AMERICAN EAGLE. Usability Testing. Page 1 Cover Page 2 Survey Pages 3-4 Sonja Pages 5-6 Danijela. Group 2 12/5/13

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1 AMERICAN EAGLE Usability Testing Page 1 Cover Page 2 Survey Pages 3-4 Sonja Pages 5-6 Danijela Group 2 12/5/13 Rachel Powell, Sarah Wheeler, Tasha Mowery, William McDowell

2 Survey: (Results after 10 people are bolded) 1. What is your gender? Female 8 Male 2 2. What is your age range? Of the following choices, which is your favorite way to shop for clothes? Rank from favorite as 1 to least favorite as 3. (Ranked below as results showed, unanimous rankings) In Store 1st Online website (desktop) 2nd App or mobile site 3rd 4. What would be your primary reason to use a clothing store's app? Browse products 1 Purchase products View sales and promotions 7 Find information about the store (policy's, customer service, locations) I would rather use the desktop website instead of the app 2 Other (please specify) 5. If you could place a clothing item on hold for pick up at the store nearest you through the store's app, would you use the hold/pick up option? Yes 10 No 0 6. Rank the following ideas for a clothing store's app: (1 = favorite, 5 = least favorite) (Ranked below as results showed) Push Notifications for promotions and sales when you're near the store 1st Place an item on hold for pick up at the nearest store 2nd Scan a product's barcode for product reviews 3rd Virtually "try on" items using your phone's camera 4th Instragram pictures of people in the stores clothing (#AESkinnyJeans) 5th 7. Have you ever used American Eagle's app? Yes 1 No 9 8. If you answered 'yes' to the previous question, what did you use the American Eagle app for? Select all that apply. Browse products 1 Purchase products 1 View sales and promotions Find information about the store (policy's, customer service, locations) Other (please specify) 2

3 Sonja-Website: First, viewed current AE website and gave impressions/feedback. She had used the AE website before. Current website comments: Liked the blog o Liked the music section Enjoyed looking through the website and at the items The white ads and images do not draw my attention to them Pictures move too fast in the main carousel Image ads are confusing due to clutter; are they selling the clothes in the image? Too much information on side menu, seems cluttered No use of engaging colors, the white does not draw my attention to anything Then, she viewed the wireframes we created and gave impressions/feedback. Wireframes comments: Noticed first on pages (in order of appearance): o Top navigation bar with categories, product image(s), zipcode enter box, maps of available stores, Thank you for your order! Positive comments: o Liked the simple design, My attention was drawn to the biggest items since there was less clutter o Liked the option to pick up in store because there are so many AE stores around o The stores around zip code page was nicely laid out left to right making it easy to read o Liked the My Outfits reminds me of pinterest Negative comments: o Would have rather had the row style layout for the jeans (like on the current site) than the grid style layout o Don t want to click too much, the less clicks the better o Need a section to enter personal information (name, number) to place the hold*** Simplify the design and items on the pages Use brighter colors Draw viewers attention to a main object first (either with size or color) 3

4 Sonja-App: She then viewed the current AE app She had never used it before. Current App comments: Liked the mobile offers, scanner option, color scheme, button sizes, and featured buttons Thought the app was better than the website, really liked the product pages layout Negative Didn t understand what the scanner could be used for Expected the primary control to be swipe, not clicking Couldn t find the locater right away Didn t like all the different types of product images (posing was too different for the same jean/collection) Had a hard time finding the directory (bottom of screen) Then, she viewed the visual mock ups we created. App Visual Mock Up comments: Liked that it was simple, but still had all the options easily available for browsing Liked the AE color scheme Liked the white background and blue top/bottom Really liked the More button Sign in/sign up are too small The Aerie should be separate Make the primary control to be swiping Easier navigation o More navigation buttons available on the home page o Arrows and obvious indicators o Make the buttons easy to understand 4

5 Danijela-Website: First, viewed current AE website and gave impressions/feedback. She had used the AE website before. Current website comments: Liked that the focus was drawn immediately to the center/main image Liked the color scheme Enjoyed looking at the website The images are too big Unsure of what the unorganized list was on the left side o The words were too small and there were too many o Aerie was listed twice? Couldn t keep track of all the info Then, she viewed the wireframes we created and gave impressions/feedback. Wireframes comments: Noticed first on pages (in order of appearance): o Image slideshow, organized list on left side (larger headers), product image(s), product description in My Bag Positive comments: o Creating separation between the boxes/images make it feel more organized o Liked the main slideshow o Liked the organized left side list Larger headers and a shorter list o Liked the grid layout for the jeans (as compared to the row layout on their current site) o Liked the pop up boxes (instead of new pages) for adding items to bag and login for checkout o Liked the option to login, create user, or continue as guest would have signed up if promised a coupon o Liked that check out was one page instead of multiple steps o Liked that it went back to home page after completing check out Negative comments: o Would have signed up to be an AE user if a coupon or promotion would have been promised Simplify the design and items on the pages Organization is most important The page should be easily read-able o Button names and word choice should be simple Offer benefits for joining AE 5

6 Danijela-App: She then viewed the current AE app She had never used it before. Current App comments: Liked the product pages Negative Didn t like the home page; Only two slides?!, was too dark, wanted to swipe Unsure of what the buttons were for; jean guide Would have rather had general navigation buttons instead of their featured buttons The navigation buttons need to be distinct Did not like the changing image sizes while viewing jean collections Then, she viewed the visual mock ups we created. App Visual Mock Up comments: Liked the color scheme o The lightness made it less gloomy and easier to read Top navigation bar makes it easier to find what you want The layout was easy to understand Liked all the buttons, but it needs to stay organized Make the app bright and easy to read Organization is most important Include important navigation buttons that are simple and easy to understand o Simple words 6

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