Media Kit 2017 Delivering you an audience of toy retail, licensing and brand professionals.

Transcription

1 Media Kit 2017 Delivering you an audience of toy retail, licensing and brand professionals.

2 Toy & Hobby Retailer For over 75 years, Toy & Hobby Retailer has been Australia s leading toy industry media brand, a reputation built on journalistic quality and integrity. We attract the industry s top professionals, responsible for the decisions made at the country s toy and hobby retail, licensing and brand organisations. Our audience relies on Toy & Hobby Retailer to deliver insightful and accurate coverage of new developments and trends in the toy, hobby and licensing sector. YOUR ESSENTIAL INDUSTRY DIRECTORY 2017 NOVEMBER/DECEMBER 2016 PRINT POST APPROVED Toy & Hobby Header LEGO, the LEGO logo and the Minifigure are trademarks of the LEGO Group The LEGO Group. cover.indd 1 LGCH010_Toy_and_Hobby_297x220_F.indd 1 28/10/16 10:13 AM 10/7/16 11:03 AM

3 Our Audience, Your Customer The Toy & Hobby Retailer Portfolio Toy & Hobby Retailer attracts a diverse audience from all areas of the toy retail, licensing and branding industry. But the majority of our audience consists of those key decision makers in the makers and qualified buyers in the organisation. By job CEO/Owner/Director 35% General Manager 43% Buyer 10% Sales/Marketing 8% Information Services/R&D 4% By state NSW/ACT 28% VIC 42% QLD 12% WA 6% NT/SA/TAS 9% OS 3% We deliver content across a portfolio of media platforms, when and how our audience wants it. Magazine Each issue of Toy & Hobby Retailer takes an in-depth and investigative look into special topics and issues impacting the industry (see Editorial Schedule). Distribution: 4,000* Readership: 12,000* *Publisher s statement Website The Toy & Hobby Retailer website, delivers industry news, as it breaks, keeping our audience informed and up-to-date. Users: 4,588 (Oct 16) Update frequency: Daily e-direct (enewsletter + edm) Toy & Hobby Retailer s e-direct service delivers the latest news and information straight to our audience when they need it most. Subscribers: 3,372 (Oct 16) enewsletter frequency: Weekly

4 Magazine Editorial Schedule Toy & Hobby Retailer Marketing Solutions March/April Toy Fair Preview Published early February May/June Toy Fair Special Edition: Top Trends & Products at Melbourne Toy Fair International Toy Fair season wrap-up Art & Craft Products July/August Games & Puzzles Hobbies & Models Boys Toys Outdoor Toys September/October Licensing Special Edition: LIMA Expo Report Nursery & Preschool Toys November/December Construction Toys STEM/Electronic Toys Headline Makers 2017 Toy Industry Directory January/February 2018 Girls Toys Toy & Hobby Retailer Industry Award Winners March/April 2018 Toy Fair Preview Publication early February By partnering with Toy & Hobby Retailer, you will reach an engaged audience of toy and hobby industry professionals. You have access to a trusted integrated marketing-communications platform, offering you innovative channels and endless creative advertising and marketing solutions. In conjunction with the Yaffa Custom Content department, Toy & Hobby Retailer can develop and deliver a tailored marketing package to help your brand achieve its specific strategic objectives, featuring elements including: Advertising (off- and online) Event partnership Direct marketing Native advertising Social Inserts and covers Video Custom events White papers and educational tools Profiles (organisations and people) Reviews Opinion pieces

5 Rate card and material specifications 2017 Magazine Rates Size Casual 3 6 Full page $3060 $2740 $2640 ½ page $2270 $2080 $2030 ¹ ³ page $1960 $1800 $1650 ¼ page $1240 $1080 $930 RATES EXCLUDE 10% GST. PREFERRED POSITION LOADING: OBC +30%, IFC +20%. Material Specifications Size Width Height DPS (trimmed) Full page (trimmed) ½ page vertical ½ page horizontal ¹ ³ page vertical ¹ ³ page horizontal ¼ page horizontal ¼ page square ALL SPECS ARE IN MM. PLEASE INCLUDE 5MM BLEED ON FP AND DPS ADS. Deadlines Issue Booking Material Publication Jan/Feb 7 Dec 14 Dec 19 Jan Mar/Apr 5 Jan 12 Jan 13 Feb May/Jun 13 Apr 20 Apr 22 May Jul/Aug 15 Jun 22 Jun 21 Jul Sept/Oct 15 Aug 22 Aug 20 Sep Nov/Dec 19 Oct 26 Oct 22 Nov Website Rates Section Size Monthly Exclusive positioning Run of site Rails (x2)* $2200 Billboard* $2000 Extended Leaderboard $1950 Leaderboard $1600 MREC $900 SREC $550 Background Skin* $2500 Pop-up $1500 Video POA Leaderboard $1200 MREC $750 SREC $450 * DOES NOT DISPLAY ON MOBILE SITE. RATES EXCLUDE 10% GST. PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS. Material Specifications Size Width Height Background Skin Rails (x2) Pop-up (desktop) Pop-up (mobile) Billboard Extended Leaderboard Leaderboard MREC SREC Video ALL SPECS ARE IN PIXELS 16:9 aspect ratio enewsletter Rates edm Size Weekly Monthly $2750 (per broadcast) Banner $400 $1000 Medium Banner $300 $700 MREC $300 $700 RATES EXCLUDE 10% GST. PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS. Material Specifications Size Width Height edm Banner Medium Banner MREC ALL SPECS ARE IN PIXELS. Deadlines Website and enewsletter online material deadline is 7 days prior to publishing. edm broadcast material deadline is 14 days prior to publishing. Melanie Hird National Sales Manager P: E: melaniehird@yaffa.com.au Content Marketing Custom content/advertorial options are available for all print and digital platforms. Card rates apply with a 30% production fee loading if Yaffa creates the content. Contact your sales manager for customised packages. ½ PAGE VERTICAL ¹ ³ PAGE VERTICAL ¹ 4 PAGE VERTICAL ¹ 4 PAGE SQUARE RAILS EXT. LEADERBOARD LEADERBOARD BILLBOARD MREC RAILS BANNER MEDIUM BANNER SREC MREC SREC ½ PAGE HORIZONTAL ¹ ³ PAGE HORIZONTAL ¹ 4 PAGE HORIZONTAL

6 Contact Melanie Hird National Advertising Manager P: E: Fiona Cameron Editor P: E: Publisher Lindy Hughson P: E: Toy & Hobby Retailer is published by Yaffa Media Pty Ltd Bellevue Street Surry Hills NSW 2010 P: F: