INTERNET MARKETING May 2009

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1 INTERNET MARKETING May 2009 Prepared by: Deborah Holland Internet Marketing Director ONLINE MARKETING CAMPAIGNS NEWSLETTERS Consumer The May consumer electronic newsletter included: o Special Event Item: Caribbean Festival o Where the Beach Takes You: Clearwater Beach and downtown St. Petersburg o Sports Feature: IronKids Triathlon o Nature Feature: Turtle nesting season o Attraction Feature: Discover our beaches o Call to action: Order Visitor Guide and Spring Specials May newsletter results: Delivered to unique addresses: 64,516 Opened: 11,299 (18% - industry average: 10%-25%) Top 3 items clicked on newsletter: Specials, Caribbean Festival, Visitor Guide order; WEBSITE DEVELOPMENT VisitStPeteClearwater.com o Storm accommodations availability page o Where the beach takes you page developed o Dali and downtown article updated o Caribbean Festival page o GLBT pages updated o Video player updated o Tripadvisor #1 Beach designation added to home page FloridasBeachSports.com o Added Big East Dance Off video to website Data Engine o Hosted webinar on how to update listings conducted for partners CRM Department application modules updated for departments WEBSITE STATISTICS *Please note, as of February 2007 web statistics are reported from tag based system, HBX/Omniture. Using a tag based system is more representative of actual human traffic on the website vs. the tracking of human and bot/spider traffic, as with the previous system.

2 Website Sessions May website sessions decreased by 8% to 100,101 compared to the previous month. The trend for 2009 continues to be slightly less month to month visitations compared to 2008, however higher than what was seen in Please note, figures for April through July 2008 have been adjusted on the graph below to represent updated website sessions during that time period. Web sessions were originally over stated due to spider traffic coming from the San Francisco area. International Traffic to VisitStPeteClearwater.com Website traffic from Canada continued to decline in April, down 33% to 4,339. However, this represents a and 25% increase in Canadian web traffic compared to the same time period in Website traffic from Great Britain and Germany was relatively flat between April and May, 2009.

3 Foreign Language Micro-Sites Traffic to the French website bounced up compared to April 2009, up by 30%. The majority of traffic to the French site comes from Canada. Also slightly up is the Spanish website, up by 7%. The majority of traffic to this site is from the USA. The German website traffic was down by 11% in May, as compared to April, 2009 and down substantially from the same time period in 2008, down by 39%. Domestic DMA Traffic Except for the Washington DC area, website traffic from all northern DMAs was down in May compared to April Traffic from the Washington area has been growing during 2009 and is being investigated to ensure there are no spider traffic inflating the numbers.

4 Web traffic from the Atlanta and Orlando areas was relatively flat in May, as compared to April Traffic from St. Pete/Tampa/Sarasota was down 13% as compared to April 2009 and down 32% compared to May Top Requested Pages Confirming the continued cautionary economic conditions, the Hotel Deals/Specials remains the most frequented accommodation page in May. The Deals/Specials page remained relatively steady between April and May, while other accommodation related pages saw some declines in traffic.

5 Web traffic to activity related pages was relatively flat for beaches and attractions between April and May. Other activity related web pages decreased between 9% to 13% during that time frame. Download Conversions Overall, conversions related to downloading of media materials from the website were flat between April and May.

6 Visitor Guide Conversions Web based Visitor Guide requests declined by 14% between April and May. The number of orders was down by 8% as compared to May Please note, the numbers for Visitor Guide orders between May 2008 and July 2008 have been updated. Due to a change in reporting, the number of orders recorded was previously under reported.