Adobe Marketing Cloud Dynamic Signal Data Connector for Adobe Analytics

Transcription

1 Adobe Marketing Cloud Dynamic Signal Data Connector for Adobe Analytics

2 Contents Dynamic Signal Data Connector for Adobe Analytics... 3 Key Benefits and Features...3 Integration Prerequisites...3 Deploying the Integration... 4 Completing the Adobe Integration Wizard...4 Verifying the Integration...4 Using the Integration... 7 Viewing Traffic and Conversion Metrics by Dynamic Signal Dimensions...7 Segmenting by Dynamic Signal Dimensions...7 Integrated Reporting Dimensions...8 Last updated 10/22/2013 Dynamic Signal Data Connector for Adobe Analytics

3 Dynamic Signal Data Connector for 3 Adobe Analytics Dynamic Signal Data Connector for Adobe Analytics This Adobe Data Connectors integration combines the people-powered marketing capabilities of the Dynamic Signal Platform with the digital experience insights from Adobe Analytics. The result is a powerful new analytics and optimization opportunity. As your employees and customers promote your brand using Dynamic Signal, they will drive results back to your owned web experiences. You can now measure the uplift of these activities through an integrated tracking and reporting solution in Adobe Analytics. Key Benefits and Features Simplified workflow through automated tracking code generation for content shared through Dynamic Signal. Automated daily syncing of Dynamic Signal content dimensions between and Adobe Analytics. New Traffic and Conversion reporting attributed directly back to which content, authors and sharers are actively promoting your brand. Integration Prerequisites Prerequisites for Adobe Customers Must be a current Adobe Analytics customer. Must be an Adobe Marketing Cloud admin user with permissions to enable Data Connectors. Must have at least 1 available and enabled evar variable within your report suite. Prerequisites for Dynamic Signal Customers Must be a current Dynamic Signal customer. Must have a valid Dynamic Signal Community ID.

4 Deploying the Integration 4 Deploying the Integration Deploying this integration is a simple process that consists of completing the Adobe Integration Wizard and verifying the integration. Completing the Adobe Integration Wizard Steps to complete the integration wizard in the Data Connectors interface. 1. Navigate to the Data Connectors (formerly Genesis) area within the Adobe Marketing Cloud. 2. Launch the Dynamic Signal integration wizard. 3. Choose the desired Report Suite and provide a name for the integration. 4. Configure the following items: Item address Description Community ID Description The primary contact's address. (Optional) Description for this integration setup. You can obtain this ID from your Dynamic Signal representative. 5. Configure the following Variable Mappings items: Item Tracking Code Description Select an available evar variable from your report suite. 6. Review the classifications that will be created for this integration. 7. Check the box to create the Dynamic Signal integration dashboard (optional, but highly recommended). 8. Review all configuration items and click Activate Now. 9. Important: Once you have completed the wizard, you must notify your Dynamic Signal representative so that they can activate the integration on the Dynamic Signal platform. Verifying the Integration Steps to view your Dynamic Signal integration setup within the Adobe Marketing Cloud 1. View your Dynamic Signal integration setup in the integration activity log. a) In the Adobe Marketing Cloud, navigate to Support > Integration Activity Log.

5 Deploying the Integration 5 b) Look for entries like Classification Data imported successfully. These entries should appear within 24 hours of successful deployment. 2. Review your Dynamic Signal reports within Adobe Analytics using the Dashboard that was automatically created for you using the Adobe Integratipn wizard (Step 7). Alternatively, you can navigate to the Dynamic Signal reporting within the Adobe Analytics menu structure refer to the following screen shots. Note: This data should appear within hours of successful deployment.

6 Deploying the Integration 6

7 Using the Integration 7 Using the Integration Once deployed, you can begin using the additional capabilities that this integration provides. Note: It can take hours to begin seeing some of the Dynamic Signal data within your Adobe Analytics reporting. The following actions result in added value from this integration within Adobe Analytics. Viewing Traffic and Conversion Metrics by Dynamic Signal Dimensions Example of a report in Adobe Analytics. This integration provides new dimensions that become available as Adobe Analytics reports see Integrated Reporting Dimensions for more information. The report below is an example of analyzing both Visits and a conversion metric (Registrations) that have been broken down by Article Title. Segmenting by Dynamic Signal Dimensions Examples of segments based on Dynamic Signal dimensions. A primary feature of this integration is the ability to create Adobe Analytics segments based on the integrated reporting dimensions. For example, you can build a segment that includes only Visits originating from a specific Dynamic Signal Community. You might call this Visits driven from SuperFans. This segment definition might look like the following.

8 Using the Integration 8 Integrated Reporting Dimensions Lists the Dynamic Signal reporting dimensions that are included with this integration. Dimension Channel Type Article ID Source Type User Name Source ID User ID Source Name Article Title Description The social network (or blogging platform) where the user shared a community post. Users may share a post on multiple channels. Clicks and other activity are segmented per channel. This field displays Facebook, Twitter, etc. so that you can see which Channel Type is driving activity. The Article ID uniquely identifies each piece of content in the Dynamic Signal community. This field indicates whether the post was created by a Member or the Brand. Note that in either case content may be created manually in the application or imported from an external feed. The user who shared a post on his or her social network(s), generating click-throughs to your site. The Source ID uniquely identifies the creator (or author) of the shared post. This is most often either a particular member or an external feed. The User Id uniquely identifies a user (i.e., a member) in the Dynamic Signal community. In this case, the user is the sharer who shared the post on his or her social network(s). The source is the creator (or author) of the shared post. In most cases, this is a member of the community or an external feed. The title of the shared post that generated clicks back to your site. Community Name The name of your Dynamic Signal community.