Architecture of Technology

Transcription

1 School of Business Yonsei University Architecture of Technology Sung Joo Bae Assistant Professor Operations and Technology Management

2 Class Logistics Final Project: 20% Your team (of 4-5) will select a technologybased product and technology-oriented firm that develops it, and come up with the technology strategy plan for the company. Technology Strategy Plan could include the following items, but not limited to: - Patterns of technological development - Competitive situation - Market situation - Plans for new technology & product development - Identifying new sources of innovation - Restructuring the technological architecture - Different ways for Non-technological innovation - New ways of organizing for innovation - New ways of appropriating innovation

3 Architecture Arrangement of functional elements The mapping from functional elements to physical components The specification of the interfaces among interacting physical components (Source: Ulrich, 1995)

4 Architecture Arrangement of functional elements

5 Architecture The mapping from functional elements to physical components

6 Architecture The mapping from functional elements to physical components

7 Architecture The specification of the interfaces among interacting physical components

8 Architecture Three different types of modular architecture Slot: Each of the interfaces between components in a slot architecture is of a different type from the others (various components are not interchangeable) Bus: There is a common bus to which the other physical components connect via the same type of interface Sectional : All interfaces are of the same type and there is no single element to which all the other components attach.

9 Architecture Slot: Each of the interfaces between components in a slot architecture is of a different type from the others (various components are not interchangeable) Bus: There is a common bus to which the other physical components connect via the same type of interface Sectional : All interfaces are of the same type and there is no single element to which all the other components attach.

10 Architecture Slot: Each of the interfaces between components in a slot architecture is of a different type from the others (various components are not interchangeable) Bus: There is a common bus to which the other physical components connect via the same type of interface Sectional : All interfaces are of the same type and there is no single element to which all the other components attach.

11 Design Structure Matrix (DSM) Source: Design rules (2000)

12 Design Parameters & Tasks Source: Design rules (2000)

13 Possible relationships between tasks Source: Design rules (2000)

14 Simplified TSM for IBM Laptop design Source: Design rules (2000)

15 Modularization of IBM Laptop design Source: Design rules (2000)

16 Taxonomy of DSM

17 Source: Design rules (2000)

18 Exercise: ipod and itunes Store on iphone

19 Technical Change Core Concepts Reinforced Overturned Linkages between Core Concepts & Components Unchanged Changed Incremental Innovation Architectural Innovation Modular Innovation Radical Innovation (Henderson & Clark, 1990) innovations that change the way in which the components of a product are linked together, while leaving the core design concepts (and thus the basic knowledge underlying the components) untouched

20 Transitions often challenge existing organizations severely Cumulate share of sales of photolithographic alignment equipment, , by generation Contact Proximity Scanner S&R (1) S&R (2) Cobilt 44 <1 Kasper Canon P-Elmer <1 GCA Nikon 70 Total (Source: Henderson & Clark, 1990)

21 Inertia in Organizational Mechanisms Filters (Cognitive Framework) Channels (Information Flow) Problem-Solving Strategies (Learning Trajectory) Structures, culture, disciplined processes, control mechanism, individual knowledge? Anything else?