We Can Help! Tutor.com s Guide to Marketing & Promotion
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1 Marketing Muddling Your Mind? Promoting Got You Panicked? We Can Help! Tutor.com s Guide to Marketing & Promotion B2S Webinar Slide 1
2 USING GOTOWEBINAR Raise your Hand. Choose your audio format. Type your questions or comments and Send. Download your handouts. Be sure to take the 2016 Tutor.com Client survey, open now! Link in your Community Impact Newsletter Or go here: B2S Webinar Slide 2
3 Today s Schedule New Subjects for 2016/2017 Know Before You Go: Staff Training Know Before You Go: Report-Driven Outreach Don t Sweat the Small Stuff: Begin With the Basics Targeted Touchpoints: Reaching Specific Audiences Creative Contests: Reward Their Work Sneak Peek: New Materials Coming Soon! B2S Webinar Slide 3
4 New Tutor.com Subjects 2016/2017 Always Innovating. Always Updating. Microsoft Office Suite Word Excel PowerPoint ESL/ELL (8 th grade and up) Reading Comprehension 8 th grade and above Pre-calculus Available Upon Request Drop-off Algebra I & II In the works: new content for self-study. Poll: What topics are most important for content? B2S Webinar Slide 4
5 Know Before You Go Staff Training Everybody knows somebody that needs Tutor.com. Monthly webinars Recorded webinars Demonstration videos Custom Training Options Poll: When is the last time you attended a Tutor.com training? B2S Webinar Slide 5
6 Know Before You Go Report-Driven Outreach Data is a beautiful thing. clientsupport@tutor.com Poll: Do you currently receive Tutor.com monthly reports? Grade Level Trends Hit or miss? Success after promotion? Popular Subjects Share with teachers Relevant messaging Student Comments Use in newsletter headers Tweet, Snap, Post B2S Webinar Slide 6
7 Know Before You Go Report-Driven Outreach Data is a beautiful thing. B2S Webinar Slide 7
8 Know Before You Go Report-Driven Outreach Data is a beautiful thing. B2S Webinar Slide 8
9 Know Before You Go Report-Driven Outreach Data is a beautiful thing. Total Usage Mobile Usage Survey Results Time in Session Avg. Session Length Student Comments By Grade By Subject Account Holder Counts SkillsCenter Quizzes Optional: zip, school B2S Webinar Slide 9
10 Your Turn Questions About Training or Reports? Use the Question Box to Ask Your Questions or Share Ideas. B2S Webinar Slide 10
11 Client Resource Center Your Go-To Site for Tutor.com Promotion. Password Protected. for your password B2S Webinar Slide 11
12 Don t Sweat the Small Stuff Begin with the Basics Simple. Quick. Inexpensive. Good Strategy YA/Children's Staff trained Link on website Fliers in the library Bookmarks at circ. desk Demo at school open house Article in Newsletter Commercial at Teen Program(s) Tweet a link and hours Great Strategy ALL Staff trained Link with graphic and description Fliers in the laundromat Bookmarks in schools media centers Demo in math/english classes Article in Local Media Commercial at Scout Meeting Buy a Boost on FB ads B2S Webinar Slide 12
13 Targeted Touchpoints Reaching Specific Audiences Speak Their Language. Audience Messaging Pieces to Share AP Teachers Athletic Coaches English Teachers Raise your students scores by ½ point or more. Don t let academics bench your players. Save some red ink on composition assignments. Guidance Counselors Give your college-bound students a boost. Homeschooling Parents Be better prepared to help in tough subjects. Efficacy Studies Briefing, Top 10 Tips Get Back in the Game Flyers New Writing Flyers or Bookmarks SAT /ACT Flyers and Student Brochures Safe & Secure Assurance, Top 10 Tips B2S Webinar Slide 13
14 Creative Contests Reward Their Work It s all fun and games, with a dash of learning. Contest Type Library Resources Scavenger Hunt Writing Contest/Club TAG/TAB Referral Contest Video Production Contest Math or Science Packets Resolutions Punch Cards Details Online or in-library; Explore eresources to complete scavenger hunt. Include Tutor.com hours an item on list. Suggest Tutor.com to participants in your library s writing events for NaNoWriMo or other essay contest you have. Have students in your TAG (or other frequent visitors) keep track of how many friends they refer to Tutor.com Have students create a Tutor.com commercial to put on your website or share on social media. Repurpose the Tutor.com Summer Challenge packets to use during the school year. Offer small prizes (or end of semester party) for students completing items on New School Year Resolution list. B2S Webinar Slide 14
15 Your Turn To Share With What Have You Had Success? Use the Question Box to Share Your Ideas. B2S Webinar Slide 15
16 Sneak Peek: New Materials Coming Soon Estimated Date: September 15th Teen Poster Design Contest Winners to be chosen September 1st B2S Webinar Slide 16
17 Sneak Peek: New Materials Coming Soon Estimated Date: August 15th Early Mock-Ups! Not Final Copy or Design! B2S Webinar Slide 17
18 Sneak Peek: New Materials Coming Soon Estimated Date: August 15th Overall Theme: We Can Help! Fun Alliterations Corresponding Emojis Materials by Subject Math Science Writing Test Prep General Bookmarks Flyers Brochures Newsletter templates Teacher templates Poll: What pieces do you need next? B2S Webinar Slide 18
19 We Can Help! Tutor.com s Client Care Team Marketing Technical Support Service Support Reporting Bob Bonocore Alyssa Louro Client Services Manager Account Manager Bob.Bonocore@Tutor.com Alyssa.Louro@tutor.com (941) (347) Susan Del Rosario Ralph Bautista Sr. Director, Library Programs Client Services Support Susan.DelRosario@Tutor.com Ralph.Bautista@Tutor.com (920) (917) Be sure to take the 2016 Tutor.com Client survey, open now! Link in your Community Impact Newsletter Or go here: B2S Webinar Slide 19
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