FOUNDATION IN GRAPHIC DESIGN. with ADOBE APPLICATIONS

Transcription

1 FOUNDATION IN GRAPHIC DESIGN with ADOBE APPLICATIONS

2 CAN YOU ALL HEAR ME?

3 SPECIAL ANNOUNCEMENT Win a Lifetime Membership to Shaw Academy The draw will be held live during Lesson 8 * CONDITIONS Attend at least 4 lessons before lesson 8

4 LESSON 7 Introduction to Typography

5 WHAT IS TYPOGRAPHY? Typography is, quite simply, the art and technique of arranging type.

6 Friendly Feminine Modern AGGRESSIVE Chaotic Masculine Calm Traditional WHY TYPOGRAPHY IS IMPORTANT

7 WHY TYPOGRAPHY IS IMPORTANT

8 TYPEFACES V FONTS TYPEFACE FONT = Franklin Gothic Book Franklin Gothic Medium Franklin Gothic Demi Franklin Gothic Book Franklin Gothic Heavy Franklin Gothic Medium Condensed Franklin Gothic Demi Condensed

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10 BASIC FORMS Serif Sans-Serif

11 BASIC FORMS Serif Serif

12 BASIC FORMS Serif

13 BASIC FORMS Serif Bracketed Un-bracketed

14 BASIC FORMS Serif Slab Serif

15 BASIC FORMS Serif Slab Serif

16 BASIC FORMS Sans-Serif Sans-Serif

17 BASIC FORMS Sans-Serif Sans-Serif

18 TEXT TYPE v DISPLAY TYPE

19 TEXT TYPE

20 DISPLAY TYPE

21 TYPE CLASSIFICATION

22 TYPE CLASSIFICATION Serif

23 TYPE CLASSIFICATION Serif

24 TYPE CLASSIFICATION Serif

25 TYPE CLASSIFICATION Serif

26 TYPE CLASSIFICATION Serif

27 Sans Serif

28 TYPE CLASSIFICATION Sans-Serif

29 TYPE CLASSIFICATION Sans-Serif

30 TYPE CLASSIFICATION Sans-Serif

31 TYPE CLASSIFICATION Sans-Serif

32 TYPE CLASSIFICATION

33 TYPE CLASSIFICATION Others

34 TYPE CLASSIFICATION Others

35 TYPE CLASSIFICATION Others

36 TYPE CLASSIFICATION Others

37 WEIGHTS & STYLES

38 UPPERCASE v lowercase

39 ANATOMY

40 SIZE & MEASUREMENT Not allallcreated created equal Not all equal Not created equal

41 SIZE & MEASUREMENT

42 SIZE & MEASUREMENT Type Ascender line Descender line Font Size

43 SIZE & MEASUREMENT

44 KERNING Kerning is the adjustment of space between two specific letters.

45 TRACKING Tracking is the spacing of a group of characters.

46 LEADING Baseline Leading describes the vertical space Baseline between each line of type.

47 MEASURE Measure is an important thing to get right in typography as it can be crucial to the readability of Measure is an important Measure thing to get is an right important in typography thing toasget it can rightbeincrucial typography to theas readability of the text. the text. If it is too narrow If the measure is too wideitthe cantext be crucial may betodifficult the readability to read as ofthe theeye text.has to move a lot more after each it can also be tiring on the line is read. eye to read, as the eye is abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz constantly moving back and forth. A narrow abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmn measure will also lead to a lot of hyphenation. abcdefghijklmnopqrstuvw

48 HIERARCHY & SCALE Headings are Headings areusually usuallylarge large Sub-headings are smaller Sub-headings are smaller Body type is smaller still Body type is smaller still

49 COMBINING TYPE

50 FACTORS FOR COMBINING TYPE Most projects don t need more than two Typefaces. When combining Typefaces consider their basic characteristics: Similar Historical Period with different features may work well. Maybe choose very opposite Typefaces, one traditional and sober, the other, friendly and warm. Typefaces with similar Body Height can work well as long as their styles are contrasting.

51 COMBINING TYPE Contrast & Mood

52 WEIGHT

53 STYLE & DECORATION

54 SCALE & HIERARCHY

55 CLASSIFICATION

56 STRUCTURE

57 EXTREME CONTRAST

58 MOOD

59 RECAP 5 Rules to become a better Typographer

60 RECAP 1: Concentrate on how the Body Text looks

61 RECAP 2: Point Size Point

62 RECAP 3: Line Spacing % of Point Size

63 RECAP 4: Line Length characters per line

64 RECAP 5: Font Choice Use Professional Fonts

65 TYPOGRAPHY What is Typography Why it is important Typefaces v Fonts Basic forms Text Type v Display Type Type Classifications Factors for Combining Type Recap

66 Create a TYPOPGRAPHIC IMAGE

67 { { OF M AY T HE FO R CE T Y P OG R A P H Y BE WITH YOU

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70 COMING UP IN THE NEXT LESSON

71 SPECIAL ANNOUNCEMENT Win a Lifetime Membership to Shaw Academy The draw will be held live during Lesson 8 * CONDITIONS Attend at least 4 lessons before lesson 8

72 ELEMENTS For Web LINE SHAPE (FORM) COLOUR TEXTURE MASS (SIZE) SPACE

73 PRINCIPLES For Web ALIGNMENT BALANCE CONTRAST PROXIMITY REPETITION

74

75 SHARE YOUR WORK! #shawgraphic

76 FOUNDATION IN GRAPHIC DESIGN with ADOBE APPLICATIONS

77 CONTACT facebook.com/shawacademy twitter.com/shawacademy +353 (0) graphic.design@shawacademy.com

78 THANK YOU FOR BEING HERE