7 th HbbTV Symposium and Awards 2018

Transcription

1 7 th HbbTV Symposium and Awards 2018 Promotional Opportunities 14 th 15 th November 2018 at ESMT in Berlin

2 7th HbbTV Symposium and Awards 2018 Growing Value through HbbTV a cooperation between being held early November in Berlin, the 7 th Annual HbbTV Symposium and Awards provides a unique platform for the HbbTV / Media industry to listen, engage, discuss and network with more than 250 delegates

3 Who is HbbTV? Hybrid broadcast broadband TV (HbbTV) is a global initiative aimed at harmonising the delivery of entertainment services to consumers through connected TVs, set-top boxes and multiscreen devices. The HbbTV specification is developed by industry leaders to improve the video user experience for consumers, by enabling innovative, interactive services over broadcast and broadband networks. The specification reuses several elements of existing including OIPF, CEA, DVB, MPEG-DASH, and W3C. With the incorporation of activities from the Open IPTV Forum (OIPF) in 2014 and Smart TV Alliance in 2016, HbbTV is able to address service providers and technology suppliers for IPTV services as well as the combined scope of broadcast and over-the-top (OTT) services. More information: HbbTV Association Copyright HbbTV 3

4 Who is Deutsche TV-Plattform? This year s partner is the Deutsche TV-Plattform - an association of various companies, organizations, and institutions concerned with the development of digital media. It includes commercial and public broadcasters, hardware manufacturers, infrastructure operators, service and technology providers, research institutes and universities, as well as German state and federal authorities. The more than 50 members of the German TV Platform hail from nearly every field of the media supply chain. HbbTV Association Copyright HbbTV 4

5 Growing Value through HbbTV 7th HbbTV Symposium and Awards 2018 The HbbTV event gathers an international audience, to listen to acclaimed speakers and to view the latest technologies and demonstrations, professionals, consultants, marketers, advertisers, broadcasters, digital platforms suppliers, manufacturers, industry stakeholders and institutions will share experiences, needs and solutions in this unique event in Berlin. HbbTV Association Copyright HbbTV 5

6 Key Values To meet relevant people from the Industry: professionals, consultants, broadcasters, media companies and manufactures will share experiences and solutions for interoperability and future developments. To demonstrate technologies and applications (Demo area). To offer a participation event with a high profile at international level. To create a context to analyze the current market situation and to promote initiatives for joint collaborative projects and applications. To offer a key moment to update the community on what is happening around HbbTV. To show the HbbTV Deutsche TV Platfform collaboration on hybrid broadcastand broadband TV. HbbTV Association Copyright HbbTV 6

7 Date: November 2018 Venue: ESMT / Berlin 14 November DAY 1 (10:00-18:30) 10:00 11:00 Welcome, Registration 10:30 10:45 Press Briefing 11:00 13:00 HbbTV Symposium 13:00 14:00 Light Lunch Networking 14:00 18:30 HbbTV Symposium 20: HbbTV Awards & Cocktail Draft Program 15 November DAY 2 (09:00-16:30) 09:00 09:30 Welcome, Registration 09:30 13:15 HbbTV Symposium 13:15 14:15 Light Lunch Networking 14:15 16:30 HbbTV Symposium Expected participants to the Symposium: 250/300 persons HbbTV Association Copyright HbbTV 7

8 Program Main Topics Growing Value Through HbbTV HbbTV deployments over the world Improving viewer experience Advert, targeted advert and other monetizing means GDPR & eprivacy Content protection HbbTV and multiscreen services Operator Application experiences Tools and technique to develop and test applications UHD, HDR and NGA HbbTV Association Copyright HbbTV 8

9 ESMT Berlin Historical Venue HbbTV Association Copyright HbbTV 9

10 ESMT Berlin The Location The ESMT is suituated in the former GDR Staatsratsgebäude. Completed in 1964, the building hosted the Staatsrat (National Council) of the GDR until After reunification the building was used in many ways, including as the temporary office of the German Chancellor, Gerhard Schroeder. HbbTV Association Copyright HbbTV 10

11 HbbTV Awards 2018 The Awards recognise those companies that demonstrate the best adoption of HbbTV. Choose your category and send your entry as soon as possible! Entries closes on 19th October 2018 and finalists will be notified by 31th October All finalists are invited to attend the HbbTV Awards Ceremony on 14 th November 2018 in Berlin. HbbTV Association Copyright HbbTV 11

12 Sponsorship Program MAIN SPONSOR DIAMOND PACKAGE The Diamond Package is reserved for our Main Sponsors. Your organization will feature prominently throughout the event, with your company being invited to participate in a number of promotional opportunities during the HbbTV Symposium in Berlin. Key Features Your company logo will appear all over communication materials and marketing initiatives, including the symposium website - Your company CEO will be invited to participate in the Open Ceremony and your delegate in a round table Your company will be a co-sponsor of the Awards Networking with a short speech Your company will have a 2 page company profile on event program + ADV Your company will have a business booth in the demo area (6m x 2m) with 2 Hostesses Your company profile will appear on the HbbTV Symposium press pack Your company will receive 10 free pass for the Symposium Your company will have 3 nights in Berlin hotel (3 dus for one night/selected by our organization) Cost: 10,000 HbbTV/DTVP Member (HbbTV / DTVP Non Member 14,000 VAT not included) HbbTV Association Copyright HbbTV 12

13 Sponsorship Program Sponsor Level Gold Silver Bronze Contribution 5,000 2,500 1,500 (all excl. VAT) (DTVP/HbbTV non-member: 6,500) (DTVP/HbbTV non-member: 4,000) (DTVP/HbbTV non-member: 2,900) Key role Corporate Sponsor Partner Sponsor Technology Sponsor Main package CEO participation in a Round Table Company logo in the press release and press pack One page Company profile Symposium magazine Company logo on Symposium website Gold Sponsor 5 free pass for the HbbTV Symposium Company mention in the Open Ceremony Company logo in the press release ½ Company profile on Symposium magazine Company logo on Symposium website Silver Sponsor 3 free pass for the HbbTV Symposium Company mention as a Technology Sponsor Company logo in the press release ¼ Company profile on Symposium magazine Company logo on Symposium website Bronze Sponsor 1 free pass for the HbbTV Symposium Demo Area Business Demo Area 4m x 2m incl. table, 2 x chairs, power and Wifi Business Demo Area 2m x 2m incl. table, 2 x chairs, power and Wifi - HbbTV Association Copyright HbbTV 13

14 Alternative Sponsoring / Promotion Opportunities Alternative to the described Sponsor Packages we offer more opportunities to increase your visibility and value to your business: Coffee Breaks Light Lunch Key Band VIP Package CEO Interview Meeting Point Awards Reception Cost: to be discussed please contact us HbbTV Association Copyright HbbTV 14

15 Book Your Sponsorship Package Andrea M. Michelozzi Carla Bressan Heinrich E. Haase Carine Lea Chardon HbbTV Association Copyright HbbTV 15

16 Appendix HbbTV Association Copyright HbbTV 16

17 Doors to catering Doors need to be accesible! Elevator about 23 m Doors can be closed during the event Gold DIAMOND Foyer 1 Foyer 1 Net Room size: about 310 m² View to entrance side Catering Gold Gold View to garden / stairs side about 16 m Colonnade HbbTV Association Copyright HbbTV 17

18 Colonnade View to the Auditorium Maximum entrance Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Rear Entrance Audimax = catering table 70x70 Front Entrance Audimax 71,65 m Room size: 400 m², Demo Space size: about 200 m² HbbTV Association Copyright HbbTV 18

19 More General Data Year Location # of Attendees 2014 Paris London 173 Ticket Price comment Early Bird 180 until 30th Sep 2018 Full Ticket 250 from 30th Sep 14th Nov Madrid Rome Standbuilt and demo installations between 13th Nov 2018, 19:00 hrs (earlier access tbc) and 14th Nov 2018, 9:45 hrs - LAN dedicated to sponsors, access shared with all stands (roughly 5-10 Mbit/s per Stand) - We are also planning a virtual cable-network, non-realtime clips or loops provided by an IRT-Server. Special requests can be organised with IRT directly (merkel@irt.de) - Independent Wifi Network dedicated to attendees - Any other requirements to be discussed individually HbbTV Association Copyright HbbTV 19

20 Further Location Impressions HbbTV Association Copyright HbbTV 20