Should a mobile app or website be part of your strategy?

Transcription

1 Should a mobile app or website be part of your strategy? Presented by: Angela Robert, CEO of Conquer Mobile June 20, 2011 angela@conquermobile.com

2 Conquer Mobile..apps that help you find what s nearby

3 Canpages - Case Study Canada s first voice-powered business search app Mobile users expect wow and simplicity. The Canpages iphone app has both - cutting edge technology and a deliciously simple interface. Conquer Mobile has mastered the art of combining the two. John Koetsier, Senior Manager, Online Media, Canpages

4 McDonald s Canada the official McDonald s Canada restaurant locator The iphone app for McDonald s had to be powerful for the brand, yet simple for the customer. Conquer Mobile were the ideal partners. They are mobile app mavens - able to deliver awesome technology in simple wrapping. Sandy Fleischer, SVP, Managing Partner, Dare

5 Ziplocal - Case Study a fresh approach to search at the city-wide level The Ziplocal app is stunning in its capabilities and yet strikingly simple to use. Conquer mobile more than achieved our goals of engaging and empowering our mobile users. They helped us to make local search fast and effortless for people on-the-go. Olivier Vincent, CEO, Ziplocal

6 Success Canpages Ziplocal MyNearest Canada Eye CloseBy McDonald s Canada ChicWalks Globe2010 Park Royal Immersifind

7 Who are you? None/iPhone/Blackberry/Android Company has a mobile website/mobile app for clients/internal mobile app. How many of you checked your mobile device in the last 5 minutes? Who takes their smartphone to bed with them?

8 Business Value What business problem are you trying to solve? How much will revenue increase? How much $ will be saved? How much will brand value increase? How many people can I market my new product to on mobile?

9 Mobile Marketing Mobile Website SMS (push notifications) Mobile Advertisements Mobile Apps

10 Ad to mweb

11 App Categories Marketing - FREE Product (game or utility) - PAID/FREE Advertising - FREE - Advertisers Pay

12 Useful Stats mweb and App growing at same pace 37/55/44 > 30% of US mobile users access mobile web

13 More Stats 31 percent of Canadians now own a smartphone, Ipsos Reid 46 percent of those Canadians aged 18 to 34 own a smartphone, and their usage (21 hours per week), Ipsos Reid 48 percent of smartphone owners use their devices to check social networking sites, Ipsos Reid Mobile-TV Advertising to Reach $1.4 Billion by 2015, PricewaterhouseCoopers Projects 305 million smartphones shipped in (472 million shipments). By 2015, IDC estimates that worldwide smartphone shipments will reach 982 million.

14 Mobile Website In my opinion we all need one. Options Custom Tools like (CellTouch, Mobify, Tagga) Can start small and grow over time. We have device detection code we can share - me.

15 Tips from Google Click to Call/ Loading Speed Search Design for Thumbs Prioritize content Location Based Content Users are searching from mobile

16 Vendor Selection Cost per hour Time vs. Fixed Price Comparing Apples to Apples Understanding your Business Goals Reference Customers User Experience Design

17 From Start to Finish Business Goals = Value Requirements to meet goals Plan what KPIs to track List of Features and Prioritization User Experience and Wireframes Development Testing and Bug Fixing Launch, Marketing and Monitoring

18 Scope & Design Our Process

19 Purpose: a Dialog We work with you to match your business needs with an elegant design solution Goals: fully understand customer & business pains clearly define requirements & scope create initial wireframes & outline design estimate costs, resources, timescales

20 Overview Requirements / Scope Wireframes Design Review Process Week 1 Feature Review Feature prioritization Implementation options Meet & Review Week 2 Pre-Dev Start Refine Requirements Define scope Research reference apps Wireframe initial design Draft design doc Meet & Review Week 3 Design Review Refine scope Revise wireframe design, finalize wireframe design Design review, Finalize design Meet & Review Week 4 Estimates Breakdown & estimate tasks -- Provide fixed project cost estimate Meet & Deliver: - Design - Estimates

21 Eg. Features/Benefits Push Notification (free SMS) -> instant notification to customers (#) GPS -> customers can find you Camera -> data/content capture Social Media - tweet links that have mobile web version

22 Week 0: Client Prep Client will: Sign contract Prepare & submit requirements templates (See handout) Conquer Mobile will: Schedule meeting 1

23 Week 1: Feature Review Stage Requirements / Scope Wireframes Design Review Process Week 1 Feature Review Feature prioritization Implementation options Meet & Review Client will: Prioritize features Decide minimum acceptable result to show value Conquer Mobile will: Review requirements and personas templates Present options for implementing features (simple, complex) Review deliverables & responsibilities for weeks 2-4

24 Week 2: Pre-Dev Start Stage Requirements / Scope Wireframes Design Review Process Week 2 Pre-Dev Start Refine Requirements Define scope Research reference apps Wireframe initial design Draft design doc Meet & Review Conquer Mobile will deliver: Requirements doc Scope doc Wireframes for initial design Draft design doc Client will: Meet & review all Pre-dev deliverables

25 Week 3: Design Review Stage Requirements / Scope Wireframes Design Review Process Week 3 Design Review Refine scope Revise wireframe design, finalize wireframe design Design review, Finalize design Meet & Review Conquer Mobile will deliver: Refined Scope doc Revised Wireframes Revised Design doc Client will: Meet & review Agree final changes

26 Week 4: Estimates Stage Requirements / Scope Wireframes Design Review Process Week 4 Estimates Breakdown & estimate tasks -- Provide fixed project cost estimate Meet & Deliver - Design - Estimates Conquer Mobile will deliver: Breakdown of tasks, resources, timescales Fixed project cost estimate Final Design Client will: Meet & discuss final estimate & design Agree next steps

27 AppStores vs. Web Apple (Consumer and Enterprise) Google and Android Stores Amazon

28 Resources Mobile Marketer: Tagga -> Resources

29 Contact