Nulla leo lacus, lobortis ac nulla vitae, ultricies elementum dolor. Aliquam ut velit massa. Donec eu iaculis velit. Maecenas et tempus velit. Pellentesque ac aliquam risus. Duis posuere sapien neque, sed pharetra purus auctor id. Integer vitae arcu sit amet tortor viverra pharetra. Phasellus felis dui, condimentum at turpis vitae, blandit facilisis sem. Donec eu ante turpis. Sed id blandit tortor, sit amet accumsan justo.

36 29 AHA CENTRE CORPORATE DESIGN MANUAL PRINT PUBLICATION - IMAGE BROCHURE INSIDE TEMPLATE Image brochure inside template Template for following page The grey areas serve as a placeholder for images, graphics and colour areas. Lorem ipsum dolor sit amet A4 6 pt sit amet A4 14 pt sit amet, consectetur adipiscing elit. Vestibulum vitae diam velit. Morbi a elit non neque tincidunt pharetra. Nunc sed blandit ipsum, sodales cursus nisi. Morbi eget suscipit quam, sed bibendum dolor. Sed mattis, quam non viverra porttitor, odio ligula faucibus orci, vel interdum eros est interdum lectus. Aliquam erat volutpat. Sed nulla sem, pulvinar bibendum ultricies nec, pellentesque eu ipsum. Ut sed mattis dui, vitae euismod ex. Nulla facilisi. Curabitur ex erat, interdum vel lacus vel, tempor congue tortor. Nulla neque lorem, laoreet id odio ut, finibus vestibulum elit. Sed risus velit, malesuada in tristique sed, blandit at nisl. Ut sit amet lectus ante. Vestibulum id pharetra tortor. Sed quis elit eget massa ultrices ultricies. Duis auctor est sed tellus efficitur commodo. Nunc volutpat ullamcorper nisi, sit amet semper risus euismod non. Ut quis elit non ipsum porttitor ornare. Cras scelerisque risus eget interdum vehicula. Ut et massa vitae quam dignissim mattis vitae at nisi. Duis dictum nec nibh in dapibus. Morbi interdum lectus et quam pharetra lacinia ut sit amet nunc. Duis maximus libero eget ante scelerisque accumsan. Nulla facilisi. Vestibulum pharetra, metus non molestie sagittis, purus libero lobortis metus, vel pellentesque justo lorem eget mi. Pellentesque purus sapien, gravida sit amet augue nec, sagittis mollis odio. Aliquam sed luctus felis. Nam non elit leo. The layout of the image brochure is characterised by boldness and tough. The design elements can be used flexibly with regards to colour and position. Heading Helvetica Neue Lt 55 Roman Colour palette 24 Pt Line spacing 10 mm Copy Helvetica Neue Lt 55 Roman Black 80% 10 Pt Line spacing 5 mm Introduction colour palette Template for following page sit amet A4 14 pt sit amet, consectetur adipiscing elit. Vestibulum vitae diam velit. Morbi a elit non neque tincidunt pharetra. Nunc sed blandit ipsum, sodales cursus nisi. Morbi eget suscipit quam, sed bibendum dolor. Sed mattis, quam non viverra porttitor, odio ligula faucibus orci, vel interdum eros est interdum lectus. Aliquam erat volutpat. Sed nulla sem, pulvinar bibendum ultricies nec, pellentesque eu ipsum. Ut sed mattis dui, vitae euismod ex. Nulla facilisi. Curabitur ex erat, interdum vel lacus vel, tempor congue tortor. Nulla neque lorem, laoreet id odio ut, finibus vestibulum elit. Sed risus velit, malesuada in tristique sed, blandit at nisl. Ut sit amet lectus ante. Pellentesque justo erat, hendrerit aliquet bibendum rutrum, dignissim ac quam. Cras sed dolor leo. Mauris id bibendum ex, ac tempor sem. Maecenas eleifend nisi justo. Maecenas rhoncus eleifend egestas. Nunc sit amet nulla nec velit pulvinar rutrum ut non ante. Aliquam ut consectetur dolor, quis venenatis libero. Vestibulum non aliquet nulla, eu ullamcorper mauris. In luctus turpis nec convallis pretium. Duis mollis est quam, id cursus quam posuere ut. Cras gravida eros vitae elementum rhoncus. Praesent malesuada dictum lorem, vitae scelerisque diam mollis at. Nulla leo lacus, lobortis ac nulla vitae, ultricies elementum dolor. Aliquam ut velit massa. Donec eu iaculis velit. Maecenas et tempus velit. Pellentesque ac aliquam risus. Duis posuere sapien neque, sed pharetra purus auctor id. Integer vitae arcu sit amet tortor viverra pharetra. Phasellus felis dui, condimentum at turpis vitae, blandit facilisis sem. Donec eu ante turpis. Sed id blandit tortor, sit amet accumsan justo. Image caption Helvetica Neue Lt 55Roman Colour palette 8 Pt Line spacing 5 mm Pagination Helvetica Neue Lt 55 Roman Black 80% 8 Pt Line spacing 5 mm Lorem ipsum dolor sit amet A4 6 pt

37 2.2.4 PRINT PUBLICATION - STANDARD BROCHURE TYPE AREA AHA CENTRE CORPORATE DESIGN MANUAL 30 Standard brochure type area 2 Format 210 x 297 mm The standard brochure adheres to a two-column principle. The example is characterised by its variety of approaches to text, images and graphic elements. The design grid is always assembled from left to right and from top to bottom. Its horizontal and vertical increments are 5 mm. The graphics, text and image frames must always adhere to the design grid. 2

38 31 AHA CENTRE CORPORATE DESIGN MANUAL PRINT PUBLICATION - STANDARD BROCHURE INSIDE TEMPLATE Lorem ipsum dolor sit amet A4 6 pt Standard brochure inside template Template for following page The grey areas serve as a placeholder for images, graphics and colour areas. sit amet A4 36 pt sit amet A4 12 pt sit amet A4 12 pt sit amet A4 12 pt sit amet A4 12 pt sit amet A4 14 pt sit amet, consectetur adipiscing elit. Vestibulum vitae diam velit. Morbi a elit non neque tincidunt pharetra. Nunc sed blandit ipsum, sodales cursus nisi. Morbi eget suscipit quam, sed bibendum dolor. Sed mattis, quam non viverra porttitor, odio ligula faucibus orci, vel interdum eros est interdum lectus. Aliquam erat volutpat. Sed nulla sem, pulvinar bibendum ultricies nec, pellentesque eu ipsum. Ut sed mattis dui, vitae euismod ex. Nulla facilisi. Curabitur ex erat, interdum vel lacus vel, tempor congue tortor. Nulla neque lorem, laoreet id odio ut, finibus vestibulum elit. Sed risus velit, malesuada in tristique sed, blandit at nisl. Ut sit amet lectus ante. sit amet A4 6 pt Vestibulum id pharetra tortor. Sed quis elit eget massa ultrices ultricies. Duis auctor est sed tellus efficitur commodo. Nunc volutpat ullamcorper nisi, sit amet semper risus euismod non. Ut quis elit non ipsum porttitor ornare. Cras scelerisque risus eget interdum vehicula. Ut et massa vitae quam dignissim mattis vitae at nisi. Duis dictum nec nibh in dapibus. Morbi interdum lectus et quam pharetra lacinia ut sit amet nunc. Duis maximus libero eget ante scelerisque accumsan. Smaller images, graphics, text or informational blocks open up the design to help support each respective part of its content. These elements are attached to the column edges. Chapter headline Helvetica Neue Lt 65 Medium Colour palette 36 Pt Line spacing 15 mm Headline Helvetica Neue Lt 55 Roman Colour palette 22 Pt Line spacing 10 mm Template for chapter begining sit amet A4 14 pt sit amet, consectetur adipiscing elit. Vestibulum vitae diam velit. Morbi a elit non neque tincidunt pharetra. Nunc sed blandit ipsum, sodales cursus nisi. Morbi eget suscipit quam, sed bibendum dolor. Sed mattis, quam non viverra porttitor, odio ligula faucibus orci, vel interdum eros est interdum lectus. Aliquam erat volutpat. Sed nulla sem, pulvinar bibendum ultricies nec, pellentesque eu ipsum. Ut sed mattis dui, vitae euismod ex. Nulla facilisi. Curabitur ex erat, interdum vel lacus vel, tempor congue tortor. Nulla neque lorem, laoreet id odio ut, finibus vestibulum elit. Sed risus velit, malesuada in tristique sed, blandit at nisl. Ut sit amet lectus ante. Maecenas et tempus velit. Pellentesque ac aliquam risus. Duis posuere sapien neque, sed pharetra purus auctor id. Integer vitae arcu sit amet tortor viverra pharetra. Phasellus felis dui, condimentum at turpis vitae, blandit facilisis sem. Donec eu ante turpis. Sed id blandit tortor, sit amet accumsan justo. Nunc sed blandit ipsum, sodales cursus nisi. Morbi eget suscipit quam, sed bibendum dolor. Proin sem sapien, tincidunt vel sem eu, posuere vulputate nisl. Morbi ullamcorper, arcu sed convallis commodo, tellus purus lobortis magna, non finibus eros mi vel mi. Aliquam in nisi eros. Pellentesque justo erat, hendrerit aliquet bibendum rutrum, dignissim ac quam. Cras sed dolor leo. Mauris id bibendum ex, ac tempor sem. Maecenas eleifend nisi justo. Maecenas rhoncus eleifend egestas. Nunc sit amet nulla nec velit pulvinar rutrum ut non ante. Aliquam ut consectetur dolor, quis venenatis libero. Vestibulum non aliquet nulla, eu ullamcorper mauris. In luctus turpis nec convallis pretium. Duis mollis est quam, id cursus quam posuere ut. Cras gravida eros vitae elementum rhoncus. Praesent malesuada dictum lorem, vitae scelerisque diam mollis at. Nulla leo lacus, lobortis ac nulla vitae, ultricies elementum dolor. Aliquam ut velit massa. Donec eu iaculis velit. Maecenas et tempus velit. Pellentesque ac aliquam risus. Duis posuere sapien neque, sed pharetra purus auctor id. Integer vitae arcu sit amet tortor Amconullan ulluptat wis am, quat pt 10 sit amet, consectetur adipiscing elit. Vestibulum vitae diam velit. Morbi a elit non neque tincidunt pharetra. Nunc sed blandit ipsum, sodales cursus nisi. Morbi eget suscipit quam, sed bibendum dolor. Sed mattis, quam non viverra porttitor, odio ligula faucibus orci, vel interdum eros est interdum lectus. Ut sit amet lectus ante. viverra pharetra. Phasellus felis dui, condimentum at turpis vitae, blandit facilisis sem. Donec eu ante turpis. Sed id blandit tortor, sit amet accumsan justo. Sub Headline Helvetica Neue Lt 55 Roman Colour palette 14 Pt Line spacing 10 mm Copy Helvetica Neue Lt 55 Roman Black 11 Pt Line spacing 5 mm Introduction colour palette Sections, Image Caption and Pagination Helvetica Neue Lt 55 Roman Black 80% 8 Pt Line spacing 5 mm sit amet A4 6 pt

39 2.2.6 PRINT PUBLICATION - NFORMATION BROCHURE TYPE AREA AHA CENTRE CORPORATE DESIGN MANUAL 32 Information brochure type area 2 Format 148 x 210 mm The information brochure is designed as a single column layout. This orderly design maintains calm in order to be able to deliver a variety of disparate content in a consistent way. However, the high levels of text must not sacrifice legibility. The design grid is always assembled from outside to inside and from top to bottom. Its horizontal and vertical increments are 5 mm. The design is variable. However, the graphics, text and image frames must always adhere to the design grid. 2

40 33 AHA CENTRE CORPORATE DESIGN MANUAL PRINT PUBLICATION - INFORMATION BROCHURE INSIDE TEMPLATE Template for following page The grey areas serve as a placeholder for images, graphics and colour areas. Lorem ipsum dolor sit amet A4 6 pt sit amet A4 36 pt sit amet, consectetur adipiscing elit. Vestibulum vitae diam velit. Morbi a elit non neque tincidunt pharetra. Nunc sed blandit ipsum, sodales cursus nisi. Morbi eget suscipit quam, sed bibendum dolor. Sed mattis, quam non viverra porttitor, odio ligula faucibus orci, vel interdum eros est interdum lectus. Aliquam erat volutpat. Sed nulla sem, pulvinar bibendum ultricies nec, pellentesque eu ipsum. Ut sed mattis dui, vitae euismod ex. Nulla facilisi. Curabitur ex erat, interdum vel lacus vel, tempor congue tortor. Nulla neque lorem, laoreet id odio ut, finibus vestibulum elit. Sed risus velit, malesuada in tristique sed, blandit at nisl. Ut sit amet lectus ante. sit amet A4 14 pt Vestibulum id pharetra tortor. Sed quis elit eget massa ultrices ultricies. Duis auctor est sed tellus efficitur commodo. Nunc volutpat ullamcorper nisi, sit amet semper risus euismod non. Ut quis elit non ipsum porttitor ornare. Cras scelerisque risus eget interdum vehicula. Ut et massa vitae quam dignissim mattis vitae at nisi. Duis dictum nec nibh in dapibus. Morbi interdum lectus et quam pharetra lacinia ut sit amet nunc. Duis maximus libero eget ante scelerisque accumsan. Standard brochure inside template Smaller images, graphics, text or informational blocks open up the design to help support each respective part of its content. These elements are attached to the column edges. Chapter headline Helvetica Neue Lt 65 Medium Colour palette 36 Pt Line spacing 15 mm Headline Helvetica Neue Lt 55 Roman Colour palette 22 Pt Line spacing 10 mm Template for chapter begining sit amet A4 14 pt sit amet, consectetur adipiscing elit. Vestibulum vitae diam velit. Morbi a elit non neque tincidunt pharetra. Nunc sed blandit ipsum, sodales cursus nisi. Morbi eget suscipit quam, sed bibendum dolor. Sed mattis, quam non viverra porttitor, odio ligula faucibus orci, vel interdum eros est interdum lectus. Aliquam erat volutpat. Sed nulla sem, pulvinar bibendum ultricies nec, pellentesque eu ipsum. Ut sed mattis dui, vitae euismod ex. Nulla facilisi. Curabitur ex erat, interdum vel lacus vel, tempor congue tortor. Nulla neque lorem, laoreet id odio ut, finibus vestibulum elit. Sed risus velit, malesuada in tristique sed, blandit at nisl. Ut sit amet lectus ante. Maecenas et tempus velit. Pellentesque ac aliquam risus. Duis posuere sapien neque, sed pharetra purus auctor id. Integer vitae arcu sit amet tortor viverra pharetra. Phasellus felis dui, condimentum at turpis vitae, blandit facilisis sem. Donec eu ante turpis. Sed id blandit tortor, sit amet accumsan justo. Nunc sed blandit ipsum, sodales cursus nisi. Morbi eget suscipit quam, sed bibendum dolor. Proin sem sapien, tincidunt vel sem eu, posuere vulputate nisl. Morbi ullamcorper, arcu sed convallis commodo, tellus purus lobortis magna, non finibus eros mi vel mi. Aliquam in nisi eros. Pellentesque justo erat, hendrerit aliquet bibendum rutrum, dignissim ac quam. Cras sed dolor leo. Mauris id bibendum ex, ac tempor sem. Maecenas eleifend nisi justo. Maecenas rhoncus eleifend egestas. Nunc sit amet nulla nec velit pulvinar rutrum ut non ante. Aliquam ut consectetur dolor, quis venenatis libero. Vestibulum non aliquet nulla, eu ullamcorper mauris. In luctus turpis nec convallis pretium. Duis mollis est quam, id cursus quam posuere ut. Cras gravida eros vitae elementum rhoncus. Praesent malesuada dictum lorem, vitae scelerisque diam mollis at. Nulla leo lacus, lobortis ac nulla vitae, ultricies elementum dolor. Aliquam ut velit massa. Donec eu iaculis velit. Maecenas et tempus velit. Pellentesque ac aliquam risus. Duis posuere sapien neque, sed pharetra purus auctor id. Integer vitae arcu sit amet tortor viverra pharetra. Phasellus felis dui, condimentum at turpis vitae, blandit facilisis sem. Donec eu ante turpis. Sed id blandit tortor, sit amet accumsan justo. Amconullan ulluptat wis am, quat pt 10 Lorem Prease Ipsum 1,233 2,567 11,784 6, Delenim 1,345 3,232 5,634 5, Nullum 35,643 25,554 45,438 38, Delit 21,768 23,876 14,684 25, Comm 7,175 5,598 6,129 5, Eniat Dolobore Feugiam : Praese modiate tuerosto ese tem adit luptat : Equatuerat num ea feugiam consecte ex erilla consed do delit num iliscilit pt 6/Auto Sub Headline Helvetica Neue Lt 55 Roman Colour palette 14 Pt Line spacing 10 mm Copy Helvetica Neue Lt 55 Roman Black 11 Pt Line spacing 5 mm Introduction colour palette Sections, Image Caption and Pagination Helvetica Neue Lt 55 Roman Black 80% 8 Pt Line spacing 5 mm

41 2.2.8 PRINT PUBLICATION - FLYER TYPE AREA AHA CENTRE CORPORATE DESIGN MANUAL 34 Flyer type area 2 Format DIN long The DIN Long flyer is a single-column layout. The layout is clear to enable quick and easy access to its content. The flyer serves as a fast medium to temporarily communicate a specific subject. The design grid is always assembled from outside to inside and from top to bottom. Its horizontal and vertical increments are 5 mm. The design is variable. However, the graphics, text and image frames must always adhere to the design grid. 2 2

42 35 AHA CENTRE CORPORATE DESIGN MANUAL PRINT PUBLICATION - FLYER TEMPLATE Flyer template Cover headline Helvetica Neue Lt 65 Medium Colour palette 24 Pt Line spacing 10 mm sit amet A4 12 pt sit amet, consectetur adipiscing elit. Vestibulum vitae diam velit. Morbi a elit non neque tincidunt pharetra. Nunc sed blandit ipsum, sodales cursus nisi. Morbi eget suscipit quam, sed bibendum dolor. Sed mattis, quam non viverra porttitor, odio ligula faucibus orci, vel interdum eros est interdum lectus. Maecenas et tempus velit. Pellentesque ac aliquam risus. Duis posuere sapien neque, sed pharetra purus auctor id. Integer vitae arcu sit amet tortor viverra pharetra. Phasellus felis dui, condimentum at turpis vitae, blandit facilisis sem. Donec eu ante turpis. Sed id blandit tortor, sit amet accumsan justo. Nunc sed blandit ipsum, sodales cursus nisi. Morbi eget suscipit quam, sed bibendum dolor. Proin sem sapien, tincidunt vel sem eu, posuere vulputate nisl. Morbi ullamcorper, arcu sed convallis commodo, tellus purus lobortis magna, non finibus eros mi vel mi. Aliquam in nisi eros. ASEAN Coordinating Centre for Humanitarian Assistance on disaster management Badan Pengkajian dan Penerapan Teknologi (BPPT) 1st Building, 17th floor Jalan MH. Thamrin No. 8 Jakarta Indonesia Tel. (62 21) comm@ahacentre.org URL sit amet A4 24 pt sit amet A4 12 pt Cover Sub Headline Helvetica Neue Lt 55 Roman Colour palette 12 Pt Line spacing 10 mm Sub Headline Helvetica Neue Lt 55 Roman Colour palette 12 Pt Line spacing 10 mm Copy Helvetica Neue Lt 55 Roman Black 11 Pt Line spacing 5 mm Introduction colour palette The grey areas serve as a placeholder for images, graphics and colour areas.

43 2.2.9 PRINT PUBLICATION - FLYER TEMPLATE AHA CENTRE CORPORATE DESIGN MANUAL 36 Flyer template sit amet A4 12 pt sit amet, consectetur adipiscing elit. Vestibulum vitae diam velit. Morbi a elit non neque tincidunt pharetra. Nunc sed blandit ipsum, sodales cursus nisi. Morbi eget suscipit quam, sed bibendum dolor. Sed mattis, quam non viverra porttitor, odio ligula faucibus orci, vel interdum eros est interdum lectus. Aliquam erat volutpat. Sed nulla sem, pulvinar bibendum ultricies nec, pellentesque eu ipsum. Ut sed mattis dui, vitae euismod ex. Nulla facilisi. Curabitur ex erat, interdum vel lacus vel, tempor congue tortor. Nulla neque lorem, laoreet id odio ut, finibus vestibulum elit. Sed risus velit, malesuada in tristique sed, blandit at nisl. Ut sit amet lectus ante. Maecenas et tempus velit. Pellentesque ac aliquam risus. Duis posuere sapien neque, sed pharetra purus auctor id. Integer vitae arcu sit amet tortor viverra pharetra. Phasellus felis dui, condimentum at turpis vitae, blandit facilisis sem. Donec eu ante turpis. Sed id blandit tortor, sit amet accumsan justo. sit amet A4 12 pt sit amet, consectetur adipiscing elit. Vestibulum viverra nisl eget nisl tincidunt interdum. Fusce eu lacus a risus faucibus sodales sit amet eu felis. Vivamus pellentesque arcu condimentum, convallis velit non, iaculis risus. Duis vel massa vulputate neque consectetur luctus ac at lorem. Sed facilisis lorem vel vestibulum pretium. Amconullan ulluptat wis am Feugiam : Equatuerat num ea feugiam consecte ex erilla consed do delit. Amconullan ulluptat wis am, quat pt 10 sit amet, consectetur adipiscing elit. Vestibulum vitae diam velit. Morbi a elit non neque tincidunt pharetra. Nunc sed blandit ipsum, sodales cursus nisi. Morbi eget suscipit quam, sed bibendum dolor. Sed mattis, quam non viverra porttitor, odio ligula faucibus orci, vel interdum eros est interdum lectus. Ut sit amet lectus ante. Aliquam erat volutpat. Sed nulla sem, pulvinar bibendum ultricies nec, pellentesque eu ipsum. Ut sed mattis dui, vitae euismod ex. Nulla facilisi. Curabitur ex erat, interdum vel lacus vel, tempor congue tortor. Nulla neque lorem, laoreet id odio ut, finibus vestibulum elit. Sed risus velit, malesuada in tristique sed, blandit at nisl. Ut sit amet lectus ante. Maecenas et tempus velit. Pellentesque ac aliquam risus. Duis posuere sapien neque, sed pharetra purus auctor id. Integer vitae arcu sit amet tortor viverra pharetra. Phasellus felis dui, condimentum at turpis vitae, blandit facilisis sem. Donec eu ante turpis. Sed id blandit tortor, sit amet accumsan justo. The DIN Long format enables fl exible design at a restricted scale. The layout can be adjusted to suit the content. It is organised according to the evenly distributed folding principle inherent in the format. The folded principle of the DIN Long format can be extended to adjust to additional content and design needs by adding extra pages. Sub Headline Helvetica Neue Lt 55 Roman Colour palette 12 Pt Line spacing 10 mm Copy Helvetica Neue Lt 55 Roman Black 11 Pt Line spacing 5 mm Introduction colour palette Header Helvetica Neue Lt 55 Roman Black 11 Pt Line spacing 5 mm Introduction colour palette The grey areas serve as a placeholder for images, graphics and colour areas.

44 37 AHA CENTRE CORPORATE DESIGN MANUAL PRINT PUBLICATION - FACT SHEETS BACK COVER FRONT COVER FACT SHEET TITLE FACT SHEET Talk To Us: aha centre

45 PRINT PUBLICATION - FACT SHEETS AHA CENTRE CORPORATE DESIGN MANUAL 38 sit amet A4 12 pt sit amet, consectetur adipiscing elit. Phasellus fringilla diam non dolor hendrerit rutrum. Etiam non lacus at urna fringilla sollicitudin. In vitae massa fringilla, convallis ante ac, dictum lacus. Aenean eget ante id eros semper tincidunt vel a eros. Etiam malesuada nunc eu mattis auctor. Curabitur feugiat felis dignissim ornare imperdiet. Front Page Make front page attractive and reflect subject matter Use a single, high quality image capturing the theme Write short, eye-catching sentences Logo The logo should be bright and clear Fonts Use one or two fonts or colors Organize information Use subheadings, text boxes and bullets to break up text and organize information Grammar Double-check all spelling and grammar Fact Sheet Template Background A fact sheet provides basic information on a topic in an easy and quick-to-read format. sit amet A4 12 pt sit amet, consectetur adipiscing elit. Vestibulum vitae diam velit. Morbi a elit non neque tincidunt pharetra. Nunc sed blandit ipsum, sodales cursus nisi. Morbi eget suscipit quam, sed bibendum dolor. Sed mattis, quam non viverra porttitor, odio ligula faucibus orci, vel interdum eros est interdum lectus. Aliquam erat volutpat. Sed nulla sem, pulvinar bibendum ultricies nec, pellentesque eu ipsum. Ut sed mattis dui, vitae euismod ex. Nulla facilisi. Curabitur ex erat, interdum vel lacus vel, tempor congue tortor. Nulla neque lorem, laoreet id odio ut, finibus vestibulum elit. Sed risus velit, malesuada in tristique sed, blandit at nisl. Ut sit amet lectus ante. sit amet A4 12 pt sit amet, consectetur adipiscing elit. Phasellus fringilla diam non dolor hendrerit rutrum. Etiam non lacus at urna fringilla sollicitudin. In vitae massa fringilla, convallis ante ac, dictum lacus. Aenean eget ante id eros semper tincidunt vel a eros. Etiam malesuada nunc eu mattis auctor. Curabitur feugiat felis dignissim ornare imperdiet. Integer ut ligula vulputate orci malesuada bibendum. Nam dignissim orci in semper vehicula. Aliquam hendrerit nisi eu sapien condimentum laoreet. Maecenas ac massa non eros laoreet porttitor. Fusce venenatis turpis vel libero pharetra, vitae congue quam dignissim. Sed condimentum massa eu arcu luctus, vitae euismod eros aliquam. Proin fringilla erat lacinia nulla hendrerit elementum. Vestibulum dignissim mauris vitae orci blandit fermentum. Duis eu nunc ut metus porttitor scelerisque. Aliquam semper velit eget ullamcorper convallis. Curabitur blandit mauris nec lacus pulvinar ullamcorper. Maecenas et tempus velit. Pellentesque ac aliquam risus. Duis posuere sapien neque, sed pharetra purus auctor id. Integer vitae arcu sit amet tortor viverra pharetra. Phasellus felis dui, condimentum at turpis vitae, blandit facilisis sem. Donec eu ante turpis. Sed id blandit tortor, sit amet accumsan justo. Nunc sed blandit ipsum, sodales cursus nisi. Morbi eget suscipit quam, sed bibendum dolor. Proin sem sapien, tincidunt vel sem eu, posuere vulputate nisl. Morbi ullamcorper, arcu sed convallis commodo, tellus purus lobortis magna, non finibus eros mi vel mi. Aliquam in nisi eros. Using Infographics 29,567,000 affected population 1,743,267 displaced people 301 death What are Infographics?...A graphic visual representation of information, data or knowledge intended to present complex information quickly and clearly. Keep It Simple and Short An infographic is intended to simplify that which is complex. Plan colors carefully, in line with the meaning of the data as well as to fit the AHA Centre branding. Don t overwhelm readers with too much data, especially on consecutive pages. If the infographic is especially complex or forms a central part of the content, a full or a double spread page may be considered. Placement too near the front and risk turning off audience; too deep into the text, readers may not notice it.

46 39 AHA CENTRE CORPORATE DESIGN MANUAL 2.3 PRINT PUBLICATION - FLASH AND WEEKLY DISASTER UPDATE Flash update template Headline Helvetica Neue Lt 75 Bold Colour palette 24 Pt Line spacing 10 mm Copy Helvetica Neue Lt 55 Roman Black 11 Pt Line spacing 5 mm Introduction colour palette The grey areas serve as a placeholder for images, graphics and colour areas. 6.2 M Earthquake, Alor - Indonesia Pellentesque justo erat, hendrerit aliquet bibendum rutrum, dignissim ac quam. Cras sed dolor leo. Mauris id bibendum ex, ac tempor sem. Maecenas eleifend nisi justo. Maecenas rhoncus eleifend egestas. Nunc sit amet nulla nec velit pulvinar rutrum ut non ante. Aliquam ut consectetur dolor, quis venenatis libero. Vestibulum non aliquet nulla, eu ullamcorper mauris. In luctus turpis nec convallis pretium. Duis mollis est quam, id cursus quam posuere ut. Cras gravida eros vitae elementum rhoncus. Praesent malesuada dictum lorem, vitae scelerisque diam mollis at. Nulla leo lacus, lobortis ac nulla vitae, ultricies elementum dolor. Aliquam ut velit massa. Donec eu iaculis velit. latest data on Thursday, 05 November 2015 SOURCE: ASEAN Disaster Monitoring and Response System (DMRS) National Disaster Management Office (NDMO) and news agencies. DISTag-lineER: The use of boundaries, geographic names and related data shown are not warranted to be error free or implying official endorsment from ASEAN Member States.

47 2.3 PRINT PUBLICATION - FLASH AND WEEKLY DISASTER UPDATE AHA CENTRE CORPORATE DESIGN MANUAL 40 Weekly disaster update template WEEKLY DISASTER UPDATE 29,567,000 affected population 1,743,267 displaced people Headline Helvetica Neue Lt 75 Bold Colour palette 16 Pt Line spacing 10 mm Sub Headline Helvetica Neue Lt 55 Roman Colour palette 13 Pt Line spacing 10 mm 0-1K people affected 1K - 10K people affected 10K - 100K people affected >100K people affected Copy Helvetica Neue Lt 55 Roman Black 11 Pt Line spacing 5 mm Introduction colour palette Flood INDONESIA Pellentesque justo erat, hendrerit aliquet bibendum rutrum, dignissim ac quam. Cras sed dolor leo. Mauris id bibendum ex, ac tempor sem. Duis mollis est quam, id cursus quam posuere ut. Cras gravida eros vitae elementum rhoncus. Praesent malesuada dictum lorem, vitae scelerisque diam mollis at. Nulla leo lacus, lobortis ac nulla vitae, ultricies elementum dolor November 2015 Volcanic Eruption INDONESIA sit amet, consectetur adipiscing elit. Vestibulum vitae diam velit. Morbi a elit non neque tincidunt pharetra. Nunc sed blandit ipsum, sodales cursus nisi. Morbi eget suscipit quam, sed bibendum dolor. Sed mattis, quam non viverra porttitor, odio ligula faucibus orci, vel interdum eros est interdum lectus. Aliquam erat volutpat. Sed nulla sem, pulvinar bibendum ultricies nec, pellentesque eu ipsum. Ut sed mattis dui, vitae euismod ex. Nulla facilisi. Curabitur ex erat, interdum vel lacus vel, tempor congue tortor. Nulla neque lorem, laoreet id odio ut, finibus vestibulum elit. Sed risus velit, malesuada in tristique sed, blandit at nisl. Ut sit amet lectus ante. Maecenas et tempus velit. Pellentesque ac aliquam risus. Duis posuere sapien neque, sed pharetra purus auctor id. Integer vitae arcu sit amet tortor viverra pharetra. Phasellus felis dui, condimentum at turpis vitae, blandit facilisis sem. Donec eu ante turpis. Sed id blandit tortor, sit amet accumsan justo. Supported by: DISTag-lineER: The use of boundaries, geographic names and related data shown are not warranted to be error free or implying official endorsement from ASEAN Member State. SOURCE: Basemap is from global administrative area. Information is generated from many sources including NDMO, International Organization and news agencies.

48 41 AHA CENTRE CORPORATE DESIGN MANUAL PRINT PUBLICATION - DESIGN SYSTEM FOT VERTICAL FORMAT Design system for advertisement or large vertical format Lorem ipsum dolor sit amet The grids shown here are the recommended positioning for the advertising elements when creating ad templates on portrait media. Text elements are aligned to the design grid and must be placed in a harmonious relationship to the design element bar. Emblem and tagline are always located on the bottom right. The grey areas serve as a placeholder for images, graphics and colour areas. Design element position sit amet 1/ Note: to get please refer to page 11. 1/2

49 2.4.2 PRINT PUBLICATION - DESIGN SYSTEM FOR HORIONTAL FORMAT AHA CENTRE CORPORATE DESIGN MANUAL 42 Lorem ipsum dolor sit amet 1/2 Design element position Design system for advertisement or large horizontal format The grids shown here are the recommended positioning for the advertising elements when creating ad templates on landscape media. Text elements are aligned to the design grid and must be placed in a harmonious relationship to the design element bar. Emblem and tagline are always located on the bottom right. sit amet 1/2 1/4 1/2 1/2 The grey areas serve as a placeholder for images, graphics and colour areas. Note: to get please refer to page 11.

50 43 AHA CENTRE CORPORATE DESIGN MANUAL PRINT PUBLICATION - DESIGN SYSTEM FOT VERTICAL FORMAT 1/3 1/3 1/3 Lorem ipsum dolor sit amet sit amet 3 Note: to get please refer to page 11. The grey areas serve as a placeholder for images, graphics and colour areas. Design element position 1/2 Design system for extreme format The design element can be used fl exibly in different positions as required. The calculated from the shortest width of the media. Text elements are aligned to the design grid and must be placed in a harmonious relationship to the design element bar. Emblem and tagline are always located on the bottom right.

51 2.4.4 PRINT PUBLICATION - FONT SIES AHA CENTRE CORPORATE DESIGN MANUAL 44 Format (in mm) Headline Subline Copy text Font sizes DIN A1 DIN A2 DIN A3 DIN A4 (594 x 841) (420 x 594) (297 x 420) (210 x 297) 110 Pt 72 Pt 48 Pt 36 Pt 50 mm 30 mm 20 mm 15 mm 65 Pt 35 Pt 30 Pt 22 Pt 30 mm 15 mm 15 mm 10 mm 30 Pt 20 Pt 17 Pt 10 Pt 15 mm 10 mm 10 mm 5 mm Different font sizes are defi ned for different formats. The table provides an overview of fonts and their use in different formats to ensure a consistent image is able to be maintained. DIN A5 DIN A6 (148 x 210) (105 x 148) 24 Pt 21 Pt 10 mm 10 mm 12 Pt 10 Pt 5 mm 5 mm 10 Pt 5 mm -- The font sizes are binding and may not generally be reduced. In exceptional cases, the size of the headline can be varied.

52 45 AHA CENTRE CORPORATE DESIGN MANUAL PRINT PUBLICATION - ADVERS Template for a standard DIN A4 advertisement The grey areas serve as a placeholder for images, graphics and colour areas. sit amet Template for a standard DIN A5 advertisement sit amet sit amet sit amet

53 2.5.1 PRINT PUBLICATION - ADVERS AHA CENTRE CORPORATE DESIGN MANUAL 46 Template for a standard DIN A4 advertisement sit amet dolor sit sit amet amet The grey areas serve as a placeholder for images, graphics and colour areas.

54 47 AHA CENTRE CORPORATE DESIGN MANUAL PRINT PUBLICATION - POSTER Template for a standard DIN A4 poster The grey areas serve as a placeholder for images, graphics and colour areas. sit amet Template for a standard DIN A5 poster sit amet sit amet sit amet sit amet, consectetur adipiscing elit. Vestibulum vitae diam velit. Morbi a elit non neque tincidunt pharetra. Nunc sed blandit ipsum, sodales cursus nisi. Morbi eget suscipit quam, sed bibendum dolor. Sed mattis, quam non viverra porttitor, odio ligula faucibus orci, vel interdum eros est interdum lectus. sit amet, consectetur adipiscing elit. Vestibulum vitae diam velit. Morbi a elit non neque tincidunt pharetra. Nunc sed blandit ipsum, sodales cursus nisi. Morbi eget suscipit quam, sed bibendum dolor. Sed mattis, quam non viverra porttitor, odio ligula faucibus orci, vel interdum eros est interdum lectus.

55 2.5.3 PRINT PUBLICATION - BILLBOARD AHA CENTRE CORPORATE DESIGN MANUAL 48 Template for a standard billboard Lorem ipsum dolor sit amet sit amet The grey areas serve as a placeholder for images, graphics and colour areas.

56 49 AHA CENTRE CORPORATE DESIGN MANUAL CONTENTS - OTHER FORM OF PUBLICATIONS 3 OTHER FORM OF PUBLICATION PRESS RELEASE AND JOINT PRESS RELEASE MEDIA ADVISORY AND INTERNAL MEMORANDUM NAME CARDS POWER POINT PRESENTATION Title slide Text, bullets and picture pages Table of Contents and chapter introduction TRADE FAIRS AND EXHIBITIONS Rear panel Exhibition wall Roll ups FLAGS AND PENNANTS ADHESIVE LABELS AND LETTERING Adhesive label Vehicle signage 64

57 CONTENTS - OTHER FORM OF PUBLICATIONS AHA CENTRE CORPORATE DESIGN MANUAL CD / DVD CASE INVITATION CARDS AWARD CERTIFICATE WRAPPING PAPER

58 51 AHA CENTRE CORPORATE DESIGN MANUAL 3.1 OTHER FORM OF PUBLICATION - PRESS RELEASE AND JOINT PRESS RELEASE Font uses : Open Sans Other Logo AHA Centre Press Release FOR IMMEDIATE RELEASE/EMBARGO UNTIL... A Catchy Headline Hooks Media To Read Further CITY, date month year Remember who the audiences are. The first paragraph should be no more than three sentences, each of twenty-five words or fewer. Get the essence of the story in this first paragraph. The second paragraph expands on information in the first paragraph. The next paragraphs should talk about WHO the key players are, WHAT is new, WHERE it took place, WHEN it happened, and WHY it is important for the AHA Centre. The third paragraph can be a quote from the AHA Centre, highlighting the benefits of story. Then tie the quote to the context of the main story. The concluding paragraph outlines supplemental information such as a website or provides added context/background to the main story. 16 Pt, Bold 16 Pt, Bold Headline 18 Pt, Bold Lead Paragraph Body Boiler/context/background Joint Press Release FOR IMMEDIATE RELEASE/EMBARGO UNTIL... A Catchy Headline Hooks Media To Read Further CITY, date month year Remember who the audiences are. The first paragraph should be no more than three sentences, each of twenty-five words or fewer. Get the essence of the story in this first paragraph. The second paragraph expands on information in the first paragraph. The next paragraphs should talk about WHO the key players are, WHAT is new, WHERE it took place, WHEN it happened, and WHY it is important for the AHA Centre. The third paragraph can be a quote from the AHA Centre, highlighting the benefits of story. Then tie the quote to the context of the main story. The concluding paragraph outlines supplemental information such as a website or provides added context/background to the main story. ### ### Hashtag/conclusion For media inquiries, please contact: Name Division AHA Centre and phone number For more information about the press release, please contact: Name Division XY and phone number AHA Centre Badan Pengkajian dan Penerapan Teknologi (BPPT) 1st Building, 17th floor Jalan MH. Thamrin No. 8 Jakarta Indonesia phone : (62 21) URL : facebook : aha centre twitter Call to action For media inquiries, please contact: Name Division AHA Centre and phone number AHA Centre Badan Pengkajian dan Penerapan Teknologi (BPPT) 1st Building, 17th floor Jalan MH. Thamrin No. 8 Jakarta Indonesia phone : (62 21) URL : facebook : aha centre twitter

59 3.2 OTHER FORM OF PUBLICATION - MEDIA ADVISORY AND INTERNAL MEMORANDUM AHA CENTRE CORPORATE DESIGN MANUAL 52 Media Advisory and Internal Memorandum Media Advisory DD Month YYYY Ref: Dolore/Do essi Event : Gnatus volis rei sultumen serum me teri patiam num iaet, quitrum auciam inverferra Nampopu bitertem fuem When : Gnatus volis rei sultumen serum mius tum Where : Gnatus volis rei sultumen Opterem hostabervid iae in vessi Gnatus volis rei sultumen Who : Obus, me temoverum aurorac virtem ad sende noctuspere endieni mulicup icibunum diis stiae conferficul vid conem tam et perest aucit RSVP : Gnatus volis rei sultumen serum me teri patiam num iaet, Nu quitrum firmihi listus auciam inverferra mius Helvetica Neue LT Std 55 Regular 10 Pt / 5 mm Bold Gnatus volis rei sultumen serum me teri patiam num iaet, nu quitrum firmihi listus auciam inverferra mius tum iam hilis opte rei ius. Opterem hostabervid iae in vessi consula nemedes sulabem det es eropublinces seniu confit? Nampopu bitertem fuem caetil hori intiliciis cio noc, ut nostressul virmis videper is hocae con iaet? Unum tanum. Obus, me temoverum aurorac virtem ad sende noctuspere endieni mulicup icibunum diis stiae conferficul vid conem tam et perest aucit. Pio menat at. Ego horudam Rompotia des essoltoris dem dea dium aut aut prid die condii sus factus furnihilius. Obus, me temoverum aurorac virtem ad sende noctuspere endieni mulicup icibunum diis 1. Uc te ari perit, egernum tem 2. Que nocrio me ingul tem atiam mo 3. A am uterorei poribus vividep 4. Senditiam haberni hilium 5. Prit vit, condi, Catum et Catum pos cludelus haecon de popte dem sentemn ossentem. Improrum qua vagit L. conum patum optela clutuis prior ilicivic rem, confinvocam volutem tus conscem pulla vis. Gnatus volis rei sultumen teri patiam num iaet Helvetica Neue LT Std 55 Regular10 Pt / 5 mm. Gnatus Opterem Hostabervid Obus, me temoverum aurorac virtem ad A am uterorei poribus vividep Prit vit, condi, Catum et Opterem hostabervid iae Internal Memorandum DD Month YYYY Ref: Dolore/Do essi To : Elent ipsumsan heniat From : Henisit ipismod do conullum Nos adipisisi ercilit lut augiat in ut at Copy : Del ullaorem nit del ilit volor incil Elent ipsumsan heniat Subject : Riustio et praessit nonsecte tem Helvetica Neue LT Std 55 Regular 10 Pt / 5 mm 1. Bore dolore do essi euguer iliquatem zzrilla ad dunt aut nibh estrud tat ullaore tat. Uscin vel exeros nos adipisisi ercilit lut augiat in ut at. Im aliquam quatum niatue dolobor si. Ip enis am dolenim dunt et niscipit nim quisi tat lore ea faci. Tio commolo rperatu eratue conum nit diam dolore faccum dit praesti ncidunt lan utpate con utpatio nsequat. Duis aut adigna facinis nim autpat, cor sum venisit nos nulland iamconu lputpat lor illametuexer alit nulput nim quisi tat lore ea faci volut ullamet. 2. Ipsuscidunt iureet aliquatue volumsandrer. Elent ipsumsan heniat. Lore commolore faccum ipsum dolorer autpat prat aci erat, quat. Bor autet velis dolesequat ulput lutat prat del eniam nostrud tet, sit iusto consectet lore ming etueriusci eugait ute molenisi. 3. Henisit ipismod do conullum acil ut velis num iureriliquat wisi. Ullan utpat, commodolor sum do odolore vullam. Vent laore velessectet in volutem nullandrem acil ute consenibh eugiam, veliquis diam dip exerat. Summy nibh el do commodolent nonsenisi blam augue essissit, suscinci elent irillandiat autat amet ex eugue te ming eugiam, quatumsan veros autpat, si. Del ullaorem nit del ilit volr incil ea feugait alis non endre mod eum num irit venim esed diatem nim quisi tat lore ea nibh el do faci aliquat. 4. Riustio et praessit nonsecte tem nostrud tio conullaor sed essequis dolore modio eui eufacipit praesent lortie faccum ilis ercilit ad dit nit iure te magnibh et luptat. Sequatum diatem volore dolorperos dolortie consequat, commodo lendre minim vel utpatum volore vullan henisi. Os adipsum er ipis eu feummy nissi ea consequ ismodol orerci tie magnim quisi etum dolorem dunt lore faccum inismod ipsusto eui bla consed et in utet. 5. Se veliquamet amet, quat numsan volore dolobortis nos nullame tueraestrud duisis dunt ulla commy nit esed do odit volobore te doloreet landre duisi eros ad min henim ent utetum vel utem niam etum dolorerat la faccum vel dolorerostie modolore enibh. 6. Erit ulla ad te dolor susto diam aciliquis ea feugait ullam, corem nosto od ex eu facidui tionse con et eugait acin hent lut dolorer seniat. Pit ute vent luptatue volore ming essitet, se miniscipit veliquis num ipit augait praese. Helvetica Neue LT Std 55 Regular 10 Pt / 5 mm Format DIN A4 Logo 25 mm BW Name of organisation Helvetica Neue LT Std 75 Bold 8 Pt Line spacing 10 Pt Address Helvetica Neue LT Std 55 Roman 8 Pt Line spacing 10 Pt Headline Helvetica Neue LT Std 75 Bold 12 Pt Body Helvetica Neue LT Std 55 Roman 10 Pt Line spacing 12 Pt AHA Centre Badan Pengkajian dan Penerapan Teknologi (BPPT) 1st Building, 17th floor Jalan MH. Thamrin No. 8 Jakarta Indonesia phone : (62 21) URL : facebook : aha centre twitter AHA Centre Badan Pengkajian dan Penerapan Teknologi (BPPT) 1st Building, 17th floor Jalan MH. Thamrin No. 8 Jakarta Indonesia phone : (62 21) URL : facebook : aha centre twitter

60 53 AHA CENTRE CORPORATE DESIGN MANUAL 3.3 OTHER FORM OF PUBLICATION - ID CARD ID CARD & LANYARD Images shown is only for look and feel Material PVC Size 54mm x 85mm

61 3.4 OTHER FORM OF PUBLICATION - POWER POINT PRESENTATION AHA CENTRE CORPORATE DESIGN MANUAL 54 PowerPoint Presentation Template for cover The layout of the PowerPoint presentation reflects the general look and feel of the overall AHA Centre corporate design. Title of Presentation Name of Presenter Date As with print publications, the stripes serve as design elements and also to contain Template for cover layout areas x 800 pixel

62 55 AHA CENTRE CORPORATE DESIGN MANUAL OTHER FORM OF PUBLICATION - POWER POINT PRESENTATION - TITLE Template for title slide Helvetica Neue Lt 75 Bold The grey areas serve as a placeholder for images, graphics and colour areas. PowerPoint Presentation The title slide generally contains a strong image related to the content of the presentation. Emblem and tagline are located on the bottom right. Format 1280 x 800 pixel Cover headline Helvetica Neue Lt 75 Bold Colour palette 36 Pt Line spacing 42.5 Pt Kerning 0 (metric) Subheadline Helvetica Neue Lt 55 Regular Colour palette 18 Pt Line spacing 25 Pt Kerning 0 (metric) Helvetica Neue Lt 55 Reguler 1280 x 800 pixel

63 3.4.2 OTHER FORM OF PUBLICATION - POWER POINT PRESENTATION - TABLES OF CONTENTS AND CHAPTER INTRODUCTION AHA CENTRE CORPORATE DESIGN MANUAL The AHA Centre Emblem and Motto 2. Fonts Use a consistent layout with: Organisation name Logo Colors Tagline Symbols Include no more than three differents fonts in slide deck Use sans-serif fonts (Helvetica, Arial, Verdana) Use at least a 20-point font Keep font size consistent AVOID ALL CAPS - IT MAKES IT DIFFICULT TO READ 3. Texts 4. Bullets Avoid lenghty or repetitive text Too much text makes it difficult for audience toread and process the information Audience will either try to read or copy down everything and will quickly lose focus No more than 6 bullets per slide No more than 6-7 words per bullet Don t use periods at end of bullets Capitalize first word but no others Present one thought per line 2 levels of bullets per slidet

64 57 AHA CENTRE CORPORATE DESIGN MANUAL OTHER FORM OF PUBLICATION - POWER POINT PRESENTATION - text, bullets, pictures page 5. Graphics 6. Length of Presentation Place graphics off-center, which: - Makes room for text - Balances the slide Placing graphics on the left or top side leads your eye to the text Spend 1-2 minutes speaking for each slide Maximum 10 slides (or more if presenting visuals) Aim for a minute presentation Optimise the Q&A period 7. Conclusion Use an effective and strong closing. The audience is likely to remember the last words End your presentation with a simple question to invite the audience to ask questions Do you already use these practices when delivering presentations?

65 3.5 OTHER FORM OF PUBLICATION - TRADE FAIR AND EXHIBITION AHA CENTRE CORPORATE DESIGN MANUAL 58 Trade fairs and exhibition overiew The grey areas serve as a placeholder for images, graphics and colour areas. The design of trade fair stands should be implemented to take account of the unique conditions of each respective trade fair. Visitors must be clear about who is exhibiting and what is being communicated. Helvetica Neue Lt 75 Bold Table Top Aliquam erat volutpat. Sed nulla sem, pulvinar bibendum ultricies nec, pellentesque eu ipsum. Ut sed mattis dui, vitae euismod ex. Nulla facilisi. Curabitur ex erat, interdum vel lacu. Welcome to AHA Centre Aliquam erat volutpat. Sed nulla sem, pulvinar bibendum ultricies nec, pellentesque eu ipsum. Ut sed mattis dui, vitae euismod ex. Nulla facilisi. Curabitur ex erat, interdum vel lacus vel, tempor congue tortor. Nulla neque lorem, laoreet id odio ut, finibus vestibulum elit. Sed risus velit, malesuada in tristique sed, blandit at nisl. Ut sit amet lectus ante.

66 59 AHA CENTRE CORPORATE DESIGN MANUAL OTHER FORM OF PUBLICATION - TRADE FAIR AND EXHIBITION - REAR PANEL Template for a neutral design Rear Panel Neutral design: the standard neutral design includes branding elements only. The tagline is positioned as a headline at the centre and communicates the identity and philosophy of the organisation clearly. The emblem is located in a prominent place and is easily visible. Template for a content design Content design: the content-related design clearly communicates a subject and the layout is spacious. The background contains a large image or graphic. A strong headline helps to clearly underline the subject. The emblem and tagline are placed in a prominent location. The grey areas serve as a placeholder for images, graphics and colour areas. Helvetica Neue Lt 75 Bold

67 3.5.2 OTHER FORM OF PUBLICATION - TRADE FAIR AND EXHIBITION - ROLL UPS AHA CENTRE CORPORATE DESIGN MANUAL 60 Roll ups Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet Roll Ups can easily be designed with the use of a design matrix. They can close off an image or graphic along its lower edge or function as an overall design principle. Comprehensive text is set in two columns to ensure good legibility. The emblem and tagline are in the lower part of the design at a height that is clearly visible. Aliquam erat volutpat. Sed nulla sem, pulvinar bibendum ultricies nec, pellentesque eu ipsum. Ut sed mattis dui, vitae euismod ex. Nulla facilisi. Curabitur ex erat, interdum vel lacus vel, tempor congue tortor. Nulla neque lorem, laoreet id odio ut, finibus vestibulum elit. Sed risus velit, malesuada in tristique sed, blandit at nisl. Ut sit amet lectus ante. Lorem ipsum dolor sit amet Aliquam erat volutpat. Sed nulla sem, pulvinar bibendum ultricies nec, pellentesque eu ipsum. Ut sed mattis dui, vitae euismod ex. Nulla facilisi. Curabitur ex erat, interdum vel lacus vel, tempor congue tortor. Nulla neque lorem, laoreet id odio ut, finibus vestibulum elit. Sed risus velit, malesuada in tristique sed, blandit at nisl. Ut sit amet lectus ante. The grey areas serve as a placeholder for images, graphics and colour areas.

68 61 AHA CENTRE CORPORATE DESIGN MANUAL OTHER FORM OF PUBLICATION - TRADE FAIR AND EXHIBITION - REAR PANEL Exhibition wall Lorem ipsum dolor sit amet sit amet The texts are placed in a way that makes them easy to read. The emblem and tagline are positioned appropriately with respect to the content and at a height that is easily visible. Aliquam erat volutpat. Sed nulla sem, pulvinar bibendum ultricies nec, pellentesque eu ipsum. Ut sed mattis dui, vitae euismod ex. Nulla facilisi. Curabitur ex erat, interdum vel lacus vel, tempor congue tortor. Nulla neque lorem, laoreet id odio ut, finibus vestibulum elit. Sed risus velit, malesuada in tristique sed, blandit at nisl. Ut sit amet lectus ante. Lorem ipsum dolor sit amet sit amet The grey areas serve as a placeholder for images, graphics and colour areas. Aliquam erat volutpat. Sed nulla sem, pulvinar bibendum ultricies nec, pellentesque eu ipsum. Ut sed mattis dui, vitae euismod ex. Nulla facilisi. Curabitur ex erat, interdum vel lacus vel, tempor congue tortor. Nulla neque lorem, laoreet id odio ut, finibus vestibulum elit. Sed risus velit, malesuada in tristique sed, blandit at nisl. Ut sit amet lectus ante. Aliquam erat volutpat. Sed nulla sem, pulvinar bibendum ultricies nec, pellentesque eu ipsum. Ut sed mattis dui, vitae euismod ex. Nulla facilisi. Curabitur ex erat, interdum vel lacus vel, tempor congue tortor. Nulla neque lorem, laoreet id odio ut, finibus vestibulum elit. Sed risus velit, malesuada in tristique

69 3.6 OTHER FORM OF PUBLICATION - FLAG AND PENNANTS AHA CENTRE CORPORATE DESIGN MANUAL 62 Example for a flag Example for a pennant

70 63 AHA CENTRE CORPORATE DESIGN MANUAL OTHER FORM OF PUBLICATION - ADHESIVE LABEL Example for an adhesive label

71 3.7.2 OTHER FORM OF PUBLICATION - VEHICLE SIGNAGE AHA CENTRE CORPORATE DESIGN MANUAL 64 Vehicle signage The emblem displayed on the front of the vehicle Example of vehicle signage for white vehicles

72 65 AHA CENTRE CORPORATE DESIGN MANUAL OTHER FORM OF PUBLICATION - VEHICLE SIGNAGE Back Vehicle signage Minivan are able to be branded with more space for the logo on white and Website. Example of vehicle signage for white vehicles

73 3.8 OTHER FORM OF PUBLICATION - CD / DVD CASE AHA CENTRE CORPORATE DESIGN MANUAL 66 CD/DVD label The design elemen on the CD/DVD label became circle and placed at top right red and black colour. Example for a CD/DVD label AHA Centre logo and tagline always be on the bottom of the label. AHA CENTRE CORPORATE DESIGN MANUAL AHA Centre Badan Pengkajian dan Penerapan Teknologi (BPPT) 1st Building, 17th floor Jalan MH. Thamrin No. 8 Jakarta Indonesia phone : (62 21) URL : facebook : aha centre twitter Example for a CD/ DVD front case

74 67 AHA CENTRE CORPORATE DESIGN MANUAL 3.9 OTHER FORM OF PUBLICATION - INVITATION CARD Invitation card Template for vertical card One-sided: single-sided invitation ards are able to be created in portrait or andscape format. If portrait format is selected the stripes also serve as a design element. Aliquam erat volutpat. Sed nulla sem, pulvinar bibendum ultricies nec, pellentesque eu ipsum. Ut sed mattis dui, vitae euismod ex. Nulla facilisi. Curabitur ex erat, interdum vel lacus vel, tempor congue tortor. Template for horizontal card Nulla neque lorem, The AHA Centre laoreet id odio ut, finibus vestibulum elit. Sed risus velit, malesuada in tristique sed, blandit at. Aliquam erat volutpat. Sed nulla sem, pulvinar bibendum ultricies nec, pellentesque eu ipsum. Ut sed mattis dui, vitae euismod ex. Nulla facilisi. Curabitur ex erat, interdum vel lacus vel, tempor congue tortor. On Friday, x December xxx at pm at AHA Centre BPPT 1st Building, 17th floor Jalan MH. Thamrin Jakarta, Indonesia RSVP 2 person Nulla neque lorem, The AHA Centre laoreet id odio ut, finibus vestibulum elit. Sed risus velit, malesuada in tristique sed, blandit at. On Friday, x December xxx at pm at AHA Centre BPPT 1st Building, 17th floor Jalan MH. Thamrin, Jakarta, Indonesia RSVP 2 person

75 3.9 OTHER FORM OF PUBLICATION - INVITATION CARD AHA CENTRE CORPORATE DESIGN MANUAL 68 Template for two-sided card Aliquam erat volutpat. Sed nulla sem, pulvinar bibendum ultricies nec, pellentesque eu ipsum. Invitation card Invitation Nulla neque lorem, The AHA Centre laoreet id odio ut, finibus vestibulum elit. Sed risus velit, malesuada in tristique sed, blandit at. On Friday, x December xxx at pm at AHA Centre BPPT 1st Building, 17th floor Jalan MH. Thamrin, Jakarta, Indonesia RSVP for 2 person Two-sided: the standard invitation card is spacious and elegant in its design. The striped design elements define the appearance of the front of the card. Template for four- sided card Aliquam erat volutpat. Sed nulla sem, pulvinar bibendum ultricies nec, pellentesque eu ipsum. Ut sed mattis dui, vitae euismod ex. Nulla facilisi. Curabitur ex erat, interdum vel lacus vel, tempor congue tortor. On Friday, x December xxx at pm at AHA Centre BPPT 1st Building, 17th floor Jalan MH. Thamrin, Jakarta, Indonesia RSVP for 2 person Four-sided: the invitation card can also be designed as a four-sided folder. The red-black-blue bar continue on the rear of the card. The inside of the card also features corresponding sections of the bar. The design is elegant, discreet and always adjusted to match the occasion. Invitation Valid for all invitation cards: In special cases images, graphics and illustrations can also be used. These uses are governed by the general guidelines for print publications. For special festive occasions the font Snell can be used.

76 69 AHA CENTRE CORPORATE DESIGN MANUAL 3.10 OTHER FORM OF PUBLICATION - AWARD CERTIFICATE Template for an award certificate The certificates are generally printed on high quality paper. Certificate of Appreciation This certificate awarded to The design is exclusive and celebratory, depending on the circumstance. The watermark emblem variation in the background supports the official character of the document. Lorem Lipsum Oribusant magnit eum ipsunt atendi am, corendi cus net volorae duciissentem veris ipsae volorrum nimolup taturis dolent explit fugiae simporestiis invenis quodigenis earuptaquia ipsunt ad magnam Lorem Lipsum Dolor Sit Amet

77 3.11 OTHER FORM OF PUBLICATION - WRAPPING PAPER AHA CENTRE CORPORATE DESIGN MANUAL 70 Wrapping paper There are four different design variations for The AHA Centre gift wrapping paper. There is an overall version of gift wrapping paper for all occasions. It has a gold background and features coloured emblems. Gold Silver Red Blue

78 71 AHA CENTRE CORPORATE DESIGN MANUAL CONTENTS - AHA CENTRE BUSINESS STATIONERY 4 AHA CENTRE BUSINESS STATIONERY 4.1 LETTERS Letterheads Note card Fax Greeting card Memo Compliment card Contracts Compliment sticker Diplomatic notes ENVELOPES BUSINESS CARD OTHERS

79 4.1.1 AHA CENTRE BUSINESS STATIONERY - LETTERHEADS AHA CENTRE CORPORATE DESIGN MANUAL 72 Letterhead 1st page The general letterhead is designed for standard correspondence. Format DIN A4 Logo 25 mm The company name First name, surname Postal address Postcode, Helvetica Neue LT Std 45 Light 10pt / 5mm Met autem do exerit Helvetica Neue LT Std 65 Medium pt 10/5 mm DD Month YYYY Body text Helvetica Neue LT Std 45 Light Black 10 Pt Line spacing 12 Pt Quam, consequ atummy, nostrud minibh ex et praesecte dolor inibh ea facin henit at. Ure magnim quisissi eliscipit ilisl ulput ute modit nos amconsectet alit volent la feuipit iliquis elestrud eugait, vendipit incidunt ipisit er alit accummod molobortinim iriusto estrud et vulla facipit ut aliquam init, se ero odiat. Ut lamet non vulla at. Er irit, sent verillaor si. Olore conse velesto consequat. Aut luptat. Tisim vel illa facipit, sum dip ex etum dolor sequat voloborem do dui er amcommy non eum dipit alit dolore eniscilit nos nis nonse dolorperci blan ute feugue tatue dolore magna feuguero eraestrud exer ipisl ulput volorem vel utpatie consecte cor at praese dolenim dolorero odo dignis adiametum zzrit, sectem vel iliquam nummolum dio dolore dolor sit lum ex elessi. Ommodol uptat. Ut acidunt nisit venibh eumsandio eraesto conulla core ea feu feugiatetum vel illute tat in vulputat. Faci blaore molor iril doloborer. Lquis ad molore feugue dio dolor sustionse del et, con exer sumsandit ing eliquis augiamet, velis nim quipisit aciduisisl irit veliscilit at doloreet er sit lortion ullaore vel ea corercilit ulla augait amconse quamcor sustrud tatetum vulputem dolore consequisim et, quis nonummy nisl delit veliquis augiat exercin henim velit praesto commy nim il ut aut ipissenisim ver si. Put utatum exero conulla ndipit loborperci. Helvetica Neue LT Std 45 Light pt 10/5 mm = 1.52 cm Lorem ipsum, John Doe Note: to get please refer to page 11. AHA Centre BPPT 1st Building, 17th floor Jl. MH. Thamrin no. 8 Jakarta Indonesia T. (62 21) E. comm@ahacentre.org 1/2 1/2 2

80 73 AHA CENTRE CORPORATE DESIGN MANUAL AHA CENTRE BUSINESS STATIONERY - LETTERHEADS Letterhead 2nd page The general letterhead is designed for standard correspondence. Format DIN A4 Logo 25 mm Tum quatuerostis nulland ionsequ isisim dolum ea amconullam adipisim iuscidunt ipis ex erat adip ex eratue dolobore moloborpero et aliquis molortie faciniam, commy nos alit auguerostrud tie feum nibh exeros nulputpat del eros nos ese modiat wiscinim quat. Num diam, verosto ex ea aut velese molore doloboreet wis aliquis nisl ullut lortie ming estisis do duip essim ing et del del dio et aute min ercil dolortio deliscin heniatue molobore facil iureetum vendre eliquisl dolorem vel iure magnisim nostisisi. Rostrud min ero erat in ute dolorper si. Feum dolorpercip eugiam, velisim nibh euiscipissi. Ore dolenit eumsan vel ex euguero dolor sismodo od tet la atumsandre dolent pratisi exer sent at. Iquismod tat nostrud ea faccumsandre consent lamet adipsus cillum aliquat, ver acilisi. Lorpero ex ea feum nibh exero er sit non ex eu feuisit adit estrud magna con voloreet, quat, quat. Ut am zzrit nullaore tie venim veril do dolor sectet do enim num ipit lam venim zzrilla ndionsenisi exeraesent nonsenim ing eu feugueraesse molorer suscilla am, con hent wisisl incilit ilisi bla commy nullaor secte mod tie tet aut alit nullumsan volorti onsent ationum ing el ulla faccumsan venim eu facil irilit iriusci llutpat ismodigna feugueros dolor sustinit dolorerit acilla consenim amerat, sisit lummolor sed duis nonulputpat lor tet aut alit nullumsan volorti onsent sequis augait adiam ipis eu feugue magniscil ullam eu faccummy nim quam velit vulputpat ipit praesectet at. Nit in ut augait nulla feuipsustin henim vel et adignibh eugait lutpat verat lum zzrillum ea facidunt verat. Body text Helvetica Neue LT Std 45 Light Black 10 Pt Line spacing 12 Pt = 1.52 cm Note: to get please refer to page 11. Facillan ullam in erostionum iliqui bla conullan er acipsustin velisis aut ullam, vel del doleseq uatummodigna aliquis sectem vel ullute elent am, suscidunt ationsent in henim adiamet acinisl exerius ciliquisi exero dolenim velessim quat, quat, quat am euisci blan heniamcorero odolorem ea alis endre magna conullaoreetwis augiatem enibh etum verci tisit ulput iurerilit in utpat autem do conulla feu facillam in hendre mincilitullum exerostrud tat. Faccum inciduisit volut nibh et lobore dolenim zzrilit wisit adigna aliquat. Oboremagniam velis amcore dio eum dolesto ex exer sisci blaortie eum iustie dolor il et luptat, velit ad dolorerodolenibh endignim nulput alit autat ut alisim ip eugue feugiamet praesto odolore con henibh et, conse conutat wis nullam velenis nonulla mconsequis aciduis modoloreet ipsum in veliquis num essed tat ea cortietat ulla feuguerat, consed dolor sissism olessequis amcon ullam, quat nullaor periureet nibh exerciduntlobortie feugiam essi. Ecte tis diamet aci et irilis delisse ctetummodiam illut aciduis nonsequam, vullamcoredolorem quis nulputat. Am incipismodit ullam er adip blaortie eum iustie dolor il et luptat, velit ad dolorerodolenibh endignim nulput alit autat ut alisim ip eugue feugiamet praesto odolore con henibh et, conse con vutat wis nullam velenis nonulla mconsequisre magnit acing et augue dolenim adigna feuisi tat venis dolenis doloreming enibh enit lut la consequam quam in henisi et ilisi. Dip esed ent ilisnulput nulla feuis ad molorperat,sit augiamcommod ming er sequisi tat. Re magnitacing et veros alit exeos dolorer aestrud dio del duisam, sit wis nos ad tet, sis nos ex el ulputem ing etue molor amcommodion vel dionse tat auguer sumsandrercilisl ut at wis alit wissequate dipit wis nosting ea at augiam. Helvetica Neue LT Std 45 Light 10 pt / 5 mm Lorem ipsum, John Doe 1/2 1/2

81 4.1.1 AHA CENTRE BUSINESS STATIONERY - LETTERHEADS AHA CENTRE CORPORATE DESIGN MANUAL 74 Letterhead 1st page Special line for the Executive Director The company name First name, surname Postal address Postcode, Helvetica Neue LT Std 45 Light 10 pt Format DIN A4 Logo 25 mm Body text Helvetica Neue LT Std 45 Light Black 10 Pt Line spacing 12 Pt Met autem do exerit Helvetica Neue LT Std 65 Medium pt 10/5 mm DD Month YYYY Quam, consequ atummy, nostrud minibh ex et praesecte dolor inibh ea facin henit at. Ure magnim quisissi eliscipit ilisl ulput ute modit nos amconsectet alit volent la feuipit iliquis elestrud eugait, vendipit incidunt ipisit er alit accummod molobortinim iriusto estrud et vulla facipit ut aliquam init, se ero odiat. Ut lamet non vulla at. Er irit, sent verillaor si. Olore conse velesto consequat. Aut luptat. Tisim vel illa facipit, sum dip ex etum dolor sequat voloborem do dui er amcommy non eum dipit alit dolore eniscilit nos nis nonse dolorperci blan ute feugue tatue dolore magna feuguero eraestrud exer ipisl ulput volorem vel utpatie consecte cor at praese dolenim dolorero odo dignis adiametum zzrit, sectem vel iliquam nummolum dio dolore dolor sit lum ex elessi. Ommodol uptat. Ut acidunt nisit venibh eumsandio eraesto conulla core ea feu feugiatetum vel illute tat in vulputat. Faci blaore molor iril doloborer. Lquis ad molore feugue dio dolor sustionse del et, con exer sumsandit ing eliquis augiamet, velis nim quipisit aciduisisl irit veliscilit at doloreet er sit lortion ullaore vel ea corercilit ulla augait amconse quamcor sustrud tatetum vulputem dolore consequisim et, quis nonummy nisl delit veliquis augiat exercin henim velit praesto commy nim il ut aut ipissenisim ver si. Put utatum exero conulla ndipit loborperci. Helvetica Neue LT Std 45 Light 10 pt / 5 mm = 1.52 cm Lorem ipsum, John Doe Note: to get please refer to page 11. AHA Centre BPPT 1st Building, 17th floor Jl. MH. Thamrin no. 8 Jakarta Indonesia T. (62 21) E. comm@ahacentre.org 1/2 1/2 2

82 75 AHA CENTRE CORPORATE DESIGN MANUAL AHA CENTRE BUSINESS STATIONERY - LETTERHEADS Letterhead 2nd page Special line for the Executive Director Format DIN A4 Tum quatuerostis nulland ionsequ isisim dolum ea amconullam adipisim iuscidunt ipis ex erat adip ex eratue dolobore moloborpero et aliquis molortie faciniam, commy nos alit auguerostrud tie feum nibh exeros nulputpat del eros nos ese modiat wiscinim quat. Num diam, verosto ex ea aut velese molore doloboreet wis aliquis nisl ullut lortie ming estisis do duip essim ing et del del dio et aute min ercil dolortio deliscin heniatue molobore facil iureetum vendre eliquisl dolorem vel iure magnisim nostisisi. Rostrud min ero erat in ute dolorper si. Feum dolorpercip eugiam, velisim nibh euiscipissi. Ore dolenit eumsan vel ex euguero dolor sismodo od tet la atumsandre dolent pratisi exer sent at. Iquismod tat nostrud ea faccumsandre consent lamet adipsus cillum aliquat, ver acilisi. Lorpero ex ea feum nibh exero er sit non ex eu feuisit adit estrud magna con voloreet, quat, quat. Ut am zzrit nullaore tie venim veril do dolor sectet do enim num ipit lam venim zzrilla ndionsenisi exeraesent nonsenim ing eu feugueraesse molorer suscilla am, con hent wisisl incilit ilisi bla commy nullaor secte mod tie tet aut alit nullumsan volorti onsent ationum ing el ulla faccumsan venim eu facil irilit iriusci llutpat ismodigna feugueros dolor sustinit dolorerit acilla consenim amerat, sisit lummolor sed duis nonulputpat lor tet aut alit nullumsan volorti onsent sequis augait adiam ipis eu feugue magniscil ullam eu faccummy nim quam velit vulputpat ipit praesectet at. Nit in ut augait nulla feuipsustin henim vel et adignibh eugait lutpat verat lum zzrillum ea facidunt verat. Logo 25 mm Body text Helvetica Neue LT Std 45 Light Black 10 Pt Line spacing 12 Pt = 1.52 cm Note: to get please refer to page 11. Facillan ullam in erostionum iliqui bla conullan er acipsustin velisis aut ullam, vel del doleseq uatummodigna aliquis sectem vel ullute elent am, suscidunt ationsent in henim adiamet acinisl exerius ciliquisi exero dolenim velessim quat, quat, quat am euisci blan heniamcorero odolorem ea alis endre magna conullaoreetwis augiatem enibh etum verci tisit ulput iurerilit in utpat autem do conulla feu facillam in hendre mincilitullum exerostrud tat. Faccum inciduisit volut nibh et lobore dolenim zzrilit wisit adigna aliquat. Oboremagniam velis amcore dio eum dolesto ex exer sisci blaortie eum iustie dolor il et luptat, velit ad dolorerodolenibh endignim nulput alit autat ut alisim ip eugue feugiamet praesto odolore con henibh et, conse conutat wis nullam velenis nonulla mconsequis aciduis modoloreet ipsum in veliquis num essed tat ea cortietat ulla feuguerat, consed dolor sissism olessequis amcon ullam, quat nullaor periureet nibh exerciduntlobortie feugiam essi. Ecte tis diamet aci et irilis delisse ctetummodiam illut aciduis nonsequam, vullamcoredolorem quis nulputat. Am incipismodit ullam er adip blaortie eum iustie dolor il et luptat, velit ad dolorerodolenibh endignim nulput alit autat ut alisim ip eugue feugiamet praesto odolore con henibh et, conse con vutat wis nullam velenis nonulla mconsequisre magnit acing et augue dolenim adigna feuisi tat venis dolenis doloreming enibh enit lut la consequam quam in henisi et ilisi. Dip esed ent ilisnulput nulla feuis ad molorperat,sit augiamcommod ming er sequisi tat. Re magnitacing et veros alit exeos dolorer aestrud dio del duisam, sit wis nos ad tet, sis nos ex el ulputem ing etue molor amcommodion vel dionse tat auguer sumsandrercilisl ut at wis alit wissequate dipit wis nosting ea at augiam. Helvetica Neue LT Std 45 Light 10 pt / 5 mm Lorem ipsum, John Doe 1/2 1/2

83 4.1.2 AHA CENTRE BUSINESS STATIONERY - FAX AHA CENTRE CORPORATE DESIGN MANUAL 76 Fax Format DIN A4 Fax To : From : Fa :x ag Pe s : honpe : ated : Re : Cc : [ ] Urgent [ ] Reply [ ] Comment [ ] Circulate Logo 25 mm BW Body text Helvetica Neue LT Std 45 Light Black 10 Pt Line spacing 12 Pt Met autem do exerit Helvetica Neue LT Std 45 Light 10 pt / 5 mm DD Month YYYY Quam, consequ atummy, nostrud minibh ex et praesecte dolor inibh ea facin henit at. Ure magnim quisissi eliscipit ilisl ulput ute modit nos amconsectet alit volent la feuipit iliquis elestrud eugait, vendipit incidunt ipisit er alit accummod molobortinim iriusto estrud et vulla facipit ut aliquam init, se ero odiat. Ut lamet non vulla at. Er irit, sent verillaor si. Olore conse velesto consequat. Aut luptat. Tisim vel illa facipit, sum dip ex etum dolor sequat voloborem do dui er amcommy non eum dipit alit dolore eniscilit nos nis nonse dolorperci blan ute feugue tatue dolore magna feuguero eraestrud exer ipisl ulput volorem vel utpatie consecte cor at praese dolenim dolorero odo dignis adiametum zzrit, sectem vel iliquam nummolum dio dolore dolor sit lum ex elessi. Ommodol uptat. Ut acidunt nisit venibh eumsandio eraesto conulla core ea feu feugiatetum vel illute tat in vulputat. Faci blaore molor iril doloborer. = 1.52 cm Note: to get please refer to page 11. Lquis ad molore feugue dio dolor sustionse del et, con exer sumsandit ing eliquis augiamet, velis nim quipisit aciduisisl irit veliscilit at doloreet er sit lortion ullaore vel ea corercilit ulla augait amconse quamcor sustrud tatetum vulputem dolore consequisim et, quis nonummy nisl delit veliquis augiat exercin henim velit praesto commy nim il ut aut ipissenisim ver si. Put utatum exero conulla ndipit loborperci. Helvetica Neue LT Std 45 Light 10 pt / 5 mm Lorem ipsum, John Doe AHA Centre BPPT 1st Building, 17th floor Jl. MH. Thamrin no. 8 Jakarta Indonesia T. (62 21) E. comm@ahacentre.org 1/2 1/2 2

84 77 AHA CENTRE CORPORATE DESIGN MANUAL AHA CENTRE BUSINESS STATIONERY - MEMO Memo Format DIN A4 Memo To : Through : CC : From : Date : Subject : Logo 25 mm BW Helvetica Neue LT Std 45 Light Black 10 Pt Line spacing 12 Pt Met autem do exerit Helvetica Neue LT Std 65 Medium 10 pt / 5 mm DD Month YYYY Quam, consequ atummy, nostrud minibh ex et praesecte dolor inibh ea facin henit at. Ure magnim quisissi eliscipit ilisl ulput ute modit nos amconsectet alit volent la feuipit iliquis elestrud eugait, vendipit incidunt ipisit er alit accummod molobortinim iriusto estrud et vulla facipit ut aliquam init, se ero odiat. Ut lamet non vulla at. Er irit, sent verillaor si. Olore conse velesto consequat. Aut luptat. Tisim vel illa facipit, sum dip ex etum dolor sequat voloborem do dui er amcommy non eum dipit alit dolore eniscilit nos nis nonse dolorperci blan ute feugue tatue dolore magna feuguero eraestrud exer ipisl ulput volorem vel utpatie consecte cor at praese dolenim dolorero odo dignis adiametum zzrit, sectem vel iliquam nummolum dio dolore dolor sit lum ex elessi. Ommodol uptat. Ut acidunt nisit venibh eumsandio eraesto conulla core ea feu feugiatetum vel illute tat in vulputat. Faci blaore molor iril doloborer. = 1.52 cm Lquis ad molore feugue dio dolor sustionse del et, con exer sumsandit ing eliquis augiamet, velis nim quipisit aciduisisl irit veliscilit at doloreet er sit lortion ullaore vel ea corercilit ulla augait amconse quamcor sustrud tatetum vulputem dolore consequisim et, quis nonummy nisl delit veliquis augiat exercin henim velit praesto commy nim il ut aut ipissenisim ver si. Put utatum exero conulla ndipit loborperci. Helvetica LT Std 45 Light 10 pt /5 mm Note: to get please refer to page 11. Lorem ipsum, John Doe AHA Centre BPPT 1st Building, 17th floor Jl. MH. Thamrin no. 8 Jakarta Indonesia T. (62 21) E. comm@ahacentre.org 1/2 1/2 2

85 4.1.4 AHA CENTRE BUSINESS STATIONERY - CONTRACT AHA CENTRE CORPORATE DESIGN MANUAL 78 Contract Format DIN A4 CONTRACT LOREM Logo 25 mm gold Body text Helvetica Neue LT Std 55 Roman Black 10 Pt Line spacing 12 Pt Od dolortie cor se consequis auguerilit, quam, qui tis num volor se eu feuguero Vendrem ipit nonsed euissisl euguero stisse molor accum eu facilisl exerci te dolor suscilit adiate enit vulla consequat. Ut adio dolum dignim zzrit quat.helvetica Neue LT Std 55 Roman 10 pt / 5 mm -dolorem aliquat- Unt vulputat, conse te core faccum irit velesto et, vel ulluptatisl utat duipit, venibh ea facil delent wisim dolor ipit lore faci te euguer se faccumsandre molore velit prat. Non et ulputat uercip eraessecte dolorer atis autem iureet ilit wissent iure dolorem aliquat. 1 Na facillandio elit am Nim ex et Ad minis Helvetica Neue LT Std 55 Roman 10 pt / 5 mm Nibh et num nullan verosti onsenibh esequisit autem dunt ad magna conulpute core molore do etum zzrit incipit eui ea facing et laorper iuscidu iscipsustrud tet vero eum dolobortin ea facil diate con hent veliqui psumsan venibh ea feui tat acil dolore ex: El iril utpate magnisisl ing ex erit prat. Ut duip et dio odiatis dolore ea corem et, dolore tisit luptat aci endionsenit vulpute er iriuscidunt inissi ex eummod molorpe Raestrud min ullaore te eugait laore ver se magnisit num exer. Rosto er aliquis et, venim quismodip estio ex atum volore vel iustrud molut adipisi. 2 Leniam dipissi = 1.52 cm Note: to get please refer to page Put autpat nim iril dolut num iriure modip enim ad te enim niat augait lummod 2.2 mod dolorer cidunt eu faccum eugue eu feu facil enibh eugue vullaore veliquat in Issi ex eummod molorpe raestrud min ullaore te eugait laore ver se Magnisit num exer incil ullum velit ad euismod oloreet at lutpat auguero od 2.5 dolobore molorti estio ex ea atum volore onsequi Blan vendiatum zzriusto eu faccum dolorpero od dolortie cor se consequis Auguerilit, quam, qui tis num volor se eu feuguero et lortie vendrem ipit Nonsed euissisl euguero stisse molor accum eu facilisl exerci te dolor suscilit AHA Centre BPPT 1st Building, 17th floor Jl. MH. Thamrin no. 8 Jakarta Indonesia T. (62 21) E. comm@ahacentre.org 1/2 1/2 2

86 79 AHA CENTRE CORPORATE DESIGN MANUAL AHA CENTRE BUSINESS STATIONERY - CONDOLENCE LETTER Condolence letter Format DIN A4 Met autem do exerit Arial Bold pt 10/5 mm DD Month YYYY Quam, consequ atummy, nostrud minibh ex et praesecte dolor inibh ea facin henit at. Ure magnim quisissi eliscipit ilisl ulput ute modit nos amconsectet alit volent la feuipit iliquis elestrud eugait, vendipit incidunt ipisit er alit accummod molobortinim iriusto estrud et vulla facipit ut aliquam init, se ero odiat. Ut lamet non vulla at. Er irit, sent verillaor si. Olore conse velesto consequat. Aut luptat. Tisim vel illa facipit, sum dip ex etum dolor sequat voloborem do dui er amcommy non eum dipit alit dolore eniscilit nos nis nonse dolorperci blan ute feugue tatue dolore magna feuguero eraestrud exer ipisl ulput volorem vel utpatie consecte cor at praese dolenim dolorero odo dignis adiametum zzrit, sectem vel iliquam nummolum dio dolore dolor sit lum ex elessi. Ommodol uptat. Ut acidunt nisit venibh eumsandio eraesto conulla core ea feu feugiatetum vel illute tat in vulputat. Faci blaore molor iril doloborer. Lquis ad molore feugue dio dolor sustionse del et, con exer sumsandit ing eliquis augiamet, velis nim quipisit aciduisisl irit veliscilit at doloreet er sit lortion ullaore vel ea corercilit ulla augait amconse quamcor sustrud tatetum vulputem dolore consequisim et, quis nonummy nisl delit veliquis augiat exercin henim velit praesto commy nim il ut aut ipissenisim ver si. Put utatum exero conulla ndipit loborperci. Arial Regular pt 10/5 mm Logo 25 mm BW Body text Helvetica Neue LT Std 45 Light Black 10 Pt Line spacing 12 Pt Lorem ipsum, John Doe = 1.52 cm Note: to get please refer to page 11. AHA Centre BPPT 1st Building, 17th floor Jl. MH. Thamrin no. 8 Jakarta Indonesia T. (62 21) E. comm@ahacentre.org 1/2 1/2 2

87 4.1.6 AHA CENTRE BUSINESS STATIONERY - NOTE CARD AHA CENTRE CORPORATE DESIGN MANUAL 80 Note card NOTE Request for Enclosure Format DIN A5 To : Date : Regarding : From : Contact : [ ] Your information [ ] Reply [ ] Further action [ ] Release [ ]For your files [ ] Correspondence [ ] Invoice [ ] Copies [ ] Draft [ ] Contract Logo 25 mm Helvetica Neue LT Std 55 Roman Black 10 Pt Line spacing 12 Pt AHA Centre BPPT 1st Building, 17th floor Jl. MH. Thamrin no. 8 Jakarta Indonesia T. (62 21) E. comm@ahacentre.org 2 1/2 1/2 = 1.52 cm Note: to get please refer to page 11.

88 81 AHA CENTRE CORPORATE DESIGN MANUAL AHA CENTRE BUSINESS STATIONERY - GREETING CARD Greeting card Format DIN A5 Logo 20 mm Helvetica Neue LT Std 55 Roman Black 10 Pt Line spacing 12 Pt AHA Centre BPPT 1st Building, 17th floor Jl. MH. Thamrin no. 8 Jakarta Indonesia T. (62 21) E. comm@ahacentre.org 2 = 1.52 cm Note: to get please refer to page 11.

89 4.1.8 AHA CENTRE BUSINESS STATIONERY - COMPLIMENT CARD & STICKER AHA CENTRE CORPORATE DESIGN MANUAL 82 Compliment card Format DIN A5 Logo 20 mm With the compliment of the AHA CENTRE Helvetica Neue LT Std 55 Roman Black 10 Pt Line spacing 12 Pt AHA Centre BPPT 1st Building, 17th floor Jl. MH. Thamrin no. 8 Jakarta Indonesia T. (62 21) E. comm@ahacentre.org 2 = 1.52 cm Compliment sticker Note: to get please refer to page 11. With the compliment of the AHA CENTRE Format 40 x 60 mm Logo 17 mm Helvetica Neue LT Std 55 Roman Black 9 Pt Line spacing 10.8 Pt 2

90 83 AHA CENTRE CORPORATE DESIGN MANUAL 4.2 AHA CENTRE BUSINESS STATIONERY - ENVELOPE Envelope Format 220 x 110 mm Logo 25 mm To: Mr. Lorem Ipsum - Dolor Sit Amet th Floor, Street Lipsum 00 - Eta Nor Helvetica Neue LT Std 55 Roman Black 10 Pt Line spacing 12 Pt AHA Centre BPPT 1st Building, 17th floor Jl. MH. Thamrin no. 8 Jakarta Indonesia T. (62 21) E. comm@ahacentre.org = 1.52 cm Note: to get please refer to page 11.

91 4.2 AHA CENTRE BUSINESS STATIONERY - ENVELOPE AHA CENTRE CORPORATE DESIGN MANUAL 84 Envelopes Special line for the Executive Director Format 220 x 110 mm Logo 25 mm To: Mr. Lorem Ipsum - Dolor Sit Amet th Floor, Street Lipsum 00 - Eta Nor Helvetica Neue LT Std 55 Roman Black 10 Pt Line spacing 12 Pt AHA Centre BPPT 1st Building, 17th floor Jl. MH. Thamrin no. 8 Jakarta Indonesia T. (62 21) E. comm@ahacentre.org = 1.52 cm Note: to get please refer to page 11.

92 85 AHA CENTRE CORPORATE DESIGN MANUAL 4.2 AHA CENTRE BUSINESS STATIONERY - ENVELOPE Small envelopes white 4c Format B5 250 x 176 mm BPPT 1st Building, 17th floor Jl. MH. Thamrin no. 8 Jakarta Indonesia T. (62 21) E. comm@ahacentre.org Logo 25 mm Helvetica Neue LT Std 55 Roman Black 9 Pt Line spacing 10.8 Pt = 1.52 cm Note: to get please refer to page 11. BPPT 1st Building, 17th floor Jl. MH. Thamrin no. 8 Jakarta Indonesia T. (62 21) E. comm@ahacentre.org Small envelopes brown 4c Format B5 250 x 176 mm Logo 25 mm BW Helvetica Neue LT Std 55 Roman Black 9 Pt Line spacing 10.8 Pt

93 4.2 AHA CENTRE BUSINESS STATIONERY - ENVELOPE AHA CENTRE CORPORATE DESIGN MANUAL 86 Big envelopes white 4c Format B4 353 x 250 mm BPPT 1st Building, 17th floor Jl. MH. Thamrin no. 8 Jakarta Indonesia T. (62 21) E. comm@ahacentre.org Logo 40 mm Helvetica Neue LT Std 55 Roman Black 9 Pt Line spacing 10.8 Pt = 1.52 cm Note: to get please refer to page 11. BPPT 1st Building, 17th floor Jl. MH. Thamrin no. 8 Jakarta Indonesia T. (62 21) E. comm@ahacentre.org Big envelopes brown 4c Format B4 353 x 250 mm Logo 40 mm BW Helvetica Neue LT Std 55 Roman Black 9 Pt Line spacing 10.8 Pt

94 87 AHA CENTRE CORPORATE DESIGN MANUAL 4.3 AHA CENTRE BUSINESS STATIONERY - Business Card Lorem Lipsum Executive Director ASEAN Coordinating Centre for Humanitarian Assistance on disaster management (AHA Centre) Front Name 9.2 pt Helvetica Neue Lt 75 Bold Blue C100 M60 Y0 K6 Designation 7 pt Helvetica Neue Lt 45 Light 80% Black 3 2 BPPT 1st building, 17th floor Jl. MH. Thamrin No. 8 Jakarta Indonesia t f m saidfaisal@ahacentre.org Contact Details: m, t and f 6 pt Helvetica Neue Lt 45 Light 80% Black Contact Details: mobile number, and website 6 pt Helvetica Neue Lt 45 Light 80% Black aha

95 4.4 AHA CENTRE BUSINESS STATIONERY - AHA CENTRE CORPORATE DESIGN MANUAL 88 First Name, Last Name Position within AHA Centre Division The AHA Centre Postal address, City and postal code, Country name Phone: (62-21) 724 XXXX-ext I Fax: (62-21) 724 XXXX-ext name.lastname@ahacentre.org aha signatures The term signature has a very personal feel and immediately makes you think of the signature an artist uses on a painting. In s, though, the signature is not used as an autograph under a unique work of art. Emblems (including the AHA Centre emblem), illustrations, different font colours etc. are not permitted in the signature. Use the common facebook and twitter account, if no other are captured. The font to be used is Helvetica Neue LT Std 45 Light 9 Pt and 75 Bold 12 Pt. The body copy in the should be no smaller than 10 Pt.

96 89 AHA CENTRE CORPORATE DESIGN MANUAL 4.5 AHA CENTRE BUSINESS STATIONERY - OTHERS ONE ASEAN ONE RESPONSE ONE ASEAN ONE RESPONSE ONE ASEAN ONE RESPONSE

97 4.5 AHA CENTRE BUSINESS STATIONERY - OTHERS AHA CENTRE CORPORATE DESIGN MANUAL 90 ONE ASEAN ONE RESPONSE ONE ASEAN ONE RESPONSE ONE ASEAN ONE RESPONSE ONE ASEAN ONE RESPONSE