Service Provider Open API Next Generation of SP functionality?

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2 BRKSPV-2001 Service Provider Open API Next Generation of SP functionality? Amruta Shankara Andrew Zamler-Carhart BRKSPV-2001

3 Companion Devices and Second Screen Experiences Amruta Shankara Manager, Platform Strategy BRKSPV-2001

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6 Are Companion Devices Interactive 2.0? BRKSPV-2001

7 Change in the Navigation Tool Then: The clunky TV remote has remained clunky Now: Mobile devices are designed for high usage built for better navigation and user experience BRKSPV-2001

8 Catching up with the New Consumer Then: Unusual and uncommon Now: Mimicking consumer behavior BRKSPV-2001

9 People Are Now Buying the Jennifer Aniston T-shirt BRKSPV-2001

10 Companion Devices and Applications Exist Only Anti-churn or More Value? BRKSPV-2001

11 Types of Companion Applications Show / Content Centric Applications The companion application now drives voting, plots, more information and has transformed primary pay-tv content Operator Specific Applications Most of this audience has an app that typically runs through the spectrum of pay TV functionality only. Social Media Applications Understanding their value as a standalone application as as part of the companion application Content Discovery Applications The interest in this and potential new market models to consider BRKSPV-2001

12 Content-Centric Apps What is the Value? A more engaged user experience Better consumer loyalty More effective advertising Anti-churn for content BRKSPV-2001

13 How Do Social Apps Drive More Consumption? Social sharing is included in ABC s Grey s Anatomy Sync for ipad and NBC s ipad app. MTV gave a big thumbs-up to twitter with its search for the first-ever TJ, or Twitter Jockey. The Super Bowl saw massive engagement on Twitter setting a new record at the time for tweets per second. During Super Bowl, Twitter registered over 4,00 Tweets per second, Costolo said. For periods during the game, it was registered 3,000 tweets per second. Just to give you some contrast, during the 2008 Super Bowl Twitter executed 27 tweets per second. Dick Costollo CEO, Twitter The Super Bowl also drew the highest ever audience for a U.S. TV show. BRKSPV-2001

14 Targeted Ad Revenues It is the era of recognizing what s on TV and monetizing that Right now, 85% of Shazam s users take advantage of the platform through television Shazaming shows and ads equally. People using Shazam to tag a TV ad are three times more likely to interact with a brand through follow-up actions than those not Lunar Next generation metadata for next generation UX Lunar goes inside the video to pull out new and exciting data Automatic engines watch TV in-the-cloud They examine video, audio and data across multiple channels They apply several different axis of analysis Extracts tracks of metadata BRKSPV-2001

15 But These Apps Already Exist What s to do? Open your platform to bring these applications to you Embrace existing applications Enable them on your own platform Don t re-invent the wheel Re-usability is important to achieve economics of scale html is the way forward Control the overall experience from within your own application Walled garden still helps control the experience BRKSPV-2001

16 One more thing... BRKSPV-2001

17 The Service Delivery Platform (SDP) enables viewers to watch the large screen for a lean-back experience while they engage with web-based social networks, search for additional information or recommend a program using SDP-enabled applications on their tablets, netbooks and other mobile devices. BRKSPV-2001

18 Application Development Ecosystem with SDP BRKSPV-2001

19 Service Delivery Platform in a Nutshell SDP make it simple to manage in-house app developers or 3 rd party developers as they develop TV-centric companion device applications to enhance the TV viewing experience This is be achieved by providing An open & scalable SDP using web services A common set of SDP service APIs across different TV platforms An SDP developer platform to support independent 3 rd parties Re-usability promoted through common API s and a plug-in framework to embrace existing applications (html and native) BRKSPV-2001

20 Key Takeaways From This Session Companion Devices are here to stay Capture your brand on these devices Interactive 2.0 is better poised for success Lots of value to be captured here look beyond anti-churn Open your platform to the world of app developers and apps The SDP Developer Partner program will bring on board any developer you are interested in working with Embrace existing applications and imbibe them into your offering Use the SDP plug-in framework and set your companion device strategy racing! BRKSPV-2001

21 SDP Applications Many individual applications powered by the SDP BRKSPV-2001

22 Book This.TV application An Android application that scans a QR code from promotional material (like posters) and adds it to the DVR planner. BRKSPV-2001

23 TV++ Application A second screen ipad application that provides more info on currently program through links from Facebook, Twitter or itunes. Tapping on another program on the EPG below brings up an event preview that can be flicked on to the TV BRKSPV-2001

24 Top Gear Content Specific companion application in this works with certain episodes of Top Gear. The user can follow the car (red dot) along the track in sync with what is happening on the screen. BRKSPV-2001

25 Sports App Companion Sports Application that can keep track of all other sports events available on the T platform in addition to offering bookmarks of key events and additional stats and metadata BRKSPV-2001

26 SDP Application Hosting existing applications within your app BRKSPV-2001

27 Developing with the Service Delivery Platform Andrew Zamler-Carhart Senior Technology Manager, New Initiatives BRKSPV-2001

28 What is SDP? An API for connecting set-top boxes and applications on companion devices BRKSPV-2001

29 Why SDP? Connecting the worlds of applications and television Applications SDP Television Platforms BRKSPV-2001

30 How does it work? Apps and set-top boxes are synced via the cloud BRKSPV

31 How does it work? Apps and set-top boxes are synced via the cloud BRKSPV

32 How does it work? Apps and set-top boxes are synced via the cloud BRKSPV

33 How does it work? Apps and set-top boxes are synced via the cloud BRKSPV

34 Developer Portal Everything you need to start writing apps BRKSPV-2001

35 Developer Portal BRKSPV

36 Developer Portal Applications Each application has an API key BRKSPV

37 Developer Portal Analytics Track the use of each of your apps BRKSPV

38 Developer Portal API Console Try out the API right in your web browser. Send a request and see the response. BRKSPV

39 Developer Portal Sample Code For ios & Mac, PHP/JavaScript and Android Documentation Including detailed step-by-step tutorials BRKSPV

40 Developer Portal Softbox A virtual set-top box that lets you test your apps on any platform worldwide. BRKSPV

41 Applications What kind of apps can you write? BRKSPV-2001

42 Applications Websites Official website or other web content synchronized with current show BRKSPV

43 Applications Maps Satellite maps synced with location of current scene BRKSPV

44 Applications Racetrack Car position synced in realtime BRKSPV

45 Applications Social See what shows your Facebook friends are watching right now BRKSPV

46 Applications Design pattern: merging data from multiple APIs Facebook API Service Delivery Platform API Shows Friends Schedules Actors BRKSPV

47 API Examples How can you call the API? BRKSPV-2001

48 Channel List GET { } "channels": [ {"id": 101, "number": 1, "name": "BBC One"}, {"id": 102, "number": 2, "name": "BBC Two"}, {"id": 103, "number": 3, "name": "BBC Three"},... ] BRKSPV

49 Current Show GET { } "playout": { "instance": { "id": 856, "channel": {"id": 101, "number": 1, name: "BBC One"}, "content": {"id": 597, "title": "Top Gear"} }, "playerstate": {"playbackspeed": 1.0, "position": 913} } BRKSPV

50 Change Channel PUT {"playout": {"channel": {"id": 102}}} BRKSPV

51 ios & Mac Same thing in Objective-C BRKSPV-2001

52 Channel List - (void)listchannels:(sdphandler)handler [sdp listchannels: SDP_HANDLER { NSArray *channels = [infodict jsonlist]; for (NSDictionary *channel in channels) { NSString *channelid = [channel nodeid]; NSString *name = [channel name]; } }]; BRKSPV

53 Current Show - (void)getcurrentcontent:(sdphandler)handler SDPDevice *device = [sdp defaultdevice]; [device getcurrentcontent: SDP_HANDLER { NSDictionary *playout = [infodict jsondict]; NSDictionary *schedule = [playout scheduleinstance]; NSDictionary *channel = [schedule channel]; NSString *name = [channel name]; NSDictionary *content = [schedule content]; NSString *title = [content title]; }]; BRKSPV

54 Change Channel - (void)changechannel:(nsstring *)channelid SDPDevice *device = [sdp defaultdevice]; NSString *channelid = [channel nodeid]; [device changechannel:channelid]; BRKSPV

55 Web Same thing in PHP BRKSPV-2001

56 Channel List function getplatformchannels($limit, $offset) $channels = $sdp->getplatformchannels(20, 0); foreach ($channels as $channel) { $channelid = $channel->id; $name = $channel->name; } BRKSPV

57 Current Show function getplayout($deviceid) $playout = $sdp->getplayout($deviceid); $schedule = $playout->scheduleinstance; $channel = $schedule->channel; $name = $channel->name; BRKSPV

58 Change Channel function changechannel(deviceid, channelid) // create a link that calls a JavaScript function $link = "changechannel('$deviceid','$channelid') ; // which calls a PHP script that changes the channel $sdp->changechannel($deviceid, $channelid); BRKSPV

59 Authentication Using OAuth 2.0 BRKSPV-2001

60 Authentication Sign In The user signs in with their username and password BRKSPV

61 Authentication Permissions Then they allow the application to connect to their set-top box BRKSPV

62 Authentication OAuth 2.0 sequence The application sends the user to the sign in page The user signs in and grants permission to the app Control is redirected to the app by opening a link with a code The app exchanges the code for an access token The access token is then used for calling the API BRKSPV

63 Authentication Objective-C sdp.apikey = API_KEY; sdp.apisecret = API_SECRET; [sdp authorize]; myapp://authorize?code=code [sdp confirmauthorization:url]; BRKSPV

64 Authentication PHP $sdp->apikey = API_KEY; $sdp->apisecret = API_SECRET; $link = $sdp->loginurl(); $sdp->perform_auth_action(); BRKSPV

65 Notifications Using HTTP long polling BRKSPV-2001

66 Notifications BRKSPV

67 Notifications BRKSPV

68 Notifications Long polling sequence The app asks the server if there are any messages The connection can stay open for up to a minute If a message arrives, the server delivers it Then the process repeats BRKSPV

69 Notifications Objective-C [[sdp defaultdevice] observecurrentcontent]; - (void) contentdidchange:(nsdictionary *)infodict BRKSPV

70 Notifications PHP // subscribe to receive notifications $sdp->subscribe(); // run the long polling loop <body onload="longpoll();"> // this function will be called if the channel changes function channeldidchange(deviceid, oldchannel, newchannel) BRKSPV

71 Tutorial Build a working app with just a few lines of code BRKSPV-2001

72 Tutorial izapper Tap to change channel BRKSPV

73 Tutorial izapper New channel selected BRKSPV

74 Tutorial izapper application logic Get the list of channels Get the current content and select it Change the channel when the user taps one Select the new channel when notified BRKSPV

75 Tutorial izapper source code BRKSPV

76 Tutorial izapper source code BRKSPV

77 Tutorial Step-by-step Download the sample code Build and link the framework Follow the instructions in the step-by-step guide Complete solution available in case you get stuck All of the above available for PHP as well BRKSPV

78 Thanks! Now build some apps BRKSPV-2001

79 Call to Action Visit the Cisco Campus at the World of Solutions to experience Cisco innovations in action Get hands-on experience attending one of the Walk-in Labs Schedule face to face meeting with one of Cisco s engineers at the Meet the Engineer center Discuss your project s challenges at the Technical Solutions Clinics BRKSPV

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