raphic system Invest Northern Ireland - Brand Guidelines 2013

Transcription

1 17 raphic system

2 Invest NI graphic system 26 Invest NI tab A graphic tab device has been created to house the Invest NI logo. The tab device should be used at all times when Invest NI is the lead identity. The eception to this rule is - if Invest NI is a secondary partner on a piece of communication, the tab device should be removed and the stand alone Invest NI logo should be applied instead. There are various different ways to apply the graphic tab, but there are also certain elements that remain consistent. The following section gives guidance on how to apply the graphic tab device.

3 Invest NI graphic system 27 Invest NI tab variations As mentioned on the previous page, the graphic tab device has great versatility in terms of how it is used. It can be applied in a number of different ways and allows you more freedom to work with images and tet layouts, knowing that the tab system can adapt to fit around them. It can come in from the left, right, top or bottom yet still keep a strong consistency. Here are a number of eamples of how the tab system can be applied.

4 Invest NI graphic system 28 Invest NI logo position and tab size Similar to the stand alone Invest NI logo, the tab and logo also have rules for size and positioning that should be followed. When appearing within the graphic tab, the Invest NI logo has a fied position that should not be altered. This position is defined by using the height of the letter N and the word Ireland taken from the logo as shown.

5 Invest NI graphic system 29 Title and web address within the tab device The tab device is also used to house a titles and web addresses when required. Left to right 2 Tet should be aligned to the bottom of the tab device and leave a space of 2 of the end tab block. Eamples are shown for left and right led devices. A useful guide to eporting investni.com/eport Right to left 2 A useful guide to eporting investni.com/eport

6 Invest NI graphic system 30 Title and web address within the tab device Tabs can also appear from top or bottom. Here are two eamples of how to apply the title and web address when using a vertically applied tab. Top to bottom Bottom to top A useful guide to eporting investni.com/eport 2 2 A useful guide to eporting investni.com/eport

7 Invest NI graphic system 31 Incorrect usage All elements of the Invest NI logo and tab are fied and should not be altered in any way. The logo and tab must always be reproduced using the original digital master artwork and must not be modified in any way. 1. Do not distort the height of the logo/tab 2. Do not distort the length of the logo/tab 3. Do not add drop shadows to the logo/tab 4. Do not adjust the size of the logo within the tab Continued on the net page

8 Invest NI graphic system 32 Incorrect usage 5. Do not use remove the tab 6. Do not recreate the tab in a keyline 7. Do not alter the position of the tab 8. Do not alter the alignment of the tab ends. Continued on the net page

9 Invest NI graphic system 33 Incorrect usage 9. Do not embed images within the tab 10. Do not use black tet on dark colours 11. Ensure good contrast for logo and tab 12. Do not alter the shape of the tab boes Do not scan or try to re-create the Invest NI logo

10 Invest NI graphic system 34 Coloured tab Solid colour can also be introduced into the graphic tab device. For guidance on choosing logo and tab colours, see page 42 in the Colour section. Here are some eamples of coloured logos with coloured tab device.

11 Go For It graphic system 35 Go For It tab A graphic tab device has also been created to house the Go For It campaign identity. There are various different ways to apply the graphic tab, but there are also certain elements that remain consistent. The following section gives guidance on how to apply the graphic tab device.

12 Go For It graphic system 36 Go For It tab variations As mentioned on the previous page, the graphic tab device has great versatility in terms of how it is used. It can be applied in a number of different ways and allows you more freedom to work with images and tet layouts, knowing that the tab system can adapt to fit around them. It can come in from the left, right, top or bottom yet still keep a strong consistency. Here are a number of eamples of how the tab system can be applied.

13 Go For It graphic system 37 Identity position and tab size Similar to the stand alone Go For It identity, the tab and marque also have rules for size and positioning that should be followed. When appearing within the graphic tab, the Go For It identity has a fied position that should not be altered. This position is defined by using the height of the letter f and the word GO taken from the identity as shown.

14 Go For It graphic system 38 Title and web address within the tab device The tab device is also used to house a titles and web addresses when required. Left to right 2 Tet should be aligned to the bottom of the tab device and leave a space of 2 of the end tab block. Eamples are shown for left and right led devices. Start a business investni.com/goforit Right to left 2 Start a business investni.com/goforit

15 Go For It graphic system 39 Title and web address within the tab device Tabs can also appear from top or bottom. Here are two eamples of how to apply the title and web address when using a vertically applied tab. Top to bottom Bottom to top Start a business investni.com/goforit 2 2 Start a business investni.com/goforit

16 Go For It graphic system 40 Incorrect usage All elements of the Go For It identity and tab are fied and should not be altered in any way. The identity and tab must always be reproduced using the original digital master artwork and must not be modified in any way. 1. Do not distort the height of the identity/tab 2. Do not distort the length of the identity/tab 3. Do not add drop shadows to the identity/tab 4. Do not adjust the size of the identity within the tab Continued on the net page

17 Go For It graphic system 41 Incorrect usage 5. Do not use remove the tab 6. Do not recreate the tab in a keyline 7. Do not alter the position of the tab 8. Do not alter the alignment of the tab ends. Continued on the net page

18 Go For It graphic system 42 Incorrect usage 9. Do not embed images within the tab 10. Do not use black tet on dark colours 11. Ensure good contrast for identity and tab 12. Do not alter the shape of the tab boes Do not scan or try to re-create the Go For It identity or tab

19 Go For It graphic system 43 Coloured tab Solid colour can also be introduced into the graphic tab device. For guidance on choosing identity and tab colours, see page 43 in the Colour section. Here are some eamples of the Go For It identity with a coloured tab device.