TV WERBUNG IN DER DIGITALEN TRANSFORMATION

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1 TV WERBUNG IN DER DIGITALEN TRANSFORMATION 1 1 / 2 0 / w w w. s m a r t c l i p. c o m

2 GROWING SMART TV PENETRATION IS DRIVING THE TRANSFORMATION OF ADVERTISING SMART TVs IN GERMANY ca. 40% HOUSEHOLDS 9,6 13,4 15,4 5,2 2,5 1, Quelle: Goldmedia 1 1 / 2 0 /

3 TELEVISION IS RELEVANT! 88 % OF EUROPEAN CITIZENS ARE REACHED BY TV EVERY WEEK TV IS USED MORE THAN ANY OTHER MEDIUM DAILY AVERAGE IN MINUTES min min YEARLY SPENT ON TV ADVERTISING IN EUROPE > 30bn TV AD BUDGETS GROWING SINCE 6 YEARS / 2 0 /

4 BROADCAST AND DIGITAL ARE DIFFERENT SILOS MISSING HOLISTIC APPROACH FOR AD BUSINESS BROADCAST DIGITAL SAFE CORE BUSINESS WITH STRONG MARKET POSITION FRAGMENTED, TECHNOLOGY DRIVEN & COMPETITION FROM GLOBAL DIGTAL POWERHOUSES 1 1 / 2 0 /

5 OUR GOAL: BUILDING THE NEXT LEAP IN THE EVOLUTION OF MULTISCREEN ADVERTISING HELPING ALL MARKET PARTICIPANTS TV = Total Video INSTREAM AD TV Ad Benefits for: Advertisers Publishers & Broadcasters OUTSTREAM AD OUTSTREAM AD 1 1 / 2 0 /

6 THE EVOLUTION OF DIGITAL TV ADVERTISING ON SMART TV PORTALS APPS ON SMART TV PORTALS APPS IN BROADCAST VIA RED BUTTON SERVING IP DELIVERED ADS INTO LINEAR TV CHANNELS GRAPHICAL FORMATS DYNAMIC AD REPLACEMENT 1 1 / 2 0 /

7 TECHNICAL APPROACHES DEVICE MANUFACTURERS HbbTV Device Integrations 1 2 OPERATORS BROADCASTERS 3 Set Top Box Integrations Media Library AdServing Targeting Analytics 1 1 / 2 0 /

8 MARKET STATUS OEMs Broadcasters NOW JOINING... Operators 1 1 / 2 0 /

9 SMARTCLIP TECHNICAL STATUS: DIGITAL TV SUITE "UP AND RUNNING REAL TIME TV DATA & ANALYTICS DIGITAL AD TECHNOLOGY AD EXECUTION & DELIVERY MANAGEMENT TV Data Analytics & TV DMP NG Broadcaster AdServer Ad Creative Suite Data Privacy Solution Real Time Ad Decisioning & Delivery Automated QA Process Ad Scheduling & Program Data Programmatic TV SSP - ATVx Ad Operations & Campaign Mgmt 1 1 / 2 0 /

10 ADDRESSABLE TV - AD PRODUCTS - TODAY SwitchIn XXL SwitchIn Freestyle SwitchIn Classic 1 1 / 2 0 /

11 ADDRESSABLE TV - AD PRODUCTS - TODAY REGIONALE KAMPAGNEN 1 1 / 2 0 /

12 ADDRESSABLE TV - AD PRODUCTS - TODAY TV CONNECT :: INCREMENTAL REACH OF CAMPAIGN TV ADVERTISING + ADDRESSABLE TV FLIGHT INCREMENTAL REACH & EFFICIENCY THROUGH COMBINATION OF TV ADVERTISING + ADDRESSABLE TV 1 1 / 2 0 /

13 ADDRESSABLE TV - AD PRODUCTS - TOMORROW 1 1 / 2 0 /

14 SMARTCLIP ADDRESSABLE TV BUSINESS STATUS 30 TV STATIONS 7 COUNTRIES 750 CAMPAIGNS 1000% YoY Growth in / 2 0 /

15 THE PIVOTAL QUESTION:? With TV Advertising Going Digital Does it Automatically mean It is Going to be Great? 1 1 / 2 0 /

16 RECENT ADTECH FOOTAGE... Leider hat die Kampagne nicht geliefert wie geplant. Das VPAID Ad war nicht mit dem Viewabilitymessungsskript kompatibel. Zudem hätte bei dem Inventarbereich das Setting auf Domain Transparenz sein müssen, so hat DBM das leider nicht als Brand Safe erkannt und deshalb nicht geboten Daily Life of a Programmatic Campaign Manager today We're working to lead the effort on media transparency, eliminating costs in the media supply chain created by poor standards adoption, too many players grading their own homework, too many hidden touches, too many holes, where criminals can rip us off. Jon Moeller CFO Procter & Gamble May 2017 Over 600 million web-connected devices are now armed with ad blockers. According to Doc Searls author of The Intention Economy, this is the largest boycott of anything in the history of humanity... It is powered by tracking - which is just a pleasanter word for surveillance - and it has lead to all kinds of dangerous mischief.- It is subverting our industry s relationship with the public. Bob Hoffmann on the World Federation of Advertisers annual conference, Toronto May / 2 0 /

17 WE. HAVE. TO. CHANGE! PERIOD 1 1 / 2 0 /

18 THE THREE MISTAKES NOT TO REPEAT WITH TV Home made complexity / questionnable middle man Ad Overload and Useless Formats Extensive User Stalking & Data Leakage 1 1 / 2 0 /

19 WHAT WE DO DIFFERENTLY Intuitive Product Suite No 3rd Party Cookies or Profiling Full Broadcaster Control True anonymization Invitation Only Programmatic High Standards & Strict QA 1 1 / 2 0 /

20 THE NEXT STEPS IN Q4 Cross Device Delivery Demographic Targeting 1 1 / 2 0 /

21 OUR ENABLING SYNERGY FOR BROADCASTERS TO COMBINE TWO DIFFERENT WORLDS ON ONE PLATFORM BROADCAST DIGITAL Addressable TV Multiscreen SMARTCLIP PLATFORM 1 1 / 2 0 /

22 THANK YOU! Thomas Servatius CTO smartclip 1 1 / 2 0 /