SCHEMA- SET UP GUIDE SCHEMA- SET UP GUIDE. Copyright SEOCheatGuides.com - All Rights Reserved

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1 SCHEMA- SET UP GUIDE SCHEMA- SET UP GUIDE

2 SCHEMA- SET UP GUIDE Hi Virtual Assistant, I would like you to set up Schema codes for our client. Please follow the step-by-step procedure below. Here is the information you will need. Part 1 Website Schema Business Name: Business URL: Part 2 Product Schema Brand: Name: Brand: Description: Rating: Based on how many ratings: Part 3 Local Schema Select Local Business Type: Name: URL: Add Same As Facebook URL: Twitter URL: Youtube URL: Google Plus URL: Other Information Logo URL: Image URL: Description: Address: City: State/Province: Zip/Postal Code: Country: Latitude: see instructions to find Longitude: see instructions to find Include a Map: see instructions to find Hours of Operation: M: F: T: S: W: S: T: Contact Type: Customer Service Telephone: +1(###) ###-#### Thanks.

3 1, 2, 3 Please Follow the Steps Below Website Schema 1) Please visit 2) When you get to the page you will see the development tool. Click the pull down menu to select the type of markup 3) Choose Website from the pull down menu and it will automatically bring up the following text boxes. Fill in the Company Name, and URL we provided above

4 4, 5 4) When you fill in the left side text boxes the schema code will automatically populate on the right hand side. Please copy the code on the right hand side of the screen 5) Open another tab in your browser and bring up structured-data/testing-tool/ click your mouse where the pink arrow below is pointing and paste the code you copied in the prior step

5 6, 7 6) Once you paste the code into the left section click the validate button 7) It will check your work and confirm the code is All Good in green. If it does not show as All good, go back and copy and paste it again.

6 8, 9, 10 8) Once you have checked it and it is All Good, please paste it into an back to us. Don t send until you have completed the requested schema codes. Example of what to send <script type='application/ld+json'> { "@context": " "@type": "WebSite", "name": "Brampton Foot Clinic", "url": " } </script> Please follow the steps below for Product Schema 9) Please visit 10) When you get to the page you will see the development tool. Click the pull down menu to select the type of markup

7 11, 12 11) Choose Product from the pull down menu and it will automatically bring up the following text boxes. Fill in the Brand, Name, Image URL, Description, Rating, and Based on how many reviews? fields from the information provided above. Please leave blank anything we did not provide 12) When you fill in the left side text boxes the schema code will automatically populate on the right hand side. Please copy the code on the right hand side of the screen

8 13, 14 13) Open another tab in your browser and bring up /testing-tool/ click your mouse where the pink arrow is pointed in the example below and paste the code you copied over 14) Once you paste the code into the left section click the validate button

9 15, 16 15) It will check your work and confirm the code is All Good in green. If it does not show as All Good, go back and copy and paste it again 16) Once you have checked it and it is all good, please paste it into an back to us. Don t send until you have completed all the requested schema codes. Example of what to send <script type='application/ld+json'> { "@context": " "@type": "product", "brand": "The Orthotic Group", "name": "Brampton Foot Clinic", "image": " "description": "The best foot care doctor in Brampton, available to help with custom foot orthotics, diabetic foot care, ingrown toe nails, and various other foot related issues.", "aggregaterating": { "@type": "aggregaterating", "ratingvalue": "5", "reviewcount": "25" } } </script>

10 17, 18 Please follow the steps below for Local Business Schema 17) Please visit 18) When you get to the page you will see the development tool. Click the pull down menu to select the type of markup

11 19 19) Choose Local Business Type from the pull down menu and it will automatically bring up the following text boxes. Fill in the information provided above and note that anything not provided should be left blank (Please see step #4 for latitude, longitude, include map)

12 20 20) To get the latitude & longitude please visit Enter the address you have been given to use above (Example: 122 Main Street North, Brampton, Ontario) into the box at the top, then click on the Calculate geodata button on the top right Please copy and paste the Latitude into the form, then copy and paste the Longitude into the form for #3 (as noted below) To generate the map URL please visit type in the name of the company and address

13 20 When you click on the company name you will see the map listing come up. Then click on the Share button (see pink arrow) It will bring open a new window, click the Short URL and then copy the link Paste the Map URL into the form

14 21 21) When you fill in the left side text boxes the schema code will automatically populate on the right hand side. Please copy the code on the right hand side of the screen

15 22, 23 22) Open another tab in your browser and bring up testing-tool/ click your mouse where the pink arrow has been pointed below and paste the code you copied 23) Once you paste the code into the left section click the validate button

16 24 24) It will check your work and confirm the code is All Good in green. If it does not show as All Good, go back and copy and paste it again

17 25, 26 25) Once you have checked it and it is all good, please paste it into an back to us. Don t send until you have completed all the requested schema codes. Example of what should be sent <script type='application/ld+json'> { "@context": " "@type": "MedicalClinic", "name": "Brampton Foot Clinic", "url": " "sameas": [ " " ], "logo": " "description": "The best foot care doctor in Brampton, available to help with custom foot orthotics, diabetic foot care, ingrown toe nails, and various other foot related issues", "address": { "@type": "PostalAddress", "streetaddress": "123 Main Street", "addresslocality": "Brampton", "addressregion": "Ontario", "postalcode": "K7M7V9", "addresscountry": "Canada" }, "geo": { "@type": "GeoCoordinates", "latitude": " ", "longitude": " " }, "hasmap": " "openinghours": "Mo, We, Th, Fr, Sa 07:30-16:30 Tu 07:30-17:00", "contactpoint": { "@type": "ContactPoint", "contacttype": "Customer Service", "telephone": "+1(905) " } } </script> 26) You ve now completed your Schmea set-up!