Mobile Applications. Cincinnati Tech Summit October 28, 2015

Transcription

1 Mobile Applications Cincinnati Tech Summit October 28, 2015

2

3 Your MARK MILLER MICHAEL WHELAN DANIEL CALDERON Founding Partner Sr. Interactive Developer Interactive Designer

4 A Few of Our Clients

5 3 hours a day on our mobile phones (avg non-voice usage) Source: emarketer.com

6 Time Spent on Mobile Devices and TV US Daily Average (Min) Q Q Q Q Mobile Devices TV Source: Flurry Analytics, comscore

7 77% of mobile searches occur at home and at work where desktops are available Source: Google/Nielsen Life360 Mobile Search Moments Q4 2014

8 The future of mobile is now Jerry Dischler, Google vice president of 'AdWords'

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10 site by: crew.co

11 App vs Website Things to Consider Budget Ranges from $15k (web) - $100k+ (custom app) Audience/Target Market Older vs Younger demographic Internet Connectivity Will the user have and/or need an internet connection (use data/wifi) Location Based or Navigational Elements Geolocating/Map Apps like Uber, Google Maps

12 App vs Website Things to Consider Deliver Real-Time Data Traffic or weather for current location, push notifications Need Access to Other Native Features Sensors to track steps, camera functionality, etc. Device Compatibility Android vs iphone vs Web // mobile vs tablet

13 Website is Preferred if Lower Budget Frequent Updates Tying into a website (maintainability) Share With Others SEO/Search Benefits

14 App is Preferred if No internet connection is available Desired experience requires phone hardware (Games, Geolocation, Camera, etc.) Younger audience One touch launch Save it for later

15 DISCOVERY DESIGN DEVELOPMENT

16 DISCOVERY

17 Discovery 1 Marketing Business Strategy 2 3 Wireframes and Design Requirements Technical Requirements

18 DESIGN

19 The Role of Designer Capture intangible, unconnected thoughts and make them real.

20 App Design Old Way Flat Files, pdf deliverables built in Photoshop Downside is that it s a static approach. You don t get the feel or flow of the user experience.

21 App Design New Way Prototyping with InVision, built in Sketch & Photoshop. Upload static design files and add interactions between screens to mimic a true user experience.

22 DEVELOPMENT

23 The Role of Developer Take the nearly impossible expectations of the designer and client and make it a reality.

24 Base/Core Development Puts your web application into an app framework Mimics native app functionality Common base of knowledge across all systems iphone, Android, etc.

25 Other Proprietary Frameworks

26 Main Take-Aways of Cordova Utilizes common HTML and Web technologies Single code base Apache updates with newer OS releases / No reliance on native programming updates

27 Native App Languages ios (Apple) Swift, Objective C Android Android SDK

28 App Publishing 1 App Store (ios) itunes Connect, developer testing and app management in the store Approval Process with Apple 2 3 Google Play Private Publishing

29 Case Study Downtown Cincinnati Inc. GOAL: Help users find restaurants, shops, and entertainment venues near them. We wanted to CREATE an experience for the user. Start with current weather and upcoming events. Eat. Shop. Play. Parking. Transit Tours, Hotels, etc.

30 Questions How Can We Help?

31 Resources US Digital Partners usdigitalpartners.com Crew.co, App vs Website appvswebsite.com/ Google Mobile Friendly Test google.com/webmasters/tools/mobilefriendly/ emarketer Stats emarketer.com/article/growth-of-time-spent-on-mobile- Devices-Slows/

32 THANK YOU MARK MILLER MICHAEL WHELAN DANIEL CALDERON Founding Partner Sr. Interactive Developer Interactive Designer GIVE US A CALL AT