Let your voice be heard

Transcription

1 Let your voice be heard Media Kit 2016 Total Reach Advertising

2 Display Advertising Phone: 540/ Fax: 540/ Digital Ads: The Free Lance Star All rates are Per Column Inch. First Monday Friday Saturday Sunday Subsequent insertion Insertion ** PCI...$ $26.03 PCI...$ $28.60 PCI...$ $29.93 **Same copy, all dates on original order, no substitutions. Color Rates Add Color to Increase Recognition, Recall and Results PROCESS COLOR (Any Size Ad) $20 $600 maximum charge SINGLE COLOR* (Any Size Ad) $15 $310 maximum charge *Single-color available inks are spartan red, cyan, magenta, yellow Newspapers ORANGE Delivered by mail every Thursday in Spotsylvania/Fredericksburg and Stafford to non-subscribers of The Free Lance Star Spotsy/City or Stafford Weekly Only Rate Per Column Inch Full Run Weeklies... $20.10 Stafford Weekly only... $14.80 Fredericksburg/Spotsylvania Weekly only... $14.80 Add Color to Increase Recognition, Recall and Results FULL-RUN WEEKLIES PROCESS COLOR (Any Size Ad) $20 $420 Terms and Conditions maximum charge SINGLE COLOR* (Any Size Ad) $15 $255 maximum charge SINGLE Zone (Any Size Ad) $15 $215 maximum charge Single Color (Any Size Ad) $10 $130 maximum charge *Single-color available inks are spartan red, cyan, magenta, yellow ACCEPTANCE: Publication constitutes final acceptance of advertising submitted to The Free Lance Star. The newspaper reserves the right to discontinue publication of any advertisement at any time, for any reason. CORRECTIONS: Errors in advertisements should be reported as soon as possible. The Free Lance Star cannot be responsible for more than one incorrect insertion. Check your proof carefully to avoid printed errors. Orange FAUQUIER CULPEPER Louisa Mineral LOUISA Warrenton Unionville LOUDOUN Remington Locust Grove PRINCE WILLIAM Massaponax SPOTSYLVANIA Lake Anna STAFFORD Snell Garrisonville 95 HANOVER RICHMOND CHESTERFIELD FAIRFAX Dale City Quantico Bowling Green CAROLINE Carmel Church HENRICO Potomac River KING GEORGE WASHINGTON D.C. Dahlgren ARLINGTON WESTMORELAND ESSEX MARYLAND FREDERICKSBURG Colonial Beach Montross RICHMOND Tabloid Rates Daily Retail Advertising Rates August, 2016 Classified Advertising Phone: 540/ Fax: 540/ E mail: classifieds@freelancestar.com Circulation The Free Lance Star Monday Friday 30,264 Saturday 31,840 Sunday 35,479 Newspapers TMC Published Every Thursday Spotsy/City 42,277 Stafford 38,523 Total 80,800 Columns Awareness $75.35 $ $ $ Billboard $ $ $ $ Impact $ $ $ $1, Show Stopper $ $ $ $1, Tabloid Rates Sunday or Weekender Columns Awareness $86.63 $ $ $ Billboard $ $ $ $ Impact $ $ $ $1, Show Stopper $ $ $1, $1, Modular Sizes Columns Awareness 2.25 x x x x Billboard 2.25 x x x x 4.91 Impact 2.25 x x x x Show Stopper 2.25 x x x x 9.82

3 Local Rate Card Page 2 Local Rate Card Page 2 Preprint Rates Classified Advertising Rates Preprints are accepted Wednesday Friday and Sunday Classified In-line Deliver to: Advertising Print Innovators 1381 Belman Road, Fredericksburg, VA / Rates per line of type Daily... $2.74 Saturday or Sunday... $3.16 Insert Long-term Size frequency (contract Cost required) per Thousand Insert Size 12-day/mo. minimum Cost per... Thousand $2.00 Single Sheet $ to 48 tab pages $ tab Help pages Wanted/Recruitment $46.90 Rates 50 to 60 tab pages $78.50 Rates per line of type 6 to Daily 10 tab pages $3.35 $52.00 per line 62 to 72 tab pages $ Saturday to 16 or tab Sunday pages $3.80 $57.00 per line 74 to 84 tab pages $ to 24 tab pages $ to 96 tab pages $ Star to 36 Weekly tab pages Newspapers $68.30 Classified 96 over Advertising* call for rates Rates per line for consecutive insertions SPECIFICATIONS: Non-Recruitment... $1.90 Recruitment...$2.45 Preprints *Ads must do run not in qualify The Free for Lance Star monthly ROP to or run other in the discounts. and/or the Internet. Maximum total tabloid page size 11 inches x 10.5 inches. Larger size pages are considered standard size PHOTOS: pages for Include rate determination a B&W photo and in your must be in-line quarter advertisement folded to at for least $ inches Color (folded photo edge) for $ x 10.5 COLOR inches SCREENING/BORDERS: (cut edge) before delivery Add to The a screen/border Free Lance Star. in your in-line advertisement for $ Reservation Deadline: 15 days in advance of publication. Delivery LOGOS: deadline Your company to guarantee logo can insertion be included date is ten in your days in-line prior to classified scheduled ad. insertion. Add INTERNET 2% to quantity RATES: for Additional spoilage. 20% per line. Legal advertising quotes include online rate unless notified. Daily COMPOSING (Wednesday through FEE Friday) FOR LEGAL Preprint Specifications: ADVERTISING: $50.00 Less BLIND than BOX full distribution NUMBERS: preprints Replies accepted may be sent Wednesday, to a confidential Thursday box and number, Friday. Add c/o $7 The per Free thousand Lance Star, for orders for an less additional than 25,000 charge pieces. of $50. Blind box replies are mailed 5,000 to you daily or can minimum be picked quantity. up at The Free Lance Star with photo ID. Thanksgiving add $5 per thousand; full holiday distribution required. Full run quantity on New Year s, July 3-line 4th, Thanksgiving minimum ad & size. Christmas. Average 5 words per line. Count 10 lines. Sunday $10.00 Preprint Specifications: minimum ad charge. No zoning available on Sunday inserts Full run quantity on all Sunday orders Total Classified Household Coverage: Display Mail Rates distribution are per column to non-subscriber inch households in Stafford, Spotsylvania and Fredericksburg available on a weekly Monday Friday basis. Contact your sales First representative Insertion...$27.40 for details. Subsequent Insertion...$26.03 Saturday First Insertion...$30.10 Subsequent Insertion...$28.60 Sunday First Insertion...$31.50 Subsequent Insertion...$29.93 FORMAT, TERMS and CONDITIONS 6 9p4 pica (1.56 ) columns, 20 deep. Full page is 120 column inches. Classified Help Wanted/Recruitment Display Rates WEEKender and TV STAR magazines: Rates are 5 9p4 pica (1.56 ) columns, 10 deep. CANCELLATION Advertisements Monday Friday Insertion may be cancelled Rate...$31.50 up until 12 noon 2 working days prior to publication. Saturday An ad ordered but Insertion not yet published Rate...$34.75 is subject to a cancellation charge of $50. DATED Sunday ADVERTISING MATERIALS The Insertion Free Lance Star Rate...$36.29 is not responsible for material older than 60 days. DEADLINES Normal production schedules require advertising copy to be submitted by noon, three days before Sunday publication. Classified Additional time will Front be needed Page for advance Rates proofs, color or multiple pages. DEPTH Rates OF ADS Standard-sized are and ads include measuring full color over 17 inches deep will be charged full column. Tabloid ads over Non-contract 8 inches deep charged at full Top 11-inch... depth. $ Bottom... $54.60 ERRORS In 13-Week the Contract event of an error in Top an... advertisement, The $93.75 Free Lance Star Bottom will... be liable for the first $43.25 incorrect insertion only to the extent of (1) furnishing to the advertiser a letter stating the correct price or 26-Week Contract Top... $83.45 Bottom... $37.10 description,and (2) republishing in the next available issue a correction in a space not to exceed that in which the error occurred. ACCEPTANCE Publication constitutes Combo final Rates acceptance (non-recruitment) of advertising submitted to The Free Lance Star. The newspaper Display and reserves Multi-column the right to Classified discontinue Ads publication of any advertisement at any time, for any reason. Per column inch...$19.00 Help Wanted/Recruitment Rates Classified Advertising Rates Call Display and Multi-column Classified Ads Per column inch...$20.00 Deadlines Deadlines Retail & Classified Display Ads Ads to Run Copy to FLS Retail & Classified Display Ads Monday... Wednesday, 5 p.m. Ads to Run Copy to FLS Monday... Tuesday... Wednesday, Thursday, 5 p.m. p.m. Tuesday Wednesday Thursday, Friday, 512 p.m. Noon Wednesday... Thursday... Friday, Monday, 12 Noon 12 Noon Thursday... WEEKender... Monday, Monday, 12 Noon 12 Noon WEEKender... Friday... Monday, Tuesday, Noon Noon Friday... Saturday... Tuesday, Tuesday, 12 Noon 5 p.m. Saturday... Sunday... Tuesday, Wednesday, 5 p.m. 12 Noon Sunday... TV Star Wednesday, Monday, 12 Noon TV Star Star Weeklies... Monday, 12 Noon 12 Noon Star Weeklies Saver Coupons... Thursday, Monday, 5 p.m. 12 Noon Star Saver Coupons... Monday, 12 Noon Display Cancellation Display Advertisements Cancellation may be canceled until 12 noon, 2 working Advertisements days prior to publication. may be canceled An ad until ordered 12 noon, but 2 not working yet pub lished days is subject prior to to publication. a cancellation An ad charge ordered (minimum but not $15.00). yet pub lished is subject to a cancellation charge (minimum $15.00). Classified In-Line Classified In-Line Ads to Run Copy to FLS without proof Ads to Run Copy to FLS without proof Monday... Friday, 5 p.m. Monday... Friday, 5 p.m. Tuesday... Monday, 5 p.m. Tuesday... Monday, 5 p.m. Wednesday... Wednesday... Tuesday, Tuesday, 5 p.m. 5 p.m. Thursday... Thursday... Wednesday, Wednesday, 5 p.m. 5 p.m. Friday... Thursday, Thursday, 5 p.m. 5 p.m. Saturday... Friday, Friday, 5 p.m. 5 p.m. Sunday... Friday, Friday, 5 p.m. 5 p.m. ADS SUBMITTED by by fax, fax, e mail e mail or online* or online* must be be received by by 4 p.m. 4 p.m. CLASSIFIED CALL CENTER HOURS: Monday Friday 8:30 8:30 a.m. 5 p.m. p.m. LOBBY HOURS: Monday Friday 9 a.m. 5 9 a.m. 5 p.m. p.m. *Place *Place classified classified ads ads online online by by visiting visiting freelancestar.com freelancestar.com and and clicking clicking place place a a classified classified ad. ad. CLASSIFIED CLASSIFIED IN-LINE IN-LINE CANCELLATION CANCELLATION After an ad is ordered, it may be canceled before it runs, but After an ad is ordered, it may be canceled before it runs, but there may be a one-time charge for composition. To cancel there may be a one-time charge for composition. To cancel for next publication, call 540/ by 5 p.m., Monday for next publication, call 540/ by 5 p.m., Monday through Friday. A cancellation number will be given. You will be charged through accordingly. Friday. A cancellation number will be given. You will be charged accordingly Standard Page Sizes STANDARD BROADSHEET PAGE is 20 deep. Ads STANDARD measuring BROADSHEET over 17 deep will PAGE be charged is modular deep. full Ads page measuring rate. Minimum over 17 size deep is 1 deep will for be each charged column full in page width: rate. 1x1, Minimum 2x2, size 3x3, is 1 etc. deep for each column in width: 1x1, 2x2, 3x3, etc. TABLOID PAGE is 11 deep. Ads measuring over TABLOID 8 deep PAGE will be is charged 10 deep. full column. Ads measuring Minimum size over is 8 deep 1 deep will for be each charged column full in column. width. Minimum size is 1 deep for each column in width. CLASSIFIED AND CLASSIFIED DISPLAY PAGE is 20 deep. Ads measuring over 17 deep will be CLASSIFIED & CLASSIFIED DISPLAY PAGE is19.88 deep. charged modular full page rate. Minimum classified Ads measuring over 17 deep will be charged display ad with border is 4, 1x4, 2x2, then modular full page rate. Minimum classified display additional 1 per column (3x3, 4x4, etc.) ad with border is 4, 1x4, 2x2, then additional 1 per column (3x3, 4x4, etc.) Mechanical Requirements Mechanical Requirements Broadsheet/Classified Tabloid 6-column Standard Format Broadsheet Tabloid 4-column Format Classified 6-column Format 5-column Format 9-column Format Columns Inches Picas Columns Inches Picas Columns Inches Picas Columns Inches Picas Columns Awareness x x x x Billboard x x x x Impact x x x x Show Stopper 2.25 x x x x Phone: 540/ Toll Free: 800/ , ext Phone: 540/ SPAD

4 Preprint Advertising Rates and Quantities NEWSPAPERS Reach 80,000+ Additional Households Massaponax SPOTSYLVANIA Garrisonville STAFFORD Brooke Hartwood Falmouth FREDERICKSBURG Spotsy & City Zip Quantity , , , The Star Weeklies are distributed by mail to select households in Stafford and Spotsylvania Counties and the city of Fredericksburg ,387 3,854 In-home delivery occurs on Wednesday and TOTAL 42,277 Thursday. Preprints and postal rates are not subject to monthly volume discount. For Full Distribution We Need 43,122* Stafford Zip Quantity , , , ,122 TOTAL 38,523 For Full Distribution We Need 39,293* *Includes 2% spoilage One zip-code minimum, but full-run for each zip required. Newspapers Insert Rates ** Sizes: Minimum acceptable size is 5 x7 Maximum acceptable size is 10.5 x11 Prior approval required on odd sizes or stock For pieces weighing over 0.4 ounce: Apply weight component at rate of 5.94 per ounce, rounded up to the next tenth of an ounce. Add 2.5 per piece handling/inserting. Rates: For pieces weighing 0.4 ounce (4/10) or less: Flat rate of 4.82 per piece **Subject to U.S. Postal service increases. Retail rates not subject to agency commissions. Example: Insert weighs 1.6 oz. x 5.94 = per piece handling = 12 The address for preprint delivery is Phone: 540/ For More Information Contact Your Sales Representative or Call 540/ Belman Road, Fredericksburg, VA Phone: 540/

5 NeWSpaperS The Region s Largest Audited Circulation Newspaper Delivered by mail every Thursday in Spotsylvania/Fredericksburg and Stafford Spotsy/City or Stafford Weekly Only Rate Per Column Inch Full Run Weeklies...$20.10 Stafford Weekly only...$14.80 Fredericksburg/Spotsylvania Weekly only...$14.80 add Color to Increase recognition, recall and results FUll-rUN WeeklIeS process Color (Any Size Ad) Single Color* (Any Size Ad) Single Zone (Any Size Ad) Single Color (Any Size Ad) $20 $15 $15 $10 $420 $255 $215 $130 *Single-color available inks are spartan red, cyan, magenta, yellow Circulation Newspapers Published Every Thursday Spotsy/City...41,211 42,277 38,523 Stafford...37,395 SPAD ,800 Total...78, / Toll-free: 800/ FAX: 540/ /

6 Distribution Quantities For Preprints in ZONE Sunday Wednesday Thursday Friday 1 2,606 2,407 2,382 2, ,631 5,830 5,754 5, ,227 4,428 4,379 4, ,747 10,843 10,665 10, ,701 4,072 4,017 4, ,736 2,311 2,264 2, ,752 3,214 3,159 3,167 Total 38,400 33,104 32,622 32,728 Full Run Billing Quantities in effect starting August 1, ,400 33,100 32,620 32, The address for preprint delivery is Phone: Toll Free: 800/ , ext Belman Road Fredericksburg, VA Phone: 540/ /15

7 AD DEADLINES On single ads requiring normal amount of layout and composition. Publication Sunday Health/Travel Big Deals TV Star Monday Tuesday Wednesday Thursday Weekender Friday Saturday Star Saver Coupon Scheduling/Copy Deadine 12 noon Wednesday 12 noon Tuesday 5 p.m. Friday 12 noon Monday 5 p.m. Wednesday 5 p.m. Thursday 12 noon Friday 12 noon Monday 12 noon Monday 12 noon Tuesday 5 p.m. Tuesday 5 p.m. Thursday 12 noon Monday Ad deadlines are subject to change due to press schedule or holiday. Cancellation: Advertisements may be cancelled until 12 noon 2 working days prior to publication. An ad ordered but not yet published is subject to a cancellation charge (minimum $15). Display Direct: 540/ Fax: 540/ Toll Free: 800/

8 MEASUREMENTS FOR ADVERTISING (Effective March 2010) Columns SIZES IN INCHES (SIZES IN PICA) Real Estate Broadsheet & Showcase Classified & Columns 5-column Tabloid (4-column Tabloid) Classified Display " (10p8) 2 5 / 16 " (14) " (7p2) " (22p1) 4 13 / 16 " (28p10) " (14p9) " (33p6) 7¼" (43p8) " (22p4) " (44p11) 9¾" (58p6) " (29p11) " (56p4) " (37p6) " (67p9) " (45p1) " (52p8) " (60p3) ¼" (121p6) " (67p10) " (119p5) " (140p2) 13 Depth of Pages and Size Standards: Standard Broadsheet Page is 20 inches deep. Ads measuring over 17 inches deep will be charged full column. Minimum size is 1" deep for each column in width up to 3 columns; for 4 to 6 columns, minimum is 1½ inches deep per column. 5-column Tabloid Page is 11 inches deep. Ads measuring over 8 inches deep will be charged full column. Minimum size is 1 inch deep for each column in width. Classified & Classified Display Page is 20 inches deep. Ads measuring over 17 inches will be charged full column. Minimum classified display ad with border is 4": 1x4", 2x2", then additional 1" per column (3x3", 4x4", etc.). 616 AMELIA STREET, FREDERICKSBURG, VA Display Direct: 540/ Fax: 540/ Toll Free: 800/

9 The Guide To DIGITAL AD SPECIFICATIONS We recommend all digital files received by The Free Lance Star be press-ready. The Free Lance Star is not responsible for errors that may occur after prepress if the supplied file is not press-ready. PREFERRED PRESS-READY FORMATS Print-ready, high-resolution PDF files made according to The Free Lance Star or press job option settings. Vector-based EPS files (i.e., Adobe Illustrator, Macromedia FreeHand) or EPS files exported from page layout applications. All fonts should be converted to outlines or fonts must be included with ad file transmission. Raster files (image files or Photoshop files) saved as.tiff or.eps formats. Please contact us for acceptable native file applications. UNACCEPTABLE FORMATS The Free Lance Star reserves the right to reject ads submitted in an unacceptable format. We can not accept the following: Microsoft Word, Microsoft Excel, Microsoft Publisher, Corel Draw, Corel Word Perfect, Corel Ventura, JPEG files (.jpg), Windows Metafiles (.wmf), BMP files (.bmp), Gif files (.gif). Please contact us with any questions concerning formats or technical specifications. COLOR FORMATS All color must be CMYK. Spot color is not accepted. Use 100% black. Please avoid black made with CMYK. RGB, LAB Color or Index Color cannot be used for print production. RESOLUTION Use a minimum input resolution of 200 pixels per inch (ppi) for continuous tone images scanned at their final image size Line art requires a minimum resolution of 500 dots per inch (dpi) when outputting final size ELECTRONIC SUBMISSION E mail your ad to flsads@freelancestar.com Include: Advertiser name and phone Ad rep name and phone Ad creator name and phone Digital file name and run date Additional technical info if required File size is limited to 8 MB. Zipped or stuffed files are accepted. Transmission through FTP sites using AdSend, Ad Transit and AdCaster Agent. COLUMN MEASUREMENTS We publish a 6 column broadsheet. Please use this guide for our column width. ROP: 1 column 10p8 Classified: 1 column 7p2 Tab: 1 column 10p8 2 column 22p1 2 column 14p9 2 column 22p1 3 column 33p6 3 column 22p4 3 column 33p6 4 column 44p11 4 column 29p11 4 column 44p11 5 column 56p4 5 column 37p6 5 column 56p4 6 column 67p9 6 column 45p1 7 column 52p8 8 column 60p3 9 column 67p10 For column widths larger than those shown, please call 540/ for more info. SPAD Amelia Street Fredericksburg,VA / rev. 02/13