Social Media for Visual Artists Rochelle Grayson

Transcription

1 Welcome! Social Media for Visual Artists Rochelle Grayson

2 Who is Rochelle?

3 Introductions & Expectations

4 Social Media Tools vs. Strategy

5 What is a Strategy? Blueprint

6 Your Strategy Guides You Directions

7 What Works for Visual Artists? Show and Tell!

8 Your Website Artwork Artwork Galleries Galleries Artist Artist Statement Statement // Bio Bio Contact Contact Info Info (Optional) (Optional) Blog Blog Newsletter Newsletter Exhibits Exhibits Events Events Videos Videos Classes Classes Collectors Collectors

9 Blogs Works Works in in Progress Progress New New Works Works New New Collectors Collectors Inspirations Inspirations Scenery Scenery Photos Photos // Drawings Drawings // Books Books Interesting Interesting Lighting Lighting Exhibits Exhibits // Events Events // Classes Classes Museums Museums Videos Videos Creative Creative Themes Themes New New Colours Colours // Media Media

10 Niki J. Sands

11 Danièle Lemieux

12 Facebook Profiles vs. Pages Facebook Facebook Profiles Profiles Facebook Facebook Pages Pages Friend Friend Limit: Limit: 5,000 5,000 Unlimited Unlimited friends friends // fans fans Public Public or or Private Private Public Public Not Not SEO SEO friendly friendly SEO SEO friendly friendly Friend Friend Requests Requests Require Require Approval Approval No No barrier barrier to to like like Person Person to to Person Person Messaging Messaging May May not not promote promote sale sale of of your your work work Unlimited Unlimited promotional promotional opportunities opportunities Can Can only only comment comment on on your your Page Page and and other other Pages Pages Insights Insights Analytics Analytics Tools Tools Better Better Website Website Integration Integration

13 Facebook Insights

14 Jared Betts

15 What to Post on Facebook Pages Shareable Shareable News News & & Personal Personal Highly Highly Visual Visual Content Content Links Links to to Blog Blog Posts Posts Works Works in in Progress Progress New New Works Works New New Collectors Collectors Inspirations Inspirations Scenery Scenery Photos Photos // Drawings Drawings // Books Books Interesting Interesting Lighting Lighting Exhibits Exhibits // Events Events // Classes Classes Videos Videos Creative Creative Themes Themes New New Colours Colours // Media Media

16 What is Pinterest?

17 Create a Profile

18 What to Pin on Pinterest VISUALS! VISUALS! Works Works in in Progress Progress New New Works Works Works Works that that Just Just Sold Sold Inspirations Inspirations Scenery Scenery Photos Photos Drawings Drawings // Sketches Sketches Book Book Covers Covers Videos Videos Creative Creative Themes Themes New New Colours Colours // Media Media

19 Who's Pinned Your Art?

20 YouTube

21 What to Post on YouTube How-to's! How-to's! Classes Classes // Lessons Lessons Basic Basic Techniques Techniques Basic Basic Theory Theory How How to to Avoid Avoid XYZ XYZ Tips Tips & & Shortcuts Shortcuts Lessons Lessons Learned Learned Preparations Preparations for for an an Exhibit Exhibit Framing Framing Artwork Artwork Business Business // Marketing Marketing Footage Footage from from Openings Openings or or Other Other Art Art Events Events An An "Open "Open Studio" Studio" Tour Tour Artist Artist Statement Statement

22 Leo Cunanan

23 LinkedIn Build Professional Contacts Connect with Galleries, Collectors, & Other Artists

24 LinkedIn Groups

25 LinkedIn Groups

26 Twitter Will Will Show Show Images! Images! Short Short description description links links to: to: Works Works in in Progress Progress New New Works Works New New Collectors Collectors Inspirations Inspirations Scenery Scenery Photos Photos // Drawings Drawings // Books Books Exhibits Exhibits // Events Events // Classes Classes Museums Museums Videos Videos Creative Creative Themes Themes New New Colours Colours // Media Media Autoconnect Autoconnect to to other other Sites Sites

27 Foursquare Events Events Exhibits Exhibits Classes Classes Where Where you are Scenic Scenic Spots Spots

28 Mobile Apps Art Spotter An iphone app that helps tourists and others locate nearby art.

29 QR Codes

30 Your Social Ecosystem Your Space Your Control Content Blog / Artwork / Galleries Exhibits / Events / Classes Social Buttons / Sharing / Syndicating Public Space Their Control

31 Thank You! Questions? Rochelle Grayson

32 Links of Interest Wordle.net Wordle.net How How to to Create Create aa Facebook Facebook Artist Artist Page Page [Video] [Video] Pinterest.com Pinterest.com Pinterest Pinterest Follow, Follow, Pin Pin it, it, and and other other Buttons Buttons & & Goodies Goodies LinkedIn LinkedIn for for Artists: Artists: 3 3 Surprisingly Surprisingly Good Good Ways Ways to to Promote Promote Your Your Art Art on on LinkedIn LinkedIn Where Where are are my my images images being being used? used? Find Find out out via via Google Google Images Images and/or and/or TinEye. TinEye. QR QR Code Code Generator Generator