RTE Digital Day September 2013
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- Morris Norton
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1 RTE Digital Day September 2013 Video convergence. Our consumers are there, are you? Carlos Lopez-Plandolit Creative Consultant Birju Umeria Publisher Sales Director 2013 Digital Generation Inc. All rights reserved
2 A bit about us 2013 Digital Generation Inc. All rights reserved 2
3 A bit about us September Digital Generation Inc. All rights reserved 3
4 Video isn t just for TV anymore 2013 DG Inc. All rights reserved 4
5 Global Shipments 900m 172m Source: IDC 2013 DG Inc. All rights reserved. 5
6 Global Shipments >1bn mobile devices in 2013 alone that are video enabled PC Shipments DOWN 13.9%! Source: IDC 2013 DG Inc. All rights reserved. 6
7 OVER 3/4 OF GLOBAL CONSUMERS WATCH ONLINE VIDEO WHETHER PCs, CONNECTED TVs OR MOBILE 2013 DG Inc. All rights reserved. 7
8 91% Internet Traffic will be video by 2014 (It made up about 40% in 2012!!) 2013 DG Inc. All rights reserved. 8
9 laugh 2013 DG Inc. All rights reserved. 9
10 cry 2013 DG Inc. All rights reserved. 10
11 the revolution will not be televised...it ll be social 2013 DG Inc. All rights reserved.
12 x2 we spend eating 2.7 socializing per day hrs 2013 DG Inc. All rights reserved. 12
13 2013 DG Inc. All rights reserved.
14 Vatican Crowd DG Inc. All rights reserved.
15 Vatican Crowd DG Inc. All rights reserved.
16 Global Ad Economy (Billions) Mobile = online & online = TV Difference between online + TV is narrowing ZenithOptiMedia 2013 DG Inc. All rights reserved. 16
17 Sales Lift Doubles x2 Multiscreen video vs pure TV spots Laurent Faracci, Reckitt Benckiser s General Manager for Marketing Wall Street Journal 2013 DG Inc. All rights reserved. 17
18 Separate Publisher Processes Time Waste Same Video Asset Separate Publishers Separate Serving Separate Reports Media Agency Display Campaigns Are Another workflow 2013 DG Inc. All rights reserved 18
19 DG MediaMind Video Workflow Simplified One Video Asset One Ad Server Separate Publishers One Report For all Campaigns Media Agency Workflow Syncs with all Campaigns 2013 DG Inc. All rights reserved 19
20 We ve Seen This Before Source: Ad Age, 2010 US Advertising Spend 2013 DG Inc. All rights reserved 20
21 DG is the one video constant The only company with video scale across TV and online 66% online video growth in 2012;! 142% growth in 2013! The only company fully MRC accredited for IAB standard, Rich Media & Video measurement Trusted by 7,400+ agencies and 14,000+ Corporate Partners 100B+ monthly impressions 60% of TV stations in EU Over 1,000 online publisher partnerships Agnostic search and display integrated analytics 1,750+ Employees 46 Offices covering over 80 countries 11.5B+ mobile impressions/year The only company to win IAB Rising Star awards for mobile, display, and video Source: Ad Age, 2010 US Advertising Spend 2013 DG Inc. All rights reserved 21
22 A Rich History in Video Innovation 1 st Digital TV Ad for Toyota 1 st Interactive Pre-Roll 3 rd Party Served First Dual Screen campaign across TV & Online st Online Video Ad Leaders in FEP for All Major Networks 2013 DG Inc. All rights reserved 22
23 Full Video Offering HIGH CUSTOM Production Time MEDIUM ADAPTABLE DYNAMIC LOW PRE-ROLL LOW MEDIUM HIGH Innovation 2013 DG Inc. All rights reserved 23
24 Detailed and Exclusive Metrics Non-Interactive Metrics: Impressions Clicks Video Started 25% Played 50% Played 75% Played Video Completed Replay Pause Mute Un-mute Adjusted Unique Reach Video Completion Rate Video Played with Sound Video played with sound rate Video Replayed Video Replayed Rate Video Started Rate Video Paused Unique Video Views Video Paused Rate Ad Replayed Ad Replayed Rate Video Muted Rate 2013 Digital DG Inc. Generation All rights reserved Inc. All rights reserved 13/09/
25 Detailed and Exclusive Metrics Interactive Metrics: Impressions Clicks Interactions Video Started 25% Played 50% Played 75% Played Video Completed Replay Pause Mute Un-mute Full Screen Start Full Screen End Full Screen Pause Expansion Video within video Adjusted Unique Reach Interaction Rate Custom Interactions Video Completion Rate Video Played with Sound Video played with sound rate Video Replayed Video Replayed Rate Video Started Video Started Rate Video Paused Unique Video Viewrs Impressions with a specific panel expansion User initiated expansion rate User initiated expansions Total expansions Impressions with a Panel Expansion Video Paused Rate Ad Replayed Ad Replayed Rate Unique Clicking Users Unique Clicking Users Rate Unique expanding users Unique expanding users Action Rate Video Muted Video Muted Rate Total Custom Interactions Impressions w/ a specific Interaction Impressions w/ a Specific Interaction Rate 2013 Digital DG Inc. Generation All rights reserved Inc. All rights reserved 13/09/
26 Interactive Video CTR 0.9% Interaction Rate 9.3% 0% 2% 4% 6% 8% 10%
27 Interactive Video 70% CTR 0.9% Interaction Rate 9.3% increase in site visits 0% 2% 4% 6% 8% 10%
28 Template Based Formats 3 x IAB Rising Stars 2013 Digital Generation Inc. All rights reserved 28
29 VPAID Ad Selector 2013 DG Inc. All rights reserved 29
30 VPAID Sidebar 2013 DG Inc. All rights reserved 30
31 VPAID Timeline 2013 DG Inc. All rights reserved 31
32 2013 Digital Generation Inc. All rights reserved Samsung AdAppter
33 Samsung AdAppter Interaction rate Samsung 15.9% Benchmark 9.3% 0% 2% 4% 6% 8% 10% 12% 14% 16% 2013 Digital Generation Inc. All rights reserved
34 Samsung AdAppter CTR Samsung Benchmark 1.33% 6.98% 0% 2% 4% 6% 8% 10% 12% 14% 16% 2013 Digital Generation Inc. All rights reserved
35 Video Ad Designer Self-service Interactive Video Ad Builder No need for Flash or creative developer Use existing pre-roll video and easily add interactive apps Create InStream ad in 10 minutes 2013 Digital Generation Inc. All rights reserved 13/09/
36 VPAID Custom Build 2013 DG Inc. All rights reserved 36
37 VPAID Custom Build 2013 Digital Generation Inc. All rights reserved 37
38 Dynamic Content Optimisation Smart Versioning Even Smarter In Flash developers can make any element dynamic Set rules to dynamically change the ad based on any criteria Australia United Kingdom 2013 Digital Generation Inc. All rights reserved 38
39 The worst mistake businesses can make in modern marketing is allowing customers to slip off the radar 2013 Digital Generation Inc. All rights reserved 39
40 Catch users wherever they go With DG Mediamind, you are already there Affiliate( Standard( Banners( Rich(Media( Display( Interac>ve( Video( Tagging( DCO( Mobile( DM( Search( SEO( Linear(Video( Trading( 2013 DG Inc. All rights reserved 40
41 Thanks. Your turn Digital Generation Inc. All rights reserved 13/09/
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1. Main Settings optional 2. Third Party Integrations optional 3. Adding a Video primary 4. Setting up a Playlist optional 5. Autoresponder Settings optional 6. Creating a Campaign advanced Table of Contents
Innovation and EU s cultural policy. Guillaume Lebrun Director Qualcomm 12 th May 2016
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Conquering the Complexity of Video in a Mobile-First World. Anil Jain SVP & GM Media
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Advanced Digital Marketing Course
Advanced Digital Marketing Course Address: Office No. 207, Adinath Shopping Center, Pune-Satara Rd, Pune- 411037, Maharashtra Call Us on 070 2060 4493 / 96046 34553 1 What you will get? 100% Practical
STEVE SCHOO. PROFESSIONAL SUMMARY
STEVE SCHOO steveschoo@gmail.com https://www.linkedin.com/in/steveschoo http://www.steveschoo.com PROFESSIONAL SUMMARY I offer 20 years of web development experience in diverse backgrounds from startups