Engage with the cycling community's core audience of active buyers and brand ambassadors. Media Specs MountainBikeReview & RoadBikeReview

Transcription

1 Engage with the cycling community's core audience of active buyers and brand ambassadors Media Specs 2016 MountainBikeReview & RoadBikeReview

2 Media Specs 2016 / BANNER SPECS Banner Creative Requirements A) Leaderboard: 728x90 B) Medium Box: 300x250 A: 728 x 90 C) Large Box: 300x600 D) Half Box: 300x100 B: 300 x 250 File format.jpg,.png, static or animated.gif, 40k max file size Also accepted Flash.SWF file, 50k. with clicktag and fallback image required, include click-through URL Recommended animation length: 15 seconds, maximum 3 loops Custom HTML or JavaScript code snippet 3 rd Party Network Tags DoubleClick Tag (Internal Redirect) Deadline: 3 business days All ads should have a hairline border to define ad space No distracting imagery, sexually explicit content or strobing lights Communicate a clear and relevant message with tailored content C: 300 x 600 D: 300 x 100 BANNER PLACEMENT ON MTBR

3 Media Specs 2016 / BANNERS CUSTOM TARGETING SPECS Targeting Geography Targeting: Country, Region, State, City and/or Postal Code Browser Targeting: Browser, Browser Language, Bandwidth and/or Operating System Guidelines Single or Multiple creatives can be served Creatives served as a Roadblock can be either 728x90 and 300x250 or 728x90 and 300x600 (ATF) Creative Rotation can be setup as Even, Optimized, Weighted or Sequential Delivery All campaigns are set to deliver evenly over the course of the campaign flight dates Frequency Capping: Limit the number of times that ads from a campaign are served to any individual user impressions per day, per user TARGETED BANNER CAMPAIGN

4 Media Specs 2016 / REPORTING SPECS Reporting Requirements A) Order Name (Advertiser Name) B) Line Item Name (Campaign Detail) C) Banner Impressions D) Clicks E) Click Through Rate (CTR) F) Line Item Start & End Date Using Doubleclick for Publishers (DFP) Daily, weekly and monthly reporting available Reports sent directly to the client or scheduled in advance In order to setup scheduled reporting, Client Services will need the contact name and address EXAMPLE OF REPORTING Custom Campaign Tracking If you plan to track traffic through your Google Analytics accounts, provide the custom URL for campaign tracking Google Analytics provides a custom URL builder online for guidance For flash banners, when providing.swf files, DFP will not track clicks unless client inserts a clicktag for click tracking (Guidance can be provided upon request) 3 rd Party reporting is accepted for billing if specified in the advertising agreement 3 rd party reporting login information is required at the start of the campaign

5 Media Specs 2016 / HOT DEALS SPECS Hot Deals Requirements A) Image: Client logo size 146 x 60 in.gif or.png format with transparent background, 20k max file size B) Copy: Brand Name A B F C) Copy: Model Name D) Copy: Sale Price (minimum 10% discount required) C D E H E) Copy: Original Price F) Link: Site displaying Hot Deal G G) Link: Product URL H) Link: URL to product image Client Services provides an Excel template to complete Clients can serve up to 9 Hot Deals per site Multiple sites can be included on the same spreadsheet Hot Deals are also run of site and evenly rotated Hot Deals are on a CPC basis HOT DEALS SECTION

6 Media Specs 2016 / FEATURED MERCHANT LINKS Featured Merchant Links Requirements Data feed file in.csv or Text format with the following columns: A) Copy: Brand Name B) Copy: Model Name C) Copy: Category D) Copy: Subcategory A-D E E) Copy: MSRP F) Link: URL to product image F G) Image: Client logo size 100x40 in.gif, /JPG or.png format, max file size 20k H) Link: Product URL I) Copy: Product Description I G H Additional fields such as MPN or UPC can be provided Allow up to 1 2 weeks for a full turnaround depending on the feed There is no product limit for each data feed Sample data feeds can be sent upon request Contact Client Services if you would like to send files via our FTP site Featured Merchant Links (FML s) are also known as Buy It Here Buttons FEATURED MERCHANT LINKS ON MTBR

7 Media Specs 2016 / ENEWSLETTER SPECS enewsletter Requirements A) Images: 300x250.GIF,.JPG or.png format B) Text: Maximum of 50 words C) Link: Click-through URL Clients services allows up to 2 sponsors for each enewsletter Exclusive Sponsorship is available Client will work directly with the Site Manager to create and/or modify the content Clients can provide custom tracking URLs for their banner enewsletters are released every Monday for Mtbr.com and RoadbikeReview.com, if a Holiday falls on a Monday, enewsletters will be scheduled the following day A: 300x250 B: 50 words C: link ENEWSLETTER PROMOTION

8 Media Specs 2016 / CONTEST SPECS Contest Page Requirements A) Image: 728x90 banner for your contest page to go to your site, 40k max file size B) Image: Contest header banner 810x400 in.jpg or.gif format, max 700k file size C) Text: Copy including contest details, prize(s), and entry format (description of actions contestants have to take to enter the contest) D) Image: Photo of a prize along with MSRP E) Image: Company logo for promotional use, any size A: 728 x 90 B: 810 x 400 C: Contest details Client will work directly with the Gregg Kato gregg@mtbr.com The number of entrants we receive is usually higher if the call to action is easy (name and address) Contests run for 30 days unless specified in agreement Prize: minimum $500 value (actual prize preferred over gift certificate) Advertiser retains all contestant addresses (potential for follow-up offer) Multiple prizes and winners is an option Link to view recent contests: CONTEST PROMOTION PAGE

9 Media Specs 2016 / CONTEST SPECS Contest Promotion Requirements A) Image: 195x90 banner, max 20k file size, runs throughout the site B) Image: 300x250 banner, max 40k file A: 195 x 90 size, (note: runs in editorial Pro Reviews Photo Galleries) C) Image: 300x100 banner, max 30k file size, runs on Home Page, Forums, User Reviews, Pro Reviews B: 300 x 250 Social Media Promotion on Facebook & Twitter is available C: 300 x 100 CONTEST BANNERS ON MTBR

10 Media Specs 2016 / VIDEO INTERSTITIAL SPECS Video Interstitial Requirements A) Link: YouTube Video URL: videos must be uploaded by the client or by ConsumerREVIEW to YouTube, X CLOSE settings unlisted B) Image: Video Skin graphic must fit within 900 pixels wide x 600 pixels high area in.gif,.jpg or.png format A: Video Space 480x360 C) Link for Video Skin: click-through URL Interstitial must be frequency capped a minimum of 1 per day Interstitial will not run on mobile devices The video will cover the middle portion of the video skin B: Video Skin: 900x600 C: Link VIDEO INTERSTITIAL ON HOMEPAGE

11 Media Specs 2016 / INTERSTITIAL SPECS Banner Interstitial Requirements A) Image: Graphic must fit within 900 x 600 area in.gif,.jpg,.png, animated.gif, or.swf file format, max 500k file size X CLOSE B) Link: click-through URL A: Graphic 900x600 C: Link BANNER INTERSTITIAL ON HOMEPAGE

12 Media Specs 2016 / SITE SKIN SPECS Site Skin Requirements A) Image: 2180 wide x 1080 high in.jpg,.png or.gif format, max 300k file size B) Link: click-through URL Reporting Metrics If client would like to track page views, provide a 1x1 tracking pixel If client would like to track clicks, provide a custom tracking URL Skin dates are reserved upon receipt of a signed IO Deadline: 3-5 days prior to launch HOMEPAGE SKIN EXAMPLE More questions? Please contact your Sales Manager for more specific questions.

13 Media Specs 2016 / SITE SKIN SPECS Creative Guidelines Main message and art should fit within the Safe Viewing Area to fit standard screens The design may extend to the Maximum Viewing Area but please note this area may be hidden to users with standard screen resolutions Graphic can fade on the bottom of the image to a solid web color for easier transition, please provide a web color value if you choose to do so Animation is not allowed on site skin graphics Skin has only one link/call-to-action width 1366 width 980 pixels Content Area Safe Viewing Area Maximum Viewing Area HOMEPAGE SKIN SPECS Need template? Download template at mtbr.com/mediakit/siteskin

14 Media Specs 2016 / SALES TEAM Jim Thomas Phone: jt@mtbr.com Forrest Arakawa Phone: forrest@mtbr.com Client Services Natasha Mosqueda Phone: traffic@consumerreview.com Consumer Review 3 Twin Dolphin, Suite 295 Redwood Shores, CA Telephone: Fax: