Data Visualization Tools An Update
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1 Data Visualization Tools An Update Presented at the 2007 PIUG Meeting, Symposium for Richard Kurt Holly Chong-Williams Manager, Patent Offices and Specialty Accounts Thomson Scientific Corporate Markets
2 Agenda Definitions of Data Visualization Benefits of Data Visualization and Applications Converting Information to Intelligence Commonly available software tools Value-add tools provided by commercial search engines Text-mining & Data-mining tools Fun Data Visualization Sites Conclusions 2
3 Holly s First Data Visualization Experience, circa 1992 SLA and Orbit User Days Presentation The Way of the Warrior, an analysis of Japanese technology trends. Downloaded Japio database IPC and publication year data using the Orbit GET command. Uploaded the data into Lotus 123. Eyeballed the lists to generate rankings. Generated OHP s (overhead projector slides) graphs and colored them using translucent color sheets. 3
4 4
5 5
6 6
7 Definitions of Data Visualization (aka scientific visualization, information visualization or visual analytics) Visualization is the graphical presentation of information, with the goal of providing the viewer with a qualitative understanding of the information contents. Matthew Ward, Worcester Polytechnic Institute, The process of finding meaningful patterns in data and creating a visual representation. Richard Kurt, SLA Annual Meeting in Los Angeles,
8 Data visualization per a four year old 8
9 Data Visualization - Benefits Map/representation is inherently easier to understand A picture is worth a thousand words Provides organization to data Condenses data into knowledge Complex and large sets of information can be more easily presented to decision makers - actionable Large data sets can be explored quickly New insights can be gained 9
10 Data Visualization Applications IP assessments Competitive intelligence Technology assessments R&D planning Benchmarking Trending and Forecasting Profiling 10
11 Information vs. Intelligence Information Who What When Where Inventor Patent Assignee Abstract IPC Application Date Publication Date Country Intelligence How does it work? Why are they doing it? What does it mean? How does it fit into the big picture? 11
12 Information vs. Intelligence D a t a Organize I n f o r m a t I o n Analyze I n t e l l i g e n c e 12
13 Organize Online Tools Simple Tools available from commercial search services Dialog RANK Questel GET STN ANALYZE Microsoft Excel Create charts and summaries 13
14 Organize Using RANK 14
15 Advantages of Online Tools No additional software Relatively easy to use Inexpensive Usually a few cents (or less) per document RANKed Results can be easily imported into more sophisticated tools Microsoft Excel Microsoft Access 15
16 XML extensible Markup Language Collect information once and reuse it in a variety of ways 16
17 Web Page Excel Spreadsheet Portal Access Database Word Document XML Data Text/Data Mining Application RSS 17
18 Information Derived from XML Output 18
19 Alternate View of Publication Country for Top Assignees 19
20 Advantages of XML Download plus Microsoft Excel & Word Both Excel & Word are readily available Organize & Analyze Relatively easy to use Pay once for data download in XML, then analyze as necessary at no additional cost Sophisticated graphing of results in Excel Enhanced readability in Word 20
21 Analyzing Data Mining Process of analyzing data from computers and other large relational databases (i.e. structured data) Text Mining Process by computer of extracting information from unstructured (i.e. natural language) text and making links to form new facts or hypotheses Information Visualization A visual approach to data analysis to reveal insights or unexpected relationships through lists, co-occurrence matrices, maps etc 21
22 Stand Alone Products Aureka ClearForest Leximappe Matheo STN AnaVist Temis Thomson Data Analyzer VantagePoint VX Insight 22
23 Typical business questions What is new in this technology space? What is my IP position relative to my competitors? What new competitors are there? What collaborations are taking place? How are my competitors organized? Is the technology easy to penetrate? 23
24 Who is leading the field? - See relative year trends of companies - Spot entrants / leavers 24
25 Who are potential targets? -Map shows similarity of companies based on technology -Spot companies who find new applications -Avoid areas of high concentration 25
26 Who do they work with? -Matrix of companies vs companies -Spot collaborations 26
27 Mining the Results of a Chemical Structure Search 27
28 Structure Search in DCR 28
29 MAP DCR Results to DWPI 102 individual compounds in DCR 416 patent records in DWPI 29
30 Import Results into Analysis Tool 30
31 Top IPC s 31
32 Most Frequently Cited (Key) Patents 32
33 Most Frequently Cited (Key) Assignees 33
34 34
35 35
36 It s Not All About Patents Important information can be mined from Other technical databases Science Citations Index Inspec Biosis Embase News and business publications Gale Group PROMT Dialog NEWSROOM 36
37 Conclusions Simple data visualization tools already exist on your desktop. You can determine how easy/hard you want to work to get the analysis you want/need. Keep it simple in some ways it is still 1992 and there is no poof 37
38 For Richard Mmmm, data Special thanks to Bob Stewart (TS Content Specialist) for his help and advice 38
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