On-Page Optimization Guide for Local SEO

Transcription

1 On-Page Optimization Guide for Local SEO Multi Location: Optimize the location page Single Location: Optimize the home page Cora SEO Page Tuning: Run Cora SEO analysis and create a page tuning report based on top 10 results for the local keyword. Page Title: Use co-occurrence with Brand Name + Keyword + Location close together. Main Keyword should be in page title. An exception to this is when the main keyword is in the URL, then use a variation. Example Page Title: DIGITAL MARKETING AND SEO HANOVER PA GET FOUND ONLINE - Make My Business Boom Meta Description: Use keyword + location with variations designed for CTR.

2 Example Meta Description: Find Out How Many New Customers You are Missing by Not Using the Top Online Marketing Strategies for Your Hanover Business. Make My Business Boom are digital marketing experts offering web design and SEO in Hanover PA and are ready to help you gain more leads, clients, and customers. H1: Use 2nd keyword (or category) + location Example H1 Tag: Hanover's Top Web Design and SEO Agency H2: Use variations and longtail niche keywords Example H2 Tag: Creating Successful Search Engine Marketing, Online Advertising, and Web Design Strategies H2/H3 Categories: Bulleted list of GMB categories that link to inner service pages set in H2 or H3 tags. Example H2/H3 Categories (categories are in blue): Internet Marketing Service and SEO Website Designer and Development PPC Marketing Agency Facebook Advertising Agency H3: Long tail and keyword variations with geo-relevant modifiers. Example H3: York and Adams County PPC and SEO Marketing Agency

3 Read Our Reviews for Hanover Website Design and SEO Picture Alt Text: Keyword or variation Example Picture Alt Text: SEO and Web Design Agency in Hanover YouTube Video Embed: Title should be locally relevant and include co-occurrence. Video should be embedded below the fold. Example YouTube Video Embed: Web Design in Hanover PA - Make My Business Boom My Map Embed: Title should include Brand Name + Keyword + Location. My Map should be embedded below the fold. Example My Map Embed: Make My Business Boom - York and Adams PPC and SEO Marketing Agency Address Section: Link the Name and Address to Google Maps Places URL. Example Address section: Hours and Local Phone Number: Example Hours and Local Phone Number: Mon - Fri 9am to 5pm Phone: (717)

4 City, County, Region: Write a geo-relevant paragraph about the location. Example City, County and Region: Make My Business Boom Hanover PA is centrally located in southern Pennsylvania in downtown Hanover. Hanover a borough in York County also borders nearby Adams County, allowing Make My Business Boom to offer web design, SEO, and internet marketing services throughout the region, including York PA, Hanover PA, Gettysburg PA, and all points nearby. Written Driving Directions: Add 2 to 4 written driving directions, include airport codes if practical. Example written driving directions: From Harrisburg International Airport (MDT) to Make My Business Boom Hanover PA Get on State Route 3032 about half a mile until you reach I-76. Take I-76 West to the 15 South exit. Follow 15 south until you reach PA-94 in York Springs. Follow PA 94 south 16 miles until you reach 1 Center Sq., Hanover PA From York Pennsylvania to Make My Business Boom Hanover PA Head southeast on North George Street toward East Market Street, about 2 minutes. Turn on West College Ave and continue to follow West College Ave about 5 miles. Take PA-616 South and continue until you turn right onto Lehman Road. Stay on Lehman for 3 miles, then turn left onto PA 116. Follow PA 116 west for 8.5 miles to 1 Center Square Hanover PA Local Outbound Links: Include 2-4 Google Maps links to other attractions in the city. Example Local Outbound Links: Codorus State Park Center Square, Hanover Authority Directories:

5 Add a link to 1 or 2 top authority brand mentions Example Authority Directories: Better Business Bureau, Chamber of Commerce, Best of the Web, GPS Data Team, Avvo, Find Law, or Health Grades along with others would be considered an authority directory. Reviews: Add links to review sites on the location page Example Reviews: Review Make My Business Boom Hanover Web Design and SEO Inner Linking: Strategically place inner links to the target page using exact match anchors. Example Inner Linking: Web Design Hanover PA, SEO Hanover PA, Internet Marketing Hanover PA Supporting Geo Pages: Add geo-relevant posts or pages and link back using exact match. Example Supporting Geo Pages: 5 Business Resources in Hanover PA Google+ Badge: Embed on Site Example Google+ Badge: <!-- Place this tag in your head or just before your close body tag. --> <script src=" async defer></script> <!-- Place this tag where you want the widget to render. -->

6 <div class="g-page" data-href="//plus.google.com/u/0/ " datarel="publisher"></div> HTML Site Map: Create and add an HTML site map in the footer of the site. Use Keyword Descriptions for local and service pages Example HTML Site Map: Yoast Local SEO Google API Keys: Set Up and Activate Google Maps API Keys following instructions in the plugin Set Up Location Pages: Yoast location pages can be set as the location pages or 301 d to the actual location pages. Insert Map and Business Short Codes on Location Page: Yoast adds JSON LD when inserting the short codes. May not display correctly with all themes. Submit Geo Site Map: Be sure to submit geo site map which is a kml file of your locations in Google Search Console. Without Yoast Local SEO JSON LD Schema:

7 Create, Validate and Paste JSON LD Mark Up on Page, use our free generator that integrates with Google Maps. Install SOGO Header and Footer Plugin to place JSON script per page for each location for multilocation sites and install it site wide for single location sites. Example Local Business Schema: <script type="application/ld+json">{ " "ProfessionalService", "name": "Make My Business Boom", "openinghours": "Mo Tu We Th Fr ", "additionalproperty": "", "additionaltype": "", "areaserved": { "@type": "GeoCircle", "name": "Make My Business Boom service area", "geomidpoint": { "@type": "GeoCoordinates", "postalcode": "17331", "latitude": " ", "longitude": " ", "description": "Our office location can be found here.", "name": "Make My Business Boom geo location" "georadius": "20000", "description": "Make My Business Boom proudly serves the entire city of Hanover Pennsylvania" " ": "chaz@makemybusinessboom.com",

8 "address": { "@type": "PostalAddress", "postalcode": "17331", "addressregion": "Pennsylvania", "addresscountry": "United States", "streetaddress": "1 Center Square", "addresslocality": "Hanover" "paymentaccepted": "Cash, Credit Card", "telephone": " ", "image": { "@type": "ImageObject", "name": "Make My Business Boom image", "url": " "ContactPoint": { "@type": "ContactPoint", "name": "Make My Business Boom inquiry", "availablelanguage": " "telephone": " ", "contacttype": "customer support", "@id": " "geo": { "@type": "GeoCoordinates", "latitude": " ",

9 "longitude": " ", "description": "Our office location can be found here.", "name": "Make My Business Boom geo location" "description": "More Leads, More Calls, and More Customers Guaranteed. Experienced Internet Marketers in Hanover PA, conveniently located to York PA and Gettysburg PA. Our Digital marketing solutions can drive more targeted traffic to your business for increased conversions into paying customers. If you searched for: SEO Hanover PA or SEO York PA, then you are at the right place. Explore all of our services below and then give us a call today or take advantage of our online scheduling form to talk to an expert today.", "pricerange": "", "url": " "currenciesaccepted": "", "hasmap": " "logo": " "servicearea": { "@type": "GeoCircle", "name": "Make My Business Boom service area", "geomidpoint": { "@type": "GeoCoordinates", "postalcode": "17331", "latitude": " ", "longitude": " ", "description": "Our office location can be found here.", "name": "Make My Business Boom geo location" "georadius": "20000", "description": "Make My Business Boom proudly serves the entire city of Hanover"

10 "sameas": [ " " " " ], "@id": " }</script>