Search Engine Optimization

Transcription

1 Phum Plaengam present s Search Engine Optimization Tools And Service s The Good, The Bad and the Stupid 1

2 Phum Plaengam present s Search Engine Archie Approves Optimization Tools And Service s The Good, The Bad and the Stupid 1

3 1990s, 1993, ARPANET 1972, Tim Bernes Lee 2

4 In The Good Old days 1990s, 1993, ARPANET 1972, Tim Bernes Lee 2

5 In The Good Old days Descriptive File Names 1990s, 1993, ARPANET 1972, Tim Bernes Lee 2

6 In The Good Old days Descriptive File Names Page Titles 1990s, 1993, ARPANET 1972, Tim Bernes Lee 2

7 In The Good Old days Descriptive File Names Page Titles Meta Descriptions 1990s, 1993, ARPANET 1972, Tim Bernes Lee 2

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9 Is Pretty Important Everybody is doing it Everybody needs it Everybody loves it 3

10 Is Pretty Important Everybody is doing it Everybody needs it Everybody loves it (Maybe) 3

11 4

12 Money 4

13 Money Works 4

14 Money Works Scam 4

15 5

16 The Services 5

17 Analysis HTML structure, Website Design, Navigation, Competitor Research Content Writing Website content, Blogs, Articles, Relevancy Link Development Social Bookmarking (Posting blogs on social media sites such as dig, reddit), Directory submissions, Blog Posting 6

18 Analysis and Structure Analysis HTML structure, Website Design, Navigation, Competitor Research Content Writing Website content, Blogs, Articles, Relevancy Link Development Social Bookmarking (Posting blogs on social media sites such as dig, reddit), Directory submissions, Blog Posting 6

19 Analysis and Structure The Code Analysis HTML structure, Website Design, Navigation, Competitor Research Content Writing Website content, Blogs, Articles, Relevancy Link Development Social Bookmarking (Posting blogs on social media sites such as dig, reddit), Directory submissions, Blog Posting 6

20 Analysis and Structure The Code The Design Analysis HTML structure, Website Design, Navigation, Competitor Research Content Writing Website content, Blogs, Articles, Relevancy Link Development Social Bookmarking (Posting blogs on social media sites such as dig, reddit), Directory submissions, Blog Posting 6

21 Analysis and Structure The Code The Design The Competitors Analysis HTML structure, Website Design, Navigation, Competitor Research Content Writing Website content, Blogs, Articles, Relevancy Link Development Social Bookmarking (Posting blogs on social media sites such as dig, reddit), Directory submissions, Blog Posting 6

22 Analysis and Structure The Code HTML The Design The Competitors Analysis HTML structure, Website Design, Navigation, Competitor Research Content Writing Website content, Blogs, Articles, Relevancy Link Development Social Bookmarking (Posting blogs on social media sites such as dig, reddit), Directory submissions, Blog Posting 6

23 Analysis and Structure The Code The Design HTML Usability The Competitors Analysis HTML structure, Website Design, Navigation, Competitor Research Content Writing Website content, Blogs, Articles, Relevancy Link Development Social Bookmarking (Posting blogs on social media sites such as dig, reddit), Directory submissions, Blog Posting 6

24 Analysis and Structure The Code The Design The Competitors HTML Usability What they do Analysis HTML structure, Website Design, Navigation, Competitor Research Content Writing Website content, Blogs, Articles, Relevancy Link Development Social Bookmarking (Posting blogs on social media sites such as dig, reddit), Directory submissions, Blog Posting 6

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26 Content Content Content Content Content Content Content Content Content Writing 7

27 Content Content Content Content Content Content Content Content Content Writing Relevancy 7

28 Content Content Content Content Content Content Content Content Content Writing Relevancy Articles 7

29 Content Content Content Content Content Content Content Content Content Writing Relevancy Articles Blogs 7

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31 links links links Link Development 8

32 links links links Link Development Link Baiting 8

33 links links links Link Development Link Baiting Directory Submission s 8

34 links links links Link Development Link Baiting Directory Submission s Posting Content 8

35 Keyword Improvement Keyword selection, Primary Keyword, Keyword Grouping, Keyword Competition Social Media Marketing Setting up Social Media Profiles, Managing social media posts Local Yelp, Local Directories, Keywords concerning Area, target audience 9

36 Keyword Improvement Keyword Improvement Keyword selection, Primary Keyword, Keyword Grouping, Keyword Competition Social Media Marketing Setting up Social Media Profiles, Managing social media posts Local Yelp, Local Directories, Keywords concerning Area, target audience 9

37 Keyword Improvement Keyword Selection Keyword Improvement Keyword selection, Primary Keyword, Keyword Grouping, Keyword Competition Social Media Marketing Setting up Social Media Profiles, Managing social media posts Local Yelp, Local Directories, Keywords concerning Area, target audience 9

38 Keyword Improvement Keyword Selection Keyword Research Keyword Improvement Keyword selection, Primary Keyword, Keyword Grouping, Keyword Competition Social Media Marketing Setting up Social Media Profiles, Managing social media posts Local Yelp, Local Directories, Keywords concerning Area, target audience 9

39 Keyword Improvement Keyword Selection Keyword Research Keyword Competition Keyword Improvement Keyword selection, Primary Keyword, Keyword Grouping, Keyword Competition Social Media Marketing Setting up Social Media Profiles, Managing social media posts Local Yelp, Local Directories, Keywords concerning Area, target audience 9

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41 Social Media Marketing 10

42 Social Media Marketing Pay Per Click PPC Management 10

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45 13

46 The Tools 13

47 Like Google Ad words, SME Rush Like Screaming Frog, Microsoft SEO Toolkit Like GT Metrics 14

48 Keyword Tools Like Google Ad words, SME Rush Like Screaming Frog, Microsoft SEO Toolkit Like GT Metrics 14

49 Keyword Tools Like Google Ad words, SME Rush Site Auditors Like Screaming Frog, Microsoft SEO Toolkit Like GT Metrics 14

50 Keyword Tools Like Google Ad words, SME Rush Site Auditors Like Screaming Frog, Microsoft SEO Toolkit Speed Tools Like GT Metrics 14

51 Like Tynt Content, Rank Checker, Shared Count Robot.txt Checker 15

52 And Other Neat Tools Like Tynt Content, Rank Checker, Shared Count Robot.txt Checker 15

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54 The Scammers 16

55 Phum Plae-ngam s Guide to 17

56 Phum Plae-ngam s Guide to Spotting the Scammers 17

57 Phum Plae-ngam s Guide to Spotting the Scammers $ Too Cheap Too Expensive Free Offering Free Trials #1 Guaranteeing Top spots within Short time frame The Inside Man 17

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59 ? Not Revealing What they do o-oo Selling large Amounts of links X Claiming to have Cracked Google s Algorithm? Strangers Offering SEO 18

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61 That s All Folks 20