Extending Collaboration with Social Software How IBM is using Social Software internally. IBM in <<< 64+ acquisitions since 2002 >>>

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1 Extending Collaboration with Social Software How IBM is using Social Software internally Paula Dantas IBM Software Group Senior Lotus Technical Pre-Sales IBM in ,000 employees +50% are mobile 168 countries 2,000 locations 140,000+ remote <<< 64+ acquisitions since 2002 >>> 580,000+ profiles 1

2 What does our working environment look like? > 90 % Laptops 100 % Internet access from office 74 % company mobile phone > 40 % in share desk 40 % with remote manager > 50 % e-learning IBM Intranet : 1st information source for IBMers > 90 % e-recruiting What is Social Software? Photo credit: Ian McNairn 2

3 Social Software is everywhere Photo credit: Ian McNairn Obviously people & communities are the key 3

4 Why run Social Software internally? Find Expertise and find information by finding experts Share Knowledge informally & formally, even when you are out Build Communities working together with others to make your job easier Execute Effectively organise add hoc & informal tasks to deliver results enable teaming across boundaries Why do I use Social Software? It s all about me Find experts Connect with co-workers Re-connect with people Find information/answers Consume expertise/knowledge of others Stay informed Share information Socialize with my coworkers, peers & friends Organize myself Build my trusted personal networks Photo credit: Ian McNairn 4

5 a workday in my life Finding an expert Finding a document Collaborating Sharing Marketing oneself Finding an expert 5

6 Search... Original Search Related search results including: Blogs, Bookmarks, Profiles, Communities validate their expertise 6

7 Finding a 'document FAST Many places today 7

8 Where I look for documents is Cattail How do you remember a good resource? Bookmark it? the problem is. You use multiple PCs Various browsers try synchronising IE, FF, Opera, Safari Endlessly long lists How do you share them with others? How do you keep them current? You have to remember which list or browser you saved it into Dogear it! 8

9 So how does Dogear WORK? See public bookmarks Subscribe to them Be kept informed How you Bookmark (Dogear) from ANYWHERE 9

10 Dogear - navigate via tags Collaborating with EVERYONE 10

11 Collaboration historically Synchronous - telephone Asynchronous /fax/sms Collaboration today 11

12 Real Time Collaboration Beyond Chat Is Is anyone else in in the community Members available to help me? who choose to answer the question meet in in a chat Sharing.. 12

13 Historically sent via Photo credit: Ian McNairn 13

14 Web Conference Lotus Sametime Meeting Room & Unyte Marketing oneself The rest Me! 14

15 Beehive is an opt-in social networking site for IBMers almost like an internal Facebook Beehive is a research project within IBM Research with a goal to aid IBMers with various people-centric challenges within the workplace When I joined Beehive, I felt at "home" right away. Why? Because many IBMers, "strangers", and even executives like Bob, Carol, any many others would drop by and welcome me to Beehive, greet me or simply have a quick chat. People from all over the world. It felt like a huge global community right away. IGA DPE based in Switzerland 15

16 Social Software in Action at IBM Usage Collaboration 2.0 available to 500K of us Profile: 515k profiles on bluepages; 6.4M+ searches per week Communities: 1,800+ online communities w/147k members and 1M+ messages WikiCentral: 25K+ wikis with 320K+ unique readers BlogCentral: 62k users; 260k entries; 30k tags Dogear: 580k bookmarks; 1.4M tags; 20k users Activities: 50k activities, 425k entries; 80K users Instant Messaging: 4M+ per day Return on Investment Search satisfaction has increased by 50% with a productivity driven savings of $4.5M per year $700K savings per month in reduced travel Significant reduction in phon , server costs IBM Communities of Practice - Benefit from Social Software IBM social software benefits acknowledged by % of survey respondents Improved customer satisfaction 42% Increased sales Increased sense of belonging Improved personal reputation 60% 65% 65% Increased productivity Reused assets Shared know ledge w ith others Accessed experts quicker Increased skills 74% 77% 84% 84% 87% 0% 20% 40% 60% 80% 100% *Source: IBM Global Technical Services Knowledge Community of Practice Business Impact Survey 2007 completed by approximately 2,300 respondents. 16

17 And finally, some of these tools in ACTION greenhouse.lotus.com A place where you can use: IBM Lotus Connections IBM Lotus Sametime IBM Lotus Quickr IBM Lotus Domino Web Access IBM Lotus Symphony IBM Lotus Sametime Multi-lingual lingual translation plug-in Many Eyes 17

18 Knowledge is POWER (as we all know) Finding an expert Finding a document Collaborating Sharing UNLEASHES the power Sharing Marketing oneself 18

19 Questions?