Starting from 2006 Payclick is on business

Transcription

1 digital advertising

2 The Company

3 About us Starting from 2006 Payclick is on business Since than we have been managing Digital Campaign finding the right balance between results (ROI) and brand awareness. We do love work together our customers opting for consulting approach. We adopt proprietary technologies in order to guarantee the maximum level of control in campaigns. We are IAB(Interactive Advertising Bureau) partner, the association represents the principal opera-tors in interactive communication market. In April 2016, PayClick joins Cerved Group.

4 An indipendent network that includes more than 500 premium websites. Strengths A customer base of s, business and consumer with exclusive licensing. Cross Device Campaigns. Network brand-safe. A committed team with longtime experience in Digital Marketing. Proprietary technical solutions

5 What we do Performance Marketing Lead generation Couponing Database Building Exclusive Marketing Marketing on targeting databases in exclusive licensing with open rate guaranteed. Display Adv Special formats and video adv: floor widget

6 What we do SMS Marketing Intent dem Rental lists SMS messages on defined owned lists. We are able to intercept our customers, that are really interested in the brand through an original technology. Master dataset s rental lists About 1million of mobile phone numbers provided with advanced and updated profiling.

7 Currently we work in: Markets Italy Germany France Spain Always looking for new challanges

8 Data about Business Units 30 Digital professional 8 Millions turnover in 2016 Performance Marketing Display Advertising Exclusive Marketing lead generated in billions views on banner in millions double opt-in addresses

9 Services

10 Performance Marketing Lead generation/couponing & Database Building Services Minimizing the risk of our customers paying only for results, that's our warranty to our clients. Plus real time verifiable results guaranteed results whitin defined times qualified consultation thanks to a devoted team

11 Performance Marketing Lead generation Services This activity s aims can be: request of informations, software download, website registration, etc. Lead generation usually takes place through a landing page created on sponsored agency requests. It contains a form that allows you to collect useful datas (name, , phone number, etc.) according to the express agreement to receive advertising communications.

12 Performance Marketing Couponing & Database Building Services This activity allows the company to create and increase their own databases and at the same time to acquire new potential customers. The offers of a free gift coupon or a special discount always arouses users interest. Requiring to fill out a form permits at the company to build its own customers database.

13 Exclusive Marketing Services We plan on database with an exclusive licensing and high profiling. 2 millions business contacts and 10 millions consumer. Plus Committed team No overlap Professional sending platform Guaranteed open rate High profiling

14 Exclusive Marketing Services We accuratley outline the target of addressees meeting any kind of needs: brand awareness, products launch, customer acquisition, information gathering,etc. B2B Geographic area Commodities sector Legal form Professionals Employees number Turnover B2C Gender Age Geographic area Qualification Behavioural

15 Display Advertising Services Floor Ad/Widget Video Throughout special formats we supply adv to specific target, regardless of the website's vericality, thanks to nugg.ad technology. Plus guaranteed brand-safe:we work in white lists more than 500 premium websites evoluted target settings: audience, behavioral and remarketing special formats: floor ad and widget video

16 Display Advertising Nugg.ad Services The partnership with the DMP nugg.ad, allows us to provide advertisings only for a specific target regardless of the website's verticality. By the analyzer of nugg.ad, we obtain the audience's evaluation in target. The platform supplies the creativity, exclusively to the target selected by cookie based technology. This technology can recognize the user in real time, to provide the campaign only to users truly in-terested in the promoted product.

17 Display Advertising Floor Ad Extra inventory format Services formats: 300x250; 728x90; 320x100 maximum attention to viewability views guaranteed per day appears on first demand possible audience selection with nugg.ad available for purchase in reservation and in programmatic Demo

18 Display Advertising Services Widget Video The Extra inventory Format that selfplaces itself on the right corner at the bottom of the website fol-lowing the user in case of scroll customization dimensions: 400x x360 px autoplay audio off start, launch with mouse over getting focus cross device maximum concentration to the viewability compatibility VAST30-VPAID2.0 possible traces: quartiles of views of the video, closing action, click, impressions possible audience selection with nugg.ad available for purchase in reservation and in programmatic Demo

19 SMS Marketing Services We plan SMS advertising to high profiling contacts belong to us: 1 milion numbers. Next to our customer we choose the type of message and the best moment to send it. Plus high convertion rate updated datas professional delivery platform high profiling: gender, age, geotarget, behaviors segmentation,etc

20 SMS Marketing Services Message topics can be: wishes messages, application to participate to a contest, warning of com-mercial promotions. Users can be invited to go to an event or a store (maybe with a promotional code included in the message), to call a phone number, to click a link and to answer Yes to be recontacted.

21 Intent dem Services Retargeting 360 An innovative way of planning, unique in the Italian Market, that combines the benefits of retarget-ing along to high conversion rates of channel DEM. We operate on users naturally interested in a brand, sendind a specific communication and in-creasing convertion rates.

22 Intent dem Services

23 Rental Lists Services By a continuous activity of lead generation we ve built a DB of 1 million of high profiled mobile phone number. This activity is aimed to provide lists of contacts to our customers who need relevant number of users for call center business. Plus high convertion rate updated datas high profiling: gender, age, geotarget, behavior segmentation,etc.

24 Clients

25 Clients

26 Case history

27 Customer / Sephora.01 Aim DB building: to collect subscribers to the newsletter stimulating them with a discount reserved only for online purchase. Activity Dem e Landing optimized Performance Marketing Reporting system Results More then contacts in two weeks

28 Customer / Avon.02 Aim Lead generation: recruitment of beauty professionals. Activity Optimized Dem e Landing development Performance Marketing Dispay adv Exclusive Marketing to get access to profiled users Results More than 6000 lead generated in one year increase of the conversion rate of 400%

29 Customer / Chanel.03 Aim Launch of a new product: getting users as women over30, high spending target,to optimize the sending of the message on a specific target. Activity Exclusive marketing: sending based on behavioral and interested profiling. Results Open rate 15% - CTR 14%: more then opened and more than views of the website in three days

30 Customer / Sloggi.04 Aim increase the e-commerce traffic: an incentive to the users in target with a free gift. Activity Performance Marketing SMS marketing Results More then views of the website in two days

31 Customer / Unibet.05 Aim Optimization of the website traffic maximizing the conversions in deposits Activity Performance Marketing Retargeting 360 : users who visited the website were identified on the network, on portals and databases of payclick becoming addressees of specific communications. Results In over a year, more than monthly views on the website of targeted users monitoring and optimizing the conversions(deposits).

32 Customer / Costa Crociere.06 Aim DB building: collection of subscribers to the CostaClub by an incentive Win the world in cruise Activity Performance Marketing Survey Results subscribers to the CostaClub in three months

33 Customer / Renault.07 Aim Optimization of the traffic website maximizing drive test requests and brochure download. Activity Performance Marketing Results more than views on the website in two weeks.

34 Customer / Nissan.08 Aim collection of drive test booking requests Activity Performance Marketing Results About 200 booked test drive per month

35 Customer / Citroen.09 Aim Collection of estimate requests Activity Performance Marketing Results About 200 requests for estimates per month

36 Customer / Vodafone Partner Agency.10 Aim Collections of professionals/companies interested in mobile business phone contact. Activity Performance Marketing Optimized Dem and Landing development Results lead of informations requests from VAT and companies owner in one year

37 Business headquarter Via dell Unione Europea 6/A-6/B, San Donato Milanese (Mi) Business and operational headquarter Via Antiniana 2/a Pozzuoli (NA) / info@payclick.it telefono / fax / p.iva Thank you.